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  • Lloyd Duggan

Lloyd Duggan

9 months ago

in Do you know who your real brand manager is? on Community Guy
Jake,
You are right on in your assessment. Poor customer service is rampant in American business. I had a somewhat similar experience I wrote about in my blog; (http://wordofmouthguru.wordpress.com/2008/09/15...) I think the point about classifying customer facing employees as brand managers is a good one that more companies should consider. Great post!

1 year ago

in Help me name my next book? on Duct Tape Marketing
Chris makes an excellent point about using the Duct Tape brand umbrella. With so many resources out there for small businesses having a familiar brand makes it that much easier to decide.

1 year ago

in Graco blog is fantastic on Community Guy
Jake,
What a refreshing corporate perspective Graco has about blogging! This seems to be a rare case where the corporate marketers were able to trump the legal beagles. The points you highlighted about their blog demonstrates that Graco is one of the few companies that are about creating and maintaining a relationship with their customers rather than just completing a transaction.

I especially like your observation about their use of Wordpress. As a new member of the blogosphere, this "word of mouth' about Wordpress gives me a sense of relief and comfort that I made the right choice. Great post!
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