Dusan Writer
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7 months ago
in Linden Lab further clarify trademark policy on The Metaverse Journal
There are a significant number of people and companies upset, maybe even livid about the way that Linden has handled all of this. While none of those people seem to be denying Linden Lab the right to protect their trademark, it's the heavy-handed and blanket way in which they're doing it that's the problem.
Plus, the inSL logo sucks, as I posted here:
http://dusanwriter.wordpress.com/2008/03/26/my-...
But the issue isn't, as DRD discusses, the legal standing of the new guidelines, its that Linden has also revised the Terms of Service. So, while they might now have a legal basis in a court of law to have you change mySecondLife.com, they have reserved the right to terminate your account with the service.
Therefore, residents are not being asked to make decisions based on legal merit, they're being asked to make decisions about promotion and use of the SL brand, which under normal market and legal conditions would have some clear precedent and guidance, based on whether they worry about Linden shutting their accounts down.
How's it strike you to have your in world assets and identity in the hands of someone who on the one hand is trying to legally cover themselves but on the other is further reserving the right to cover themselves through their TOS if they wake up cranky one day and decide that courts of law aren't sufficient?
Plus, the inSL logo sucks, as I posted here:
http://dusanwriter.wordpress.com/2008/03/26/my-...
But the issue isn't, as DRD discusses, the legal standing of the new guidelines, its that Linden has also revised the Terms of Service. So, while they might now have a legal basis in a court of law to have you change mySecondLife.com, they have reserved the right to terminate your account with the service.
Therefore, residents are not being asked to make decisions based on legal merit, they're being asked to make decisions about promotion and use of the SL brand, which under normal market and legal conditions would have some clear precedent and guidance, based on whether they worry about Linden shutting their accounts down.
How's it strike you to have your in world assets and identity in the hands of someone who on the one hand is trying to legally cover themselves but on the other is further reserving the right to cover themselves through their TOS if they wake up cranky one day and decide that courts of law aren't sufficient?
7 months ago
in The deeper issue behind the Second Life trademark mess - community engagement on Technovia
Nice post and thanks. As I posted over on my end, it's not the protection of trademarks that bugs me, it's the lack of community relations, a coherent communication strategy, and to top it off the new logo is meaningless and useless (and again, I posted my own interpretation here (sorry if this seems like spam, not meant to be):
http://dusanwriter.wordpress.com/2008/03/26/shu...
http://dusanwriter.wordpress.com/2008/03/26/my-...
Intriguing, I mentioned 3DVIA in my post. Someone from their company instantly jumped onto my blog and asked me to e-mail them with ideas on how to improve their product (3DVIA Shape)...when was the last time a Linden did that???
Linden has a community of fans and passionate people who are their ONLY arm of promotion at the time being. Another massive stumble while Philip interviews CEO-types and whistles quietly in the corner about the future promise of virtual worlds, seeming more obscure and Delphic as time goes on.
http://dusanwriter.wordpress.com/2008/03/26/shu...
http://dusanwriter.wordpress.com/2008/03/26/my-...
Intriguing, I mentioned 3DVIA in my post. Someone from their company instantly jumped onto my blog and asked me to e-mail them with ideas on how to improve their product (3DVIA Shape)...when was the last time a Linden did that???
Linden has a community of fans and passionate people who are their ONLY arm of promotion at the time being. Another massive stumble while Philip interviews CEO-types and whistles quietly in the corner about the future promise of virtual worlds, seeming more obscure and Delphic as time goes on.