i think that you and the mashable guy are focusing on the wrong angle. with the exception of a handful of very successful companies, most web 2.0 shops are small fry. here's the problem: the CPMs utterly blow - and unless you're a onesie, twosie shop and can keep expense way low, it's tough to make a buck. more power to anyone who can do that but then you're not talking about the next google here. second point, in a recession, who do you think is going to get whacked first? that's easy. advertising-dependent startups. i'm not saying the web 2.0 landscape will get decimated but let's not close our eyes to what's happening on the ground. also,.lots more enterprise companies are getting into the space and they have staying power just in case the economy heads south. saw this post apropos...http://www.news.com/8301-10787_3-9929415-60.html?tag=nefd.top
