The $60 million figuer came from assuming that Rose owned 30% of Digg. And then, assuming that Digg could be worth $200 million. The article suggests that the $200 figure is just plain crazy. But you know something, something is worth as much as someone is willing to pay for it. Murdoch paid $500 or so millions for MySpace. So, despite no real business model, that?s how much MySpace is worth.
If someone is willing to pay $200 million for Digg, then that?s what it?s worth. Sure, at this point, it may not generate much more than $3 million a year, but people are wiolling to pay for potential. And, to be able to reach more than a million ppl daily, to be able to shift public opinion? thjat?s priceless for some.