Disqus - Latest Comments for REBlogGirl

Re: Four Ways To Post On Your Facebook Fan Page As Yourself

REBlogGirl — Tue, 08 Feb 2011 18:57:16 -0000

I love the idea of tagging yourself in the post - great solution to a common problem.

Re: Dear Readers,

REBlogGirl — Thu, 03 Feb 2011 18:54:33 -0000

God bless you Julia for standing up for yourself! Nobody has the right to say those things to you. You have never once filled this blog with hate and it is unconscionable that anyone should make you cry because of what you do here. Keep fighting the good fight!

Re: Etsy – The Latest Brand to Disappoint

REBlogGirl — Tue, 11 Jan 2011 14:40:55 -0000

I find it interesting that Etsy doesn't let you comment on a seller/transaction/product negatively but they let their sellers sell something as negative as this. Mind you, I am not offended by the cards - the seller has the right to sell whatever they want to sell and say whatever they want to say unless it breaks a law. If offending someone were a crime, then I think many of us would be in the clink. I also don't like the idea of networks like that over policing themselves to standards of political correctness rather than the law. The largest concern for me is the no negativity policy that does not allows buyers to comment honestly on sellers. As a regular online buyer, I would not trust a network that does not allow for honest buyer experience feedback good or bad.

Re: Musicians+%26%238211%3B+This+Is+How+You+Create+A+Great+Looking+Facebook%26nbsp%3BPage

REBlogGirl — Wed, 05 Jan 2011 11:45:11 -0000

I don't know - not very impressive especially when you consider they are using graphics in their examples from Meta Blocks campaigns. I work with plenty of artists from the EMI and Capitol rosters and these pages don't accomplish when an artist needs. Just not impressed at all. Plus they all look the same.

Re: Facebookers Changing Profile Pics to Cartoon Characters to Fight Child Abuse

REBlogGirl — Sat, 04 Dec 2010 13:56:12 -0000

Jessica I am so with you here! How the hell does this do anything to fight child abuse? By this time we are ALL aware of child and domestic abuse. As a survivor of very serious domestic abuse, I can categorically say, this kind of stuff does nothing since it's focused on awareness - WE ALL KNOW IT EXISTS AND MANY PEOPLE HAVE SEEN IT. And most people will have no idea why someone changed their avatar!

You know what sucks, more people see it and fail to do anything about it. My children and I were personally held hostage in our home by my ex husband for 3 days before someone finally (not even a neighbor (just a runner by) - when interviewed, each said they just didn't want to get involved) called the police because of my screams for help (I lived in a condo so I had plenty of neighbors). Here's what is needed - AWARENESS OF WHAT TO DO WHEN YOU SEE IT, NOT THAT IT EXISTS. This kind of thing actually pisses me off, not because the intention is bad but because the result is pointless.

Re: Selling Wool or Yarn

REBlogGirl — Thu, 02 Sep 2010 09:12:05 -0000

Funny the last commenter said he was probably the only commenter that raised sheep - I on the other hand may be the only one that was an employee of the VC firm that funded Yarn.com in the 90s which failed miserably since grannies weren't looking to internet for all their yarn needs at that time. Enough about that, though. What I like about this analogy is for a business that serves both B2B (mostly SMB) and B2C, you have to position yourself differently and silo your social accounts content appropriately in order to be able to reach both markets effectively. That is great take away for the multi faceted business. Use the same tool just differently to reach your markets. At Where.com, we have only recently started separating customer support, geographic consumer info/offers/reviews, SMB educational info/offers from our more corporate accounts on various networks and it has already proved a more successful model to engage the various markets. Your analogy is perfect for this concept. How do engage the person who wants yarn or the business who wants wool through the same channels? Well said.

Re: YMC Blog - scott_stratten_undaddy - I Am Not A Single Dad

REBlogGirl — Sat, 26 Jun 2010 11:08:37 -0000

Nice! As a "not single mom" I can completely relate to having someone else in your life that is completely supportive and engaged in the upbringing of a child. It always makes me think how lucky I am as you are to have someone tied to your family by MORE than just a few strings of DNA. You have an AMAZING partner and I am so glad to see you appreciating her and all she does for you and unJr. Many times, we forget to appreciate all that the people closest in our lives do for us. Good man, good woman, raising a good and loved child - who could ask for more. Thanks for sharing, great reminder to appreciate those around you.

Re: Want to Set a Default Landing Tab on Your Facebook Fan Page? It'll Cost You

REBlogGirl — Thu, 20 May 2010 20:26:33 -0000

Only hookers and pop stars (AKA hookers on MTV) have 10K fans. Facebook is like the Ombudsman of the Internet Apocalypse. I need to start a page you "like" when you think Zuckerberg should take his meds. This decision/announcement/retraction cycle has gotten way out of hand. Even I'm annoyed and I keep myself well medicated.

Re: Is A Startup Like a Rock Band?

REBlogGirl — Wed, 05 May 2010 18:55:04 -0000

I love the analogy! Most of my clients are rockstars and one of my dearest friends is U2s first publicist and the guy credited with bringing them to the states, Tony Michaelides. Taking a lesson from people that know how to build and maintain a fan base or in the case of Joel on Software, an active community, you learn inherently not only to manage but to crowd source ideas and even testing to get the best possible result. I always recommend that people who want to start a business, look at successful CEOs and Celebrities and see what they do online and offline to learn how to handle the stress of managing, the microscope of the public eye, the art of building a cohesive, supportive and engaged community and the process of handling scandal or failure.

Re: 7 Surprising Statistics About Twitter in America

REBlogGirl — Thu, 29 Apr 2010 14:27:30 -0000

Great stats - my only note is that engagement is different for every brand. My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work. For example @shitmydadsays (0 engagement account) - @jetblue and @groupon (low level engagement). It works for those kinds of accounts because the content or offering is SOOOO valuable that the engagement would only dilute it. So, while I agree most brands must interact, it is not necessary that ALL brands interact.

Re: How to Add Google Analytics to Facebook Fan Pages

REBlogGirl — Mon, 22 Mar 2010 11:44:54 -0000

Vickie - add the FBML application and create a welcome tab all non fans land on when they first go to your page - then paste that code in there.

Re: Interesting Branding Insight: Real Estate Companies Pay Attention!

REBlogGirl — Wed, 27 Jan 2010 11:26:37 -0000

As always - a rockin recap of what makes good branding!

Re: Groupon Train is Worth a Small Business Ride

REBlogGirl — Sun, 17 Jan 2010 15:51:54 -0000

I use Groupon offers all the time. The Boston Groupon has wonderful offers for ski and spa vacations and even restaurants. We love this - it sends me emails for each new one. I think it's brilliant marketing and more importantly, something I actually use and love.

Re: Lessons Learned in 2009

REBlogGirl — Tue, 05 Jan 2010 11:09:48 -0000

Thanks guys. I really appreciate your support in my having shared this. I am just hoping it can help others to build successful consultancies and survive this economy. I know I do a bunch of "crazy" things online like de-indexing all my content from AR, but it is all part of a larger plan. Planning has always served me and I hope others can learn to plan their career shifts with as much strategy as they plan their client projects. While this way is not the only way - it was a method that worked quickly for me and I am happy to share t.

Re: The Enemy Lovers | Website Launch

REBlogGirl — Mon, 04 Jan 2010 06:51:29 -0000

mFarney,

Thanks so much. Yes, The Enemy Lovers are fantastic. I do expect you will be hearing from them soon on a global scale. they have a great manager behind them, Dave Rossi and both Tim and Steve are very involved in their brand and marketing. I am always impressed by them and so blessed to work with them.

Re: Will Google Buy Trulia in 2010?

REBlogGirl — Sat, 02 Jan 2010 14:54:10 -0000

I'm no fan of Trulia and I believe they will run out of funding so it makes sense Google could pick them up for pennies on the dollar and that would be awesome to the Realtors involved on Trulia as we know Google has a tendency to boost its acquisition content in the results!

Re: How to Break Up with Me on Twitter

REBlogGirl — Wed, 30 Dec 2009 23:23:55 -0000

Aww, Tim. Thanks. Yes, that post was hilarious to follow. Rich Jacobson was a riot - I was pretty much convinced his next step was to stand on a swivel chair in the AR Corporate Headquarters with a crucifix screaming "the power of Christ compels you" at me. Lemming mentalities never cease to amaze me. They were all wound into a frenzy. It was almost too easy. I agree, they missed the purpose of the whole exercise, but it was fun to play evil psychological study in a social networking environment. The real trick is, never becoming that emotionally engaged in the fantasy life social networks provide to be that easily manipulated. Those networks especially business networks like AR need to have their place in your marketing plan not in your heart. Otherwise you are using it for an emotional pat on the back instead of what it should be a tool to pad your wallet.

Re: The $10K Tweet

REBlogGirl — Wed, 30 Dec 2009 12:14:22 -0000

Maggie - I couldn't agree more! This would be the perfect example if they did pursue it. Beyond the fact that I worry about anyone who would be swayed into purchasing anything Kim endorses, the rest of us have to abide by the law and clearly denote sponsored posts and Tweets. Socialites have to follow the law too, no matter how big their as is or how big an ass they are.

Re: If I Were a Realtor

REBlogGirl — Sat, 26 Dec 2009 10:32:21 -0000

Providing a robust property search and tons of generated listing content is important. Having worked on some of the most successful real estate agent blogs out there that rank well in Google and generate tons of leads, I've learned it's less about the "news" and more about the listings and the property search and that property search's ability to generate leads. Honestly some of the most effective lead generating sites are single purpose sites that buy PPC like the tigerlead sites. At some point you have to look at the ROI on blogging and determine what your time is worth. If you deal in volume sales you can't spend all your time online. You need to let the tools do the work for you.

Re: Whatever Happened to Email?

REBlogGirl — Mon, 30 Nov 2009 10:11:36 -0000

Seriously, this is very good advice. I can't tell you how many bands I work with that completely FAIL in the call to action side of things. Musicians are generally too creative to consider what they really want fans to do outside of listen to the music. But they have to remember thier bread and butter is getting fans to act either by buying their music/merchandise or attending their shows and email is still the best possible way to keep fans in the loop for upcoming shows and new products.

Here are some stats on email and web design - a graphical image is 10 times more likely to get clicked than a textual link - so email mailing lists need to be graphical buttons and should be towards the top right of the page. I'm also a really big fan of integrating Facebook fan pages into the email offering for smaller bands - it helps them prove engaged fan base to labels.

Right on, Katie!

Re: Black Hat SEO and Rock Music

REBlogGirl — Thu, 19 Nov 2009 18:32:03 -0000

I do what I can to amuse myself and others. Plus, I have a serious attitude problem. I find ranting in blog posts calms me.

Re: Show me the Value – Hunting for ROI in the Social Media Maze

REBlogGirl — Thu, 19 Nov 2009 06:53:48 -0000

I still don't get what you are saying here. 1. social media is not free - it takes time and resources. Yes, some tools and channels may be free but if you want to implement social media correctly, you pay for real analytics tools like SM2 or twitalyzer. 2. only 8% of leads come from social media according to studies therefore, the the results from social media alone aren't going to blow up someone's skirt or save a failing business. Using hyperbole to describe what social media can do is setting an unrealistic expectation. Everyone using it should set a goal and an expectation for their campaign based on real metrics and the allocation of resources and follow through with measuring results with real analytics tools like the social media plugin for Google analytics or even Trackur. And yes, anyone serious about their social campaign - uses conversion pages, bit.ly and paid services for metrics and listening. As for small businesses using social media - if they want to use it effectively they must have a plan, a goal and an expectation of performance as they would with a direct mail or advertising campaign. Not having those things sets the campaign up for failure.

Re: Read. This. Now.

REBlogGirl — Mon, 16 Nov 2009 09:37:03 -0000

Hey Katie - there is an unpanel discussion on social media in music for New York's Entrepreneur Week through SnazL - Mike Fabio of Warner Music Groups and I will be on it. If you are available - I think you'd be perfect for it as well. I am down for continuing this conversation in a larger forum or email too! If you message me on Twitter @REBlogGirl I will send you my email addy.

Re: ADD and OCD Make Twitter Work

REBlogGirl — Wed, 11 Nov 2009 17:09:19 -0000

Toby, I am with you on that - the fact is - the technology makes us more productive and tasks less tedious so the attention span thing doesn't bother me much. I mean, consider that back in the 1800s if you didn't pay close enough attention to your task at a textile mill, you lost appendages! I'm guessing when the immediate danger left a task, the attention you paid to it decreased.

Re: Show me the Value – Hunting for ROI in the Social Media Maze

REBlogGirl — Wed, 11 Nov 2009 15:27:12 -0000

I strongly disagree with this post. I work social media for a Fortune 500 record label. If I went back to my boss and gave him any of these answers I'd be fired. In marketing, there are CLEAR expectations of performance. Here's a fact - social media represents 8% (that's a real stat from Hubspot and the AMA) of where a company's leads are generated therefore less than 8% of a marketing budget is devoted to it. That means, a real company investing dollars in social media expects RETURN on the investment. Any marketer that comes to me and says don't have clear expectations for a campaign does NOT belong in the field.