Disqus - Latest Comments for TraceCohen

Re: Personal branding classes in school?

TraceCohen — Mon, 16 Nov 2009 14:19:45 -0000

Virtual schools are definitely becoming more prevalent now as they become more economical and assessable. My question though was about whether personal branding should be taught in a real classroom face to face as most college students don't know what they want. This would force them to sit down and map out what they want to do and how they will do it.

Judging from my personal experience with college students, I feel that it is a must if schools want to help their students get a job.

Re: 4 Steps to Find Your Ideal Job on Twitter

TraceCohen — Mon, 16 Nov 2009 14:16:12 -0000

I would highly recommend using Twitter in the job search. It is one of the best ways to find the jobs that aren't posted online and viewable by the public. We have a lot of success stories about job applicants finding jobs through Twitter that they had no idea existed.

Sites like Monster, Careerbuilder and Indeed are simply just boards where they make money if you get the job. It's a great business model for the masses but it doesn't always benefit you to be apart of it.

When using Twitter, follow a lot of people in our industry/expertise and start to interact with them, that's the key aspect.

Re: E-Mail, Cover Letter, Resume…Are Yours Carbon Copies or a Picture Perfect Portrait

TraceCohen — Mon, 16 Nov 2009 14:01:36 -0000

Anticipation is definitely a stressful time. If you are confident though that resume, cover letter and email all represent who you are in the best light, it will take a load off your shoulders definitely. Then all you have to do is impress them by expanding upon everything they already know.

Re: Hard Interview Questions

TraceCohen — Mon, 16 Nov 2009 13:48:41 -0000

These are definitely questions that major corporations are asking their potential employees. It is becoming more and more common though that smaller companies are doing it as well as they seem to be very effective. Thanks for sharing your list with us, I will try to answer as many as possible!

Re: Hard Interview Questions

TraceCohen — Mon, 16 Nov 2009 13:47:19 -0000

Thank you for sharing that link with our users. Hope this article helped with your interview, please let us know how it went.

Re: 10 Ways to Crush It! Like Gary Vaynerchuk

TraceCohen — Mon, 16 Nov 2009 12:12:57 -0000

There isn't really much else to say about Gary besides the fact that he is the man! Even in person he keeps true to his personal brand of the get it down - crush it! - mentality. I have a lot to learn from him!

Re: Personal Branding and SEO

TraceCohen — Wed, 11 Nov 2009 11:39:47 -0000

Yes! That's exactly what I want to hear. We will continue to write content on SEO and show you how to do it to improve your websites visibility. Please let us know though if you have any specific questions that we can answer in the mean time.

Re: Bad Interview: How to Avoid Some Classic Interview Blunders

TraceCohen — Wed, 11 Nov 2009 11:37:49 -0000

That is a problem that we say day after day - job applicants aren't prepared for the interview and don't make it feel like they want to be there. You need to get the interviewee pumped to have you on board an give them no reason to not hire you. Your energy, passion and body language are probably the biggest factors when it comes to an interview.

Re: Personal Branding Interview: How Hans Mestrum Got a Job via Twitter

TraceCohen — Wed, 11 Nov 2009 11:30:25 -0000

Hah great to hear it! Thank you for allowing this to happen then, you were the one that made this possible.

How did you come across him and why did you connect him?

Re: Personal Branding Interview: How Hans Mestrum Got a Job via Twitter

TraceCohen — Wed, 11 Nov 2009 11:29:14 -0000

Hans it was my pleasure! Thank you for taking the time to talk with me and answer my questions, I really enjoyed it. You are an inspiration to a lot of people and I wanted to highlight your story to show everyone that you can leverage social media to get your dream job.

Re: 6 New Rules of Executive Job Search

TraceCohen — Wed, 11 Nov 2009 11:19:35 -0000

That is definitely a compelling landing page and an even better website revolving all around you. Really great stuff!

What did you use to make that site?

Re: Personal Brand Statement: 7 Winning Steps to Creating One

TraceCohen — Wed, 11 Nov 2009 11:14:39 -0000

That's a very interesting way to use it! Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. This is something that we need to make more clear moving forwards, thank you!

Hope this helped you stand out from your competitors!

Re: 7 Telephone Interview Tips

TraceCohen — Wed, 04 Nov 2009 18:01:03 -0000

Thank you for your insight and I hope that most people who read our blog are never depressed because we show you how to get accepted!

The telephone interview can be easier for a lot of people but it really depends what makes you feel more comfortable. I personally like one on one or group interviews because that's where I feel that I shine and do my best. To each their own.

Re: Personal Branding and SEO

TraceCohen — Wed, 04 Nov 2009 10:07:20 -0000

Thank you! SEO is such a powerful and free tool that most people are unaware of. It helps to get you found online by controlling what people find when they search for specific terms. It is a skill that you need to master and something that businesses will pay a lot of money for. In terms of internet marketing, SEO is king as you need your product or service to be found.

Just remember that SEO is about patience and hard work as you need multiple articles around the specific phrase and it that it generally takes 3-6 months to see results. Good luck!

Re: Personal Branding and SEO

TraceCohen — Wed, 04 Nov 2009 10:01:50 -0000

Content is all you have online to represent you! And I'm the same way as well, I love to skim articles, it's a side-affect of information overload! I'm happy to hear that you read the entire post, it really means a lot to us. We will continue to push out great content as long you as you continue to read it.

Thank you for stopping by!

Re: 16 Places to Build Your Brand for Graphic Designers

TraceCohen — Wed, 04 Nov 2009 09:54:02 -0000

Thank you! Is there any part in particular that really hit home more than anything else?

Re: 5 Ways to Stand Out in Your Interviews

TraceCohen — Tue, 03 Nov 2009 23:30:51 -0000

Glad that you found it helpful, Chris is a great writer! Please let us know how it goes with your clients.

Re: Personal Branding and SEO

TraceCohen — Tue, 03 Nov 2009 21:32:57 -0000

Google Analytics is an amazingly powerful free product that allows anyone to get in-depth insight into who goes to your site. Using the Google Keywords we have been able to come up with a great list of SEO terms that after a few months really start to drive a lot of traffic to our site people searching in Google for a specific term and our blog coming up first. It is really easy to learn and implement once you do it a few times. The key part of SEO is patience as it takes a few months but really pays off in the end. It's a great skill to master

Thank you for the compliment btw, we really appreciate it!

Re: Is Twitter A Good Tool For Your Personal Brand?

TraceCohen — Tue, 03 Nov 2009 20:42:09 -0000

That's a very interesting situation. It's great that they enjoy your relevant and interesting tweets that you share but the whole point of twitter is the easy communication. It seems like they might actually be using twitter.com to check your tweets which would cause this inconvenience for them. I would recommend trying to set them up with tweetdeck or another platform so that they can customize how they view their tweets.

Overall if only one client is complaining I would continue to @ other twitter users as you need to interact and create conversation. You need to share your personality with your community so that you don't seem like a robot.

Re: 16 Places to Build Your Brand for Graphic Designers

TraceCohen — Tue, 03 Nov 2009 20:31:24 -0000

You need to use every tool at your disposal. There are so many sites and resources out there that many people are unaware of. The first thing I would recommend for anyone in design is to create an online portfolio to display all of your work. This is were a personal website really comes in handy as it is a great way to show off your art to anyone without sending it to them.

Re: Gary Vaynerchuk Interview: “Stop Watching and Go Hustle!”

TraceCohen — Mon, 02 Nov 2009 14:44:36 -0000

This is an amazing and inspiring interview. You both have the same level of intensity which is very apparent and is keeping me on the edge of my chair. My favorite part of this is that it isn't a conventional and boring interview, you are getting personal and to the point. I want to see more of these!

Keep it up!

Re: Private: Gary Vaynerchuk Interview: “Stop Watching and Go Hustle!”

TraceCohen — Mon, 02 Nov 2009 13:40:15 -0000

Re: Is Twitter A Good Tool For Your Personal Brand?

TraceCohen — Sat, 31 Oct 2009 15:33:40 -0000

Online content is king and pretty much the only way to interact with anyone. If you don't deliver value then no one will care as you are not special. Social Media is about the connections you make and how you help other people. If there is no value, there is no connection.

Re: How to Write a Personal Bio

TraceCohen — Sat, 31 Oct 2009 15:29:09 -0000

Glad that you liked it and that you had some take aways. Writing a personal bio is one of the hardest things for most professionals to do, yet the most rewarding.

Re: Writing a Winning Career Objective: 6 Tips to Get Started

TraceCohen — Sat, 31 Oct 2009 15:26:56 -0000

Great advice to anyone! You need to show that this isn't just for self gain but something that you're interested in doing. By using "To" it takes yourself out of the picture and shows that you're a team player who wants to contribute to the company.

When you're writing your resume, you need to read it from the employers point of view as they will be the ones reading it.