All the best for you both and Families, it will change you for sure...this is what I told you on chat, welcome to the "club"...I was your age as well...feeling old now, all the best again, Laurent & Family
thanks Max! very much going towards our though...what I like in the post is that to move there, "COURAGE" is key. But I know that the ones that do try now (innovative marketers) trying, loosing, but learning, will WIN...
hi Max - glad to hear conference is good...What you describe is what I will call "simply better" marketing...in other words in a world where true unique things are not coming up so often, the ones that stand up are usually the ones that do things not a lot better, but most of the times, simply better... I'd love be simply better, a little better every time, brands should think about it this way...at the end by cumulating simply small better things...they will be a LOT BETTER...Simple no? Tell us more about MSI... I did myself attend and spoke at a conference on the other side of the atlantic, where academics and business people were meeting here is my report: CNRS conference, did you feel the same way? I hope not...