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Chris Brogan...

1 month ago

in Inbound Marketing Summit Dallas - Great event on Eric D. Brown - Technology, Strategy, People & Projects
The pleasure was mine. You're definitely doing great stuff, and I'm glad you're representing your organization with all your learning.
1 reply
Eric D. Brown Thanks Chris. It was a great session with a ton of useful information.

I'm a great fan of education but real-world experience is what matters most and that is what the session was all about...people that are on the front lines today showing others what they've experienced.

2 months ago

in I Support the Future of Sponsored Posts on Chris Brogan
@joe - maybe you missed the part of my post where I say that plenty of blogs exist that don't want to make money and that's okay. That part can exist just nicely, but you deciding that all blogs must follow that same tack is like suggesting that you know the best and only way to communicate.

I sure didn't write about SEO or link spamming above, so I'm not sure how you equate this with sponsored content. In fact, Patel's strategy that you quote is an attempt to get free SEO benefits, so quite the opposite of paid.

Is it noise because someone pays? Do you read magazines? Wired, maybe? Can you read it without the ads? no.

If you think the only way for corporations to participate is in straight "earned" media, you might have to revisit how that kind of ink has been earned. It's not as lily-white as you seem to feel.

As for me? You didn't really just ask me if I was serious, right? I wasted about 600 words if I wasn't clear.

2 months ago

in Gear Head Brogan and GM Cars on Chris Brogan
@thom - the point was that I am passionate about the direction the company seems to be going and that I liked the cars.

It's amazing how people seem to want to kick a company when it's down. Heaven forbid you ever find yourself in need. I, for one, want to do what I can to get a lynchpin company back on it's feet.

Not that a story saves the world, but then again, maybe they do.

2 months ago

in Gear Head Brogan and GM Cars on Chris Brogan
@Thom - they didn't fly me anywhere. I flew out to attend a conference. This was not a paid experience.

3 months ago

in Why Bookstores Are My Office on Chris Brogan
I buy about 4 books a week, one way or another. It's a bit incurable at this point.

3 months ago

in Say What You Want on Chris Brogan
@lethality - the word "brand" appears once in the piece and is used appropriately to reference other product lines McD's purchased to bolster their earnings portfolio.

Then again, you might not have been referring to me in your comment.

3 months ago

in Interview with Chris Brogan from SXSW on Tony Steward Blog
I figure good Christians have it already figured out that we're all the same. : ) Glad to connect with you. You're a great guy and a shining lesson of what can be done.

3 months ago

in Review - PlaneQuiet Headphones on Chris Brogan
That said, if you got the same effect for $77 , is that worth it?

3 months ago

in Lynne D Johnson from FastCompany on What Comes Next on Chris Brogan
You have to know, by the way, that I gave Lynne no prep. I turned on the camera and fired off a question without giving her time to answer.

Harder than you think, so I give her extra credit for that.

3 months ago

in 27 Things To Do Before a Conference on Chris Brogan
Glad it's resonating. You're all the reason why I write this.

3 months ago

in Corporate Blogging Provides Tangible Value - Radvision’s Case Study on Pravda on Media and Technology
I'm curious to know how you processed the leads, how you determined what was a lead versus just an interested commenter. I'm also interested to know what other kinds of metrics you collected besides pageviews and comments.

Great start to an interesting study.
1 reply
Kfir Pravda Chris, Thanks for your comment. Here are some of our data:
First of all, when we refer to leads we do not refer to commenters, but to people who filled the "contact us" form and requested information about products. In some cases. they speceifcally mentioned that they are interested in buying Radvision's product
The leads were then sent to the sales and marketing team for follow up
Regarding metrics -
Radvision uses mainly page views and RSS subs to measure reach. One should remember that this is a B2B market, where quality of readers is much more important than quantity. Also, it seems that in some cases, VoIP industry is less open than social media industry. As such, in some cases, readers preferred to email the writers directly, instead of leaving a comment on the blog itself.

3 months ago

in Platform Thinking in Personal Branding on Chris Brogan
The ideas you've all added are great and worth considering. I'm mulling some of them over and adjusting my own perspective accordingly.

You make this all worth it.

4 months ago

in It's All About You on Chris Brogan
@Susie - that's definitely a trait I should've mentioned, the we contact. That and using the other person's name. Thanks!

4 months ago

in Video Book Review - King of Madison Avenue and More on Chris Brogan
I give away most all the books I review. Meet me at a conference soon. I travel with an armload of books to give away. :)

4 months ago

in Video Book Review - King of Madison Avenue and More on Chris Brogan
That's my little guy with his pneumonia. I had to record it 4 times because he kept breaking in to moan a bit. Poor guy.

4 months ago

in Google Latitude is a Marker to Consider on Chris Brogan
It's not just about where you are, but where you've been. That's the fun part. :)

5 months ago

in Career Do-Over: Interview with Chris Brogan on CAREEREALISM
Hey, I'm not grandfather-age yet. : ) My kids are only 6 and 3.

5 months ago

in Social Media Certification? – Says who!? on TechBurgh
Dopey. Just dopey. But hey, if someone pays for it, have a ball. If that makes someone feel more put together, I'm excited. Keep thinking that way.

5 months ago

in If We Agree Advertising is Broken on Chris Brogan
A post like this brings out the kind of thinking I need. Your thoughts are all very useful, so thanks.

Calling anything broken or dead just draws out the best perspectives.

I want to agree with Brian Clark that I used just one narrow definiion of content marketing in this post. As I was only thinking about the part that applies to a parity with ads, I didn't mean to imply that this was the only definition of content marketing.

@Agitationist - I'm going to presume you're new here. The comments are always better than the post. It's intentional. As to the quality of my writing, is it proper to end a sentence with GFY? I'll have to pull out my Strunk & White.

5 months ago

in You're Doing It Wrong on Chris Brogan
Contradictions are like free puzzles.

5 months ago

in Are You Important To Me on Chris Brogan
I'm on the de-icing pad of Denver's airport. Thank you all for your affirmations. The cynical will doubt me but I'll say it. I do this for you.

5 months ago

in The Marketing Secret Obama Had That You Never Knew Existed! on Chiles Advertising
I agree that any way to engage people and include them is vital. It's amazing the difference. You've got a really good point that it probably made the difference to some.

6 months ago

in Understanding Your Guests on Chris Brogan
Another analogy that comes to mind often involves bands. If I play my "old favorite" song that made #1 on the charts, then you're happy. If I experiment with new stuff, a small percentage of you are happy. It's a mix game, doing a bit of both, that keeps things growing. Right?

Look at Sting's LATEST effort, with the lute guy, etc.

6 months ago

in Understanding Your Guests on Chris Brogan
@Steven - That's a great point. Thought leadership is in the same category as "thinking" piece. Here's the thing: traffic-wise, those pieces usually blow. Not sure why, but my posts where I think I've said something really meaningful are always the worst "performers" from any kind of audience point of view. People might like them, but if they do, they tell no one, say nothing, and run away.

That said, if you don't do things to maintain thought leadership, why should people bother going to your blog?

Thanks for that perspective.
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