congratulations with the new company Jake! As a regular reader of your blog and daily del.icio.us links, I'm sure Ant's Eye View will find its way to succes!
If you're interested in WWII and ever have the chance to visit those places, mentionned in the trip it's highly recommended. I'm visiting the Bastogne region regular and it's still as impressive as the first time.
The book is clearly written by a person who wants to be a hero, in times where heroes are losing power due to passionate people sharing their ideas. I think that the culture of sharing is enriching and creating new opportunities. The actual sociological models can't be compared with traditional ones, as there wasn't a way to interact that fast and direct. Joining the amateur conversation is joining a conversation driven by passion, instead of a conversation driven by belief/disbelief or knowing and not knowing. You either share a passion or you don't.