You really need to make the web site the number one agenda item for ALL Oracle User Groups and their SIGs. The product is great and something i have wanted from our SIG (Projects) for a while - we are being signed up to a ListServe (Doh!)
Time to promote your product! You need buy in from Oracle bosses to get this out there to the user base - the more the better.
I would be pushing to get rid of the metalink forums (not metalink itself) and replace them with Mix - i hate the forums!