Disqus - Latest Comments for RaxLakhani

Re: Ian From The London Underground Vs An Elderly Man

RaxLakhani — Thu, 15 Oct 2009 18:29:27 -0000

Thank God you were there to capture this disgusting little toad. I understand that it is a stressful job, but c'mon! I think that this'll get him the sack... "Sling him under a train...": unacceptable.

Re: Twitgigs Rocked.

RaxLakhani — Wed, 19 Aug 2009 12:46:11 -0000

It was a fab night... Thanks for coming along!

Re: Callum Cam

RaxLakhani — Wed, 27 May 2009 02:34:44 -0000

Looks like you've got a little George Lucas in the making!

Re: ShoZu record 45% traffic uplift from UK snowfall

RaxLakhani — Tue, 03 Feb 2009 06:08:58 -0000

Twitter was swamped yesterday with TwitPics, Moblog photos and Flickr snaps all uploaded via ShoZu. Snow makes us change the way we view the world... makes us rethink about how we use our cameraphones. Suddenly we all have a need to show the world what we see. Bloody brilliant!

Re: 3 inches of snow brings UK to halt thanks to mobile networks

RaxLakhani — Mon, 02 Feb 2009 19:04:17 -0000

All makes sense now... I thought I'd missed a new freesheet launch!

Re: 3 inches of snow brings UK to halt thanks to mobile networks

RaxLakhani — Mon, 02 Feb 2009 17:20:13 -0000

London Telegraph?!

Re: Real-time reputation management

RaxLakhani — Sun, 01 Feb 2009 19:59:30 -0000

Spot on, Robin. That's what I call responsive tweeting followed up by blog clarification. As Robert says, text-book... ;)

Re: tikichris to go

RaxLakhani — Sun, 25 Jan 2009 17:20:06 -0000

Snug as a bug in a rug...

Re: I want, you want, we all want Swedish Beers!

RaxLakhani — Thu, 22 Jan 2009 11:20:48 -0000

Swedish Beers reads like a who's who of the mobile industry but strips out all of the pompous ceremony that often accompanies similar events. Instead, it's a really easy way to network with people passionate about mobile.

The atmosphere is relaxed, informal and a great way to meet new people. Just Google Swedish Beers to see the impact!

Re: Scoble spring cleans his Twitter followers to remove the chaff

RaxLakhani — Mon, 19 Jan 2009 21:01:27 -0000

The guy sees more than God himself!

Re: Android Augmented Reality Application

RaxLakhani — Wed, 14 Jan 2009 16:17:01 -0000

Check out http://mashable.com/2009/01/06/augmented-realit.......

Re: Every Single One Of Us Interview Mobixell

RaxLakhani — Wed, 14 Jan 2009 13:15:01 -0000

Great show! Nice one, Jonathan...

It was really intersting to hear Freddie's views on what he believes needs to happen in order to breathe some much needed oxygen into the mobile advertising movement.

In particular, it is somewhat surprising that mobile operators outside of Western Europe like Turkcell seem to be ahead of the game with regards to user opt-in programmes whereas over here, the UK networks seem to be very much fumbling around in the dark.

Freddie's V.I.P. (value, interaction, personalisation) can never be realised here in Western Europe with existing operators unless networks build the opt-in mechanism in from the outset (in the same way that Blyk has done). Without doing this, mobile advertising will be restricted to blanket banner ads which have little value and even less targeting significance.

Your question of whether online metrics can be applied to mobile is something that needs to be explored further. As Freddie rightly points out, there is no standardisation for measurement currently available for mobile advertising. Also, online click through measurement isn't at all an exact science and is rapidly changing as both established and emerging online media platforms (social networks, blogs, forums) are not covered under Neilsen Net Ratings.

So is ROI the only viable measurement of mobile advertising success? Well yes and no. Yes because it is by far the easiest equation to gauge efficacy of this new ad medium. On the other hand, the social media marketing industry which relies heavily on word of mouth via communities and social networks is looking to a metrics system around "return on interaction" which I guess would be even more relevant to mobile given that the platform is highly personalised.

What the traditional ROI model overlooks is brand loyalty. Consumer spend doesn't have to be instantaneous in order for the platform to be deemed a success or a failure. Sure, ultimately, the advertiser is looking to shift units but I think that mobile is the ideal platform for building brand awareness over immediate sales.

Finally, it's interesting to hear that credit crunch will have a direct impact on mobile operator's APU. Whilst this shouldn't come as a major surprise - I think it's optimistic to think that this will have an acceleration effect on mobile advertising. There are plenty more technical barriers to overcome before mobile advertising comes of age which means a significant investment on behalf of the operators. Whether this spend will be seen as a priority in 2009 remains to be seen.

Really enjoyed this MIR - looking forward to the next guest slot.

Re: MIR Show - jMac talks to Freddy from Mobixell

RaxLakhani — Wed, 14 Jan 2009 13:13:24 -0000

Great show! Nice one, Jonathan...

It was really intersting to hear Freddie's views on what he believes needs to happen in order to breathe some much needed oxygen into the mobile advertising movement.

In particular, it is somewhat surprising that mobile operators outside of Western Europe like Turkcell seem to be ahead of the game with regards to user opt-in programmes whereas over here, the UK networks seem to be very much fumbling around in the dark.

Freddie's V.I.P. (value, interaction, personalisation) can never be realised here in Western Europe with existing operators unless networks build the opt-in mechanism in from the outset (in the same way that Blyk has done). Without doing this, mobile advertising will be restricted to blanket banner ads which have little value and even less targeting significance.

Jonathan's question of whether online metrics can be applied to mobile is something that needs to be explored further. As Freddie rightly points out, there is no standardisation for measurement currently available for mobile advertising. Also, online click through measurement isn't at all an exact science and is rapidly changing as both established and emerging online media platforms (social networks, blogs, forums) are not covered under Neilsen Net Ratings.

So is ROI the only viable measurement of mobile advertising success? Well yes and no. Yes because it is by far the easiest equation to gauge efficacy of this new ad medium. On the other hand, the social media marketing industry which relies heavily on word of mouth via communities and social networks is looking to a metrics system around "return on interaction" which I guess would be even more relevant to mobile given that the platform is highly personalised.

What the traditional ROI model overlooks is brand loyalty. Consumer spend doesn't have to be instantaneous in order for the platform to be deemed a success or a failure. Sure, ultimately, the advertiser is looking to shift units but I think that mobile is the ideal platform for building brand awareness over immediate sales.

Finally, it's interesting to hear that credit crunch will have a direct impact on mobile operator's APU. Whilst this shouldn't come as a major surprise - I think it's optimistic to think that this will have an acceleration effect on mobile advertising. There are plenty more technical barriers to overcome before mobile advertising comes of age which means a significant investment on behalf of the operators. Whether this spend will be seen as a priority in 2009 remains to be seen.

Really enjoyed this MIR - looking forward to the next guest slot.

Re: Social media more popular than ever

RaxLakhani — Wed, 31 Dec 2008 08:16:31 -0000

Look forward to these, Robin. It would be interesting to see level of month on month growth by the end of Q1 2009. Given recent media attention from @wossy in the Mail to today's FT piece - Twitter will continue to gain momentum with mainstream audiences.

Re: Social media more popular than ever

RaxLakhani — Wed, 31 Dec 2008 06:46:44 -0000

Nice summary Robin.

Re: Rax Lakhani Is A Genius

RaxLakhani — Wed, 24 Dec 2008 07:29:27 -0000

"It's the way I tell 'em"

Re: So You Think You Are Clever?

RaxLakhani — Sun, 21 Dec 2008 18:06:27 -0000

Ha! I feel quite smug... got the last three questions right!

The giraffe question sounded like a tbit of a tall story.

Re: Texperts sold to 118118 owners kgb

RaxLakhani — Wed, 17 Dec 2008 10:22:16 -0000

This is amazing news! Massive congrats go out to Sarah, Thomas and the whole team behind Texperts. Their hard work has paid off and I'm sure we can expect more great things to come from everyone involved.

I had the great pleasure of working with Texperts back in the day when it was 82ASK. Definitely some the nicest people in mobile industry - with awesome attention to detail. If you're ever looking for an example of a service that cares about the whole consumer experience, look no further.

Re: ShoZu is our Thing Of The Year 2008

RaxLakhani — Wed, 17 Dec 2008 10:17:08 -0000

Great news! Thanks guys ;)

Re: Converting Britain’s pensioners to ShoZu, one group at a time

RaxLakhani — Thu, 11 Dec 2008 13:03:29 -0000

Bloody brilliant!

Bloody, bloody, bloody brilliant!!!

Re: Alfie Dennen Rocks. Britglyph Rocks. Literally.

RaxLakhani — Thu, 27 Nov 2008 18:37:54 -0000

It's gonna be HUGE dude!

Re: 82ask launches book: Do Sheep Shrink in the Rain?

RaxLakhani — Tue, 25 Nov 2008 18:52:58 -0000

Two years on (to the day) and it still makes me smile...

I was in Borders last weekend and I saw lots of copycat stocking fillers, but this one definitely set the standard.

It was great working with Sarah and the team to help get this out there. Texperts should be proud...

Re: Cursebird

RaxLakhani — Mon, 03 Nov 2008 18:43:35 -0000

Great, isn't it! http://raxraxrax.com/2008/10/29/cursebird-turni...

Re: Every Single One Of Us

RaxLakhani — Sun, 02 Nov 2008 07:09:40 -0000

Jonathan - I've been anticpating this for a while, and have just downloaded a copy. Having skimmed through the first 12 pages, I have to say that it doesn't disappoint!

I'll do a write up soon, but had to comment personally to congratulate you. I'll be ordering several hardback editions as stocking fillers for my 'unenlightened' colleagues and clients - particularly as you use great examples which puts it all into an immediate, easy to comprehend context.

Nice work dude!

Re: A chip on my shoulder ‘the size of a banana’

RaxLakhani — Mon, 27 Oct 2008 13:23:18 -0000

The fact that he posted the comment today - over THREE months after the original post was written, suggests that this fella needs to reconsider the SENIOR PR PRO tag he's assigned himself.

[shakes head in shame]