Re: Pay for traffic: Incentive or distortion?

JeremyB — Thu, 03 Jan 2008 12:30:42 -0000

Long-time reader, first-time commenter. I think you're taking a bit of a leap of faith in thinking that "[I]n the long run it is likely to make them more intimately involved in their blogs, and more interested in developing a relationship with their readers, and that’s a good thing.”

Yes, there’s something to the idea of relationship-building IF the bloggers in question are sticking around for years. But is that really the universe we’re talking about? What’s the average tenure for a writer with a blog network gig? And will this mythical writer actually put more money in his pocket doing an extra-special good job then he might have churning out commodity volume-filler posts?

Of course it’s important to have a strong relationship with one’s readers. But in the end it’s the editor’s responsibility to make sure that the blog owns that relationship. Individual voices are eminently brandable, and can become great businesses. But the biggest content businesses brand businesses, not bloggers.

More here: http://brijit.wordpress.com/

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Re: Pay for traffic: Incentive or distortion?