http://disqus.com/people/AwarenessGuy123/enWed, 20 Aug 2008 12:51:52 -0000http://www.socialtimes.com/2008/08/primary-monetization-model-for-social-media-advertising/#comment-1702167Hi Nick,<br><br>Advertising is one of many ways to monetize social media. Take a look at Marriott's On The Move Blog where Bill Marriott was quoted on the NBC Nightly News that the blog is responsible for over $4M in incremental bookings. Also, many consumer companies are using the collection of community participation data (i.e. via profiles, content contributed, voting, tagging, etc) to create highly segmented marketing campaigns to consumers based on their behavior within the community. I have also worked with companies that are providing premium content and charging for access to these areas in their communities such as <a href="http://FindTechBlogs.com" rel="nofollow">FindTechBlogs.com</a> . Companies are getting quite creative with monetizing their social media communities.AwarenessGuy123Wed, 20 Aug 2008 12:51:52 -0000