DISQUS

Congrats on recognizing this marketing faux pas. The rest of us marketers should remember this valuable lesson/insight and apply it in our own professional and personal lives.

You know, I've often wondered to myself (silently - anything else would elicit stares and laughter) why we haven't yet tried Netflix. Until this morning, I haven't really been able answer the question. After all, we're movie-lovers and enjoy escaping life's thrills as often as we can (mostly because we have difficulty shutting off our brains otherwise). However, your post this morning was nothing short of a personal epiphany: I realized why I haven't yet tried Netflix.

It's the pop-ups (or in this case - pop-unders). Seriously.

Somewhere in my subconscious domain, I think I've developed an apprehension to Netflix precisely because of their pop-ups. Wow. Yep, that's it. It hit me like a ton of bricks. Or more appropriately, like a pop-up ad.

The real question is: Will the pop-ups prevent me from eventually trying Netflix in the future? I honestly don't know. With the proliferation (eventually, we can hope) of real-time, streaming movie content, I anticipate that I will certainly have a lot of choices. And should Netflix continue their pop-up strategies, I reckon that my choices will be narrowed by one.