DISQUS

My sources say Australia is actually their most profitable market. Figure highest costs are bandwidth, rack space and salaries, on the revenue side: ads. We know bandwidth and rack space are relatively expensive in Australia, so either ad sales people are cheaper here, or very productive, or both.

They're expanding their business rapidly in Australia at the moment - hiring developers and salespeople and adding to their rented floor space in Darling Harbour.

Hi Mathew,

Thanks for posting something considered and balanced about it. Blogs have certainly been an important part of Bluepulse's success so far though it's still very early days yet. I'd hate to look back on all this and find all the passion and energy from all these people, most of whom are volunteers, didn't amount to much in the end. Since blogging is pretty much all the marketing we do, I hope the company becomes a case study of how blogging can help a business. It certainly already provides a few salutary lessons in what not to do! ;-)

Cheers,

- alan