Disqus - Latest Comments for DowntownRob

Re: Jenn Live

DowntownRob — Thu, 19 Feb 2009 13:28:19 -0000

LOL wow.

Re: KoldCast.TV Interview with Rob & Darren

DowntownRob — Thu, 12 Feb 2009 21:02:55 -0000

Awesome interview!

Re: Jenn Live

DowntownRob — Tue, 27 Jan 2009 21:49:48 -0000

I'm interested in someone that shares common interests with me... therefore I'd be more inclined to date someone that is in the Web/Tech space, and being with them I'd prefer to be public, therefore a breakup may be tougher, but we're adults; I would never say anything bad about someone, appreciate the time I had with them, and wish them luck. Some guys lack basic ethics or character, but that's a reflection on them, not you.

Scandal is when you try and keep it a secret, people whisper, and it's all silly... then it's more drama - but that comes from the nature of the relationship, not the relationship itself.

Re: Happy Holidays and Go ElfYourself

DowntownRob — Tue, 09 Dec 2008 13:17:08 -0000

Cute... JibJab approaches OfficeMax Marketing VP, saying they got something that is funny and cute, will go viral, no cost, and they can slap their logo on it, add a little brand awareness, and maybe even make some cash off split revenue from each sale, etc.

OfficeMax Marketing says sure, sounds good. Visitors get a cute personalized video they share with their friends and family, JibJab's making money off the sales, OfficeMax has something people will talk about, and it didn't cost them anything to build. Nice win-win-win for everyone.

Plus, seeing yourself as a cute dancing elf is kinda priceless. ;-)

Rob
http://www.webwizards.net/

Re: adjix

DowntownRob — Wed, 03 Dec 2008 18:48:15 -0000

Word. is.gd is good, plain and simple. Once they have a critical mass, they'll prop flip on ads as well, but until then... :-)

Re: Late Night Reality Check

DowntownRob — Mon, 24 Nov 2008 14:02:09 -0000

Just do it. Be yourself. Keep it real. Shake off the dust, and post some dirt.

It makes you who you are. Apologize for nothing, those that have issues with anything you post don't appreciate the real you, and are probably offended at everything in general, not just you. Don't take things personal, just be personable, be true to yourself, and everything else will fall into place. ;-)

Re: Sure, you post content. But, do you post attitude?

DowntownRob — Fri, 21 Nov 2008 14:05:11 -0000

From the first script read, I knew who Larissa was based on. ;-) Lourna pulls it off well, too.

Re: Microsoft Pays $300 Million to Tell the World They’re Cheap?

DowntownRob — Fri, 05 Sep 2008 19:15:26 -0000

Oh, and Seinfeld is probably a very good choice if they are trying to go for someone people can relate to, a typical non-technical guy known for being funny about nothing really, and Bill will lay out his vision of how Windows can be a part of the interaction that (non-technical) people have every day.

I think it's meant to be quirky, make people notice, (shower scene was off the wall, which is the point), the drawn out intentional pauses (Leather), it draws you in questioning it's motives, you try to process it using normal reasoning and stumble, and that's the point of that style - to be noticed, to stand out, to be talked about.

That's marketing done well - even if it doesn't resound exactly positively with everyone right off the bat, that's ok.

(Only large campaigns can pull it off in this way, it takes lots of time, dozens of ads, and tons of money.)

Re: Microsoft Pays $300 Million to Tell the World They’re Cheap?

DowntownRob — Fri, 05 Sep 2008 19:02:49 -0000

Just posted an email from MS regarding this, then saw your reply.

Remember, think of this particular ad as just a small quirky intro into the entire campaign that will follow... I guarantee a multi-million campaign wasn't given a greenlight if the campaign as a whole doesn't make sense, and over time, I think it will. Initially with this one ad, it simply gets people to notice that Microsoft is advertising, finally, and that the stuff to come is going to be funny, different, and obviously unexpected.

The main issue - if you're spending hundreds of thousands of dollars that this one ad costs to run as often as it is... this is the type of ad that you'd run? Probably not... But as part of a campaign, telling a story over dozens of ads to come, this is more of an introduction... a beginning... and definitely not to be judged by itself.

If it were a normal ad, you wouldn't have blogged about it - that's the point perhaps.

Re: Microsoft Pays $300 Million to Tell the World They’re Cheap?

DowntownRob — Fri, 05 Sep 2008 18:54:13 -0000

From an email regarding the new campaign:

From: Bill Veghte
Sent: Thursday, September 04, 2008 5:37 PM
To: Microsoft - All Employees (QBDG)
Subject: Telling the story of Windows

<Initial paragraphs removed, to get to the point regarding this ad campaign...>

"This first set of ads features Bill Gates and comedian Jerry Seinfeld. Think of these ads as an icebreaker to reintroduce Microsoft to viewers in a consumer context. Later this month, as the campaign moves into its next phase, we’ll go much deeper in telling the Windows story and celebrating what it can do for consumers at work, at play and on-the-go. At that time, I’ll be back to share more information about our plans to further strengthen the bond between consumers and Windows – one of the most amazing products, businesses and brands of all time, and, with the right tenacity, passion and agility from all of us, a story that has many great chapters to come."

Re: Microsoft Pays $300 Million to Tell the World They’re Cheap?

DowntownRob — Fri, 05 Sep 2008 15:01:27 -0000

Microsoft is big enough (money-wise) to burn some cash (not cheap) in launching a marketing campaign that simply makes people scratch their heads and wonder WTF? People talk, people blog, chatter ensues, and then their next commercial comes out, slight variant, same characters and theme but slightly different message, and people talk some more.

Don't be surprised if near the end they are showing off Unified Messaging, Jerry is listening to his emails and scheduling appointments on his cell phone, etc.

In the end, it's a mini-series of spots that grab people's attention, is completely unexpected, but ends up promoting Microsoft solutions to non-technical people - stuff that is way beyond listening to music or selling shiny computers - it's the future of technology in everyday life.

The Future. Delicious.