I'd think tourism bureaus would start by engaging (and linking to) local bloggers -- those bloggers may not only feature local attractions and eateries on their own sites, but they likely have networks of out-of-town bloggers who do the same. Also, many local bloggers are sources of information for visiting guests; putting out the word on the local blogger network would probably net visiting bloggers.
That sounds so basic. But it's not happening in *this* tourist location.