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Bobby Hewitt

1 year ago

in Why Twitter Matters : It’s Your AP Newswire on Christopher S. Penn's Awaken Your Superhero
Great insight thanks for changing the way I look at Twitter.

1 year ago

in Stop Screwing Around and Take the Red Pill on Marketing Over Coffee Marketing Podcast
Can't wait to try out Google AdWords demo targeting, thanks for letting me know about it through the podcast.

I've been using Google's multivariate testing, part of their Website optimizer tools, which is also free like their A/B testing if you have a Google AdWords account but you don't have to use it with Google AdWords, you can use it for any campaign even a non Google one, Thank you Google.

Multivariate Testing is even more powerful than A/B testing and can work better for you if you have the traffic. A multivariate test can test different combinations of elements on a single page which is more robust than a simple A/B test. With multivariate testing you can literally try 4 different headlines, 3 different images and 2 different call to action buttons which would give you 24 different combinations. 4 x 3 x 2 = 24

1 year ago

in Snapple Antioxidant Water is a Soft Drink on Christopher S. Penn's Awaken Your Superhero
And I thought water was healthy for you. I'm waiting for the glut of calorie infused waters to be over marketed to the point where marketing gets the bright idea to reinvent water back to just plain water. I can already see the marketing campaign, "Our water has ZERO calories not like those other waters on the market."
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