Disqus - Latest Comments for Chi-chi Ekweozor

Re: My Facebook Ad Stats

Chi-chi Ekweozor — Wed, 14 Nov 2007 13:38:48 -0000

Social Ads and Flyers on Facebook don't work for a reason:

People are on Facebook to communicate with people they know. Anything else is a distraction.

In my opinion, the most effective way to advertise on Facebook is to create a group focused on a particular topic and to target that group to a specific demographic.

The topic need not be named after the product or service being advertised, necessarily.

Provided the group is well moderated and features relevant and up-to-date information; people will have a reason to hang around and share their opinion. And you’ll get instant feedback...

Kind of sounds like a blog, actually...

Personally, I reckon Facebook should consider offering a monthly subscription for people who don't want to receive Social Ads. At least they are guaranteed some monthly revenue that way.

Here’s the open letter I wrote to Mark Zuckerberg regarding this:

http://http//www.realfresh.tv/hey-facebook-id-g...

I would consider paying...

Re: More Lazy Web Thoughts

Chi-chi Ekweozor — Fri, 08 Aug 2008 08:38:21 -0000

Looking forward to hearing your talk later today. One of the few making it across the Penines from Manchester.

Re: Live At Leeds

Chi-chi Ekweozor — Tue, 12 Aug 2008 07:15:32 -0000

ThinkFold is a fantastic outline tool, Guy.

Wish it allowed collaborative editing like Wikipedia, I’d love to add my notes from the talk…

I have blogged about Fred’s response to my question ("Do you invest in next generation media agencies?") during the Q&A session here:

http://www.realfresh.tv/an-evening-with-fred-wi...

Look forward to seeing you again when you’re next in the UK, Fred.

Come to Manchester, please!

Re: A Fun Job For A Strong Graphic Designer

Chi-chi Ekweozor — Sat, 30 Aug 2008 10:00:43 -0000

A job for David Armano surely?

He rocks Slideshare with his presentations:

http://www.slideshare.net/darmano/emerging-medi...

He's also presenting at Web 2.0:

http://darmano.typepad.com/logic_emotion/2008/0...

Re: Coca-Cola will never be my friend

Chi-chi Ekweozor — Sat, 10 Nov 2007 23:59:11 -0000

Interesting thoughts and valid points.

I’m taking a slightly more contrarian view, however.

I’ve gotten enough value out of Facebook as it is that I am willing to pay a nominal monthly subscription so that I don’t see any Social Ads.

More here:
http://tinyurl.com/yvxurx

Re: Would you pay for no Facebook ads?

Chi-chi Ekweozor — Mon, 12 Nov 2007 23:10:12 -0000

Great post Mathew.

The pressing question is actually: 'How Will Facebook pass the EU's Privacy Test?'

There are fairly strict Data Protection laws in the UK, for example.

Here are a few:

* Data may only be used for the specific purposes for which it was collected.

* Data must not be disclosed to other parties without the consent of the individual whom it is about, unless there is legislation or other overriding legitimate reason to share the information (for example, the prevention or detection of crime). It is an offence for Other Parties to obtain this personal data without authorisation.

* Individuals have a right of access to the information held about them, subject to certain exceptions (for example, information held for the prevention or detection of crime).

* Personal information may be kept for no longer than is necessary.

* Personal information may not be transmitted outside the EEA unless the individual whom it is about has consented or adequate protection is in place, for example by the use of a prescribed form of contract to govern the transmission of the data.

* Subject to some exceptions for organisations that only do very simple processing, and for domestic use, all entities that process personal information must register with the Information Commissioner.

* Entities holding personal information are required to have adequate security measures in place. Those include technical measures (such as firewalls) and organisational measures (such as staff training).

Culled from a really comprehensive post on Mashable here:
http://mashable.com/2007/11/09/facebook-asks-ca...

My offer of £7.50 per month for a Facebook subscription without ads now seems a little... foolish. What's the point if agreeing to the Terms of Use mean that the privacy laws designed to protect me above, cannot.

Hmm...

Having said that, it will be interesting to see how Facebook's core demographic take to the ads.

It is quite possible that they might not care.

Re: Bebo: Trying to help TV get social

Chi-chi Ekweozor — Wed, 14 Nov 2007 19:58:22 -0000

This is a big deal because Bebo is the UK’s top social networking site, according to comScore:

http://www.comscore.com/press/release.asp?press...

Whilst there are many online TV sites vying for viewers' attention in North America, most large media companies in Europe are still dipping their toes into large scale video distribution on the web.

Open Media fills a big gap in online video distribution for media companies in the UK hence the involvement of established media companies like the BBC, Channel 4 and BSkyB.

I predict more high profile content partnership announcements from Bebo in the near future.

Re: E-Democracy or a missed opportunity? New 10 Downing Street site launches

Chi-chi Ekweozor — Thu, 14 Aug 2008 19:07:45 -0000

Great stuff, Martin. It would have been worth pointing out that the Ask The PM initiative is via YouTube.

I think it is best to wait to see the outcome of the first 'event' in September.

You may be surprised...

Re: Total PR fail - Playstation gamers aim Dragon Punch at Sony

Chi-chi Ekweozor — Wed, 21 Jan 2009 11:50:32 -0000

Thanks for the mention, Martin.

Unfortunately, this is to be expected from Sony.

Only last week, news broke about Sony preventing Sony Ericsson from making the PSP phone .

A house divided against itself will fall.

With Sony, it’s only a matter of time, I fear.

Re: Total PR fail - Playstation gamers aim Dragon Punch at Sony

Chi-chi Ekweozor — Wed, 21 Jan 2009 11:53:41 -0000

Oops, here's a link that works:

http://www.mobiletoday.co.uk/sony_ericsson_play...

Re: Creating and Sharing with a Mobile Phone: a presentation

Chi-chi Ekweozor — Wed, 04 Mar 2009 09:51:23 -0000

Enjoyed the session, Martin. Clear, concise and chock full of helpful pointers on how to get set up using each of the mobile sharing services presented.

Apologies for noseying off before the end of the Q&A to get involved with the Someone Once Told Me thingy....! Was well worth the effort. ;o)

Re: Making Money on Social Networks, Is It Possible?

Chi-chi Ekweozor — Tue, 05 Feb 2008 19:55:33 -0000

Great post, Nick.

You have omitted the fact that many brands opt for sponsored pages on MySpace because this allow them to create bespoke branded experiences within the social network.

Much of marketing is about extending brand associations and banner or text advertising cannot deliver this as effectively as images and video can.

My take?

The future of social advertising is in branded content.

The Future of Social Media Advertising

Re: Facebook Users Won’t Pay

Chi-chi Ekweozor — Wed, 14 Nov 2007 20:31:11 -0000

Thanks for posting this, Nick.

I wrote an open letter to Facebook here about this on Saturday:

http://tinyurl.com/yvxurx

Cool to see it's someone’s asking the question, at least.

@Joe Grossberg:
Agreed, 4% may not be much but it's still a guaranteed revenue stream...

@Chris Kennedy:
I agree, I don't think the sample is representative.

I'm willing to bet I'm not in the demographic covered by that poll, not being a student and all that.

Perhaps the poll should be re-run and targeted towards the ‘Facebook-is-the-new-Linked-In’ crowd.

Would be interesting to see what busy, middle manager types think of receiving and inadvertently sending social ads.

Re: Some things I’ve learned this year that turned my world upside-down and I’m still trying to wrap my head around

Chi-chi Ekweozor — Wed, 07 May 2008 08:04:25 -0000

Great stuff, Derek!

Checked out Reqall, Julian, pretty impressive...

The good thing is that even with limitless music distribution, there’s still a real need to connect with the artists behind good music.

The next few years will be good for musicians that recognize that:

- a solid touring fan base
- smart social networking
- clever hyper-cyber- digital distribution
- plus the odd brand endorsement

leave major record label deals in the dust…

Re: 2008/08/28/how-to-find-statistics-on-social-media/

Chi-chi Ekweozor — Thu, 28 Aug 2008 19:00:37 -0000

Real Fresh TV has been conducting a study of social media usage amongst FTSE 100 companies in the UK.

The ongoing study, the first of its kind is aimed at uncovering adoption of social media amongst companies in the UK, is already unearthing some surprises.

http://www.realfresh.tv/introduction-to-study-o...

Drop me a line if you need any further information...

Re: The PRWeek Blog Competition. Just brilliant.

Chi-chi Ekweozor — Thu, 28 Aug 2008 12:22:27 -0000

What is "Other"?

Looking forward to reading your synopsis on the poll!

Good stuff... thanks for the heads up on BuzzDash.

Re: On Managing A Community

Chi-chi Ekweozor — Thu, 08 May 2008 19:07:03 -0000

Fantastic post.

Much fat to chew on...

This post was a bit of an eye opener to me as the term 'Community Manager' implied 'Organiser of After School Club' to me and it may well appear so to many other readers from the UK. We are catching up though...

The Measurables and Duties sections were pretty useful.

I read it all the way to the last comment which says a lot.

Thanks.

Re: Musicians Play for Tips- The Importance of Comments

Chi-chi Ekweozor — Mon, 14 Jul 2008 08:52:04 -0000

Chris, I just posted a comment after yours at the Digital Influence Mapping Project blog so I guess I'm eating your dog food ;o)

As one who blogs from the UK I have to say there is evidence that a lot more people in the US comment on blogs.

In the UK, people seem to visit a blog, consume what they want and move on.

For that reason, I don’t read too much into the number of comments a blog receives. It’s more about the quality of the comments.

Having said that, I’ve been pleasantly surprised by those who tell me they enjoy my company blog. In person.

Good content is good content whether or not people comment.

Re: Workflow - Social Media Pastor

Chi-chi Ekweozor — Sat, 30 Aug 2008 10:42:31 -0000

We have nothing like that in the UK.

My first brush with ‘christian’ social media has been @thechristianguy on Twitter.

He's a good guy to follow. Keeps it real, tweets some random stuff once in a while.

To answer your question, I suspect this will be par for the course in just a few years.

You are a church of X hundred/thousand regulars.

You’ve got your channel on cable, you’ve got your website nicely optimized and ranking high for Google searches for your area, you’ve got your church blog and video podcast…
you’ve got your church Twitterers.

Nothing wrong with that.

Re: Gatekeepers vs Gatejumpers

Chi-chi Ekweozor — Tue, 16 Sep 2008 19:07:17 -0000

Gatekeeper: Travel Agencies
Gatejumper: TripAdvisor

Re: Question for You- New Marketing

Chi-chi Ekweozor — Wed, 17 Sep 2008 08:38:50 -0000

The services a new generation of marketing firms should offer include:

* Web content creation & strategy
* Brand reputation management and buzz monitoring
* Active social media engagement & participation
* Online community design and management

A bit wordy and off the cuff but those are the four that sprang to mind.

Re: Social Media Marketing Beginner’s Guide

Chi-chi Ekweozor — Thu, 08 May 2008 19:32:18 -0000

Two tools to add to the Twitter list:

Who Should I Follow:
www.whoshouldifollow.com

A site which provides recommendations of whom you should follow on Twitter. Remarkably accurate...

TweetWheel:
www.tweetwheel.com

Find out which of your Twitter friends know each other.

Less tool than mindless fun but entertaining all the same.

Thanks for a useful article!

Chi-chi Ekweozor's last blog post..Real Fresh TV Partners with PUMA On A Social Media Search To Find Manchester’s Most Promising Band

Re: I’m Hosting an Online Reputation Management Workshop - August 7th

Chi-chi Ekweozor — Thu, 03 Jul 2008 07:31:29 -0000

Are you planning on running a similar course in the UK?

London or Manchester would be suitable hosts.

Would certainly attend and I'm sure it would be popular amongst digital strategists and brand managers.

Worth seriously considering anyway. Drop me a line if you want advice/help taking it transatlantic... Your blog has been very useful, happy to help.

Chi-chi Ekweozor's last blog post..b.TWEEN08 Conference Highlights - Day 2 - 20th June - Part 2

Re: Just How Much Transparency Should We Expect from President Obama?

Chi-chi Ekweozor — Fri, 07 Nov 2008 10:47:48 -0000

I actually think he will manage this OK.

Here in the UK, the recently launched Number10.gov.uk site has been very successful in keeping the public informed about the day to day work of the guy at number 10 Downing Street as attested to by its very popular Twitter feed:

http://twitter.com/downingstreet

It is possible to keep the dialogue going.

Chi-chi Ekweozor's last blog post..Real Fresh TV wins Manchester Evening News Blog of the Week award

Re: 22 Ways A Blog Can Rock Your Non-Profit’s Social Media Campaign

Chi-chi Ekweozor — Wed, 21 Jan 2009 19:32:24 -0000

You probably said this but in not as many words, John. If not, @Debra Askanase certainly addresses it:

1. You will learn to anticipate your supporters, donors and stakeholders’ needs better with a blog.

Why?

Because by blogging regularly about your actions/achievements you will get a better feel of what they like or dislike about what you're doing.

Great list. Thanks for sharing.

Re: How to use Twitter as a serious networking tool

Chi-chi Ekweozor — Thu, 02 Oct 2008 19:21:46 -0000

Great post.

I particularly like point #9:

“If you mention someone in a post–send them a direct message. “

Neat.

@johnhaydon makes some great points above as well.

The only fault I can find with your suggestions is the one about signing your name with your comment.

I once read somewhere (on a blog) that this is considered a blogging faux pas and implied that the author was a blogging n00b.

The implication is that you’ve already signed your name whilst entering in your contact details before leaving your comment.

Still... I think you have a point here and have signed with my name and Twitter handle!

Keep up the good work.

Chi-chi Ekweozor
@realfreshtv

Re: 12 Top Social Media Agencies

Chi-chi Ekweozor — Tue, 22 Sep 2009 09:10:56 -0000

Fantastic list, Jason.

You left out:

Real Fresh TV | http://www.realfresh.tv

Based in Manchester, UK, we *do* social media with a strong focus on strategy, consultancy and training for the UK’s arts, creative and media sectors.

We helped develop and deliver the social media strategy for Arts Council England’s digital development programme for the arts and cultural sector, www.getambition.com.

Re: @ Ad:Tech: Online Video Creates Its Own Opportunities; NBC Might Revisit YouTube

Chi-chi Ekweozor — Tue, 06 Nov 2007 21:24:53 -0000

As suspected, the anti-YouTube fraternity is now discovering that it takes guts, commitment and *lots* of money to build a 206 million strong global community for sharing video online.

Lawsuits notwithstanding...

My prediction is that as YouTube moves towards a 'monetisation' phase, implemented using the Video ID system to filter and even monetize content illegally uploaded by the YouTube community, content owners will start receiving compensation for their work.

And rightly so.

Oprah hasn’t launched a YouTube channel just to ‘kick it with the kids’. She knows there’s money coming ;o)

The question is:
How many media companies will be sneaking quietly back onto YouTube in coming months?

Will be interesting to watch.