DISQUS

Thank you a very thought provoking article.

Amongst other things I am the head of faculty: marketing and advertising at the aaa school of advertising, in Johannesburg.

My students are doing a real life campaign for a charity client. One of the teams came up with a similiar concept as you have using premium rate sms to collect R10 a time, the cost of a coffee - instead of...

As a white male over 50 (nogal) I am disgusted, what about my demographic?

LOL

As a white male over 50 (nogal) I am disgusted, what about my demographic?

LOL

Updates on answers, making the what are you doing a twitter feed, meta data on profile.

I COULD NOT AGREE MORE !!!!

Not been on twitter long and only a few of us in South Africa.

Finding it really great - really only follow business. and it doesnt take much time at all versus the value.

I am working with the idea that customer intimacy comes from two sources empowered employees and engaged customers.

It's a marketing/management consulting opportunity enabled by social media, involving as it does customer measurement, innovation, culture shift, brand advocacy etc.

I understand the social media as a communications channel argument having spent time in advertising and running advertising budgets. But as the point has been frequently made the tools are cheap - its how we use them and for what.

Maybe thinking about what people are talking about and where and how that conversation can be enhanced.