DISQUS

If the answer was simply "No," that would be one thing. But saying "I can't talk about that," when it comes to Apple, most likely means - yes, but we're going to delay gratification and let the hope and anticipation build to fever pitch. Even with a little thing like Flash.

Delayed announcements and secrecy is part of the Apple mystique. They simply understand the human emotion of material want. The status of an object for the period of time when you desire it and can't yet have it is as good or better as once you actually own it.

Leaving some of the details fuzzy lets it be up to the customer's imagination - where they will invent in their mind the greatest product ever invented.

And unlike other companies who can't help bragging about unfinished goods, Apple has discipline.