Disqus - Latest Comments for CraigK

Re: Masters by Adagio Teas

CraigK — Mon, 19 Aug 2019 20:58:06 -0000

Thank you for the review. Was recommended to check out the teas but haven't bought anything yet. Glad to read you think this is a good stepping stone for people like me who are fairly new to single origin teas.

Re: KLM’s Social Efforts Generated €25 Million in 2014 — A Look Inside The Strategy

CraigK — Wed, 27 May 2015 10:33:17 -0000

Agree. That was a click bait article and we all fell for it. No insight, no data, no backing. Disappointing and outdated. These are social listening and responding tactics that are standard and were new back in 09.

Re: The Great Facebook Swindle And What To Do About It

CraigK — Mon, 24 Mar 2014 17:12:50 -0000

Facebook always talks about the long-tail and involved they are with small businesses. This is a slap in their face, and completely excludes small businesses, many that rely on Facebook organic reach due to small to no budgets. The long tail of Facebook revenue will become extinct as it would be very difficult to sell Facebook to them.

Big brands will continue to use since they will not be able to just abandon their communities. It may become more strictly as a CRM tool and less of a focus on content, unless paid promotion will be put behind it. Those companies that can afford paid FB ads will continue to adjust their plans to reach users outside of their market, probably trying to drive them to outside sites or directly to an app for the user to take an action. The Like ads will most likely disappear.

Re: DEBATE: Facebook is Not Blackmailing Brands

CraigK — Tue, 27 Nov 2012 16:26:28 -0000

No one is arguing that great content triumphs poor content, but even if you have an A+ post with tons of engagement it still will only reach a maximum of ~16% of your audience. I don't know if I would consider that a reward. Brands should organically be able to reach more fans .

Re: DEBATE: Facebook Is Blackmailing Brands

CraigK — Mon, 26 Nov 2012 11:16:22 -0000

I definitely agree, and as a digital marketer it scares me actually. It makes no sense whatsoever and brands are spending a lot of money on advertising to get opt-in fans and yet they cannot view their content. Users have the option to not-like a page in the first place or dislike a page if they like. I have worked ways to "Game" the system as well which is why like-gating posts and others are a nice way to prime the algorithm, but at best the posts will be seen by 15-20% MAX. You can game the system or create very quality and engaging posts and still will never top that.

Now Facebook just created this Pages Feed to alleviate this problem, but no user will ever take the step to find that link and click it. Just another BS attempt by FB to calm brands down. Mark Cuban got some heat for his stance and I agree with him. I wouldn't abandon FB but he is clearly in a position to do whatever he wants, and I'm happy he spoke up.

Facebook also is continually taking away any reasons for small business to have a Facebook presence or spend money. Based on how things are now, I would never recommend a small business spending money on Facebook, I honestly don't see the ROI for them. People will debate me on that but Facebook really only works on scale, pretty much like any social network.

It's tough to give BS answers to clients when they ask why more fans (opt-in) can't see their posts when the honest answer is Facebook wants more money. If FB doesn't change, I think brands will slowly spend less despite the users using the product at records amounts.

Re: Overgram Offers Free Text-On-Photo App

CraigK — Mon, 26 Nov 2012 10:39:04 -0000

I bought Over based on your recommendation and have been enjoying using it. I would like to see the app go to the next level and offer more filters, multiple spots to provide text and more designs. I figure Aaron will be checking out this post, and would be glad to chat with him further if he's interested.

Re: Mark Cuban: Facebook Is Driving Away Brands - Starting With Mine - by Dan Lyons

CraigK — Thu, 15 Nov 2012 12:32:39 -0000

Your point makes no sense. Of course not everyone on your email list will open the email, but at least brands have the opportunity to email everyone on that list. The user then decides to take the action and not open the email. The user doesn't have that choice on FB, they are never given the opportunity to see the message.

Re: Mark Cuban: Facebook Is Driving Away Brands - Starting With Mine - by Dan Lyons

CraigK — Thu, 15 Nov 2012 12:27:18 -0000

I agree with pretty much everything you say, but not necessarily to focus on the site or email first. They are great channels to reach fans but Facebook is a viable internal community that many brands are focusing on for many different reasons. For some brands FB can have more benefits than email marketing and would prefer fans to go to the page than the site....who knows.

I agree that spam isn't an issue. No one is forcing you to like a brands page and you can unlike it if you want.

Re: Mark Cuban: Facebook Is Driving Away Brands - Starting With Mine - by Dan Lyons

CraigK — Thu, 15 Nov 2012 12:24:31 -0000

That is the whole point of liking the Dallas Mavericks though. Yes, great content needs to be created, but if you create great content and the platform does not allow your fans to see it, then it's the fault of the platform.

Re: The Irony Of Measuring Marketing Now

CraigK — Mon, 14 May 2012 09:47:41 -0000

Same old story. I find success with clients is really determined on their knowledge and understanding on the space more than any actual work done. Truth is...a lot of time it's more selling the idea, then performing the tactics.

Re: The Business of Writing Books

CraigK — Wed, 09 May 2012 17:50:52 -0000

Interesting to hear different thoughts on non-fiction/business to fiction. I also think there are different reasons to write both. Fiction may also have a lower advance (if any) but typically has a broader reach than non-fiction books (unless it's the Steve Jobs type of books). @Kat, I'm curious why you didn't go after a big publisher from the beginning.

Re: The Social Networking Rub

CraigK — Fri, 04 May 2012 10:54:22 -0000

That's why we have to get our mindset out of the early adopter and social media geek mentality. Sure, the new cool hip social network may be a fun toy for a lot of us, but the average Joe has no idea what it is, how to use it, or cares to even begin. and truth of the matter is that's fine because they don't need it. Foursquare (which I still don't believe is a mainstream SM tool) is barely used by the majority of people I know. We as marketers need to understand the average person thinks and uses SM differently.

Re: Yahoo! Sees Small Business Dashboarding Need

CraigK — Wed, 02 May 2012 15:10:04 -0000

Surprised to see Yahoo get in on this. I have a feeling this will be a trend and more dashboards like this will be out on the market. The upgrade version is quite affordable, and I would have expected it to be more. Almost sounds like they are going the Google route by offering a comprehensive dashboard hoping business owners spend more $$ with them. Or maybe they just found a market need and figure the software sale can help add to profits. Who do you think will be the next big company to release one?

Re: The Problems With Social Profiling

CraigK — Mon, 30 Apr 2012 09:08:38 -0000

I agree with you and it scares me as well. First the goal seemed to be to get the most fans/followers on the newest network, and now this is the next step. Because of it, like on every network, there are people who game the system to benefit their Klout scores to make the appearance of a level of influence that is not true. The system is new, just a gauge, and it's scary to see how participating in the million of networks out there is your only way to gain more influence.

Re: Where’s Your Forum Strategy?

CraigK — Thu, 26 Apr 2012 10:32:14 -0000

Forums are difficult because there may be an entry to barrier to get involved, and it is really a niche space where one has to gain credibility. Even if you are just trying to join the conversation you need to establish yourself, and if you are a marketer, you have to go beyond to join the conversation before imploring any sort of marketing message. I'm surprised to hear that the banking industry is still strong on forums although my guess is a lot involved are older and are more used to forums than other social media platforms. Personal Finance is more geared on blogs and niche related sites. Anyways, less than a strategy, but have someone who really becomes an expert otherwise the trolls will eat you up.

Re: http://garyvaynerchuk.com/post/20100895412

CraigK — Thu, 29 Mar 2012 09:22:10 -0000

Like you say, maybe 36 months away. I don't see this breaking into the mainstream now, but maybe three years down the road it could. People discovery is big, but in person? Maybe...maybe not. Facebook, Online dating, etc. that you mention that connect people, do it online. People have that comfortable barrier where they can connect behind their computers. In person is a different story, and one I do not seeing breaking out into mainstream the way it's currently designed. If they take the technology and adapt its usage, I can definitely see if making big time developments.

Re: Reaching Out to Online Influencers: The Pitch

CraigK — Tue, 21 Feb 2012 16:12:42 -0000

Hey Cat,

Thanks for the tip, I completely agree with you. Nothing beats a funny email, and releasing your inner personality shows that you are human and not a robot just pitching promotions. It sounds like the rep did a great job getting your attention about pens. Kudos to her.

-Craig

Re: what if saving was stupid

CraigK — Tue, 16 Dec 2008 16:02:22 -0000

Agree with NDP that picture is very creepy. I understand your thinking and yes the end of the world scenario could happen in the US like USSR, but tough comparison. Would you recommend just keeping money in the banks, instead of investments? Even with a collapse you are guaranteed your money.

I like how you mention to put money towards alternative income. I think more people are trying to set up side jobs to help pay for small expenses and ease things a bit.

Re: louisgray.com: Social Media Marketing - Who, What, When, Where, Why and How?

CraigK — Mon, 15 Dec 2008 16:13:21 -0000

I agree that it is more about facilitating conversation than the technology itself. The technology is pointless unless it is used in the appropriate manner. Having conversations and utilizing excellent customer service practices help not just spread the word, but trust. In today's world, trust is huge. If someone wants to confide in you or your product, there as to be a level of trust established. These basic questions are what every marketer both traditional and online need to do. Online it's very tedious to do so, but can be done. Find where your users and thought leaders are and have basic conversations. From there learn about who they are, and what they need and offer insightful opinions. this is how the trust can be developed and lead to success for your company.

Re: louisgray.com: Twitter Followers Spiking As Service Increases Momentum

CraigK — Thu, 11 Dec 2008 18:29:21 -0000

As it becomes more mainstream I think there will be more of a spike. Also people seem to be more comfortable with following people unlike Facebook, where you really only feel comfortable friending people you know. It's a different culture. I've seen it was faster for me to go from 100 to 200, than to get to my first 100. Still working on getting to 300 but may take a little faster.

Re: Watch Full Season of The Office on Splashcast

CraigK — Wed, 10 Dec 2008 16:58:55 -0000

Forget The Office. The new shoe you should be checking out is Childrens' Hospital, a webisode series on the WB.

http://www.thewb.com/video/...

Short and funny and you'll recognize some of the faces. Watched the first ep with my friend and thought it was hilarious, need to set time to watch the others.

Re: Startups: 10 Great Ways to Get Your Startup Out There

CraigK — Wed, 10 Dec 2008 15:03:18 -0000

The GetSatisfaction is new to me. sounds like a great way to get some feedback on a new site. Of course there is also setting up a Facebook page and Stumbleupon, two more ways to get noticed and try to drive traffic. Another would be to have mutual link exchanges with others. It's a long slow process that I am going through now. no real easy way if you are trying to be cost effective.

Re: what motivates you more: frugality or decluttering?

CraigK — Tue, 09 Dec 2008 13:44:22 -0000

I think the two terms are separate. If you aren't buying cause you have too much stuff, that is different than not buying to save. You still would have the want but not the need. The other you have the want but can't afford it. Different scenarios. Like you have mentioned, there are ways to declutter, sell on ebay, donate to charity or friends, or just throw out. So if you really want something, get it. Don't let cluttering be an issue. If it's to save, then save.

Re: louisgray.com: 10 Pointers for Generating Traffic to Your Blog

CraigK — Tue, 09 Dec 2008 13:07:40 -0000

Great tips. As someone who is new to social media and blogging, and thinking of starting my own blog just for fun, these are great tips to hear and use. Any advice on how to set up basic SEO practices?

Re: getting published

CraigK — Mon, 08 Dec 2008 17:25:20 -0000

I have to believe that getting a book published (print) is a huge accomplishment and status builder. You can always say you are a published author, get financial benefits, and let's be honest, I'm sure it can boost the ego in the short run. I understand what you are saying that publishing companies may or may not promote the book, but that's not stopping you. With online tools like blogs, twitter, etc, you can easily go about promoting your book to you audience and fan base, and from there trying to build word of mouth. If you get published, I'd be glad to buy your book.