Disqus - Latest Comments for RyanMoede

Re: I WANT YOUR NAME IN MY NEW BOOK

RyanMoede — Thu, 15 Jul 2010 16:06:49 -0000

Ryan Moede

Re: Headed to NYC: Tribal DDB

RyanMoede — Wed, 02 Jun 2010 16:44:18 -0000

Seriously, http://yourethemannowdog.com/ still says it all. Big congrats, Josh - you're gonna rock NYC.

Re: Convert check-in's into loyal customers

RyanMoede — Thu, 04 Feb 2010 13:01:24 -0000

Nice post, Dirk. I have to say I'm still pretty excited about the opportunities for Foursquare, namely because it's an experience where everyone (both the brand and the customer) can come away a winner. They're making the right moves into the customer loyalty sphere, and I love their new experiment with Bravo. Any truth to the rumors that Foursquare is going to roll out a CRM-esque dashboard features for businesses? Regardless, it's an exciting platform, and has a lot of the foundational values of where I see mobile marketing headed - http://ryanmoede.posterous....

Re: Being Better than Good

RyanMoede — Thu, 21 Jan 2010 11:46:40 -0000

In a way, this is part of why I'm struggling with the new DIESEL campaign " Be Stupid." Even at the most nuanced understanding of what they're going for falls flat, in my opinion, and just seems to encourage well, being stupid. I want advertising that asks more of us - VW's Fun Theory or W+K's recent Levi's work both are wonderful examples of advertising being more than good.

Re: Consumers say, “Catch us if you can”. Coke and Pepsi give chase.

RyanMoede — Tue, 19 Jan 2010 12:42:29 -0000

It's awesome to see Pepsi and Coke finally make investments in the right place - where their customers are. I'm excited to see both of their initiatives, not that either project is entirely unique from a social media perspective, but because we have not seen it done by major brands at this scale before. Kudos to them both, and hopefully their social media participation will help set a new benchmark for how big companies can be real people. (@rmoede)

Re: Twitter and Foursquare Become the New Loyalty Program at Tasti D-Lite

RyanMoede — Wed, 13 Jan 2010 15:11:30 -0000

Yep, nicely done. It's a good, solid win-win for everyone.

Re: Great examples of how operations can become marketing.

RyanMoede — Fri, 01 May 2009 13:23:58 -0000

This is a fantastic post, Adrian, and I blogged a while ago about the branded storytelling initiative from Nike late last year http://bitly.com/12yCLa. Similar to Apple, they did a great job sitting down with their researchers and designers to discuss the creation process http://www.nike.com/nikelab...

Re: Facebook Open Stream API: The Next Huge Platform?

RyanMoede — Mon, 27 Apr 2009 13:11:30 -0000

Really excited to see Facebook finally start moving in a more open direction.
www.14four.com

Re: Interdependence, Chomsky and the crowbar.

RyanMoede — Wed, 11 Feb 2009 12:31:51 -0000

Excellent, thoughtful post.

Re: Social Media and the Agency: Coach, QB or Cheerleader?

RyanMoede — Mon, 10 Nov 2008 11:44:23 -0000

These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model - the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced.

Re: Coin a phrase: The Straddle

RyanMoede — Thu, 30 Oct 2008 16:55:04 -0000

Kudos on a thoughtful post. Social media is certainly at its best when it is fostering real-world relationships. And brands that use social media well are often playing the role of facilitator - bring people together through online and offline experiences (eg Nike Plus).

Re: Conference Twittering

RyanMoede — Tue, 23 Sep 2008 17:26:20 -0000

I for one appreciated your diligent note-taking on Twitter - it was super-helpful to get a thorough recap of the sessions I couldn't attend at Web 2.0. That said, I'd be in favor for a Pause button on Twitter for those whose note-taking on Twitter isn't up to the same quality as yours!

Re: A Word About Personal Branding

RyanMoede — Mon, 15 Sep 2008 12:14:37 -0000

Scott - I'm in the process of collecting resources on personal branding, and these will be a great addition to the lineup. http://www.socialmediaworx....

Re: Pretended, Recommended, Offended, Suspended, Contended, Amended

RyanMoede — Wed, 27 Aug 2008 09:17:40 -0000

Recognizing when consumer-generated content is brand ambassadorship and when it's bordering on brandjacking is part of the savvy marketer's job. And while I would have liked to have seen AMC create the Twitter characters from the beginning, I'm pleased that Deep Focus was able to convince them that this was yet another indicator of just how successful the show has become.

Re: Is Social Media Useful or just Ego-Boost?

RyanMoede — Wed, 27 Aug 2008 08:39:08 -0000

Overall, a good post Cyndy, but I'd agree with @firestar9s that some of the more exciting work in the SM space is beginning to emerge from social cause groups that are using these tools and platforms to organize folks around social good. Whether it's using networks to advocate a cause like The Girl Effect (http://www.socialmediaworx.... or the work of the ChangeBlogger Network (http://changeblogger.ning.c... I think these movements are well-positioned to make use of SM tools.

Re: Mad Men Gets All 2.0

RyanMoede — Wed, 20 Aug 2008 16:06:01 -0000

I know some of these Twitter Characters were created by fans of the show, so it'll be fascinating to see if/how AMC embraces their popularity.

Re: Presidential candidate debates arrive on Twitter

RyanMoede — Sun, 22 Jun 2008 12:36:10 -0000

Kudos for trying something new, but rather than trying to shorten already ridiculously brief political sound bytes, I don't think Twitter is going to add any value to the discussion. Twitter better serves a political campaign when it comes to alerting followers about news or rallying folks for an event - not in attempting an articulate debate.

Re: Why I'm Blue

RyanMoede — Tue, 17 Jun 2008 10:34:00 -0000

Scott - Congratulations on the big move! Excited to see the cool ideas you bring to Ford.

Re: BlogPotomac in Pictures !

RyanMoede — Sat, 14 Jun 2008 15:08:43 -0000

Love the video!

Re: What’s the University’s Role in Entrepreneurial Communities?

RyanMoede — Wed, 16 Apr 2008 10:56:17 -0000

Good post, Nick. I think there is a lot of opportunity for universities to do more in supporting their students' startup efforts. I think Stanford's VC Club is a good example with lots of potential: http://vc.stanford.edu/inde...

Re: The Web Version of You

RyanMoede — Tue, 25 Mar 2008 10:53:36 -0000

I think what comes next is the true digital business card - something that easily bridges the digital and physical space to share this great collection of information about who I am.

Re: How Can Social Technology Create Change?

RyanMoede — Tue, 12 Feb 2008 09:55:10 -0000

Without question, one of the best case studies for how social technology can impact the world for good is www.kiva.org. A powerful mission, spectacularly executed.

Re: Is Social Media A Marketing or PR Tool

RyanMoede — Wed, 30 Jan 2008 18:57:36 -0000

Like the whole debate around whether or not the Tipping Point is dead (http://tinyurl.com/288roe), could it be that there is space for both marketing and PR to lay claim to their piece of the social media pie?

Re: Will AIM Compete With Facebook?

RyanMoede — Thu, 04 Oct 2007 17:25:34 -0000

Wouldn't AOL be better served in leveraging their brand strength by developing a Facebook app to embed AIM chats in Facebook?