Disqus - Latest Comments for Geoff Livingston

Re: You Are Not Listening To Whispers

Geoff Livingston — Thu, 04 Sep 2008 21:58:54 -0000

Listening only works if you act. How many times have you had some tell you they are sorry, then go and do the same thing again? The synergy between and individual and a company apologizing are similar. And amends is not an apology. It involves action.

Re: Comment, Community, and/or Conversational Marketing, Will the Real CM Please Stand Up?

Geoff Livingston — Sun, 18 Feb 2007 13:32:00 -0000

I'm not sure if its PR< or PR firms that don't understand human behavior. Either way, I agree. I think big firms take mass media approaches to individual bloggers, and pay the price. Or their clients pay the price.

Re: Twitter Tools – Twittervision, Twittersearch, Twitterholic

Geoff Livingston — Thu, 22 Mar 2007 22:04:00 -0000

Thanks for the heads up on this. Will check it out. How do you think this will impact current business blogs?

GL

Re: Geoff Livingston Interviews Me for Diary of an Ad Man

Geoff Livingston — Wed, 28 Mar 2007 17:27:00 -0000

Thanks for the hat tip, Brian. You are very kind. '

Keep up the great work. You should definitely author a book. I saw pollster Frank Luntz speak today on words and how they impact us, and as brilliant as he is, you could stand with him.

GL

Re: Twitter Me This, Is Jaiku a Threat? Let’s Ask Those Defining the Landscape

Geoff Livingston — Tue, 10 Apr 2007 07:23:00 -0000

Competition is good, so I think Jaiku enriches the marketplace with new options. Worse case scenario is that Twitter gets better.

Neither of these media forms really excites me though. Of course, that may mean I am reaching dotage or am becoming a Luddite.

Re: Robert Scoble Meets Hooman from Radio Alice 97.3 at Web 2.0 Expo

Geoff Livingston — Sun, 22 Apr 2007 23:48:00 -0000

Nothing like a little old fashioned lobby networking. Old marketing methods + new media = superior results. :)

Re: PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

Geoff Livingston — Tue, 24 Apr 2007 15:53:00 -0000

This seems to be a bandwagon move, or even one upmanship. I actually am not a big fan of PRSA as I feel it offers me little to no value as a practitioner.

Convincing people that our business has just been turned upside once (a.k.a. 2.0) has turned into a dogfight with my competing agency brethren as well as business owners locally in DC. People have a hard time grasping how much new media has changed PR, demanding a new level of transparency and openness. They just don't get it.

I can't imagine trying to push PR 3.0 given the reticence to join the current revolution... Further 3.0 does not seem relevant to me. Unless Second Life pulls off a new miracle that is ;)

Re: PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

Geoff Livingston — Tue, 24 Apr 2007 23:17:00 -0000

You inspired me to write up the 3.0 gaff... http://www.livingstonbuzz.com/blog/?p=249
Sorry about the PRSA snafu in my original comment.

GL

Re: Social Media Releases – Everything You Ever Wanted to (or Should) Know

Geoff Livingston — Tue, 01 May 2007 17:41:00 -0000

This is great stuff indeed. Means quite a lot for the world... The question is will the average non-marketing joe be the disseminator? If PR is out, who is in? And will they be functional?

Re: Social Media Killed the Video News Release Star

Geoff Livingston — Mon, 07 May 2007 23:46:00 -0000

It's time to get camera training. This should be a requirement for any communications school these days. Good advice on balancing traditional programs with the new. Always poignant, Brian.

Re: The Evolution of Social Media Press Release Distribution and Technorati Tags

Geoff Livingston — Sat, 12 May 2007 19:18:00 -0000

Very well put together. Seems like PRWeb is the best distribution outlet. It would be great if more case studies were available.

Re: Why PR Doesn’t Work and How to Fix It

Geoff Livingston — Tue, 29 May 2007 12:50:00 -0000

Ahh, the problem with PR people is that they're PR people! They buy their own BS! It seems to me the primary issue is relations, or lack there of. Relating requires other-centric behavior in all things, and that's the antithesis of most PR firms activities.

OK, oversimplifying the problem by a grand mile, but man what a bloody mess this industry is in.

Re: Why PR Doesn’t Work and How to Fix It

Geoff Livingston — Thu, 31 May 2007 22:56:00 -0000

I'm with Chris on this one. Personally, the firm is slammed so we're hiring again, and I've gotten to the point where I really don't want agency people.

Re-training PR agency staffers is much more difficult than teaching the ropes to a former journalist, blogger or recent college grad. It's better to show them the new way from scratch rather than suffer through arguments about the merits of SPIN (Stupid PR Inserted in News). SPIN stops information from being translated and hurts long-term relationships.

If Chris is right, then we've separated from the PR pack. In theory, we can't be called a PR agency. What will our agencies be dubbed?

Another $.02 delivered.

Re: The Social Media Manifesto – Integrating Social Media into Marketing Communications

Geoff Livingston — Mon, 11 Jun 2007 23:34:00 -0000

Favorite comment in all of this:

"What does the future of integrated marketing and communications look like? It’s a mashup of new media and traditional media – all with the common goal of engaging people and influencers on their terms."

And that' the real rub of social media. As time passes users will no longer sit back and accept being dictated to, they'll demand the same type of dialogue (or extensions of it) in traditional media, too. Traditional media will come to reflect new media. THe lines will blur...

Brilliant as always.

Re: The Social Media Manifesto – Integrating Social Media into Marketing Communications

Geoff Livingston — Sat, 16 Jun 2007 16:31:00 -0000

Dear anonymous, me thinks thou protest too much. At least on this blog.

Here's the deal. Brian's a PR guy. We as a breed seek earned opportunities, and the open forum you reference represents one of them.

If a forum allows this content, then they must welcome it. If they feel this content intrudes on them or editorial standards or the community, then they can always ask users to submit stories for consideration and review them. They can also simply take Brian's post down.

But beefing here -- especially "anonymously" -- makes no sense, and to be frank, means nothing to the referenced forum, its readers or to Brian's readers. Folks like me.

Re: PR and Social Media are Still Oil and Water

Geoff Livingston — Thu, 09 Aug 2007 15:23:00 -0000

Good to see you back on social media and PR. I am starting to see a break-out of social media agencies, which are separating themselves from PR firms. My belief is that at least half of PR practitioners will never understand the medium, and this will require a different group of practitioners/service firms.

Re: Building a Bridge Between Your Story, Bloggers, and People – Part I

Geoff Livingston — Thu, 16 Aug 2007 13:00:00 -0000

You da man. Well done, my friend. Love the advice on the A-Listers. How true. And to be frank, I think they read the more dedicated bloggers for source material.

Re: Now is Gone Set to Publish in Late October

Geoff Livingston — Sat, 25 Aug 2007 15:31:00 -0000

Don't listen to Brian. His contribution was significant, and dramatically impacted the direction of the book.

Thank you, Brian, for this and all of your help.

Re: Social Media is About Sociology Not Technology

Geoff Livingston — Wed, 29 Aug 2007 22:46:00 -0000

You are the man. This sociology concept came from the future of marketing post, and I love the continued expansion of it. Mazl tov.

Anonymous = weak (maybe I should delete that fake caveman tweet I got going, oops). Seriously, I have little respect for someone who claims to be a pro but can't own the criticism with their own name.

LOL

Re: Now is Gone Book Cover Ready to Print

Geoff Livingston — Mon, 10 Sep 2007 22:46:00 -0000

Brian is the man. Flat out. I was lucky enough to get him to participate.

Re: Conversational Marketing Versus Market Conversations

Geoff Livingston — Thu, 20 Sep 2007 21:59:00 -0000

F'ing fantastic post, Brian. Right on. I love it (going to tweet it).

There's a self centered ethos to cos that they can just jump in and do what they want. But only by getting out of themselves and into the community can they become part of the conversation. Perhaps all social media marketers should read Dale Carnegie before even starting to read out here.

Cheers,

GL

Re: Get a F#ck!ng Blog Already

Geoff Livingston — Mon, 24 Sep 2007 18:30:00 -0000

That's a ringer, ladies and gentleman. Great post!!!

Re: The New Rules for Breaking News, Robert Scoble Should be in PR

Geoff Livingston — Mon, 22 Oct 2007 11:38:00 -0000

We do much more than PR in the classic sense of media relations, yet few folks really understand what PR is...

Brian, this post is outstanding and should be mandatory reading for anyone who is in our business. Lot's of cookies and though leadership. Great job, and thank you for sharing this info.

Re: MicroMedia Paves the Way for Macro Influence

Geoff Livingston — Tue, 30 Oct 2007 21:29:00 -0000

Sometimes less is less. Very, very true. And dinner is what you really crave when you have a snack. Well done. Funny video, too.

Re: PR Roundtable Discussion: Outing Bad PR

Geoff Livingston — Thu, 08 Nov 2007 22:45:00 -0000

Scary stuff. I also think it has benefited us, but is irresponsible on the blogger's part. Very gray matter ethically.

Re: The New Rules of Breaking News, Beware of Embargoes

Geoff Livingston — Fri, 16 Nov 2007 13:35:00 -0000

Brian:

Most PR firms don't have the guts to admit when something goes wrong. But real leaders do because they know they, too, are human, and even better learn from these experiences. Kudos, my friend.

I am fascinated by the continuing blogger relations developments. Personally, we need them, but at the same time know that we cannot have any of the same expectations of "journalistic" integrity from them. It's a one by one case, as you say. Everyone's got a six shooter, and can write what they want.

Re: Don’t Throw Out that Social Media Rulebook Quite Yet

Geoff Livingston — Fri, 14 Dec 2007 16:41:00 -0000

Press release are not the best way to engage the media, in my experience. Relationships with reporters, great customized pitches, and exclusives supersede spam and wire services. I do see press releases as significant SEO vehicles with direct stakeholder impact.

Great post, Brian.

Re: BrandWeek Runs My First Article: You Are the Online Brand in 2008

Geoff Livingston — Fri, 11 Jan 2008 14:48:00 -0000

Congratulations, Brian. This is big.

Re: The Evolution of Social Media Releases

Geoff Livingston — Thu, 24 Jan 2008 15:06:00 -0000

How's that cane treating you? :P Good to see a vibrant discussion on SMRs again.

Re: Get Rich Quick with Social Media Marketing

Geoff Livingston — Mon, 18 Feb 2008 10:59:00 -0000

Yes,m it's pretty disappointing. Our hopes and dreams for a better marketing world are not so bright because of this bad trend. But I think the media form(s) will carry the day. Because this behavior and approach is anti-social, and I just believe it won't succeed.

Good post, Brian.

Re: Now is Gone is "Now" an Award Winning Book

Geoff Livingston — Sat, 01 Mar 2008 00:58:00 -0000

It feels pretty good, my man. We made it happen, we had a dream of supporting the incoming market with a service oriented, no BS book. And now we've been recognized for it. Congratulations, Brian! I think we did well.

Re: How Should I Read This? Is This the Future of Social Media Marketing?

Geoff Livingston — Fri, 14 Mar 2008 15:53:00 -0000

That's why we like you, Mr. Brain. Yer smart. ;) LOL. Yeah. PR is still PR unfortunately.

Re: Cultural Voyeurism and Social Media

Geoff Livingston — Mon, 17 Mar 2008 19:01:00 -0000

Gutsy, post, my man. A great self-check barometer on this is how many comments are you dropping versus blog posts. Seriously, a great community member engages on other people's turf.

But more importantly, I think there's a a larger theme, which is outbound push is not enough in social networks. Especially with blogs. As you say, it's just not enough to set up camp outside the corporate walls.

Re: Making Mistakes in Social Media Marketing

Geoff Livingston — Sun, 06 Apr 2008 22:43:00 -0000

I'd agree with that, but at the same time, I think some mistakes are inevitable. It's still very new, and we are all learning. There will come a time when we all have our visible scars.

Re: Making Mistakes and Amends in Blogger and Media Relations

Geoff Livingston — Fri, 09 May 2008 12:38:00 -0000

I agree amends should be made. As I was not privy to the scenario, I am sure you did the right thing.

Devil's Advocate: I also think reporters and bloggers who accept pitches can be absolute tyrannical idiots with this stuff. There's a two way street, but because we are PR, we will always get t the short end of the stick. Sometimes I weigh the source, too.

Re: Now is Gone Celebrates First Anniversary

Geoff Livingston — Sat, 15 Nov 2008 18:38:00 -0000

It was an honor working with you on Now Is Gone. Thank you for everything you did to make this a success.

Re: Comment, Community, and/or Conversational Marketing, Will the Real CM Please Stand Up?

Geoff Livingston — Sun, 18 Feb 2007 13:32:00 -0000

Re: Twitter Tools – Twittervision, Twittersearch, Twitterholic

Geoff Livingston — Thu, 22 Mar 2007 22:04:00 -0000

Thanks for the heads up on this. Will check it out. How do you think this will impact current business blogs?

GL

Re: Geoff Livingston Interviews Me for Diary of an Ad Man

Geoff Livingston — Wed, 28 Mar 2007 17:27:00 -0000

Re: Twitter Me This, Is Jaiku a Threat? Let’s Ask Those Defining the Landscape

Geoff Livingston — Tue, 10 Apr 2007 07:23:00 -0000

Re: Robert Scoble Meets Hooman from Radio Alice 97.3 at Web 2.0 Expo

Geoff Livingston — Sun, 22 Apr 2007 23:48:00 -0000

Nothing like a little old fashioned lobby networking. Old marketing methods + new media = superior results. :)

Re: PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

Geoff Livingston — Tue, 24 Apr 2007 15:53:00 -0000

Re: PRWeek Claims Industry Enters Age of PR 3.0 – They Couldn’t be More Wrong

Geoff Livingston — Tue, 24 Apr 2007 23:17:00 -0000

You inspired me to write up the 3.0 gaff... http://www.livingstonbuzz.com/blog/?p=249<br />Sorry about the PRSA snafu in my original comment.

GL

Re: Social Media Releases – Everything You Ever Wanted to (or Should) Know

Geoff Livingston — Tue, 01 May 2007 17:41:00 -0000

This is great stuff indeed. Means quite a lot for the world... The question is will the average non-marketing joe be the disseminator? If PR is out, who is in? And will they be functional?

Re: Social Media Killed the Video News Release Star

Geoff Livingston — Mon, 07 May 2007 23:46:00 -0000

It's time to get camera training. This should be a requirement for any communications school these days. Good advice on balancing traditional programs with the new. Always poignant, Brian.

Re: The Evolution of Social Media Press Release Distribution and Technorati Tags

Geoff Livingston — Sat, 12 May 2007 19:18:00 -0000

Very well put together. Seems like PRWeb is the best distribution outlet. It would be great if more case studies were available.

Re: Why PR Doesn’t Work and How to Fix It

Geoff Livingston — Tue, 29 May 2007 12:50:00 -0000

Re: Why PR Doesn’t Work and How to Fix It

Geoff Livingston — Thu, 31 May 2007 22:56:00 -0000

Re: The Social Media Manifesto – Integrating Social Media into Marketing Communications

Geoff Livingston — Mon, 11 Jun 2007 23:34:00 -0000

Re: The Social Media Manifesto – Integrating Social Media into Marketing Communications

Geoff Livingston — Sat, 16 Jun 2007 16:31:00 -0000

Re: PR and Social Media are Still Oil and Water

Geoff Livingston — Thu, 09 Aug 2007 15:23:00 -0000

Re: Building a Bridge Between Your Story, Bloggers, and People – Part I

Geoff Livingston — Thu, 16 Aug 2007 13:00:00 -0000

You da man. Well done, my friend. Love the advice on the A-Listers. How true. And to be frank, I think they read the more dedicated bloggers for source material.

Re: Now is Gone Set to Publish in Late October

Geoff Livingston — Sat, 25 Aug 2007 15:31:00 -0000

Don't listen to Brian. His contribution was significant, and dramatically impacted the direction of the book.

Thank you, Brian, for this and all of your help.

Re: Social Media is About Sociology Not Technology

Geoff Livingston — Wed, 29 Aug 2007 22:46:00 -0000

Re: Now is Gone Book Cover Ready to Print

Geoff Livingston — Mon, 10 Sep 2007 22:46:00 -0000

Brian is the man. Flat out. I was lucky enough to get him to participate.

Re: Conversational Marketing Versus Market Conversations

Geoff Livingston — Thu, 20 Sep 2007 21:59:00 -0000

Re: Get a F#ck!ng Blog Already

Geoff Livingston — Mon, 24 Sep 2007 18:30:00 -0000

That's a ringer, ladies and gentleman. Great post!!!

Re: The New Rules for Breaking News, Robert Scoble Should be in PR

Geoff Livingston — Mon, 22 Oct 2007 11:38:00 -0000

Re: MicroMedia Paves the Way for Macro Influence

Geoff Livingston — Tue, 30 Oct 2007 21:29:00 -0000

Sometimes less is less. Very, very true. And dinner is what you really crave when you have a snack. Well done. Funny video, too.

Re: PR Roundtable Discussion: Outing Bad PR

Geoff Livingston — Thu, 08 Nov 2007 22:45:00 -0000

Scary stuff. I also think it has benefited us, but is irresponsible on the blogger's part. Very gray matter ethically.

Re: The New Rules of Breaking News, Beware of Embargoes

Geoff Livingston — Fri, 16 Nov 2007 13:35:00 -0000

Re: Don’t Throw Out that Social Media Rulebook Quite Yet

Geoff Livingston — Fri, 14 Dec 2007 16:41:00 -0000

Re: BrandWeek Runs My First Article: You Are the Online Brand in 2008

Geoff Livingston — Fri, 11 Jan 2008 14:48:00 -0000

Congratulations, Brian. This is big.

Re: The Evolution of Social Media Releases

Geoff Livingston — Thu, 24 Jan 2008 15:06:00 -0000

How's that cane treating you? :P Good to see a vibrant discussion on SMRs again.

Re: Get Rich Quick with Social Media Marketing

Geoff Livingston — Mon, 18 Feb 2008 10:59:00 -0000

Re: Now is Gone is "Now" an Award Winning Book

Geoff Livingston — Sat, 01 Mar 2008 00:58:00 -0000

Re: How Should I Read This? Is This the Future of Social Media Marketing?

Geoff Livingston — Fri, 14 Mar 2008 15:53:00 -0000

That's why we like you, Mr. Brain. Yer smart. ;) LOL. Yeah. PR is still PR unfortunately.

Re: Cultural Voyeurism and Social Media

Geoff Livingston — Mon, 17 Mar 2008 19:01:00 -0000

Re: Making Mistakes in Social Media Marketing

Geoff Livingston — Sun, 06 Apr 2008 22:43:00 -0000

I'd agree with that, but at the same time, I think some mistakes are inevitable. It's still very new, and we are all learning. There will come a time when we all have our visible scars.

Re: Making Mistakes and Amends in Blogger and Media Relations

Geoff Livingston — Fri, 09 May 2008 12:38:00 -0000

Re: Now is Gone Celebrates First Anniversary

Geoff Livingston — Sat, 15 Nov 2008 18:38:00 -0000

It was an honor working with you on Now Is Gone. Thank you for everything you did to make this a success.

Re: Launch Memphis, Sarah Lacy, Geoff Livingston, Social Networking, Wait for Daddy,

Geoff Livingston — Tue, 23 Sep 2008 15:37:00 -0000

Buck:

It was a pleasure meeting you. Keep the faith, keep blogging, and see you again soon, online or off.

Geoff

Re: Freshly Squeezed Edition of Five in the Morning

Geoff Livingston — Fri, 06 Mar 2009 07:07:06 -0000

Darn, I was hoping to become a generic brand, or really anything but a brand. Thanks for the hard work, Steve. Congratulations on your success, which has caused this departure.

This comment was originally posted on StickyFigure