Disqus - Latest Comments for CrystalCoastBlog

Re: Google Q&A Feature Rolling Out On Desktop?

rewebcoach — Mon, 23 Oct 2017 08:30:49 -0000

Just curious if the "Questions & Answers" featured was tested and determined that it was tied to the SMS function for the business?

Re: The Easiest Way To Create Amazing Marketing Videos

rewebcoach — Fri, 16 Jun 2017 08:06:37 -0000

Thanks to you, Mike and Rebekah for the "heads up" on Promo. I played around with it and it's a really simple tool our Dakno clients could use in their real estate marketing tool box.

Re: Couple Spats Common in Home Buying

rewebcoach — Fri, 26 May 2017 09:20:09 -0000

This is a rock solid article. It's a shame the infographic is so bad. White text on a yellow background? Come on!

Re: The Next Big Tech Towns to Watch

rewebcoach — Wed, 26 Apr 2017 11:43:17 -0000

In my humble opinion, the tense of your headline needs to be edited. It should say "Cities that ARE Big Tech Hubs".

Re: Why Builders Are Feeling So Upbeat

rewebcoach — Tue, 28 Mar 2017 07:01:35 -0000

More Dakno Marketing clients are focusing their digital marketing efforts on new construction as a way to bridge the gap in inventory due to fewer existing homes for sale.

Re: Make the Most of Your Real Estate Blog

rewebcoach — Thu, 06 Oct 2016 12:09:14 -0000

Charlie, you shared some good tips for agents and brokers to get the most out of their blog. Blogging doesn't seem to have the cache' it once had. That makes having one that is up to date and a rich resource all the better.

The SEO in me would ask you to look at syndicated content in a different manner. I believe you will find this article to be a more reliable resource and paint a different picture on the topic of dup content. http://marketingland.com/my...

For agents who may struggle with blog content ideas, kudos for pointing them in the right direction with the "If This Then That" tool. We recommend our clients also use these topic generators:

http://www.hubspot.com/blog...

https://www.portent.com/too...

Re: 5 Must-Haves for a High-Impact Personal Website

rewebcoach — Tue, 18 Aug 2015 11:22:33 -0000

Awesome "must-haves" list J.T.! In our space of real estate marketing, we've found the most common marketing philosophy is the "hub & spoke" marketing system with the website/blog(IDX) at the epicenter of the hub. It is vitally important the hub website/blog offer value and be the first priority. Then the social media presence can be properly leveraged. That way when business owners drive traffic from the "spoke" social sites to the hub there is something of value to be found there.

Re: Backlinks 101 for Real Estate SEO

rewebcoach — Fri, 06 Jul 2012 15:19:47 -0000

Marci, it's hard to ignore what is going on at Pinterest. Many vendors and agents debate it's place in real estate marketing. I say when used properly it can certainly build your brand and help with top of mind marketing.
Not that everything in online marketing "rises and falls" with SEO. That sounds like heresy coming from a guy who depends heavily on leveraging SEO best practices for our clients. When using Pinterest, just stick with sharing images you create and reside on your website, or photoblog for your neighborhoods, areas, condo buildings, and events. If you gain traffic and stay top of mind with your audience, it's a win/win.

Re: Backlinks 101 for Real Estate SEO

rewebcoach — Fri, 06 Jul 2012 15:05:16 -0000

These are all solid suggestions. Regarding item #3, don't count on all comment links being "do follow" (pass link juice). That doesn't diminish the additional traffic you might gain from your comment. That wouldn't stop me from leaving a comment. As far as Pinterest links, I believe the links from the image source sites are no longer "do follow" links. Again, you could be gaining click through traffic from Pinterest to your site. The quality of the click through traffic might be debatable, but for some, any traffic is a good thing.

Re: Doris Daniely Outreach helps survivors

rewebcoach — Sun, 30 Jan 2011 18:55:17 -0000

As Amy's mom and dad, words are inadequate to share how grateful we are for organizations like Doris Daniely Outreach and The Bridge. The generosity of these two organizations along with medical teams is amazing. From the bottom of our hearts, we say thank you!

Re: How To Use A Simple Flip Video Camera To Generate Referrals

rewebcoach — Mon, 20 Sep 2010 20:48:53 -0000

Hi Michael - I had the pleasure to meet Shannon at the San Diego RE Bar Camp at NAR last year and this is one smart lady! At the event I challenged her to "amp up" her Flip idea by adding a prerecorded" message to her buyer clients and to make that camera a bazillion times better than any refrigerator magnet by adding her brand (Skin) to the device. The prerecorded message on the Flip plus the skin aides in taking "Top of Mind" marketing to Mount Everest heights. Now each time little Johnny is video tapped with that "buyer's gift" from Shannon she is tightly associated to all those feel good family moments. Priceless!

Re: 8 new social networks your company should be monitoring

rewebcoach — Wed, 01 Sep 2010 09:26:03 -0000

Great stuff as always Wayne! On the topic of monitoring these new and existing social platforms, there is certainly tremendous value in the social monitoring tools you mention above. My question is this. Why don't we also use the "free" stuff Google provides us? With Google's Real Time Search (http://www.google.com/realt... users of social media can now monitor what is being said about us and our brands by simply setting up Real Time Search notifications (Google Alerts for Real Time Updates). Seems stupid easy to me to use this free tool.

Re: 11 iPhone QR Code Reader Applications to get you ready for the QR marketing madness

rewebcoach — Tue, 31 Aug 2010 08:42:39 -0000

As a real estate marketing firm, we are already seeing tech-savvy agents put QR codes to use on their for sale sign "riders". It offers techie home buyers instant access to the details of a property web page. Plus, by placing a domain-based URL shortener in the QR code, you can track the direct access traffic to the page on your website.

We will be discussing this technology and it's practical application for real estate during our upcoming AllAccess live stream next week. Wayne, let me know if you would be available to be a guest on our broadcast. @rewebcoach

Re: WordPress Wonder! Realtor’s Website Impresses.

rewebcoach — Thu, 24 Jun 2010 12:35:07 -0000

This site gets several kudos for ease of navigation off the homepage and the visuals are very nice. When it comes to hyper-local neighborhood content, this site offers tons of neighborhood content. While I didn't check the content of every neighborhood details page, the ones that I did check had the same content as Wikipedia. :-(

The homepage offers most of the tools and resources consumers want from a real estate website in the first place... search for homes, market facts, neighborhood content and easy access to the blog.

Here are couple of other observations. First, the reverse text (white text on black background) is not reader friendly especially for folks over 40. I'd watch my bounce rates as a cue for this issue. Reverse text is pretty tough on the eyes. Second, if there was a way to have the MLS search content attributed to the URL and not iframed in the site I'm sure the site would perform a better on the SERPs.

With the recent Google Caffeine initiative, site load times are more important than ever and the scrolling images need to be static and maybe rotate when the homepage refreshes. It would be a shame to forfeit SERP's just for a fancy slide show in the header.

Last, if you watched the early June Google I/O conference YouTube video by Matt Cutts and team, in the site reviews Matt emphasizes the need for copy on the homepage of many of the sites he reviewed. I would seriously take Matt's suggestion for other sites and add some indexable, keyword-rich copy to this homepage with some deep links to other internal pages in the site for SEO and stickiness.

Re: Google Makes Your Active Fan Page Even More Valuable

rewebcoach — Mon, 01 Mar 2010 21:41:02 -0000

Terrific post Michael! Offering high-value content on your FB Fan page that encourages that social reaction to your Fan page content is key. Don't forget the "ultimate end game" and goal of an actively engaged FB Fan page is to lead the fan back to your "online hub", which is your website and your blog. That means occasionally adding your blog post links to your FB Fan page so it guides your Fans back to your home turf. That's a "win-win" for you and your online hub!

Re: One REALTOR with 50,000+ Fans and Counting

rewebcoach — Sat, 20 Feb 2010 10:11:03 -0000

Very interesting post Michael! You also offer some great tips for Fan pages too!

Re: Brand Consistency Between Websites

rewebcoach — Wed, 13 Jan 2010 13:47:14 -0000

Stacy - WOW! Thank you so much for highlighting Walter's consistent brand message in your post. You might want to checkout the updated Facebook Fan Page "Welcome to Living on The Hudson" custom tab we just coded yesterday. Walter is a terrific Dakno client and deserves all the credit for his efforts!

Re: How Our Real Estate Firm is Embracing Social Media

rewebcoach — Mon, 19 Oct 2009 08:59:09 -0000

I love all the consistent branding with Jameson. You guys are certainly on your marketing "A" game. I would recommend you consider having your webmaster add FBML to your Facebook fan page so it offers your fans two critical features; the ability to search for Chicago properties and read about Chicago neighborhoods right on your FB fan page.

Re: How Our Real Estate Firm is Embracing Social Media

rewebcoach — Mon, 19 Oct 2009 07:59:09 -0000

Re: Realtors Need to Begin Outsourcing

rewebcoach — Thu, 27 Aug 2009 08:42:07 -0000

Pat, as you rightly state, the devil truly is in the details. From my vantage point, one of the real "pain points" of a real estate professional is dealing with content generation and adding that content to blogs and websites - "it's called implementation". If real estate websites and blogs are to be "trusted resources" they must be dynamic and not static.

The two-fold benefit of consistent website/blog content generation is consumers quickly realize your portals offer timely, reliable information which sets you apart as a local area expert and trusted adviser.

The second benefit is Google rewards you by moving you up the search results ladder because you have consistently contributed to overall good of the www.

Of course, none of this happens if agents and brokers fail to generate SEO-rich content and have it uploaded to their websites and blogs. VA's provide valuable assistance to the agent community with this service.

Bobby Carroll
@rewebcoach

Re: Real Estate Bar Camp Ohio

rewebcoach — Sat, 22 Aug 2009 12:55:40 -0000

Pat - Awesome meeting you at RE BarCamp Ohio! The great thing about real estate barcamps is you can guide discussions in breakout sessions, attend those to help you learn about social media or rediscover the fire of social media and maybe experience your own personal "ah-ha" moment in another session. The point being, you make RE BarCamp what YOU want it to be. The "frosting on the cake" is walking away from the event having met others you may have interacted with online, made new friends and expanded your network in a very valuable way!

Re: 50 Real Estate Folks You Should Follow on Twitter

rewebcoach — Thu, 02 Jul 2009 20:25:44 -0000

Definitely a righteous list!

Re: Layar.eu - The First Augmented Reality Browser | Visit layar.eu

rewebcoach — Wed, 17 Jun 2009 07:33:16 -0000

When do you see this mobile APP arriving in the US and what if any challenges do you face with a less sophisticated network in the states versus the Netherlands.

Re: Do lenders really take it in the shorts on short sales?

rewebcoach — Thu, 29 Jan 2009 00:52:25 -0000

Melina - Love the headline! Your post should certainly open the eyes of any would be Salem-Keizer home buyers. Expecting to low-ball any offers on a short sale home is not a wise move.

Keep those awesome post coming!

Bobby Carroll - Dakno Real Estate Marketing
@rewebcoach

Re: 20+ Social Media and Online Resources for Realtors

rewebcoach — Tue, 27 Jan 2009 21:22:50 -0000

Josh - you offer some excellent tips for those in RE.net. I would recommend real estate pros who are embracing SM to look beyond the typical real estate watering holes and hang out at traditional sites like Facebook, Flickr, YouTube, MySpace and LinkedIn. Of course, it's wise to write keyword-rich, unique profiles at each of these portals. Observing social networking "netiquette", I always recommend those in RE.net to leave the hard sell at the door.

Bobby Carroll - Crystal Coast Blog
@rewebcoach
Dakno Real Estate Marketing