DISQUS

It was an honor working with you on Now Is Gone. Thank you for everything you did to make this a success.

It was an honor working with you on Now Is Gone. Thank you for everything you did to make this a success.

Listening only works if you act. How many times have you had some tell you they are sorry, then go and do the same thing again? The synergy between and individual and a company apologizing are similar. And amends is not an apology. It involves action.

I agree amends should be made. As I was not privy to the scenario, I am sure you did the right thing.


Devil's Advocate: I also think reporters and bloggers who accept pitches can be absolute tyrannical idiots with this stuff. There's a two way street, but because we are PR, we will always get t the short end of the stick. Sometimes I weigh the source, too.

I agree amends should be made. As I was not privy to the scenario, I am sure you did the right thing.

Devil's Advocate: I also think reporters and bloggers who accept pitches can be absolute tyrannical idiots with this stuff. There's a two way street, but because we are PR, we will always get t the short end of the stick. Sometimes I weigh the source, too.

I'd agree with that, but at the same time, I think some mistakes are inevitable. It's still very new, and we are all learning. There will come a time when we all have our visible scars.

I'd agree with that, but at the same time, I think some mistakes are inevitable. It's still very new, and we are all learning. There will come a time when we all have our visible scars.

Gutsy, post, my man. A great self-check barometer on this is how many comments are you dropping versus blog posts. Seriously, a great community member engages on other people's turf.

But more importantly, I think there's a a larger theme, which is outbound push is not enough in social networks. Especially with blogs. As you say, it's just not enough to set up camp outside the corporate walls.

Gutsy, post, my man. A great self-check barometer on this is how many comments are you dropping versus blog posts. Seriously, a great community member engages on other people's turf.


But more importantly, I think there's a a larger theme, which is outbound push is not enough in social networks. Especially with blogs. As you say, it's just not enough to set up camp outside the corporate walls.

That's why we like you, Mr. Brain. Yer smart. ;) LOL. Yeah. PR is still PR unfortunately.

That's why we like you, Mr. Brain. Yer smart. ;) LOL. Yeah. PR is still PR unfortunately.

It feels pretty good, my man. We made it happen, we had a dream of supporting the incoming market with a service oriented, no BS book. And now we've been recognized for it. Congratulations, Brian! I think we did well.

It feels pretty good, my man. We made it happen, we had a dream of supporting the incoming market with a service oriented, no BS book. And now we've been recognized for it. Congratulations, Brian! I think we did well.

Yes,m it's pretty disappointing. Our hopes and dreams for a better marketing world are not so bright because of this bad trend. But I think the media form(s) will carry the day. Because this behavior and approach is anti-social, and I just believe it won't succeed.

Good post, Brian.

Yes,m it's pretty disappointing. Our hopes and dreams for a better marketing world are not so bright because of this bad trend. But I think the media form(s) will carry the day. Because this behavior and approach is anti-social, and I just believe it won't succeed.


Good post, Brian.

How's that cane treating you? :P Good to see a vibrant discussion on SMRs again.

How's that cane treating you? :P Good to see a vibrant discussion on SMRs again.

Congratulations, Brian. This is big.

Congratulations, Brian. This is big.

Press release are not the best way to engage the media, in my experience. Relationships with reporters, great customized pitches, and exclusives supersede spam and wire services. I do see press releases as significant SEO vehicles with direct stakeholder impact.


Great post, Brian.

Press release are not the best way to engage the media, in my experience. Relationships with reporters, great customized pitches, and exclusives supersede spam and wire services. I do see press releases as significant SEO vehicles with direct stakeholder impact.

Great post, Brian.

Brian:


Most PR firms don't have the guts to admit when something goes wrong. But real leaders do because they know they, too, are human, and even better learn from these experiences. Kudos, my friend.



I am fascinated by the continuing blogger relations developments. Personally, we need them, but at the same time know that we cannot have any of the same expectations of "journalistic" integrity from them. It's a one by one case, as you say. Everyone's got a six shooter, and can write what they want.

Brian:

Most PR firms don't have the guts to admit when something goes wrong. But real leaders do because they know they, too, are human, and even better learn from these experiences. Kudos, my friend.

I am fascinated by the continuing blogger relations developments. Personally, we need them, but at the same time know that we cannot have any of the same expectations of "journalistic" integrity from them. It's a one by one case, as you say. Everyone's got a six shooter, and can write what they want.

Scary stuff. I also think it has benefited us, but is irresponsible on the blogger's part. Very gray matter ethically.

Scary stuff. I also think it has benefited us, but is irresponsible on the blogger's part. Very gray matter ethically.