Disqus - Latest Comments for JustKate

Re: What is social media success in B2B… and some examples

JustKate — Tue, 27 Oct 2009 12:04:51 -0000

Mark, interestingly, I agree with you wholeheartedly!

I think we're applying "success" differently. I this case (and in many of our client cases) we look at social media separately from the website. In a situation where website traffic, which has been pre-identified as the goal of social media, increases due to social media efforts, then the social media component was successful. If there were no sales as a result, then usually the website needs to be re-evaluated because it's own effectiveness to convert is probably low, or perhaps the sales team needs some work.

I tend to look at social media as a channel that brings someone to the point at which they must make a decision. Much of what happens in the social media world can effect that decision, yes (emotion, brand awareness and image, conversation, relationship building) but at the end of the day - and especially with B2B companies - it usually comes down to website/sales team etc.

Hope that makes more sense, but I think we're on the same wavelength, just doing the breakdown differently :-) (Again, HubSpot is a fantastic example of the type of success that you're looking for, and they have the numbers to back it up).

Re: Comment Length

JustKate — Thu, 01 Oct 2009 21:37:11 -0000

Agreed Fred. I think there's a bottom cutoff, don't leave two-word responses unless those two words rock. But, fact is, you get limited time for readers to get through a blog post (organize, be concise, yadda yadda)... let alone the comment section! You have a better chance of having people digest your point if you can get it across easily for them.

Plus, why not leverage your long-winded comment into a blog post of our own? As response somewhere else?

Re: If you were to put your blog audience in a presentation hall……

JustKate — Wed, 30 Sep 2009 16:07:21 -0000

Glad I could get your noggin' working Kyle!

Re: Facebook Adds Twitterlike Tagging Feature

JustKate — Sat, 19 Sep 2009 17:20:07 -0000

Bob -

I'm really interested about what this does for business purposes as well.

Before the feature came out, I was wondering if Facebook would limit the features for business pages or groups, but it looks like they didn't. Simply put, what it's done is it's offered virality "one step out".... by having people tag your (or...your business) without having to be on that page, you're creating a direct link between their contacts and your profile/page/etc.

I put up a short summary of how wall posting works with the new feature: bit.ly/STbTv if anyone finds it helpful (or has other insights!).

Re: The Facebook “@” reply and what it means for business

JustKate — Fri, 18 Sep 2009 08:15:10 -0000

Tyler -

Great questions. I believe that privacy issues are still intact. For instance, I don't know your pretend friend Joe, and definitely am not connected to him on Facebook. So even if I clicked on his live link on your profile, it will bring me to the same screen it would if I were searching for someone and needed to connect (assuming their profile wasn't public).

I think you're right, there won't be a lot of people willing to break down their privacy settings, although I could see some people who have created an entirely professional profile perhaps doing so, as it will make them more viral that way....

We'll see!

K

Re: The Facebook “@” reply and what it means for business

JustKate — Wed, 16 Sep 2009 11:14:30 -0000

Great Tyson -

Definitely let us know if you find anything new. It'll be interesting to see how far this stretches.

Cheers,
Kate

Re: Legal Issues and Social Media Use in Organizations

JustKate — Mon, 10 Aug 2009 07:56:13 -0000

Doug, these comments and advice are fantastic and a really great addition to this discussion, especially for those who are in some of the more "formal" industries that have to deal with several levels of legal structures, some of which have been in place for some time.

Re: Keeping Social Media Social

JustKate — Thu, 02 Jul 2009 07:28:52 -0000

Thanks Mike! When it comes down to it, we're talking about relationships, and commitment is a major part of making any relationship a good one. Great call.

Re: So now TIME says Twitter will change the world?

JustKate — Mon, 22 Jun 2009 19:41:36 -0000

Evan -

Very great points, and I do agree. I feel there will reach a point at which Twitter's "usefulness" will diminish quickly. Until then, I still think it remains a valuable tool in the toolkit.

The bigger point here would be look beyond the tool that's being used, and look more closely at the function it's performing. In this case, Twitter was used as a way to disseminate information rapidly and broadly. Those capabilities of Twitter have been known from the get-go. It will become increasingly important to identify which tools are being used to achieve these functions, whether it's Twitter....or the next Twitter.

Thanks for visiting,
Kate

Re: Subjective learning as a marketer

JustKate — Tue, 09 Jun 2009 16:08:24 -0000

Great point about the metaphors Tyson. That's one that is effective for me at least. It really draws the point home and makes it stick in your head.

Re: Viral marketing vs word-of-mouth marketing?

JustKate — Mon, 01 Jun 2009 09:33:38 -0000

Hi Frobin -

Thanks for your comments and discussion! Yes, agreed, not all word of mouth marketing is viral. WOMMA states that pretty clearly as well on their "Types of Word of Mouth Marketing", as they have defined viral as a KIND of word of mouth. There are many other types of word of mouth that are not viral.

Great thoughts on the way that viral marketing works.

Cheers,
kate

Re: Defining Twitter because you have to

JustKate — Tue, 19 May 2009 06:57:36 -0000

Mike -

Thanks for your input. I think some of the possibilities you see with Twitter can also support the reason to distinguish it from other "social networks" as we know them. The aspect of geolocation (as is the case with BrightKite) is also something I'm really looking forward to watching. There's so much that can be done in that space.

Kate

Re: Happy Earth Day!

JustKate — Wed, 22 Apr 2009 15:30:03 -0000

I've seen this picture before! Happy Earth Day!!

Re: TiESE Transcript: Using New Media for your Non-profit or Social Enterprise

JustKate — Mon, 20 Apr 2009 19:00:34 -0000

Thanks Chris! We'll try to keep going with it :-)

Re: TiESE Transcript: Using New Media for your Non-profit or Social Enterprise

JustKate — Wed, 15 Apr 2009 17:57:13 -0000

Hi Tyler -

It depends on your resources. If you're strapped for financial resources, I would start with some of the free platforms that social media has to offer. It's important to realize that, while free, they do require significant time resources and a strategy for action.

However, if you have available monetary resources, I wouldn't count out paid ads. I've not used Biz Ad Splash before, but I would make sure that you do your research on how well it works, and think about if the WAY they advertise is aligned with your organization. There may be some branding issues for non-profits representing causes that some paid ads may effect.

I hope that helps, let me know if you have any more questions.

Cheers,
Kate

Re: Do You Know What Your B2B Peers Are Up To With Social Media? 4 Ways To Find Out

JustKate — Sun, 12 Apr 2009 09:39:41 -0000

Every comment here makes a great point. It really takes and industry shift in mentality to get the process of using SM in marketing, but it's a shift that needs to happen, and is proving to be beneficial.

We do plan on sing case studies on this blog, and if there are any in particular that you think would be beneficial, please let us know.

Re: SEO in Layman’s terms

JustKate — Wed, 08 Apr 2009 22:23:31 -0000

That's hilarious because that's exACTly what my parents say too!

Re: BOCN: Business of Community Networking wrap-up

JustKate — Tue, 31 Mar 2009 07:42:13 -0000

Michael -

Thanks so much for your additions to the posting. (Link should be fixed now). The way you've defined Social Capital Value Add is very important to how things move forward, especially highlighting that the responsibility for the movement comes, in part, from us, and that being proactive about what's in front of us will be crucial.

This will go well with the video and I look forward to following progress on SCVA!

Re: SXSW: Guy Kawasaki and Chris Anderson

JustKate — Fri, 27 Mar 2009 15:39:41 -0000

Yes, I thought this was the best keynote as well. And that topic definitely came up in every session I went to as well, although not always answered... we shall see :-)

Re: OED Behind the times? Definition of “blog”….

JustKate — Sun, 22 Feb 2009 14:49:51 -0000

Richard, thanks for the clarification on this! I'm going to pass this along to my brother for certain. He's usually very good about this sort of thing.

Re: B2B Marketing: Why should you start?

JustKate — Fri, 06 Feb 2009 16:17:23 -0000

Great point! Trust is a large part of social media programs, and effectively gaining the trust of your audience. It's something that, while seemingly easy in theory, can be very difficult in practice.

Re: B2B Marketing: Why should you start?

JustKate — Fri, 06 Feb 2009 16:15:54 -0000

No problem Randy. I think it's a great example not only of a successful B2B social media tactic, but also of a clear thought leadership strategy. Keep it up!

Re: B2B Marketing: Why should you start?

JustKate — Thu, 05 Feb 2009 17:23:52 -0000

Great point! I would categorize that under brand management. I think your key word here too is "correctly." I've seen it done quite well, and I've seen it done quite poorly, to the point where it further erodes brand image.

Re: 8 Notable Marketing Blunders of 2008

JustKate — Tue, 03 Feb 2009 17:13:10 -0000

Glad you've found it valuable!

Re: Participatory Media in Practice

JustKate — Tue, 03 Feb 2009 17:11:45 -0000

I think it's a big issue right now, people are trying to figure out legitimate measurement tools. It tends to be a system that can 1) easily manipulated (lack of "checks" when measuring) and 2) easily abused (what you do once your reputation is developed). I've heard of a few products that have based reputation on a variety of different technical things (for instance, combo of blog comments+posts+RSS+"engagement level"+ etc etc). Definitely still being perfected!