Disqus - Latest Comments for Ken Evoy

Re: Questions For Ken Evoy of Sitesell

Ken Evoy — Sat, 10 May 2008 10:35:34 -0000

Hi Andy,

I did indeed enjoy the conversations both here and in our forums, not so much for the the brand development or positioning, but for the quality of the discussion. The entire thread was thoughtful, debated various points and seriously considered others I had made. It was blogging at its best...

http://andybeard.eu/2008/04/ken-evoy-attacks-bl...

And regarding that "Blog Or Build" page (which can be reached from the above mentioned post) the most common comment that so many people told me is that it was about time that someone wrote some common sense material about blogging that fits it into the bigger context and that goes against the "noise" about blogging.

While many bloggers disagreed with some points, many also noted that there were some valid and original points to be considered. Interestingly, many people referred to what was originally intended as a "PREselling Landing Page" as an "article." In fact, it felt like an article while I was writing it, in that we'd done a great deal of research and I'd thought a great deal about this before putting "key to board" -- so that page contains original, and yes against-the-current, commentary about blogging. It really is an article in that sense.

Ultimately, of course, that page is indeed meant to position Site Build It! and to convince most small business people that blogging is "just the new cheap-quick-easy way to fail." Years ago, we made that case for regular Web hosting on our home page. Blogging merely updates the "lure of the fast-and-easy."

E-business success is not about "getting a site or blog up cheap-quick-easy." It's about researching, planning and preparation (one SBIer took 3 months to do that but now gets 1,000,000 visitors per month) before you pick a domain and write your first word. It's about all the things we talk about on our site, which itself is all about "educational selling." SBI! is all about the process, the execution of the process with the tools, and the tortoise philosophy. SBI! is so much more than about putting up a blog or site, cheap-quick-easy.

For the average person, for all the reasons I mentioned in that Web page, blogging is simply not the right tool for the average small business person or the average person starting an e-business. And...

For anyone who's been at blogging for a year or more and not succeeding, it may be time to either analyze what's wrong and fix it or consider a different direction.

Andy, YOU can make blogging work. And so can extraordinary "non-marketing" people. But most people need more than blogging software and some cheap hosting to succeed. The very easy of blogging raises the question... how do you build traffic if everyone can get a blog up so fast and easy?

Anyway, I noticed this post, so just thought I'd get the ball rolling to what should be a great interview. I look forward to chatting with you, Andy. It will be fun to cover some interesting ground. :-)

All the best,
Ken

Re: Questions For Ken Evoy of Sitesell

Ken Evoy — Sat, 10 May 2008 10:35:34 -0000