Disqus - Latest Comments for YuliZ

Re: 17 Fashion Sites Every Fashion Industry Professional Should Know About

YuliZ — Wed, 11 Nov 2009 09:54:41 -0000

Thanks so much for including Inside The Tents!! just wanted to point out that I'm not the only creator :) The portal was created by the Style Coalition - a group we founded with Mike and Jean Pratt from Gift Girl and Style Observer. Thanks again!

Re: When A Luxury Beauty Brand’s Social Media Strategy Starts To Fail

FashionMarketing — Thu, 22 Oct 2009 09:29:26 -0000

Yuli, I completely agree. They do have time to fix their strategy and the twitter strategy is on the money. I like #100KLash would be ideal, and maybe even result in a trending topic. That's viral. Retailer brands have to understand that social media isn't free media. It's takes some work to develop a great strategy.

Re: When A Luxury Beauty Brand’s Social Media Strategy Starts To Fail

YuliZ — Thu, 22 Oct 2009 09:11:21 -0000

Great advice! I agree there is so much potential to generate buzz here, but what many companies don't realize is that having a huge prize doesn't guarantee your campaign to go viral. They have to support it with paid media and promotion. It's hard to get bloggers post about contests as part of the editorial, because we don't want our blogs to turn into constant free promotion channel. Buying few targeted placements on key blogs or their email lists are the best ways to get guaranteed feature.

Besides that I feel Twitter should be the place campaigns like this one get buzz. How about creating a fun hashtag (#100Klash)? Perhaps running weekly Twitter challenges or linking to the funniest video submissions could be a great start. This video alone is the best commercial a brand can ask for!

I think Lush Allure still have time to fix their strategy and turn this campaign into a success, and will be curious to see if they followed your advice (part of the social media "awareness" is listening, no?).

Re: How to avoid buying “vacation garb”

YuliZ — Tue, 07 Apr 2009 18:09:16 -0000

omg this is so true! you must see the Sari I got in India, never worn :)

Re: Pet Peeve: “Social Media”

YuliZ — Mon, 29 Dec 2008 15:34:47 -0000

Thank God someone said that. It's been like the elephant in the room (at least in my Twitter room, where every second follower happens to be a "Social Media Expert").

Being a social media expert these days is pretty similar to being a Hot Dog Eating champion - everyone can eat a hot dog, but no one as well/fast as you do. Still, this doesn't make you a marketing expert on Hot Dogs! You are just an eater, like the rest of humans ;)

Yuli Ziv
Social Media Muse

Re: Betting on Relationships

YuliZ — Mon, 15 Dec 2008 11:23:32 -0000

interesting fact - you got only female comments so far ;) I think it's important to nurture these relationships before you launch anything or simply need their help. there is a thin line between relationships that you create "to use" for your business, and the authentic ones. you have to give in order to receive, like in any other areas.

Re: Betting on Relationships

ceonyc — Mon, 15 Dec 2008 10:27:14 -0000

hmm... I wonder why... hopefully its a trend that continues!

Re: (Poking the bear) An idea for the NY Tech Meetup: Disband it

YuliZ — Mon, 01 Dec 2008 12:02:14 -0000

have to agree. re-organizing the NY Tech sounds like the least effective thing you can do during these critical times for the startups community. unfortunately we tend to forget that these types of communities aren't about the leaders...

Re: cozy-chic

YuliZ — Fri, 14 Nov 2008 01:03:07 -0000

looove this sweater!! reminds me that I haven't been to French Connection yet this fall ;)

Re: opaque tights

prattj — Fri, 07 Nov 2008 12:48:12 -0000

Well they're perfect for under all your dresses!

Re: opaque tights

YuliZ — Fri, 07 Nov 2008 01:40:40 -0000

Oh I'm obsessed with opaque tights! chic and very slimming ;)

Re: fantasy shoes by Barabara Bui

YuliZ — Fri, 24 Oct 2008 10:26:18 -0000

love those! wasn't familiar with this line, but Barbara seem to know a thing or two about ex-boyfriends ;) Hidden Platform Strap Bootie would be definitely a dream shoe, although I'm still dreaming about a classic pair of Louboutins... maybe this Xmas Santa will hear me ;)

Re: louis vuitton goes quilted

prattj — Thu, 23 Oct 2008 07:30:56 -0000

When it comes to Louis Vuitton, I am NEVER confused! I know exactly what the Manhattan bag designed by Marc Jacobs looks like, because I have one. The link was wrong and has been fixed.

Re: louis vuitton goes quilted

YuliZ — Thu, 23 Oct 2008 00:27:15 -0000

Sorry to be the nerd here, but that Manhattan bag designed by Marc Jacobs isn't part of Louis Vuitton collection... I know, it's confusing when he designs 3 different lines :)
I love their non-traditional lines, my fav LV is http://www.eluxury.com/estore/browse/product_de...

Re: What is early stage?

YuliZ — Mon, 29 Sep 2008 09:52:00 -0000

Great post Charlie! I have to add that even passing the 53,651 doesn't guarantee you "excitement" from VCs. We've got 250k monthly uniques without spending any marketing dollars when first started talking to VCs, and most of them still questioned the "scalability". I guess it's one of these numbers that's never high enough... The good thing about stretching the angel money was that we've been forced to develop revenue strategy from the early days. I think in general it's a healthy thing for any startup today :)

Re: Web 2.0 Week — What to do

innonate — Tue, 16 Sep 2008 15:27:44 -0000

Great! Thanks for the correction...

Re: Web 2.0 Week — What to do

YuliZ — Tue, 16 Sep 2008 14:47:33 -0000

Re: Web 2.0 Week — What to do

YuliZ — Tue, 16 Sep 2008 14:46:59 -0000

Hey Nate, thanks for mentioning our Fashion 2.0 party, it's actually on Thursday 6-8pm at Fashion 40 lounge - http://fashion.meetup.com/310/calendar/8579504/
hope to see you there!

Re: GiftGirl 2.0 Pre Launch

YuliZ — Tue, 02 Sep 2008 14:07:06 -0000

this is too funny! my worst gift ever was a really expensive and ugly handbag from a BF. I appreciated the effort, but couldn't fake the excitement... had to go for exchange the next morning. he never gave me fashionable gifts ever since, no matter how bad I beg for it...