Disqus - Latest Comments for Danny Brown

Re: How Twitter is Like the Bible

Danny Brown — Tue, 24 Feb 2009 14:19:31 -0000

Hi Leesa,

Yes, tweets can be taken out of context if the whole conversation is missing. Yet even single tweets can say so much more than they're given credit for.

My query stemmed around your apparent *ease* at using a ghost blogger and not mentioning that you are (nor seeing anything wrong with that):

http://twitter.com/leesabarnes/status/1238527093

My take on that statement is that you'd be misleading your readers. And apart from the content, aren't the readers the most important aspect of any blog?

Re: Why You Should Never Outsource Your Social Media Tasks & What You Should Delegate Instead

Danny Brown — Sun, 22 Feb 2009 22:34:06 -0000

So how does this stand up now with your tweets at Podcamp Toronto about outsourcing your blog - the most personal of work?

http://twitter.com/leesabarnes/status/1237388925

http://twitter.com/leesabarnes/status/1237458287

Seems pretty contradictory and against every transparent page in the book.

Re: On Sarah Thomas and PR’s role in corporate Social Media

Danny Brown — Thu, 09 Apr 2009 13:23:11 -0000

Yes, it is unwanted, but that's from your view (and mine). There are plenty of people that like this approach and will respond to it.

At the end of the day, Twitter is to use as you see fit - unless you're breaking the rules of the Twitter ToS, then there's no right or wrong way to use it. People will either like what you're doing or not - and that's the beauty of the unfollow button.

<abbr>Danny Brown’s last blog post..Do You Know What Your Social Mention Factor Is?</abbr>

Re: How do you tweet? How To Use Twitter – One POV

Danny Brown — Tue, 27 Jan 2009 00:00:18 -0000

I think you pretty much covered all the points in a blog post nutshell, Cathy. :)

One thing I might suggest (or *disagree* with) is the mention that you "learn the culture" before being yourself. If only from it being a slightly counteractive measure.

If you can't be yourself until you know the culture, isn't that making you something that's conditioned? Being yourself is exactly that - some of it may work, some of it won't. Either way, you'll attract the *audience* that your own self would normally attract offline.

Just a thought? :)

Re: Cathy Larkin’s Web Savvy PR Tip 1 – Social Branding

Danny Brown — Tue, 23 Dec 2008 20:52:31 -0000

Great advice, Cathy, and couldn't agree more with having a recognizable profile across whatever social tools you're using.

I have to admit to being guilty of not using Danny Brown on Twitter - sadly someone has it already (even though they last used it a year ago!). But using my company name has seen both that and my own name recognized now, so it's working out okay (for now!).

Re: Passion + Web 2.0 Expo

Danny Brown — Thu, 25 Sep 2008 00:53:49 -0000

Couldn't agree more, Eric. After all, isn't one of the main reasons of starting your own business due to the fact you hate your own job (or working for someone else)? If you can't be 100% - I would use 110% but that sounds lame! - dedicated and passionate about your own future that YOU control, what's the point?

I wrote a blog post along the lines of this very subject - I'd be interested in your views?

http://pressreleaseprblog.com/2008/09/11/your-b...

Re: Where do you live?

Danny Brown — Sat, 25 Oct 2008 21:27:28 -0000

Before I started my own business, I would have probably answered this question negatively - as in, I live at the office since I don't have time to spend with my family and friends.

Now though, although there can be times when I'm wondering if the client projects will run out before new ones come on board, I'm very happy with where I am in life. I have a wonderful wife that supports me unequivocally in everything I do; I have great friends that I can actually spend time with; and best of all (and something I'm eternally grateful for) I can choose who I work for.

Not having to do something I disagree with from an ethical standpoint has really made me feel so much better in myself. If anyone is ever thinking of taking the leap into their own business, I cannot recommend it enough, tough times and all.

Re: Cleaning up after a social media shitstorm

Danny Brown — Tue, 16 Dec 2008 03:13:48 -0000

One of the points you raise is interesting - "My shopping habits are pretty much set."

This is the challenge facing any business when it's trying to expand its core audience. Therefore, isn't asking people that may not be the normal customer base to see what they think about the business now a good idea? Staying still will kill any business, regardless of how big - looking for new audiences is key to staying afloat.

In that respect, reviews from influential people is pretty much akin to guerilla marketing. And remember, it could have ended badly for the company involved if Chris and the other reviewers had experienced a negative encounter.

That's the value of promotions like this - brand recognition (or even brand rediscovering) to an audience that might not have been there initially.

Re: Calacanis: the Tony Robbins of Web 2.0

Danny Brown — Sun, 28 Sep 2008 23:30:41 -0000

Let's see - someone that recommends you fire a person who's good at their job? And who would have you hold back on your financial commitments to your leasers and insurers (so basically putting more companies at risk of financial ruin)?

I'm surprised there's even a choice in the answer.

And for someone to only want to hear positive things said about him or nothing at all... doesn't that seem a bit egotistical?

Re: This is big: Judge orders new RIAA trial

Danny Brown — Sun, 28 Sep 2008 23:37:46 -0000

The RIAA and MPAA are fighting losing battles - Mininova just celebrated it's 6 billionth download in just 4 years.

http://pricelesswriterdannybrown.com/2008/09/24...

Hardly the sign of an indsutry running scared of regulatory bodies.

Re: Calacanis: the Tony Robbins of Web 2.0

Danny Brown — Mon, 29 Sep 2008 11:43:13 -0000

If that was the case he would have asked for them to be taken down when he realized they were first up.

They only came down when he realized that instead of his ego being stroked further, he was reading the truth about his views as opposed to the ones he wanted to hear.

Re: BAILOUT!

Danny Brown — Sun, 28 Sep 2008 17:23:02 -0000

Jason,

Unfortunately you seem to have requested that your email be removed from its position at TechCrunch - I can only assume that it was because you were tired of the common sense rhetoric being left in the comments box, as opposed to a majority support for your views. However, I'll recap on a couple of points you made in your email (if that's okay with Howard):

“3. Firing the average people: Again, it’s totally politically incorrect, but I highly recommend firing anyone who is good or average. Startups are an Olympic sport and every slot on your team is critical. You wouldn’t put a “good” swimmer in a relay, would you? Don’t have one in your startup. Fire the good and replace them with the great.”

Politically incorrect? How about downright immoral and unethical? Not to mention contradictory to your whole email. One minute you’re bemoaning “dark times” and “a difficult time for our country”, yet you want to add to this by firing people that are, God forbid, actually good at what they do? Don’t you realize that the country is in the economical mire that it is because people voted in the man they thought would be “great” for the country?

Since you liked to use a sporting analogy with the Olympics, allow me to use one as well. Look at any great sporting team, and it’s not the “great” superstars that make the team what it is - it’s the “good”, hard-working never-shirk-from-their-job players that stay out of the limelight that attention-seeking media whores chase after instead. Give me just one of these “good” employees over the “me, me, me!” wannabes any day.

“4. Cut spending every where you can: Recurring costs like connectivity, phones, rent and insurance are things that you can easily cut. Go to each of your providers and ask for 20% relief immediately or you’re leaving. Most, not all, will give it to you.”

So, basically you’re saying add to the country’s economic problems by not paying your bills and forcing other companies to go short? Bravo, Jason, bravo…

It’s irresponsible attitudes like these that has brought the country to its knees.

Re: The World is NOT Ending…Just Mahalo AND Sarbanes-Oxley Must Die!

Danny Brown — Sun, 26 Oct 2008 18:18:05 -0000

Ah, Mahalo... ain't karma a b*tch??? ;-)

Re: Laura tumbles on the interweb

Danny Brown — Tue, 28 Oct 2008 11:44:54 -0000

Hi Laura,

Thanks for your recommendation, and glad you liked the post. :)

Re: Hey Joe Blogger, Diversify!

Danny Brown — Tue, 30 Dec 2008 16:44:29 -0000

That's the great thing about blogging - you never can tell when you're going to hit the spot, and it's often from the most surprising sources. ;-)

Re: Learn Baby Learn: Turn Your Social Media Addiction Into An Asset

Danny Brown — Sun, 30 Nov 2008 14:13:53 -0000

Sounds like the event was a blast, Jeff - I'm definitely going to try and get to one in the near future.

Love how you break down social media into these 5 easy and manageable soundbites. How people use social media IS so crucial to how much success they'll achieve both from and with it. Many brands and companies would do well to read your points and adapt to their own social media strategy.

Re: Could social media implode from too many friends?

Danny Brown — Mon, 27 Oct 2008 19:53:05 -0000

I wonder how much research you put into this posy, compared to just rolling off some flavour of the day rhetoric?

Yes, there are people using social media just as a reason to see who would win a popularity contest - but this is no different from keeping up with the Jones' in the offline world. In reality, though, this accounts for a very small proportion of what social media is (and certainly doesn't include those who actually "get" what the medium is about).

If you took the time to look into the points you raise, you'd find that social media used properly is one of the most effective marketing and network building tools around. And not just to grow friends for the sake of it, but to actually build worthwhile business relationships and business bases.

And of course, if something or someone doesn't interest you, simply don't subscribe to whatever feed(s) they have, or block them from your own feed - it's a great way of controlling "the numbers"...

Re: Michael Arrington: Evil Genius

Danny Brown — Wed, 17 Dec 2008 23:55:05 -0000

I'd place more credence in it if Arrington's people played by the same rules but they don't, so it's just another minor story from someone who's realized there are bigger fish in the sea getting the exclusives he craves.

Re: Rolex says it helped Owen Wilson recover from suicide: their PR people should be ritually killed

Danny Brown — Sat, 10 Jan 2009 17:15:31 -0000

Have to agree with The Jay Kelly - this looks more like the work of the "good people" at Melrose Jewelers than Rolex itself. Here's the blog entry:

http://www.melrosejewelers.com/rolex-watch-blog...

And here's the release:

http://www.msnbc.msn.com/id/28467905/

All the main info links are to Melrose Jewelers and the contact is a guy called Mike B. on the Melrose Jewelers sales team. So you might want to direct your (understandable) anger there.

Although, saying the "PR people should be ritually killed" puts you in pretty much the same breath as the people responsible for this release...

Re: Rolex says it helped Owen Wilson recover from suicide: their PR people should be ritually killed

Danny Brown — Sat, 10 Jan 2009 19:49:09 -0000

Hi Samantha.

Thanks for the heads up on the headline, appreciate it. :)

Regarding Rolex's part in it, I'm not so sure they're aware of it. If you check out Melrose's "About Us" page, it clearly states they're a reseller - selling pre-owned Rolexes. In which case, they're simply a second-hand watch shop, and that may put them outside the radar of Rolex?

Whatever the angle, there are many questions that arise from this. I've offered one view, if I may share it and anyone's interested?

http://dannybrown.me/2009/01/10/when-does-embel...

Thanks again for the heads up on the headline again,

Danny.

Re: Rolex says it helped Owen Wilson recover from suicide: their PR people should be ritually killed

Danny Brown — Sun, 11 Jan 2009 23:01:05 -0000

I think if you look into the release contact details, it's a guy called Mike D from Melrose Jewelers sales team - which makes me pretty sure it wasn't written or recommended by a PR team. Not all press and media releases are actually written by a PR professional - and this one's a prime example of why that's a big mistake.

Tarring everyone in an industry with the same brush, without knowing whether that industry was even involved, is a bit premature as well. Waiting until all the facts are out would be more prudent.

Re: Ping.fm / Blog / Hey Everyone! OPEN BETA!

Danny Brown — Fri, 05 Sep 2008 13:27:14 -0000

Woot! :)

Re: Do you remember your first?

Danny Brown — Sun, 02 Nov 2008 00:20:46 -0000

You got to love reminiscing, huh? I can't recall my first Tweet but I'm sure it was nothing interesting. Then again, who's to say ANY of my Tweets are interesting? ;-)

Re: “Social Media Consultant” Backlash

Danny Brown — Thu, 29 Jan 2009 01:16:43 -0000

I think the main problem (and one that's been covered pretty in-depth in the comments) is that of self-proclaimed "gurus" and "experts" that have suddenly popped up out of nowhere. Just because you told a client how to set up a Twitter account and how to converse with their audience - that suddenly makes you an expert? Hell, you could get that advice from Ezine Articles, probably.

I always feel that experts and gurus become so through earning it and recommendation. Tools change every day; it's impossible (IMO) to keep up with every single one. So, if you don't know everything about an industry and all its tools, can you still say you're an expert?

It's like any industry - it's not a "backlash" because of jealousy; it's a backlash for the damage these so-called experts do to that industry or medium's credibility.

Re: How to Be in the Right 50% of Social Media Marketing Campaigns

Danny Brown — Wed, 08 Oct 2008 13:22:36 -0000

The main problem is with people like Sarner looking at social media from a "campaign" point of view in the first place.

You want social media to succeed - use it as a strategy, not a campaign. There's a vast difference.

Also, Sarner fails to mention that more than 50% of all new businesses fail within the first 12 months, so I'm trying to see his logic in using specifically social media for his figures - perhaps because it's such a buzzword and therefore attracts easier attention?

Re: When Social Media Doesn’t Matter | Social Media Explorer

Danny Brown — Thu, 11 Dec 2008 20:31:09 -0000

My heart goes out to your friend's loss and my blessings to you, Jason.

Re: Is The Future Of Advertising Public Relations | Social Media Explorer

Danny Brown — Mon, 22 Dec 2008 14:45:34 -0000

Hallelujah indeed, Jason.

I've been advocating for a while now that there shouldn't be any walls when it comes to getting the word out about a product, company or service. It's like saying there's a difference between "traditional PR" and "online PR" - why not just call it PR?

Wouldn't it be more productive to gel PR, advertising, marketing and more into one overall bracket that gets the best of all worlds? After all, we're all in it for the same result - exposure.

Re: Don't Lose Faith In Advertising | Social Media Explorer

Danny Brown — Wed, 14 Jan 2009 16:38:29 -0000

I knew there was a reason I subscribe to you, Sam ;-)

I've always been of the believe that it's all media, plain and simple, with different arms of that media reaching out to each of its individual components. After all, at the end of the day, whether you call it advertising, PR or marketing, we're all after the same thing - brand recognition.

This one-upmanship between these three industries grates me. Think how much stronger a promo push would be if you had one arm of a company working on all three mediums. Wouldn't the immediate connection between the three be better than each trying to out-do the other?

Maybe it's time for a new, one-fit term that encourages co-operation within our industries. And as a result, makes it easier for potential clients to make a choice, as opposed to budgeting how much advertising, PR or marketing budget they can afford.

And it's not as if that isn;t feasible with social media's involvement...

Thanks to your good self for an interesting and bang-on read, and to Jason for allowing you the voice.

Re: 5 Fast, Easy Ways to Make Your Website Mobile (& 1 Reason Not to Do It.) | Social Media Explorer

Danny Brown — Wed, 21 Jan 2009 13:43:17 -0000

Great info Kat, really appreciate it.

I've just had my blog re-designed and there's now more "info" on the front page, so being able to cater to everyone is a definite.

I checked out Mofuse and installed it - I like the fact that if you're on Wordpress you get the plug-in option that does all the backend stuff for you, no need to mess with code. :)

Thanks again, and I'll keep an eye on the other ones to see if they're better for my needs.

Re: What Happens When Transparency Goes Wrong? | Social Media Explorer

Danny Brown — Mon, 02 Feb 2009 10:11:38 -0000

You have to ask what kind of f***ed-up society we live in when things like this (and similar) can, and do, happen. Why is it a crime to support something? Would the person/people that made the Proposition 8 details public be as happy for their details to be made public, for the benefit of the more "enthusiastic" proposition supporters? It can work both ways.

I'm all for openness and honesty - I'm much like you in that approach, Jason, as my clients would also adhere to - but is there a time when certain information shouldn't be available? Or does that bow down to the reprobates being discussed here?

Re: Why Social Media Won't Get You Hired In A Recession | Social Media Explorer

Danny Brown — Tue, 10 Feb 2009 11:00:55 -0000

You mean that $1500 I spent on the Social Media Certificate isn't worth diddly? Dammit! ;-)

It's funny, we were discussing this (ina roundabout kind-of-way) on #Journchat last night, about whether the Twitter pitch is worthwhile. I'd mentioned that I'd been fortunate enough to pick up three clients via Twitter, yet as you say, this wasn't massively indicative of the norm, since they were all tech companies. Or, the typical users of Twitter and social media on the whole, much like media companies and similar.

Sure, we have some great tools to work with, but a voice and eye contact will always beat a virtual relationship, no matter how well you've built it up. At least for now.

Re: Scout Labs Launches Powerful Social Media Monitoring Tool | Social Media Explorer

Danny Brown — Thu, 19 Feb 2009 13:01:21 -0000

It's great to see more tools like this look at the information that really counts - customer satisfaction. We can chew figures all day long about how many people are visiting a site, where they're going, where they're not going, demographics, etc. But how many times can we really find out what they're thinking (and without intruding with questionnaires, surveys, etc, that often get ignored anyway).

Businesses are realizing that the brand has never been more important than it is today - the analytics companies that can help understand and achieve that brand awareness are the ones that have most to offer and gain.

Cheers, Jason, looks an interesting product and one I'll be checking out.

Re: Are Responsive Brands Playing Favorites? | Social Media Explorer

Danny Brown — Tue, 03 Mar 2009 10:42:39 -0000

This is a really interesting point you bring up, Jason. While it's obvious that brands have been going after the big-name bloggers for reviews and sponsored posts, it's not really been discussed what the flip-side to this is.

Obviously your cries for help were heard because someone from the brand was either following your stream or someone that follows you. Or, they were simply using the Twitter search option. Either way, they came to your aid while missing others. Coincidence or more to it, only the brand can really tell.

Yet if they want to engage social media better, they should look at what still works in the *traditional* field. Look at call centres. You have boards on the wall that show waiting time, on-hold, dropped calls, success rates, etc.

Should big brands have a similar option for the likes of Twitter? I'm not sure how it would be implemented, but it could lead to some monetization for the company. Think about it:

* Brand A pays a certain amount to Twitter for unique bandwidth. This allows them to have their own search engine by geographic location.
* Customer service operator for that location are plugged into Twitter and monitoring stream. Any complaints that come in (or praise) can be answered with a "We're on it" response.
* Customer service operator raises a ticket for tech team, who get in touch with customer. Problem starts to be resolved.

This is a really basic idea and probably one that isn't feasible. But wouldn't it be nice to think it could be?

Re: Are Responsive Brands Playing Favorites? | Social Media Explorer

Danny Brown — Tue, 03 Mar 2009 18:02:17 -0000

Should we ask Mr Brogan if he has some spare pennies? I hear he's good buddies with that Ted fella from Izea.. ;-)

Cheers Jason, appreciate the compliment. :)

Re: My Pitch Log Mashup, Vol 2 | Social Media Explorer

Danny Brown — Tue, 10 Mar 2009 11:32:13 -0000

Hey there Jason,

That's not a bad review of the service right there. Zooity in the tone of Twitter - like it. ;-)

I did a little mini-review of it after I joined, to check it out and see if it offers any real use. At the minute, it does look like a simple way to keep all your online ID's together. Much like MyBlogLog, Google Profile and others. It has some minor issues (which I'm assuming might be addressed later), but as a one-place stop to show people all your feeds, it does its job.

The post about it is here:

http://dannybrown.me/2009/02/28/find-your-onlin...

But I've probably said enough here, so have I just made that link redundant? :)

Re: When Twitter Isn't Appropriate | Social Media Explorer

Danny Brown — Mon, 30 Mar 2009 07:17:05 -0000

While I agree it's doubly important to make sure what you present online is something you want to have permanently associated with you, isn't this example more to do with the person as opposed to the tool?

Say there had been an instance where Eric was having lunch at a diner, or drinks at a bar. He offers the same info, except it's to the person sat next to him. Again, this is down to Eric (the person) as opposed to the bar or restaurant (the tool).

We all need to work with self-censorship, but when that fails it's not always the tools that are to blame.

Re: Apture Introduces Next Generation Of Contextual Websites | Social Media Explorer

Danny Brown — Mon, 06 Apr 2009 11:28:15 -0000

I looked at Apture a little while back, and I'm with you on the pop-up options - it was one of the reasons I didn't install at the time. I might have another look at it and play about with it more.

Sure you don't want to let people edit your blog? Whyever not, Jason? ;-)

Re: Apture Introduces Next Generation Of Contextual Websites | Social Media Explorer

Danny Brown — Tue, 07 Apr 2009 13:21:22 -0000

Do you have an idea of when the link will close automatically? As that is one of the key stumbling blocks at the moment.

Cheers!

Re: 5 Social Media Topics I Could Do Without

Danny Brown — Wed, 08 Apr 2009 11:27:10 -0000

With you 100% Kat.

If I want to watch repeats, I'll subscribe to some crappy network that just shows re-runs of ABC, CBS and other programming misfits.

But if I want to watch innovation, I'll subscribe to HBO.

I know who the HBO people are - the rest are just missing out on viewers.

Re: Tomorrow’s Oceans – The Effects of Climate Change Under the Sea

Danny Brown — Fri, 11 Jul 2008 16:23:22 -0000

it's scary what's happening with our natural areas.

The Arctic is so bad now that there have actually been waves lapping along the traditional Arctic shipping routes (the NW Passage over Canada and the North Sea Route over Russia).

The fact that these traditional iced areas are experiencing waves, as well as the fact that more ice is drifting away from the Arctic as well as melting, and it makes for a scary scenario that there may be no ice left in the region before long.

The impact of that on the wildlife and the planet as a whole is just too frightening to imagine.

Re: Know Your Target Audience – Why You Shouldn’t be Marketing to Everyone | Ignite Social Media

Danny Brown — Wed, 08 Apr 2009 13:53:00 -0000

Does someone actually "need" a reason to follow someone else? Sure, you spoke from the marketer's point of view, but a lot of Twitter is just for the casual user and they may just want to test the waters out, see what's being said, by whom, etc.

If you're using any social media outlet for a business approach, of course, know who you're going for and how you're going to get there.

But for everyone else - use it as you wish. After all, there's no social media rulebook yet.

Re: Who Owns Social Media?

Danny Brown — Thu, 23 Oct 2008 15:20:51 -0000

Social media is no different from many other facets in life when it comes to "ownership". The point you make about Scoble is true of many things:

* A salesman leaves a company and his best clients decide to follow. The company can't do anything if it's the clients' choice.

* A singer leaves a band - many fans will follow the singer (particularly in the tweenie boy band world)

What companies have to do is ensure they have a strong overall social media presence. Despite what people might feel, not one person - not even the social media rock stars - can know everything and be on top of every new social media app, topic or similar.

And don't leave it to one department - have strong crossovers throughout the company.

Re: Most Important Factor in Social Media Is…?

Danny Brown — Sun, 02 Nov 2008 11:35:32 -0000

Great points, Jacob.

You hit the nail on the head when you used the words "social media is the most important factor in a social media strategy."

While I'm all for listening (after all, that's how we improve - take advice from those more knowledgeable and make it our own), it has to be both ways. No-one is the ultimate expert on anything. Game designers are shown flaws by game testers; musicians find a new note from an amateur player; stockbrokers lose millions through a simple mistake.

Social media in particular is still a relatively new format - we're all still learning together. However, make sure you have a message to share as well - otherwise, as much as listening is important, no-one will listen to you. Why should they? You have nothing to say...

Cheers for an enjoyable read!

Re: Why You Need a Social Media Marketing Department

Danny Brown — Mon, 10 Nov 2008 13:55:35 -0000

I can see both the pros and cons of a dedicated social media department, Jacob.

PRO - The business is recognizing the need for a social media presence, and is actively working on that. Also, as you say, at least with a dedicated department there is no "splintering" of different views - there is one corporate message going out.

CON - There's no immediate ROI on social media - it's a long-term strategy as opposed to a fire sale. This is what's putting many businesses off entering the medium - "How do we measure success?". This can lead to fingers being pointed at the social media team, with it potentially being disbanded due to non-return economically (at least in the beginning).

What I feel may work best is for there to be a social media strategy company-wide that everyone can adhere to. Have certain areas that are no-go's with other areas that are actively encouraged.

The key factor to social media success is understanding how it will work for your business, and that you need a completely different approach than normal business monitoring. Accept that, and that social media is an ongoing strategy and not an immediate fix-all tool, and businesses will enjoy far more success in social media and outwith it.

Re: Why You Need a Social Media Marketing Department

Danny Brown — Tue, 11 Nov 2008 13:40:13 -0000

That I can understand, Jacob - after all, how can you tell who came to your store or visited your site from a newspaper ad? Unless you have a "How did you find us?" type question or promotion code in there :)

I know that I tell my clients that the ROI from social media comes from the quality of the relationships built in the beginning. Making friends and contacts that have influence can mean more than an traditional ad, PR or marketing campaign - the trick is to give it time and be realistic. The fact that it doesn't really cost anything apart from time is a plus point - as long as someone puts the effort in. :)

Looking forward to your follow-up post on tracking.

Re: How Much For Your Friends?!

Danny Brown — Tue, 11 Nov 2008 14:05:41 -0000

While I can see your view on this one and I agree with a lot of the points made in it, unfortunately it's not that easy for businesses to do likewise. (I'd also be split on whether telling someone to "stay out of our space" has any part in the sharing approach of social media).

While many will understand that they need to change their mindset and look at how they can benefit their customers as much as themselves, at the end of the day they are still a business. They still need to make money and profit to survive, to keep their employees paid and meet financial and stakeholder requirements.

This is where the "keeping friends in your life" analogy to not making money doesn't seem valid here. I cherish my friends over anything and we'll always have each others backs, but friends don't pay suppliers; friends don't meet monthly wage needs; friends don't keep the bank manager at bay. They offer support emotionally and yes, sometime financially too. But there's a limit as to how much a friend can help - and I have no problem with that.

What is needed by CEO's and decision-makers in a business is to have real-world results and examples on social media successes. I always share a PP presentation with new clients (and existing) on potential social media strategies, with emphasis on timescale and how long it could take to see any real results. This has worked well for me as clients know what to expect and how to expect it. There's no "give me your money and expect to see this in week 1" fallacy - just straightforward figures and potential.

Friends are there to support you through good and bad, but only tangible results will get you through the good/bad times in business. This is what businesses want to see and it's our job to help educate and dispel their fears and concerns.

Re: Why Social Media is More Measurable Than Traditional Media

Danny Brown — Sun, 16 Nov 2008 14:01:39 -0000

I agree that it can be easier to track ROI via social media than traditional advertising - yet the same methods can be used for traditional over social advertising.

If a company has a website (and if they don't, why not?) they can have an option on there asking how a visitor found out about them. This is where you can track traditional methods.

The same applies for calls into a company resulting from a newspaper of TV ad. Get the salesperson/customer service advisor to ask where the caller heard about the company.

Direct mail flyers have always been a great way to track ROI as well - offering incentives to return your contact details helps encourage responses, from which you can track.

The way I look at it is that businesses should be using both methods - traditional and social media - to advertise their products. Then use the tracking for both to show what's being more effective. My thoughts are that both will be fairly similar - not everyone gets social media so that advertising would be wasted on them, while the reverse is true for those that get social media and aren't too worried about traditional marketing.

Grabbing the best of both worlds is the way to win and stay ahead of your competitors.

Re: Personalization not Automation

Danny Brown — Sun, 23 Nov 2008 20:03:26 -0000

Good points as usual, Jacob.

I would say, though, that as a user of ping.fm, I wouldn't necessarily class it as just a broadcast - more just a way of keeping up-to-date across platforms. Even making a comment using Twitter directly is still a broadcast unless you back it up with further conversation.

So perhaps it's more a case of people not automation? ;-)

Re: Personalization not Automation

Danny Brown — Sun, 23 Nov 2008 20:52:09 -0000

I agree, Matthew, which is why I'll post individual comments when it suits the different mediums. :)

Re: Getting Involved in Social Media?

Danny Brown — Thu, 18 Dec 2008 16:03:21 -0000

Good points, Jason. As Jacob says, you definitely need to be involved but don't run before you can walk. :)

And thanks for a great guest post, Jacob, appreciate your time. :)

Re: Top 10 Reasons to Follow Someone on Twitter

Danny Brown — Sun, 21 Dec 2008 15:59:00 -0000

The voices in my head told me to... ;-)

Re: You are a Social Network

Danny Brown — Tue, 06 Jan 2009 01:45:41 -0000

I mentioned it somewhere else tonight, but it's all too easy for people to forget that we only have an online world to play in because of our offline ventures. Without web designers, application developers and software engineers, I wouldn't be responding to your thoughts now. But I am, and for that I needed the input of someone offline to enable it.

We should remember this more often before we evangelize on how great the online world is. There are two worlds for us to enjoy - let's not get greedy on one.

Re: Tips for Launching a Blog or Site Redesign

Danny Brown — Mon, 12 Jan 2009 00:54:38 -0000

Congrats on the new design, man - as someone who's only recently redesigned my own, I know the headaches you faced. :)

I'd probably add "Do a lot of testing in different browsers" - you're not going to please everyone (and more than likely, not IE users) but getting it as attractive as possible in the main browsers is probably key.

Good job, look forward to continued reading. :)

Re: Twitter Suggesting New Followers, How They Should Do It

Danny Brown — Sat, 17 Jan 2009 20:52:01 -0000

I wasn't aware of that until now - they're not very good at advertising these things, are they?

I agree that the method used to pair people up seems off - I certainly wouldn't want to follow Michael Arrington...!

They should take a leaf out of Stumbleupon's book, and give you a grid that you tick off with your likes and dislikes. That could then be used to filter out the noise and give you suggestions that are really relevant to your interests.

Still, nice to see they're trying.

Re: Want More Twitter Followers? Become Kevin Rose!

Danny Brown — Thu, 29 Jan 2009 00:10:46 -0000

Spot on post, Jacob, and typical of the "leaders" views on how to do things. Show me advice from people that no-one knows and how they use the site and grow relationships and I'll listen more. I find two of his suggestions particularly funny:

7. "Start a contest to get to the top". Right, since we all have MacBook Pro's to give away. And isn't that going against the whole community angle and being yourself?

8. "Follow the top Twitter users and watch what they tweet." Right, because everyone wants to be a robot with no mind or views of their own. And say I'm not a tech guy or a marketing guy - will I really want to follow Rob Scoble or Chris Brogan in that case? (As good as these guys are).

Seriously, for someone that had thousands of ins as soon as he started a Twitter account, his "information" offers nothing new. Maybe he should go back to his Digg site and start looking after the users that made it what it is (or was) instead of banning their accounts for being too popular.

Re: Taking Funding to the Masses Open Source Style

Danny Brown — Sat, 14 Feb 2009 13:37:53 -0000

Why would anyone place a business plan on a blog's comment section? Or is Cuban finding it tougher to operate following his recent brush with the law? ;-)

Who knows, it may be viable and genuine but part of me wonders if it's just some free publicity for Cuban and nothing more.

Re: Facebook Wants to be Your Therapist

Danny Brown — Sat, 14 Mar 2009 14:46:54 -0000

Maybe it's Zuckerburg seeing that MySpace is on life support and Facebook seems to be heading that way with each new feature that p*sses off existing users? So he's looking for new and gainful employment?

Re: Sensitive Company Exploits Jennifer Hudson’s Tragedy in 24 Hours Flat [Tacky Tacky Tacky]

Danny Brown — Tue, 28 Oct 2008 19:27:14 -0000

Agreed 100% - lowest form of "humanity" in a business disguise.

http://pressreleaseprblog.com/2008/10/28/why-th...

Re: Don’t Fall Behind, Fundraising is Moving On!

Danny Brown — Tue, 24 Mar 2009 23:49:50 -0000

Hi Frank,

First, thank you for the shout out to 12for12k, really appreciate it. Looking at the list you've put together here, it's clear there are some great initiatives around and it's a pleasure to be part of this collection of thinking.

It's interesting, looking at the various comments, on how there's a definite "success path" that traditional non-profits could work with in social media. And I say that with the utmost respect for traditional fund-raising - I know how difficult it can be.

The great thing about social media is the outreach you can get - something that's almost impossible except for the largest of non-profits. Additionally, with Twitter, you have this "instant impact" - it's almost akin to a cheerleading effect. "We're at X amount", or "Wow, we just broke Y amount!!". It's immediate and it's encouraging and it builds camaraderie and community - we're all making this effort and we're seeing instant results.

It's incredibly cost-effective too. With the 12for12k project, myself and all the incredible partners who have come onboard behind the scenes are giving up our time and resources for free. We can do this because of our connection online, our knowledge of how to get a message out effectively, etc. Often this isn't feasible for a lot of non-profits, who rely on volunteers to hit the streets to spread their message.

Probably one of the best points made in the comments is about the diversity of causes, which allows people an easier "in" to a charity they like. That was always the key factor when I put 12for12k together - I wanted 12 different charities so at least one or two (and hopefully more) would appeal to as many people as possible. They're also a mix of local, national and international charities - again, key (in my mind) for that connection.

I agree that these are just tools (if hugely effective ones) and that non-profits should mix it up with their most effective fundraising techniques. Yet I'd also suggest that non-profits should look at who's doing what online, and see if they can connect with these people as "ambassadors", in a way. Imagine if more water charities had the likes of Stacy Monk on their "team", advising them on social media practices? Or food banks and similar had Scott Henderson offering advice? John Haydon already does a great job in this field - imagine if there were a whole bunch of John Haydon's and Beth Kanter's? :)

That's where the real benefit could really come in and maybe non-profits and social media could really come of age together.

Again, thanks for highlighting 12for12k and all the other wonderful causes on here, really appreciate it and good to see that there are so many people (both organizers and supporters) that want to effect change in our lifetimes.

Re: The Death of Public Relations. Will social media kill the beast?

Danny Brown — Thu, 08 Jan 2009 21:54:41 -0000

I'm not sure I agree with this part:

"If we look on Twitter and ask ourselves about who is talking about social media, new media, and public relations - we find something that would initially say “Wow, public relations is going into bye-bye this year”, but you do have to realize that numbers on Twitter ARE skewed: the community is dominated by social media professionals."

No-one is really saying PR is going into bye-bye - certainly not the "social media people" that this suggests. If anything, what IS being suggested is that PR, along with marketing, advertising and other similar industries, is missing out on some great opportunities if they don;t integrate social media as part of their strategy or business plan.

The economy is screwing up a lot of businesses worldwide, large and small, and purse strings are being tightened everywhere. Social media, when used properly, is one of the most effective communication tools around. No-one is saying it's the be all and end all of any project - instead, what is being said is that is should form part of any promotional plan.

As far as calling it the end of PR, if the PR industry WAS to die, there'd be no-one to blame but the industry itself for sticking to pre-historic practices for too long. Drop the monthly retainers; listen to ideas across your business more (offer interns and juniors a speaking point); and stop thinking you're the sole reason your business is a success.

Social media won't kill PR - PR will.

Re: PR is killing itself, and it hurts to laugh.

Danny Brown — Sat, 31 Jan 2009 13:18:54 -0000

Great piece, Barry, and valid points one and all. I'm a PR agency owner and I'm often appalled at the lack of communication from "leaders" - don't they monitor their brand online? Four days is a really poor time for someone from PRSA to get to this.

I once got asked why I don't have PRSA membership. I offered two replies. One, I'm in Canada - there's a different board.

Two, I've said for a long time that the PR industry needs to be regulated by a board with proper powers and sanctions for bad practices and poor agencies. The PRSA (and many like it) may be able to throw a member out for not adhering to its Code of Ethics, but it doesn't stop that person from starting again. Diminished power and influence is no better than none at all (imo).

And is it just me, or is that link STILL messed up to the PRSay? www. indeed... ;-)

Re: How To Work Better

Danny Brown — Fri, 10 Oct 2008 14:44:54 -0000

I don't think anyone could argue with this philosophy. :)

Re: Good News, We’re No Longer Solving Today’s Problems With the Same Thinking That Created Them

Danny Brown — Wed, 15 Oct 2008 14:06:04 -0000

Excellent post with some very astute observations.

There's been a definite groundswell of social awareness and change, and it's been coming from the creative sector. The very fact that its creative minds that are leading the way is proof that if you take the shackles off, answers will come.

Thanks for sharing this post on today of all days.

Re: Seriously good oatmeal cookie recipe

Danny Brown — Wed, 05 Nov 2008 23:25:37 -0000

Well, as a Scot now living in Canada, finding good oatmeal cookies is more difficult than you can imagine.

I will definitely be trying this recipe out - thank you for posting! :)

Re: Getting older, or, it’s not fair but nobody said it would be

Danny Brown — Sun, 09 Nov 2008 17:16:37 -0000

Wonderful post, Barb.

There's definitely some evil fantasist at work persuading us all it gets better as we get older - please show me when this starts? ;-)

I've rediscovered some pimples that I thought had disappeared when I was thirteen; I now know that hearing is a sense that certainly doesn't get better with age; and I also know that wine does age well, people don't... ;-)

Thanks for showing it's not just me.

Re: Five things you don’t know about me

Danny Brown — Sun, 16 Nov 2008 11:38:47 -0000

Hey Barb.

I really enjoyed this post. Not only does it let us find out more about you, it gives us (or more specifically me, as a Brit living in Canada) a great insight into North American politics behind the scenes.

Looking forward to future informative ones! :)

Re: Kate-isms: Life with a teenage girl who thinks fast and talks even faster

Danny Brown — Wed, 26 Nov 2008 22:35:01 -0000

Haha, oh Barb, these are PRICELESS!

My personal favourite has to be:

“Mom, writing about your mother’s dementia is not that much of an improvement over the Holocaust. Write about me and how funny and witty I am. That will pep it up!”

Your daughter's a star - and her mum's got some pretty good social media street cred, so there! ;-)

Re: Top 10 Whiskies From Around the World

Danny Brown — Tue, 28 Oct 2008 14:30:10 -0000

Good list, though can't believe you left out Glenmorangie Port Cask, or the peatiness of Loch Dhu. :)

Re: Magpie Tries To Make Twitter An Ad Network, Fails

Danny Brown — Wed, 26 Nov 2008 09:28:28 -0000

Fantastic analysis, Cory, and very well laid out.

If Magpie had thought it through and actually properly analyzed both Twitter and its users, it would have realized that their CPM model is NOT the way forward for monetizing Twitter. As pretty much anyone against it has said, the reason Magpie does not work is because it's not conversational.

It's also forcing people who never signed up for the service to have the adverts in their Twitter stream. Where is the social aspect of that? Isn't it called social media for a reason?

Wouldn't it have been better to have the ads solely in the streams of those who signed up for it? Advertisers will still have an audience, and in fact, will have a more captive audience because they're placing their ads in a stream of someone already signed up.

What's worrying is that the CEO of Magpie has recently announced the #magpie disclaimer no longer needs to be used - an ad can go out as if it's a normal Tweet. This is not good news - it's false advertising and it's also potentially going to break the trust factor between follows and followers.

Interesting that the service is named after a bird that basically steals and scavenges - apt.

Re: Matt Bacak vs. Lisa Hoffmann: Two Approaches to Social Media

Danny Brown — Wed, 03 Dec 2008 13:42:24 -0000

Absolutely spot on, Scott, and one of the reasons I placed Lisa on my 10 PR People to Follow on Twitter - I have nothing but the highest regard for what Lisa does, both for social media and PR. She is definitely one of the "new leaders" at both bringing the 2 mediums together, and moving them forward.

Re: The Passive-Aggressive Guide to Social Media

Danny Brown — Thu, 18 Dec 2008 16:35:29 -0000

Did you know social media can put you through med school?

Re: Michael Arrington of TechCrunch Pitches a Tantrum Over Press Release Embargoes

Danny Brown — Fri, 19 Dec 2008 14:56:37 -0000

I think another thing that Arrington forgets (even though he mentions it in his post) is that many PR agencies are under pressure from their clients to keep hitting the media for results, despite recommendations to the contrary from the agency itself.

As the owner of my own boutique agency, I know there are bad PR companies and professionals as much as there are good ones. However, a carte blanche approach like the one Arrington advocates won't solve the issue.

Like you say, Scott, instead of throwing the pram out why doesn't he work with the tech PR crowd to come to an amiable solution?

Although I do think it's karmic justice for the amount of times TechCrunch has broken embargoes in the past... ;-)

Re: iTunes Wrote This Post

Danny Brown — Tue, 30 Dec 2008 12:22:47 -0000

Genius. Absolutely genius. It's kinda scary when the right and wrong way to so many business practices can be narrowed down by an Avril Lavigne song.

Which then begs the question - what the hell were you thinking having Avril bloody Lavigne on your iPod?? ;-)

Re: Blogging and Social Web Tools to Declutter Your Life

Danny Brown — Thu, 08 Jan 2009 22:18:50 -0000

You do realize that Todd was about a month behind me on the whole BackType thing? But I'll let both you and him off for being such funky people otherwise... ;-)

Cheers, some great tools here - IntenseDebate is a great alternative to Disqus, and EasyComment for Firefox is another great timesave (though only works on Wordpress blogs at the minute).

Re: Blogging is like…The Blues

Danny Brown — Mon, 12 Jan 2009 14:56:51 -0000

Excellent comparisons, Scott - I knew Lisa Hoffmann was kidding when she said she was all the brains at PRStore... ;-)

By showing our frailties, and accepting we're not perfect (is anyone?) we show our human side. And that's a more genuine and powerful connection that any faux emotion just to engage your readers.

Re: Blogging as Classical Music

Danny Brown — Sat, 17 Jan 2009 21:07:14 -0000

Hmm, you're really on a roll with the musical analogies Scott! ;-)

I guess the true litmus test of any blog is both its longevity and how it sparks discussion (or not). Being true to yourself and writing what you'd like to read instead of what others want you to write. Knowing that you might not hit the spot all the time, but then the best musicians were the ones that took risks and flew in a different direction to the rest.

Re: Should You Have One Social Media Identity, or Two?

Danny Brown — Thu, 22 Jan 2009 13:38:51 -0000

Great question, Scott, and not one that has a black and white answer.

As you mentioned, I changed my username on Twitter to @dannybrown from my previous one, which was my company. Cut long story short, I had wanted @dannybrown to start with but it was taken. I later learned it was a dead account so had Twitter release it for me, but if it had been available from the start I would have used it.

It is a personal brand thing, I believe - I use various analytical tools and I find that more clients/potential clients find me by searches for "danny brown pr" or "danny brown + social media". I still get results from press release and PR agency searches, but my name seems to be coming up more now.

Is this a result of my clients beginning to talk about me more, or is it because people recall something I may have said on Twitter or a Facebook status message> Or Friendfeed discussions? So they recall my name and what I do, and that's where the searches come from?

I guess time will tell - but the fact that it's my name and not my company that's being primarily looked for tells me where my brand strengths lie and where I may need to improve.

With regards employees of a company, I do feel that as long as there are certain safeguards in place, then by all means use the brand identity as well. It helps build their authority (if the brand is respected, of course) and it offers the brand itself further outreach.

Love to see what others say, think you've opened up a great debate here. :)

Re: 10 More Twitter Users Who Deserve Attention

Danny Brown — Wed, 28 Jan 2009 12:02:17 -0000

This is what I like about lists by those in the know - you trust their recommendations (even if it's you, Scott...) ;-)

Cheers for the names, I'll be sure to check them out. Although I already know Arik and the guy's a definite star :)

Re: Drinking the Kool-Aid as I Jump the Shark…FTW!

Danny Brown — Fri, 06 Feb 2009 13:27:00 -0000

Right there with you fella.

Love seeing someone that's so far ahead of the curve that it's impossible to level the playing field because the train has left the station ;-)

Re: Social Media for Social Good: Two Charity Stories

Danny Brown — Fri, 06 Feb 2009 15:14:11 -0000

Hey there bud,

Thank you so much for sharing this with your readers, appreciate it.

We'll be keeping the donations open all year for each charity so any new supporters can donate or support any they missed, if they choose. :)

Looking forward to Twestival (you broke the rules of your last post, I believe!!), off to the Toronto tweetup (damn, now I'M doing it!) ;-)

Cheers bro'

Re: Who’s on Your Ad/PR/Marketing Agency Fantasy Team

Danny Brown — Sun, 22 Feb 2009 19:37:56 -0000

Man, way to go and running with an idea and expanding it into something truly funky, Scott!

Okay, here goes:

* Head of Operations - Winston Churchill. Inspiring and a true leader.
* Creative Director - Salvador Dali, for not adhering to normal.
* Copywriter(s) - H.G. Wells, Jerry McGuire, George Lucas.
* Art Director - Leonardo da Vinci
* Account Executive(s) - Olivia Munn (Attack of the Show), Randolph and Mortimer Duke (Trading Places).
* Media Planner / Media Buyer - Miss Piggy
* Market Research - Zorro (you better tell him what he wants to know or else he'll Z your ass!)
* Traffic - Indiana Jones, John F. Kennedy
* Public Relations - Rosa Parks
* Event Planning - Moses

Have at you! :)

Re: An Open Response to Leonard Pitts’ Attack on Twitter

Danny Brown — Thu, 05 Mar 2009 15:34:59 -0000

Scott, I officially love you, in that "it's okay to offer man love" kinda way. :)

It's like saying the New York Times is the same as Hustler because they're both print magazines. Tarring with the same brush is a dangerous approach to take and is just the Pitts... (see what I did there? No? Okay, I'm going home...) :)

Re: How Many Twitter Followers is Enough?

Danny Brown — Wed, 11 Mar 2009 11:15:18 -0000

Think it's a little bit of A, a little bit of B.

A lot of people have asked me why I follow almost as many people as follow me. It's not an auto thing, simply a choice. The reason is simple: while I can't keep up with every single tweet going on, I still find what that person is about interesting. And there's the offchance that I might just see that one nugget of info I'd otherwise have missed, that will rock my world and change the way I view something.

Re: An Open Response to Leonard Pitts’ Attack on Twitter

Danny Brown — Sat, 21 Mar 2009 01:57:37 -0000

Just wanted to drop in an addendum to this.

On Thursday March 19, the 12for12k Challenge supporters raised more than $13,000 in 12 hours via a charity tweet-a-thon. This was for Share Our Strength, which combats child hunger in the US.

Put that into context:

* Enough meals to feed almost 14,000 pre-school kids
* Enough funds to allow more than 500,000 families to feed their kids during the school summer break.

I hope Leonard Pitts is reading this, because I'd like to ask him when was the last time he fed 14,000 pre-schoolers or made a difference in the lives of over half a million families?

Guess it's tough coming to terms with being irrelevant...

Re: Is Twitter Really as Conversational as We Think It Is?

Danny Brown — Mon, 23 Mar 2009 15:24:01 -0000

What's All My Children? :)

Re: How to Be a Social Media Expert: Chop Lettuce

Danny Brown — Wed, 25 Mar 2009 12:57:59 -0000

"The greatest trick the Devil ever pulled is convincing the world he doesn't exist."

Although I'm not a huge fan of pre-packaged foods (I love the mess I make when experimenting), I agree with you 100%. There are various levels of expertise, just as there are better lettuce options available depending on need.

To me, sharing that expertise and not hoarding it is what separate the real experts from the dead lettuce variety. I know which one you're in, fella - cheers!

Re: How I Decide Who to Follow on Twitter

Danny Brown — Sat, 28 Mar 2009 13:01:32 -0000

I pretty much follow your guidelines here, Scott. They're fairly spot on and usually sort the wheat from the chaff. Obviously everyone uses Twitter differently (and thank God - imagine how boring we'd be if we were all the same!) so there will always be different follow/following approaches.

I'm swayed toward people that converse - they don't even necessarily need to converse with me, but there might be some great nuggets I can pick up from their conversation.

I also look at the first couple of pages of tweets - if there's a host of "New blog post" stuff I'll probably say "Thanks, but no thanks."

Humour's also a great one, which is why you sneaked onto my list... ;-)

Cheers bud, enjoy the rain!

Re: How I Decide Who to Follow on Twitter

Danny Brown — Tue, 31 Mar 2009 04:11:31 -0000

Tweepular's public version will have the option to follow people based on location, interests, niche, etc.

Re: Be like Jim.

Danny Brown — Sun, 02 Nov 2008 23:22:58 -0000

This is exactly the kind of post why I love social media and all it has to offer - with the key word being social.

You didn't have to write up Jim (who I follow, and agree wholeheartedly with you on); yet he "gave" to you, you appreciate his work and advice, so now you're giving back. This is why I have such high hopes for the future of business, of networking, and just all-round personal interaction.

The business world has seen the results of greed, selfishness and "me, me, me" approaches. To really succeed, help others to - competition only encourages you to up your game, and what better competition can there be than helping each other to improve through advice, tips and openness?

Perhaps if we all helped each other there would be so much positivity that people and businesses would see you (or your competition) as the genuine article who simply wants to improve the world around them. That would lead to community networking which could be taken to a global level. Who knows - it's just crazy enough to work... ;-)

Re: Are we headed toward the social media tipping point?

Danny Brown — Mon, 03 Nov 2008 00:11:20 -0000

Couldn't agree more, Lisa.

I feel that businesses that don't adopt a social media strategy will fall ever further behind their competitors that do. It's akin to when the Internet first started getting popular for online business. Many CEO's just saw it as a fad, and stuck to their traditional brick-and-mortar approaches. Yet these same companies are the ones that are fighting for scraps as they try to catch up with those early online business adopters.

I think the same will happen to businesses that ignore social media. The difference this time is that it may be harder to claw back any lost ground, with the amount of voices that can recommend the competition. Time to wake up and get real, I feel.

Re: How tweet it is…

Danny Brown — Mon, 10 Nov 2008 11:07:00 -0000

What a fantastic cross mix of comments and replies - just goes to show the diversity of the people on Twitter, yet how the same view seems to be the core reason for being on in the first place.

Thanks for sharing this information, Lisa - good to get an overview like this. :)

Re: Want more twitter followers? Fuhgetaboutit.

Danny Brown — Tue, 11 Nov 2008 07:57:15 -0000

Great advice, Lisa. I particularly like the "drive-by Tweeting" comparison - very apt! :)

That's very valid points you make about trying to get the attention of the "rock stars". For someone with 20,000+ followers to notice your Tweet amongst the slew of updates they must get every minute, it'd have to be pretty exceptional and catch their eye at the right time.

Instead, as you say, become a part of the larger community. Comment (maturely) on blogs; share feeds; recommend new blogs to read, or websites to visit. In short - be SOCIAL. After all, it isn't called social media for nothing... ;-)

Re: Interactive Social Media

Danny Brown — Tue, 16 Dec 2008 00:40:04 -0000

It all depends on what you're after and how much you put into it. It obviously doesn't work for you, just as it won't work for everyone that tries it. I think one of your quotes gives the perfect reason why Twitter (and perhaps social media in general) doesn't seem to be for you:

"Said user creates relationships as a character, and can slowly reveal a true identity when necessary or desired."

I'd say that transparency and honesty are the key factors in separating social media from other forms of online interaction - having one identity lead into another would therefore probably offer less in the way of true interaction. And without interaction, social media (and Twitter and all the other tools) would be infinitely less rewarding.

If semi-anonymity is more someone's style, then yes, MMO's would be more preferable to social media and its raison d'etre.

Re: Interactive Social Media

Danny Brown — Tue, 16 Dec 2008 14:27:04 -0000

Why did it take you 2 months to follow me back then????? ;-)

Re: Interactive Social Media

Danny Brown — Tue, 16 Dec 2008 14:28:20 -0000

PS - that comment was for Kathryn :)

Re: How I Learned to Stop Worrying and Love the Blog

Danny Brown — Wed, 17 Dec 2008 18:39:54 -0000

I always refer to Twitter as the news headlines, and a blog as the full story. Twitter is great for the sort info burst and making new contacts, but a blog is where the relationship can really be fostered (no pun intended, Stuart) and grown over time. Readers come to trust a blog's author, and that king of trust isn't always maintained on Twitter.

Re: 12for12k Challenge

Danny Brown — Tue, 17 Feb 2009 23:00:24 -0000

Hey there fella,

Thank you so much for your support, really appreciate it. The goodwill of Twitter and social media in general to make change through good for many causes never fails to amaze me.

Cheers!

Re: 2009 Easter Twegg Drop Contest

Danny Brown — Tue, 31 Mar 2009 11:11:04 -0000

What a fun idea! And I'm uber-jealous that you have an old English phone booth as well - how the deuce did you get your hands on that? :)

Good luck with the contest and thanks for doing some good :)

Re: Unbelievable

Danny Brown — Tue, 28 Oct 2008 23:54:09 -0000

I was absolutely appalled when I read this release, and even now it raises my heckles. The guy Peters tried to defend it earlier:

http://www.chicagobreakingnews.com/2008/10/expl...

Sounds like a load of nonsense to me from someone who has extremely questionable morals.

Re: More about that thing called Social Media..

Danny Brown — Sun, 09 Nov 2008 15:04:31 -0000

These are really encouraging figures, and proof that the media (journalists, PR, advertising) are finally waking up to the blogosphere as a relevant source of news or promotional tools. There are still some that ignore it completely (being in PR, I find it discouraging that 79% of UK PR agencies don't have an online strategy), but at least we're getting there.

Re: 2008/10/13/how-to-manage-social-profiles/

Danny Brown — Tue, 14 Oct 2008 16:37:54 -0000

One of the simplest yet most effective ways (as well as quite visually pleasant) is via MeeID:

http://dannybrown.me/2008/10/09/why-meeid-is-yo...

Re: 2008/10/21/social-media-guru-mistakes/

Danny Brown — Wed, 22 Oct 2008 13:20:51 -0000

Great list there.

Also, don't assume that you have less important knowledge to impart compared to the "rock stars" - sometimes the best comments and ideas/blog posts I've read have been written by everyday Joe's. We all start somewhere :)

Re: 2008/10/23/social-media-monetization/

Danny Brown — Fri, 24 Oct 2008 11:08:21 -0000

I've always found Stumbleupon Ad campaigns much more profitable and rewarding as far as ROI goes than any Yahoo, Google or similar version. Social media (when used and understood properly) is most definitely the way forward.

Re: 2008/10/30/this-could-get-annoying-auto-post-your-friendfeed-updates-to-twitter/

Danny Brown — Thu, 30 Oct 2008 18:50:53 -0000

It had to happen - once an app becomes really popular, everybody wants a piece of it. I'll see how this one pans out, but if it gets crazy stupid on Twitter stream, I can see a lot of un-follows happening for sure.

PS - Kinda ironic you have a "Share my comment on Twitter" option underneath this post... ;-)

Re: 2008/11/04/how-to-make-press-releases-seo-friendly/

Danny Brown — Tue, 04 Nov 2008 15:13:03 -0000

Keyword percentage is extremely important as well.

While optimizing the first 250 words is key, you need to do it effectively. Mention the key phrase once in the first 90 characters, as well as once in the first paragraph. Sprinkle throughout the release, then use the same rules for the end of the release - once in the final paragraph and once in the last 90 characters. Aim for around 3% ratio of keywords - 500 word release, use the keywords 15 times throughout the release.

Additionally, use the keywords in your URL - this is extremely effective at gaining the search engine spiders.

Re: 2008/11/13/twingr/

Danny Brown — Thu, 13 Nov 2008 12:28:31 -0000

@ Jarrett. I think "legword" is similar to "foot in mouth" but I could be wrong ;-)

This app actually could be really useful for having the exact kind of Twitter conversations you want to have. Definitely be checking this one out.

Re: 2008/11/18/how-to-auto-follow-people-on-twitter/

Danny Brown — Tue, 18 Nov 2008 17:50:13 -0000

I agree with the points about spammers taking full advantage of this. All they need to do is look at Twitter trends through the myriad of tools available and go for the most common content. Does seem pretty open to hacking.

And I'll be the first to admit I'm no fan of auto-follow anyways - I like to make sure the person I'm about to follow is of interest. That means looking back at Tweets, checking out blogs, etc.

Re: 2009/01/23/president-obama-twitter/

Danny Brown — Sat, 24 Jan 2009 10:21:18 -0000

The Barack Obama twitter handle was probably one of the most disappointing. Yes, it was used to great effect during the campaign, but after November 5 it was conspicuous by the absence of tweets.

There's a great opportunity for the White House to be like every other business and brand today (which, essentially, it is - in the business of governing): talk to your "customers".

Open up set days to actively receive a chosen amount of questions and then answer them. Sure, some you might not be able to answer but at least show you're actually listening.

That'd be a start. After all, if I want to know what you're up to, I'll check your website and calendar. I'm more about the actual conversing part.

Re: Charges Against The Pirate Bay Partly Dropped

Danny Brown — Tue, 17 Feb 2009 08:20:36 -0000

Until studios and recording companies realize that they're simply causing the problem of piracy with their own greed, sites like Pirate Bay and MiniNova will flourish and just gain more support.

Good call for common sense by the Swedish judges.

Re: Social Media for Social Causes Study: The Results

Danny Brown — Fri, 27 Mar 2009 12:14:40 -0000

The 12for12k project - http://www.12for12k.org - has been successful at attracting all kinds of donors, with $1,000 coming from at least one corporate sponsor. We have also had great gifts donated for giveaways and that has helped us achieve fantastic support and awareness. We are also about to announce a new corporate sponsor who will be donating a percentage of every sale they make.

This project has been driven purely by the partners giving up their time for free, and the fantastic support of donors and supporters since the beginning.

As a long-tail project (12 months and ongoing awareness and support for the charities involved) it's proving to be a useful social media for good project.

Re: But I’m Not a Shepherd | danny brown

Danny Brown — Wed, 04 Feb 2009 21:47:28 -0000

My, that was quick Harold! :)

You know what I like about this app? The way certain words go together. I love your "new wife, husband learning" mixture - something we should know? ;-)

Re: Media in Transition to Social Media: A Perspective

Danny Brown — Fri, 10 Apr 2009 13:59:50 -0000

While there's no denying Gary's success, it needs to be kept in context. As you say, Gary's Twitter account has a couple of hundred thousand followers. So, anything that is broadcast on it will hit thousands of eyeballs.

Try being the new business or user, and you're not going to have these numbers. Additionally, you won't have the relationship with your users Gary has with his - at least, not yet.

Using social media for marketing is definitely one of the ways forward. But you have to remember that for all the money you save from traditional methods, you have to invest much more time to build the networks that will make it work. And this is why companies are being out off.

Also, don't place social media as the "be all and end all" of marketing your business. Instead, use it as a complementary aspect of a bigger strategy. And I say that as someone who is very active in the social media community.

Re: The Case of Target, Amy Jussel and Blogging's Place in the Media | danny brown

Danny Brown — Wed, 01 Oct 2008 15:20:48 -0000

@ George. Unfortunately that's very true and will continue to be so until people realize that it's a whole new media ball-game out there now. Of course, the powers-that-be will do their damndest to hide this fact, but you can only use a thumb to block a leaky dam for so long.

@ Hjortur. You're welcome, Hjortur - as you say, it's still a very pertinent piece today. When you look at the following the most powerful bloggers have, and the voices they reach out to, ignoring that is doing so at your peril. Maybe it will take one really big story to bring it all to a head - it can't be far off, that's for sure.

Thanks for visiting and being the first to share your views, guys, appreciate it and hope to see you continue to stop by as the site grows.

Re: The Case of Target, Amy Jussel and Blogging's Place in the Media | danny brown

Danny Brown — Thu, 02 Oct 2008 11:11:05 -0000

Hi Bob,

I agree completely. What's surprising is that it tends to be the larger companies that are ignoring the whole social media/benefit combination.

Then again, perhaps it's not that surprising really - after all, it's always the smaller entrepreneurial spirit types that seem to get things first... :)

Thanks for reading and joining in the discussion.

Re: Social Media and the US Election 08 | danny brown

Danny Brown — Thu, 02 Oct 2008 17:35:21 -0000

Ah, but one of these days the young vote will become more "rated" - after all, even Ron Paul was young once... ;-)

Maybe this year will be the year - there's a lot of pissed off people out there. We can but hope...

Re: The Case of Target, Amy Jussel and Blogging's Place in the Media | danny brown

Danny Brown — Fri, 03 Oct 2008 14:04:00 -0000

I agree completely. Even it is was passed as being okay, the response shows that there are obvious problems with Target’s media relations.

While blogging and bloggers may not have the kind of influence it deserves yet, you only have to look at AP or other news sites that had to start somewhere. Particularly when so many bloggers have a far better grasp of what’s happening over so-called “professional journalists” at many publications.

Thanks for reading and sharing your views, always appreciated. :)

Re: Blogging and the death of proper journalism | danny brown

Danny Brown — Sat, 04 Oct 2008 12:52:03 -0000

@ Star Zenith.

Thank you for taking the time to read and share your opinion. I'm sorry if you feel the piece is inflammatory - and there is certainly no contempt meant towards Blatchford.

What there is is a look at someone who is so blatantly dismissive of an increasingly-important part of the media, whether she likes it or not. Is Blatchford not showing contempt toward her readers by suggesting they're only good for deciding what paper to read?

I'm also sorry you feel that (as a fellow writer) having an opinion is akin to debunking a statement - after all, isn't good journalism/writing all about questioning what you feel to be wrong/incorrect/debatable? However, I respect your opinion, and anyone else who agrees or disagrees with this post - it's one of the great things about blogging, it allows for debate as opposed to just being told what you should know and agree on. Which is where I felt Blatchford was behind in her thinking, hence the post in the first place.

As for petulant teenager, I wish - my advancing years said goodbye to being a teenager a long time ago. :)

Re: Blogging and the death of proper journalism | danny brown

Danny Brown — Sat, 04 Oct 2008 12:58:31 -0000

@ George.

This is correct and something else that Blatchford makes reference to in her original piece (although not as fairly as you do):

"The thing that I know, as all the editors I have had also know, is what I didn't get to confide or write or commit to paper, because someone else had the good sense to put on the brakes. There are no brakes, and thus there is no joy, in blogville."

Is she therefore saying that she quite possibly wrote content that was as brakeless as the bloggers she feels are joyless, and that only the good sense of an editor doing his or her job well kept the prose worthy of being published? If so, then doesn't it contradict the whole piece in the first place?

Perhaps with the professional blogging sites and the editors that proof all content before publication we may see a thawing of relations and more co-existence?

Thanks for reading and sharing your views, always appreciated.

Re: Blogging and the death of proper journalism | danny brown

Danny Brown — Sat, 04 Oct 2008 13:00:09 -0000

@ bulgarian solicitor - Thank you for reading and I'm glad you enjoyed the post.

Re: Blogging and the death of proper journalism | danny brown

Danny Brown — Sat, 04 Oct 2008 16:10:17 -0000

Hi Star,

I don't think it's that Blatchford doesn't want journalists to have an opinion (although it would appear she's not too keen on readers of newspapers to have one). It's more that she doesn't want them to share that opinion in a blog, since "anyone can blog".

This was the gist behind my post in the first place - that, and the dismissive nature of the original piece when it comes to blogging. As I mentioned in the post, there are bad bloggers and good ones - yet the very same is true of journalists, PR people, marketers, doctors, dentists, etc - pretty much any trade or occupation you wish to mention.

By dismissing a whole community (for wont of a better word) as irrelevant because it's such an open forum, Blatchford is potentially dismissing the next generation of journalism. After all, everyone has to start somewhere. Hence the "prehistoric viewpoint" approach of my blog post.

I appreciate your comments re. opinions, opinion forming and responses - yet that's what makes blogging one of the more interesting and exciting mediums, the fact that it can engender diverse views and discussion about them.

Something Blatchford, it would seem, isn't too keen on having her readers enjoy...

Thanks for reading and sharing your views, they're very much appreciated. :)

Re: Selflessness and the True Meaning of Social Media | danny brown

Danny Brown — Sun, 05 Oct 2008 12:39:59 -0000

@ The Lovable Rogue (great name by the way!)

Interesting points you raise. I agree with your view that social media hasn't taken off with as many people as the sites might have us believe - I've yet to see an overall figure with user numbers for everyone. I also feel that social media is the online equivalent to the consumer electronics field - the early adopters will "get it" while everyone else will wait until the price comes down (in social media's case, when the amount to choose from has settled).

With regards a collaborative agreement, again I agree. If companies and/or individuals can truly work together to bring a product, service or similar to market and accept collaboration allows more chance of success than going it alone, then we may finally see social media reach its undoubted potential.

Thanks for reading and sharing your views, appreciate it.

Re: Selflessness and the True Meaning of Social Media | danny brown

Danny Brown — Sun, 05 Oct 2008 12:41:20 -0000

@ George - Interesting - I noticed that too. I wonder if it's something to do with your friend list at BackType - you know, the same as you see other comments on Twitter, FriendFeed, etc? Definitely worth looking into.

Re: Are There Too Many Social Media and Network Sites | danny brown

Danny Brown — Sun, 05 Oct 2008 18:20:00 -0000

It's certainly true that the ease in which to create a social media profile now - email and password - has led to the proliferation of sites available.

Hopefully, though, social media will go the same way as almost every other new trend has - quality over quantity. Then again, it didn't work for Sony's Betamax format...

Thanks for sharing your views.

Re: Selflessness and the True Meaning of Social Media | danny brown

Danny Brown — Mon, 06 Oct 2008 00:20:33 -0000

Thanks, although I'm unsure how I had claimed the comments - perhaps you could explain further?

Re: Selflessness and the True Meaning of Social Media | danny brown

Danny Brown — Mon, 06 Oct 2008 11:48:39 -0000

Ahh, thanks, that makes sense - I thought you had to update sites you left comments on - consider me feeling suitably foolish... ;-)

Re: Are There Too Many Social Media and Network Sites | danny brown

Danny Brown — Mon, 06 Oct 2008 11:51:04 -0000

@ George.

Valid comparison, George, and one that I agree with. There does seem to be a steady groundswell of services similar to the abundance of search engines towards the end of the 90's. It'll be interesting to see which service becomes this era's Google, as you mention - I have a feeling it won't be anyone we're expecting.

Thanks for sharing.

Re: How Social Media is Teaching Us to Give Again | danny brown

Danny Brown — Tue, 07 Oct 2008 08:40:41 -0000

@ Chris. I'm sure with all the help you continue to give to so many people that your boat will never be scuttled - but if it is there will be a lot of life-belts coming your way. :) I completely agree - while the giving is only part of the equation, it's certainly a step in the right direction if we all want to move forward and make the world a better place all round. Of course, we've been "giving" to the suits for a long time now... but that's another story! ;-)

@ Susan. It does seem strange that the people offering the help and support that the powers-that-be seem to be sorely lacking are the ones who the Government either ignores, or cracks down on with increased regulatory powers. Perhaps if they trusted and actually looked at the online world properly, as opposed to thinking it was just a breeding ground for anti-authority statements, they'd get somewhere.

@ Gwen. Thank you so much, Gwen, I really appreciate your kind words. Maybe I should transform it into a mantra and make my millions? ;-)

Thanks for reading and sharing your views, guys, appreciate it all.

Re: John McCain and Barack Obama use Twitter for Next Presidential Debate | danny brown

Danny Brown — Thu, 09 Oct 2008 08:22:48 -0000

Hi George,

I know what you mean, although I guess with the US Elections, it does affect everyone due to the power the position wields.

Besides, it was too much of a temptation to not comment on it - McCain makes it so easy... ;-)

Re: John McCain and Barack Obama use Twitter for Next Presidential Debate | danny brown

Danny Brown — Thu, 09 Oct 2008 12:30:29 -0000

Hi Virginia,

That would have been an interesting post-analysis to watch for sure! It's almost as if the commentators realize that the debate has been banal, so they decide to continue the theme... ;-)

Thanks for reading and commenting, and glad you enjoyed the post.

Re: Building Your Brand with Social Media and Relationships | danny brown

Danny Brown — Thu, 09 Oct 2008 16:09:14 -0000

Thanks, glad you enjoyed the piece.

That's a good point you raise there - there are already some fears regarding companies looking at a potential employee's social media identity and gauging what kind of person they are by comments made and general views.

Which seems a bit off, to say the least.

Of course, if Google ever does become a tool in resume profiling, I'm going to go by the shorter version of my name. I figure "Dan Brown" might get me some writing gigs... ;-)

Re: The Best Time to Post a Blog is Today | danny brown

Danny Brown — Sat, 11 Oct 2008 22:25:12 -0000

Hi Wei,

I think the growing popularity of Stumbleupon has definitely made a difference to the way traffic is looked at. Although you still need to make sure the content is interesting enough to hold a visitor's interest, and use other methods of promotion where necessary, SU and its passive traffic stream mean that trying to work out prime posting days is less of a problem.

Thanks for reading and commenting, appreciate it.

Re: The Best Time to Post a Blog is Today | danny brown

Danny Brown — Sun, 12 Oct 2008 10:52:24 -0000

Hi Christopher,

And I am responding yesterday today (I think!).

That's a very valid point - while optimal days for new bloggers may be workable and a good recommendation, to help offer a better chance at building a readership, visibility is the most important tool.

Look at some of the top bloggers - posting at all times of the day and week and still enjoying high levels of traffic and readers. As you say, readers can use feeds or email subscriptions to read blogs at their leisure.

In this respect, it isn't too different from saving emails until the end of the day to read properly - if the hook is interesting enough, the content will be read.

Thanks for sharing your views.

Re: Why Closed Comments Discourage Social Media, Not Encourage | danny brown

Danny Brown — Sun, 12 Oct 2008 12:46:34 -0000

Hi Sue,

It does seem to take away the whole "community" aspect of it all. I can see the reasons for MySpace privacy, with the abundance of spammers on that particular site. Yet I'm not quite sure why blogs would fall into the same category.

There are excellent spam filter tools (free and premium) that stop malicious or spammy comments getting through. And, as I mentioned, for companies that keep comments closed on their business blogs, it doesn't seem a particularly effective way to encourage potential customers/clients to choose them.

Thanks for reading and commenting (in this open comment forum!). :)

Re: Why Closed Comments Discourage Social Media, Not Encourage | danny brown

Danny Brown — Sun, 12 Oct 2008 12:53:04 -0000

You got it in one, Chris.

Blogs or sites that don't feel the need to open up and share with their community are simply risking the same feeling in return - as you say, why would you take the time to share their story with your friends if they can't even allow you to share your views with them?

As social media continues to evolve and the benefits of full and immersive interaction come to the fore, those that aren't using it now will find it's too late to become involved and open up.

Thanks for sharing your views, appreciate your comments.

Re: Why Closed Comments Discourage Social Media, Not Encourage | danny brown

Danny Brown — Sun, 12 Oct 2008 21:32:52 -0000

@ George. I see where you're coming from re. having to register for forums, and having a trade-off between casual commentators and regular posters. However, the way I look at it is that people who register for something do so because they already have a positive view about that subject. Compare that to people who can simply leave any comment they wish, and it's the difference between a biased view and an honest view. But... that's just how I see it. :)

@ Chris: And that's the point. There are so many ways to keep control of your comments that it seems bizarre to try and limit them via your actual comment box. Unless you have no interest in what your readers are saying - which seems kind of redundant to me?

Re: Why Closed Comments Discourage Social Media, Not Encourage | danny brown

Danny Brown — Sun, 12 Oct 2008 21:59:25 -0000

I remember these days all too well, Keren - I was always of the opinion, "What? That's it? But they didn't cover my thoughts at all!"

Which is exactly how I feel about the closed comments approach - how can you possibly gauge what your readers are thinking if you don't ask them?

Thanks for sharing your view.

Re: Why Closed Comments Discourage Social Media, Not Encourage | danny brown

Danny Brown — Mon, 13 Oct 2008 11:17:26 -0000

@ Susan. I agree - that's often what separates blogs from any other type of online commentary, the interaction on the posts. Like you, I've seen some fantastic conversations take place in the comments section, and I've also learned previously unknown information (or been intrigued enough to click on a link).

Without that interactivity, I may as well just read a newspaper... ;-)

Thanks for sharing your views.

Re: Why Closed Comments Discourage Social Media, Not Encourage | danny brown

Danny Brown — Mon, 13 Oct 2008 11:48:21 -0000

Great point there, Chris. Anywhere you read something online, you can be pretty much guaranteed that you will come across positive evangelism regarding Web 2.0 and how it's opened up the web to everyone.

Then you see the same people with a closed comment section on their blogs - seems counter-productive to me.

Re: Jason Calacanis, Mahalo and the Job Posting of Contradiction | danny brown

Danny Brown — Mon, 13 Oct 2008 17:41:48 -0000

@ George. I agree - it's all well and good talking the talk, but when your walk strays from the path you tell everyone else to walk? Seems very contradictory to me and kind of dilutes the worth of the original message.

Re: Blogging and the death of proper journalism | danny brown

Danny Brown — Tue, 14 Oct 2008 10:02:10 -0000

@ CD Rates Blog - I think that's the biggest problem, Chris, the "lack of trust" between journalists and bloggers, and vice versa.

There's a wonderful opportunity to use the strengths of both mediums to offer a wider and encapsulating news source, both instant and ongoing. The best journalists have realized that engaging bloggers is more beneficial than dismissing them.

At the same time, the more level-headed bloggers realize that collating information with journalists as opposed to keeping them outside the blogosphere can offer depth and authority to a piece.

Perhaps we'll get there sooner rather than later if we can change the minds of people like Latchford and other journalists/bloggers that prefer a closed environment. It's certainly worth a try.

Thanks for reading and sharing your views, appreciated.

Re: Jason Calacanis, Mahalo and the Job Posting of Contradiction | danny brown

Danny Brown — Tue, 14 Oct 2008 13:02:01 -0000

Hi Allan,

In theory, I agree with your view on available writers - unfortunately. And I only say unfortunately from the point of view as someone who sees writers continuously screwed over by companies and buyers of freelance work.

Yet writers don't need to become a New York Times journo or similar to enjoy a good wage - there are plenty of well-paying positions available. And with the very nature of freelance writing and the ease of connecting online, writers don't need to be hindered by sticking to a local audience.

My main concern in this situation is that Calacanis preaches one thing and then goes out and does the opposite. Even taking into account the current economic climate, the job posting is a re-post of one from earlier this year when the markets were more stable. Therefore, while you will always get writers willing to do the work for that kind of pay, a posting like that would normally receive applications from average (or even good) writers.

As Calacanis himself states in his missive, though, good doesn't cut it - so would he fire these writers before they've even had a chance to shine?

Thanks for reading and commenting, appreciate it.

Re: Social Media and Blog Action Day 2008 Come Together to End Poverty | danny brown

Danny Brown — Wed, 15 Oct 2008 13:06:44 -0000

Thanks - I know your "problem" with thinking about what to write, I wasn't quite sure where I was going to go with my post for a while.

I'm hoping that there are quite a few comments as well, whether on this post or others until the end of the year. And I know of at least two good projects I'll be working on next month where a 5% fee will be decent, so hopefully there will be a good donation amount to report.

Thanks for reading and commenting. :)

Re: Social Media and Blog Action Day 2008 Come Together to End Poverty | danny brown

Danny Brown — Wed, 15 Oct 2008 14:56:36 -0000

Thanks Suzanne - I agree, although we should always be thinking of subjects like this, sometimes we do need that little helping hand just to remind us what's going on around us.

Thanks for reading and commenting - more in the pot for Make Poverty History :)

Re: Social Media and Blog Action Day 2008 Come Together to End Poverty | danny brown

Danny Brown — Wed, 15 Oct 2008 15:44:44 -0000

Thank you Tara, for your very kind words - the really powerful thing is the amount of like-minded bloggers that are sending their own message to everyone. It's something the politicians would do well to heed...

Re: The Best Time to Post a Blog is Today | danny brown

Danny Brown — Wed, 15 Oct 2008 16:24:43 -0000

That's a very good point you make there, Kimmie, and something I agree with - that it's dependent on the blog topic, niche and readers. For instance, your lifestyle blog as you mention will normally have more traffic on a Mon-Wed - I guess that's people visiting to catch up on any celeb gossip or similar.

The main thing is blog owners will know when they start to develop a pattern for their traffic, and that could be down to a whole host of things, taking away the reasoning behind one single great day for blogging.

Thanks for reading and sharing your views, appreciate it. :)

Re: Social Media and Blog Action Day 2008 Come Together to End Poverty | danny brown

Danny Brown — Thu, 16 Oct 2008 20:39:56 -0000

@ Mindless 23 - Thanks Mindless, appreciate it. That seems to be an excellent initiative that you're running - something I will definitely have to look into further for sure.

@ Susan - You also have an excellent idea that you've put into practice. Just offering that kind of support and promotional tool (at no cost) is worth just as much as any donation.

It's people like your good selves that continue to do all this stuff without the limelight of a Blog Action Day or similar that keeps me having faith in the overall good of humanity, despite what we may do to each other in the name of falsehoods.

Thanks for reading and commenting - the figure is going up all the time. :)

Re: Why Closed Comments Discourage Social Media, Not Encourage | danny brown

Danny Brown — Fri, 17 Oct 2008 13:41:53 -0000

Hi Mike,

Unfortunately, even with some of the best filters, Spam can still find a way of getting through (hence my preference to spam filter and moderation, to offer double protection). :)

I agree with you regarding it acting as a possible barrier to conversation/instant response to conversation, although I think this may have more to do with the blogger moderating as opposed to the method itself. Maybe if we can devise a system that is foolproof at sorting spam from quality, we can begin to leave the doors open as far as immediate comment authorization. We can but hope... ;-)

Thanks for reading and commenting, appreciate it.

Re: Social Media, Blogging and the Idea of Snobbery | danny brown

Danny Brown — Fri, 17 Oct 2008 19:55:51 -0000

@ Mich. Thanks Mich, and glad to know it isn't just me that feels this way. :) I agree, it does seem that because social media is still so new, some people feel that they should be declared the voice of it all and that everyone should follow that opinion. I'm not saying the opinion itself may be wrong; but the approach of "do as I say or you're not relevant" certainly is. Hopefully as the medium continues to grow, so does the attitude towards it.

@ Virginia. Firstly, welcome to the wonderful world of blogging! :) I know how you feel, and hopefully I'll never come across as sounding too "high powered" or "judgmental". At the end of the day, we're all in this together and every person has something of value to say - reputations are no replacement for courtesy and involvement. As far as PR goes, I know where you're coming from - although, again, I'd like to think I stay apart from much of the old-school PR industry and offer a more involving and open approach that includes everyone's opinion - promoting what you want to read about as opposed to promoting what you should read about. Feel free to correct me if I ever stray from this :)

@ The Lovable Rogue. Thanks Chris - I wholeheartedly agree with you. It seems that the more popular a medium becomes, the more people start to take over and impose their thoughts on how it should be. I'm a little surprised it came from RS - I would have thought of all people, it would come from someone that isn't as ingrained in the community he's complaining about. As you rightly say, at the end of the day it should be about the taking part and building upon what social media already has going for it, as opposed to forcing people away because of elitist views.

Thanks for reading and commenting, guys, I appreciate it.

Re: Social Media, Blogging and the Idea of Snobbery | danny brown

Danny Brown — Mon, 20 Oct 2008 13:23:05 -0000

I guess that's the nature of the beast with some folks... ;-)

Re: Transferring Social Media into Real-Life Conversations | danny brown

Danny Brown — Tue, 21 Oct 2008 10:20:36 -0000

Hi George,

That's the sad thing - I think the more we advance technologically, the more we retreat socially, unless it's online. I remember being a kid and always saying hello to people on the street, and vice versa.

Now, you're thought of as a bit weird if you even make eye contact. C'est la vie and the price of advancement...

Re: Transferring Social Media into Real-Life Conversations | danny brown

Danny Brown — Tue, 21 Oct 2008 13:55:59 -0000

Thanks Sue :)

I agree that it's easier online to initiate conversations, friendships, etc - perhaps the anonymity of it makes it this way? Yet at the same time, perhaps we should be taking our online comfort offline and communicating just as easily?

Maybe we need a crash course in the art of talking to one another?

Re: Social Media, Twitter and the Quest for Superiority Amongst Friends | danny brown

Danny Brown — Wed, 22 Oct 2008 12:45:53 -0000

Hi Josh,

Exactly. I know there are some people that will always have so many thousand followers on various apps, but like you say, doesn't it lose the intimacy of the connection? With 5,000 or 10,000 followers, how can you possibly keep up with all that's being said or recommended?

I feel this is where there's an excellent opportunity for someone to step in and make a more selective, business-oriented application. Yammer is a start, but it needs more.

Thanks for reading and commenting, appreciate it.

Re: Social Media, Twitter and the Quest for Superiority Amongst Friends | danny brown

Danny Brown — Wed, 22 Oct 2008 13:07:26 -0000

@ George - I guess that's the price we have to pay for popularity. Although it can still be "controlled" (for wont of a better word) by the users - i.e., un-following. ;-)

@ Amber - I agree with your point about a shout out for personal pleasure - it's more the ones who keep shouting out "follow me to become my 500th" or similar. Perhaps what's needed is a different model for business-oriented Twitter users (as I mentioned in my response to Josh) - that way those that really want to interact will, and those that don't won't. :)

Thanks for reading and commenting, guys.

Re: Social Media, Twitter and the Quest for Superiority Amongst Friends | danny brown

Danny Brown — Wed, 22 Oct 2008 15:20:04 -0000

I think this is the problem facing the majority of social media sites and networking, Chris (and one which you touched upon well with your last blog post). While there will always be the new excitement of finding a new toy to play with and watching it grow - which there is nothing wrong with - it gets to the point where it's a case of "okay, I want more readers/followers, etc, than that person".

It's what put me off traditional media such as the one you mentioned, as well as unsubscribing from a lot of Twitterers (many of whom I have a lot of respect for, but please - enough with the self-promotion!).

As businesses and other types of non-traditional users get to grips more with what social media can offer, I think there will be a definite division in the type of apps available. I'm hoping it's for the better...

Thanks as always for reading and sharing your views.

Re: Using Stumbleupon as a Social Media Tool | danny brown

Danny Brown — Fri, 24 Oct 2008 08:39:22 -0000

I think that's the biggest problem with SU (and other social media sites like it). There are a host of benefits available, some more effective than others, yet unfortunately Stumbleupon itself doesn't do a great job of offering ideas on how to utilize it best.

Perhaps what's needed is for the social media companies to have their own PR or advisory gurus, offering tips and advice on how best to use a product? Then again, it's always the users that find the profitable niches and design advantages... :)

Re: Social Media, Twitter and the Quest for Superiority Amongst Friends | danny brown

Danny Brown — Sun, 26 Oct 2008 11:19:34 -0000

@ Susan. That's a very valid point, Susan. I think the main problem is that there is such a fine line to tread when it comes to genuine pride and self-promoting shouts for the sake of it. The people I mentioned I had stopped following were the ones that kept posting only their blog links, or their Twitter Grader score, etc. As you say, being happy that people genuinely want to follow you and are interested in what you say is fine - but make sure you also contribute to the community as a whole, and not just use it to further your own needs.

@ Dominic. I agree, and I think it's an extension of what Halyma mentions in her response. The thing with social media (and any online form of communication, I guess) is that it is just an extension of our offline personas - the personality we are in "real life" will naturally be carried over to our online equivalent. Which makes me wonder what some people are like offline. And I agree with your cynical PR statement - this is something that both myself and my contemporaries need to address and change. Hopefully the more sharing aspect of social media will enable this. And good shout about the theme - definitely ironic! ;-)

@ Halyma: I think the "issue" of online popularity contests probably stems from the similar pressure offline - you need to hang with the cool crowd t school, you need to dress a certain way or drive a certain car to be accepted. Hopefully as social media grows and matures, the real sharing aspect of it will come further to the fore, and the false "friends at all costs" aspect will dwindle. With regards sharing information about events you're organizing, this is the ideal medium for that and is exactly what social media should be. As Susan mentions, actively participating in the community is what it's all about. :)

Thanks for reading and sharing some excellent comments, guys, appreciate it.

Re: So What, I'm Still a Rock Star - Or Using the Music Industry as Your Business Model Through the Recession | danny brown

Danny Brown — Sun, 26 Oct 2008 22:49:54 -0000

I think Pink is an excellent example of a savvy business person (much like Madonna before her, and to a degree Australian singer Kylie Minogue). They all knew that they had to change to stay relevant - and they did it successfully.

Now if only certain CEO's and business owners were as flexible...

Thanks for reading and commenting, Star.

Re: So What, I'm Still a Rock Star - Or Using the Music Industry as Your Business Model Through the Recession | danny brown

Danny Brown — Mon, 27 Oct 2008 18:39:38 -0000

Excellent analogy and very valid points here.

I agree that there can certainly be change while sticking to what you already know - after all, no-one likes wholesale changes (as Coca Cola found out when they tried the new recipe a few years back).

I also think where the most savvy business owners will succeed is learning how to source out new markets if the changes need to be larger than what their current audience is used to. This, I believe, is where the popular and long-lasting music artists succeeded - bringing in new fans to replace outgoing ones (look at Dylan and his switch to electric).

It's sure to be an interesting challenge, and one to look forward to with curiosity.

Thanks for taking the time to read and comment, and kudos to your cool 4 year old daughter for recognizing a killer hook when she hears one! :)

Re: Inspiring Change Through the Power of Social Media | danny brown

Danny Brown — Mon, 27 Oct 2008 19:16:55 -0000

I did wonder about your contribution when I found out about Movember... ;-)

I hear what you're saying re. being bizarre enough to attract attention - perhaps if more focus was on celebrity women having serious make-up jobs to wear moustaches, for instance - that might attract the mainstream press as well as any current media campaign the site is running?

However, still expect my moustache to be grown with pride :)

Re: So What, I'm Still a Rock Star - Or Using the Music Industry as Your Business Model Through the Recession | danny brown

Danny Brown — Mon, 27 Oct 2008 19:20:42 -0000

Very good points, George. It's one of the reasons why market research should continue to be an important part of any business strategy, instead of being the first thing that gets cut.

Like you say, there's no easy recipe for success but with a combination of the right tools and the right mindset, there's also no reason to allow yourself to sink easily, either.

Thanks for sharing your views.

Re: Inspiring Change Through the Power of Social Media | danny brown

Danny Brown — Mon, 27 Oct 2008 19:55:18 -0000

Digg has a collective wisdom now? ;-)

Consider it done :)

Re: Inspiring Change Through the Power of Social Media | danny brown

Danny Brown — Tue, 28 Oct 2008 09:59:34 -0000

Hi Halyma,

No, growing a moustache would probably be a little too much to ask (although my grandma would be fine)... ;-)

I'll keep an eye out for what you come up with. :)

Re: Why LEGO Should Have Trademarked Social Media | danny brown

Danny Brown — Tue, 28 Oct 2008 11:09:26 -0000

Josh,

Thank you for your kind comments and glad you liked the post. A LEGO Facebook app? I think you might be onto something there, good sir - do you know any good developers? ;-)

Re: Why LEGO Should Have Trademarked Social Media | danny brown

Danny Brown — Tue, 28 Oct 2008 12:41:16 -0000

That's a great outlook, Daniel - if social media and Web 2.0 is the ultimate in user-generated content, then indeed LEGO were the pioneers.

Thanks for reading and offering your analogy.

Re: Why LEGO Should Have Trademarked Social Media | danny brown

Danny Brown — Tue, 28 Oct 2008 20:03:24 -0000

You're welcome, Robyn, and glad you enjoyed the post. :)

Re: Why LEGO Should Have Trademarked Social Media | danny brown

Danny Brown — Tue, 28 Oct 2008 21:22:50 -0000

It's strange, isn't it, how the most beneficial things come from the simplest beginnings? You see the plastic LEGO block and you think, "Well that's not very exciting at all."

Then you get a bunch of them together and the magic starts happening.

If LEGO weren't directly responsible for where social media is taking us, then they laid some great ideas in the minds of a lot of people that are being transferred over! :)

Thanks for reading and commenting, I appreciate it.

Re: Using Stumbleupon as a Social Media Tool | danny brown

Danny Brown — Wed, 29 Oct 2008 00:09:18 -0000

Thanks Deb - that's the great thing about SU. You can either use it casually or in a more organized manner - both are as "right" as each other. :)

Re: The Race to 20K and Social Media - Making the Difference | danny brown

Danny Brown — Wed, 29 Oct 2008 17:58:06 -0000

Hi Thomas,

You're more than welcome - the work you're doing far outweighs any contribution I or my friends could probably ever make. However, any little help we can give along the way is always welcome.

Thanks for reading and the great work you're doing,

Danny.

Re: Social Media Press Release and Where PR Fits In | danny brown

Danny Brown — Wed, 29 Oct 2008 22:08:46 -0000

Hi Eugene,

Thanks for finding me via Twitter - a perfect example of how social media can get "news" out quicker and more effectively than traditional outlets when used properly. :)

I feel utilizing all the tools you can - social networks, social media, PR, marketing, advertising, etc - will (or should) become a more standardized way of working, as opposed to the separate niches a lot of them currently occupy. With people like yourself looking at ways to implement these different methods, the signs are good for the future.

Thanks for reading and commenting.

Re: Social Media Press Release and Where PR Fits In | danny brown

Danny Brown — Thu, 30 Oct 2008 12:30:33 -0000

While I see your point, George, the dissipation of the release isn't down to the release itself - more with the people (and PR professionals are as much to blame) not understanding how and where to use the format.

Hopefully as the format becomes more established (and using a standardized design would help), this confusion should clear up. I'm actually being interviewed on radio next week about it, alongside Jason Kintzler of PitchEngine - these points and more should make for an interesting discussion.

Thanks for reading and sharing your views, always appreciated.

Re: The Race to 20K and Social Media - Making the Difference | danny brown

Danny Brown — Thu, 30 Oct 2008 18:34:13 -0000

Thanks Susan. Like you say, it is hard to know which ones to choose - but I have to admit, I'm usually a sucker (for wont of a better word) for anything with children and/or poverty.

Re: The Race to 20K and Social Media - Making the Difference | danny brown

Danny Brown — Fri, 31 Oct 2008 00:32:36 -0000

Thank you, Lucio, your support means a lot. :)

Re: The Race to 20K and Social Media - Making the Difference | danny brown

Danny Brown — Fri, 31 Oct 2008 00:51:20 -0000

Sounds good to me, Warren - thanks for stopping by and I agree - let's help as best we can.

Re: Social Media Press Release and Where PR Fits In | danny brown

Danny Brown — Fri, 31 Oct 2008 01:20:46 -0000

Hi Linda,

Thank you for stopping by, appreciate it. :)

I agree with you completely - I feel there is too much confusion, and conflicting views as to what makes a social media press release and what doesn't. I think the main issue is that one person says you need certain features on it, while another person says you only need some of these.

The old adage that "less is more" would ring true in this case, I feel. Have the really important social media tools on there - RSS, blog link and a strong social network profile - and use the sparser social media release in conjunction with a more traditional version.

Perhaps after discussing it next week, some of the answers may be clearer? We can but hope. :)

Thanks again for stopping by and sharing your views, appreciated.

Re: The Race to 20K and Social Media - Making the Difference | danny brown

Danny Brown — Fri, 31 Oct 2008 01:30:03 -0000

@ Lucio - I just read your blog post - talk about inventive! :)

Thanks a lot for your support, this means a lot to the OHMH project.

Re: Using Stumbleupon as a Social Media Tool | danny brown

Danny Brown — Sat, 01 Nov 2008 13:37:49 -0000

You're welcome, Jules - glad the post offers use to you. Like I say, I do feel that Stumbleupon is a greatly underused tool and can offer fantastic results when used properly.

Good luck with the marketing plan - I'd love to know how it goes!

Re: Social media PR advocate Danny Brown on Comet Branding Radio | danny brown

Danny Brown — Sat, 01 Nov 2008 14:32:17 -0000

Thanks Keren, looking forward to it as well - hearing the likes of Todd, Mike, Jason and Al should be very enlightening.

I definitely feel like I may just need the Christmas period to recharge the batteries, but better busy than not, eh? :)

Re: The A-Z of Social Media with Press Release PR owner Danny Brown - Michael Arrington | danny brown

Danny Brown — Sat, 01 Nov 2008 14:44:08 -0000

Although he's not everyone's cup of tea (and I'll admit, at times I think he's way off base with some of his comments), I agree - you have to admire the guy for what he's achieved and how he's influenced much of today's online world.

Re: Make Sure Your Blog Isn't Breaking the Law | danny brown

Danny Brown — Sun, 02 Nov 2008 06:20:35 -0000

That's the thing, Richard - it's almost like you're damned if you do, damned if you don't. Staying with your thoughts, I wonder what would happen to the numerous RSS thieves that take the original post and claim it as their own. Would any action be taken against them as well, or just the original post?

Thanks for reading and sharing your view.

Re: Discussing Social Media with Eric Guerin | danny brown

Danny Brown — Sun, 02 Nov 2008 15:31:40 -0000

I agree, Jason. I feel that the people that currently "get" social media - whether it's as experts, creators of platforms or similar - need to encourage as many people as possible to take part. Show us how to use the platforms effectively; let us have easier ways to personalize to our needs; make interaction more social and less of a popularity contest.

Hopefully this will happen sooner rather than later. So far, from what I've seen, the signs are good.

Re: Discussing Social Media with Eric Guerin | danny brown

Danny Brown — Mon, 03 Nov 2008 13:45:26 -0000

Thanks Josh, glad you enjoyed the piece.

I agree with both you and Eric 100% - yes, we're all in this to make money and succeed. But surely if your customers are succeeding because of you, that engenders the type of brand loyalty that you just can't buy?

Hopefully as more businesses (and those that make the decisions) come to grips with everything social - and I mean SOCIAL - media has to offer, we'll all see the results and their subsequent benefits quicker.

Re: If Only the Twitter Status Bar was Interactive | danny brown

Danny Brown — Wed, 05 Nov 2008 10:51:16 -0000

That's a good idea, Chris. There are many sites that now have user feedback as a visual - and who knows better than the users themselves, right? Obviously it would need monitoring for no false ratings, but it's definitely a possibility.

Thanks for stopping by, always a pleasure. :)

Re: Discussing Social Media with Eric Guerin | danny brown

Danny Brown — Wed, 05 Nov 2008 13:23:36 -0000

This is the key difference, Eric, and one you make well - it's about the "we" as opposed to the "I". Sharing, encouraging and helping will result in increased awareness of your brand with your clients' success. And that has to be a good thing.

Perhaps we should re-tag it "social we-dia"? ;-)

Re: BackType Announces New Features to Add to Existing Services | danny brown

Danny Brown — Wed, 05 Nov 2008 15:07:27 -0000

Hi Mike,

You're more than welcome. As readers of my blog probably know, I really do feel your service offers a great tool for bloggers and businesses in the social media arena. Always happy to share worthwhile news and information. :)

Re: Competition Time with CommentLuv | danny brown

Danny Brown — Wed, 05 Nov 2008 16:45:04 -0000

You're welcome, Lucio. The great thing about CommentLuv is that is offers recognition to all your commentors - so even if you're a blogger that wouldn't normally respond to comments, you're still showing readers you appreciate them by promoting their blog in the process.

Re: There's No I in Social Media | danny brown

Danny Brown — Thu, 06 Nov 2008 20:14:47 -0000

Thank you so much for your kind comments, Lizz. Coming from your good self, they mean a lot.

I have the highest hopes that our world changed forever on Tuesday night. It won't be easy, and no doubt there will be mistakes made along the way. But I truly feel we watched more than history be made - we were watching our future history be shaped.

Let's all make the journey easier for each other.

Re: There's No I in Social Media | danny brown

Danny Brown — Fri, 07 Nov 2008 11:17:24 -0000

@ Hjortur. That's a good point you make, Hjortur. As you say, even though he would never have read all the Twitters, someone had the sense to follow the followers - even that simple action makes a difference.

@ Juliann. Thank you, and it's good to hear a balanced view from a supporter of a side (I know some of Obama's supporters have been just as guilty of petty sniping). I agree that was the main difference between Obama and McCain in the run-up to the voting day. It's hard to say whether this was a decision of McCain's personally, or his advisors. It's strange - his concession speech was incredibly humble and I was left thinking - why didn't we see more of this side of the man during the run-in?

@ John. Thank you John, I'll be sure to check out the post.

Thanks to everyone for reading and sharing your views, it's always appreciated.

Re: There's No I in Social Media | danny brown

Danny Brown — Fri, 07 Nov 2008 12:57:54 -0000

Thank you, and glad you enjoyed the post. It does seem to be a new age of togetherness and sharing/encouragement - we can but hope.

Re: Time to Say Thank You for Being a Friend | danny brown

Danny Brown — Sat, 08 Nov 2008 12:20:59 -0000

@ Suzanne. Thank you - glad you enjoy the blog and here's hoping I can keep you entertained :)

@ The Lovable Rogue. Thanks Chris - that kind of "selfishness" I can handle ;-)

Here's to us all learning together.

Re: Time to Say Thank You for Being a Friend | danny brown

Danny Brown — Sat, 08 Nov 2008 13:10:08 -0000

Hi Keren,

Thanks. I agree, social media definitely seems a lot more open and.. well, "social", and this is where it succeeds over similar mediums. And it's always nice just to say thanks :)

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 09 Nov 2008 16:00:47 -0000

I think you must be reading my mind, Michael. :)

You mention "quality over quantity" and I don't think anyone could ever argue with this (at least argue with a genuine enough reason, that is). I think this is where social media is maturing as opposed to the early days of online interactivity - now it is (for the most part) about the sharing and growing together.

If you want to win a popularity contest, fine, that's your prerogative - but I probably won't be a part of it as you'll invariably be too busy number-crunching, as opposed to contributing anything worthwhile.

Thanks for reading and sharing your views, I appreciate it.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 09 Nov 2008 17:06:14 -0000

@ The Lovable Rogue. 100% with you on that one, Chris. I have eyes - I can see how many followers you have. As Michael mentioned in his comment, it's better to have 500 followers offering something worthwhile as opposed to 5,000 followers just making up some popularity contest numbers. And you're right - your brand can be affected with this type of promotion.

@ Barb Chamberlain. Some great points you make here, Barb. I read that post by Susan Murphy - she's one of the bloggers I tend to read quite a bit as she always has something interesting to say. The example you use of the Twitter user who wouldn't follow you because you couldn't possibly be worth following due to lack of numbers? Probably better off without him/her.

That's an interesting premise you raise regarding the sociological and linguistic study - I for one would be very interested in reading such a study. It's true - share with others and they'll be quick to share with you as well. And at the end of the day, isn't that how we all learn and grow?

@ Julie. Yes, I knew I forgot one of the better ones! :) Mentioning your current food choice or latte isn't always the most stimulating of conversation pieces. Unless you want to recommend I try a certain brand..? ;-)

Thanks for reading and commenting guys, always appreciated.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 09 Nov 2008 17:34:22 -0000

Thanks, Kimberly. I agree that carrying out the points I mentioned (and I'm sure everyone has their own to add!) is a quick way for me to unfollow a user.

Perhaps some people don't realize that their use of Twitter can be annoying - after all, I guess there are no ground rules on how to use social media. Then again, who am I to say what's annoying and what's not? ;-)

As you say, there will always be two camps in social media (and this is probably true of a great many things). One will invariably be right while the other won't - which one is which will depend on your point of view. :)

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 09 Nov 2008 20:36:29 -0000

@ witchypoo. Thanks for stopping by, and taking the time to read and comment - always appreciated. I look forward to seeing you around in the comments section. :)

@ Lizz. Funnily enough, it was actually your experiences with that PR user that nudged me in the direction of this post. I'd been debating for a while whether to run with Twitter annoyances or not, and yours (and a few others) experiences made up my mind. The third point is definitely one of the more annoying peeves - a sales pitch is all well and good, but keep it for the right place and the right time. Your own blog, for example, or a landing page...

@ Brent. That is one of the biggest saving graces on Twitter, I believe - the personal choice. Without the option to unfollow or block, I feel the service could get really bad for spammers. Thankfully, while the power is in our own hands to control who and what we follow, then Twitter will remain a great place to meet interesting and knowledgeable people. :)

@ Bernie. Good to have you on Twitter, Bernie. :) I think most people are sensible - the ones that spam or use it annoyingly are probably the same ones that would send you generic emails about how they made $10,000 in 3 minutes using a 2-minute egg timer... ;-)

Thanks for reading and sharing your view, guys, I appreciate your time. :)

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 09 Nov 2008 21:11:50 -0000

Hi Mike,

Thanks for the compliment, I really appreciate that and glad the post "hit home". :)

I guess this is the problem of something going through its teething stages - although maybe not, since MySpace is still getting hit hard with the "teenage girls in bikini friends". Hopefully, as you say, Twitter will outgrow this malaise.

I must admit, it makes me wonder what the offline persona's of these people are like. Are they as forceful offline in a stereotypical marketing/advertiser/PR kind of way, or are they fairly shy and simply using Twitter (and similar) to be more vocal? Who knows?

As you mention, the great equalizer is that we ARE in control of the noise, both incoming and outgoing. The outgoing noise we should respect - the incoming noise we should expect, and deal with accordingly.

Thanks for reading and sharing your view, appreciated.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 09 Nov 2008 22:38:55 -0000

I think it's definitely a learning curve for Twitter, Steve. The main thing is that, as you mention, people find their groove - if they still feel the need to constantly self-promote and offer no real value, then fair enough, there's always going to be people like that. And, there will always be people that follow this approach.

It's just not for me, and judging by the comments here, it's not for the majority of Twitter users either. That's the great thing about social media - we seem to be moving away from "me, me, me" to "we, we, we" and this will work its way across the different social media platforms.

Thanks for reading and commenting (and most definitely thanks for the mustache love!) :)

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 09 Nov 2008 23:12:25 -0000

That's another good one there, Jason - seems that there are quite a lot of irritable foibles kicking around the Twitterverse. I'm sure we could all write a book on them :)

Thanks for stopping by and look forward to hearing more from you.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Mon, 10 Nov 2008 10:38:02 -0000

That's another annoying thing about Twitter, and thanks for reminding me about it, Suzanne. There are a lot of people that follow then unfollow just to boost their faux popularity.

Thanks for stopping by and sharing your views as always. :)

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Mon, 10 Nov 2008 11:22:57 -0000

Hi Scott.

I agree there's nothing wrong with a bit of self-promotion - as you mention, how else is anyone going to know you've published a new blog post if they don't subscribe to you. Where my annoyance lies is with the users who do nothing but post links to their own blogs - new posts, old posts, simply the main URL, etc. That's when it changes from being a simple acknowledgment that you have a new post, to not offering anything of value to the conversation.

Thanks for stopping by and sharing your view, appreciate it.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Mon, 10 Nov 2008 20:30:04 -0000

@ Chris. Props for first one to complain about the colour scheme :)

Thanks for stopping by.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Tue, 11 Nov 2008 00:03:22 -0000

Hi Joe.

I've seen that result before (the "nuclear fallout" grade). That's why I don't put too much leverage into a lot of these tools - Grader, Tweeples, Followcost, etc. What Followcost in particular fails to look at is the quality of the Tweets in question. I'm not saying that every one of my Tweets are groundbreaking fonts of knowledge, but on the other hand I'd certainly say they aren't of the annoying nature discussed in this post. I'm sure you'll make your own mind up on that one. :)

I agree with you on that you met people that you wouldn't have otherwise (hence my "don't take this the wrong way" approach on my comment to your post). :)

The only thing I would say about most lists is that generally the majority of people on them would have a large follower base anyway - it'd be more beneficial to have undiscovered users as opposed to the normal Chris Brogan, Problogger, Scobleizer, etc. As I mentioned, it's all usually relative to the person compiling the list.

But, like I mentioned, that's not to take anything away from your inclusion and it's great that someone with quality input is being recognized.

Thanks for reading and sharing your views, and look forward to hearing/reading more from you.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Tue, 11 Nov 2008 08:40:20 -0000

Thank you, Robin, and good to have you here. :)

This is the main "problem" with social media on the whole, I feel. It is still a new medium (although it's been around in many guises for a few years) that we're all still learning together.

Yet the way I look at it is that people generally take their offline persona into the digital one. Usually this is fine - yet you will always have various people offline who are mean, vindictive, selfish - the list goes on.

I'm not saying that Twitter spammers fall into any of these descriptions necessarily, but at the same time they may be the same ones that would call you incessantly about double-glazing! :)

The great equalizer as far as Twitter goes is that the power is always in your hands - if you don't like what someone has to say, simply un-follow or block them. That allows you to maintain the audience you actually want to connect with.

Thanks for reading and sharing your view, and hope to see you around here more. :)

Re: Understanding Social Media and Why Your Business Needs a Presence | danny brown

Danny Brown — Tue, 11 Nov 2008 08:44:37 -0000

Thanks Susan. :)

I think too many companies look at social media as the one-fit solution to their promotional needs. It just doesn't work this way. Unfortunately, a lot of this can be blamed on "professionals" jumping into a booming market and offering businesses what they want to hear, as opposed to the right strategy.

It can actually be a lot easier than it looks, if you just take the time to think about what you want and how to get it.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Tue, 11 Nov 2008 13:51:54 -0000

More good examples, Reeta. The constant re-Tweeting is definitely up there. I know my post goes out automatically when published thanks to Twitter Tools, and I'll maybe re-Tweet about 4-5 hours later as a new Tweet, but that's about it. I'll also occasionally go back into old posts and re-Tweet that, but that's months after publication - after all, new followers wouldn't have seen it. ;-)

I have to admit to being utterly non-plussed with this whole Grader tool. Is it really important to be amongst the elite? And isn't the whole grading system open to abuse - simply gather followers and post a lot of Tweets and that seems to get you a high score. I'd rather concentrate on gathering quality connections and sharing worthwhile and useful information as opposed to trying to top the league in Toronto. But, each to their own, I guess... ;-)

Thanks for stopping by and commenting, appreciate you sharing your views. :)

Re: Do You Know What's Being Said About You Online | danny brown

Danny Brown — Tue, 11 Nov 2008 20:56:11 -0000

I'm sorry to hear about your friend's experience, Trish. Unfortunately, this seems to be a growing problem with the ease in which information can be shared so quickly online.

The only thing that can be done is counter-claiming and cleaning up the mess, it would seem. Meeting it head-on as opposed to hiding away, although it can be easier said than done.

Thanks for reading and sharing your friend's experience, and hopefully she'll be viewed more positively sooner rather than later.

Re: Do You Know What's Being Said About You Online | danny brown

Danny Brown — Tue, 11 Nov 2008 21:18:02 -0000

Hi Trisha.

I'm really sorry to hear about your experience. Sites like the Rip Off Report really annoy me - how can they possibly allow information to go online without checking the facts? To me, that's just exacerbating the problem, particularly as they have such a wide readership. It basically means open season for spiteful individuals to try and damage the reputation of otherwise innocent people as you've sadly found out.

Taking legal action seems to be the only recourse (along with "damage reparation" via online methods) but as you say, the damage has been done, emotionally and professionally.

There are various online regulatory bodies that should be able to do something, which I will be looking into for a future post. I know that doesn't help you now, and I can only wish you all the best at tackling this individual in the way that's best for you.

Thanks for sharing your story - it seems there's a lot of this going on.

Best,

Danny.

Re: Do You Know What's Being Said About You Online | danny brown

Danny Brown — Wed, 12 Nov 2008 10:47:14 -0000

While working with the BBB is certainly advisable for any business to protect its name, unfortunately I doubt whether it would hold as much stead where the RoR is concerned. After all, this is a website where the owner happily boasts about printing anything and it's up to the accused to change it (at a cost). Never has a website been so aptly named...

I hadn't heard of that tool - I will definitely check it out as it seems as if it could offer an invaluable source of information.

Thanks for stopping by and sharing your info, Barb, always good to see you here. :)

Re: Do You Know What's Being Said About You Online | danny brown

Danny Brown — Wed, 12 Nov 2008 11:08:23 -0000

That's an excellent description, witchypoo - "word of keyboard". That's the problem with the ease a comment can be posted and the scale that it can reach. Old-style word of mouth may have been limited to your local area - online negative news traverses the world. Scary times...

Re: Lessons from Darfur and Why It's Not All About the Money | danny brown

Danny Brown — Wed, 12 Nov 2008 11:53:12 -0000

This is the major issue, Chris - the money is there but not being used. WE know it's there - WE put it there. Yet as you say, it's the companies working in defense that are benefiting - not the people that need it. It's no coincidence that the Bush administration was under review for the amount of questionable contracts it gave to private companies working to "rebuild" Iraq - seems to be a very slow process...

I recall seeing that picture 20 years ago - I was just a teenager and the first Live Aid in the UK was about to take place. It broke my heart - why haven't the lessons been learned?

Thank you for stopping by and sharing your view, it's very much appreciated.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Wed, 12 Nov 2008 19:53:03 -0000

Hi Chris,

Sorry for any confusion - the reply was sincere. :)

With regards a Twitter spammer, while you do need to follow someone to read their Tweets, generally you don't really know what they're like until you have been following them. Yes, you can read their previous Tweets, but many people don't take the time to do that.

That's when the problems can begin - all of a sudden your Twitter stream is filled with self-promoting Tweets, re-Tweets taking you to affiliate links, Direct Messages to sign up to newsletters, etc...

Additionally, someone can't Direct Message you until you follow them. By waiting until they are followed and then sending you an invite to sign up for their newsletter, blog posts, sales pitches, etc, makes them the worst kind of spammer.

Thanks for stopping by again, good to have you here. :)

Re: Do You Know What's Being Said About You Online | danny brown

Danny Brown — Wed, 12 Nov 2008 21:53:30 -0000

I agree, Mitch, and that's the main problem - the ones that generally do all the damage are the ones that hide the most. Surely if the claim was valid, then there wouldn't be any need to hide?

That's actually not a bad idea that you have there - sometimes it takes that kind of "free PR" that no-one really wants to get a point across. Certainly food for thought...

Thanks for stopping by and sharing your views, appreciate it and hope to see you around here again.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Thu, 13 Nov 2008 09:52:50 -0000

I hear you Mitch.

Everyone wants to promote themselves, or their business, or their affiliate scheme - that's fine. But do it respectably.

Have the URL in your bio.

Tweet occasionally directing people to your sales page.

Have a blog where people can get all this information.

If you're seen to offer something of value, people will naturally want to know more about you, and ask if you have any more info about yourself. That's when you can show them the sales page, your affiliate scheme or whatever. And you won't lose followers into the bargain.

Re: So What is a Social Media Guru, Exactly | danny brown

Danny Brown — Thu, 13 Nov 2008 12:59:28 -0000

Hi John,

Thanks, and glad you enjoyed the post. There does seem to be a proliferation of gurus appearing - must have missed the PhD on that one! ;-)

A friend of mine, Susan Murphy (@SuzeMuse on Twitter) will be guest posting a follow-up to this topic tomorrow - hope you can join us. Now I'll off and read your post. :)

Re: Would Less Choice Take Social Media into the Mainstream | danny brown

Danny Brown — Fri, 14 Nov 2008 10:14:22 -0000

@ The Lovable Rogue. While I agree that some level of choice is good, Chris, I'm still not 100% convinced that the sheer amount of choice on offer is helping. Sometimes there can be just a little too much, although with social media as "new" as it is, who knows? I agree that the grasping of tangible ROI could mean a shift in how social media is used, though, and it's something I intend to look at in a future post.

@ George. Good to have you back here, haven't seen you in a while! :)

Yes, this is definitely another problem (and one that's becoming increasingly frustrating!). A lot of this can be blamed on the "new experts" who are trying to be the next Chris Brogan or Jeff Pulver and are getting too embroiled in what they think social media is, as opposed to what it actually is. We can but hope that someone defines the medium. Going back to one of your earlier posts at The Gray Hat Zone, it's probably going to need someone like a Google to step in and establish a common ground. Until then, I guess it's the catch-all approach. ;-)

Thanks for stopping by and sharing your views, guys, always appreciated.

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Fri, 14 Nov 2008 10:39:48 -0000

@ Josh. Oh, I can send you the link to that Twitter profile if you wish, Josh? It did make us wonder just what kind of clients the guy worked with... ;-)

@ Scott. Glad you enjoyed Suze's post, Scott. I did chuckle when she sent me it - and yes, you can never have too much Buzzword Bingo! I'll keep you in mind for my next bout of stupidity... ;-)

@ Darryl. I guess that's the problem when anything becomes too popular, Darryl - you will always have the ones that latch onto it simply for personal gain. That's a good point you make there, and one that any company especially would do well to follow if they're about to outsource to a "social media guru or expert". After all, if you can't have a presence online, how can you expect others to pay you to look after theirs?

@ Simon. I completely agree. It was something I brought up in the original post that this follows up on. Even the likes of Chris Brogan, who I class as someone who really knows what they're talking about and would be deserving of the term "guru", never states he's an expert - he merely says he advises companies and individuals on social media. It's only with recommendations that expert or guru status can rightly be used (in my opinion).

@ Anna. Glad you enjoyed it so much, Anna - Suze definitely has a distinctive way of looking at things. I recommend you check her blog out when you have some free time - some great posts over there! :)

Thanks for commenting guys, glad you enjoyed the post.

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Fri, 14 Nov 2008 11:09:23 -0000

@ Susan. I couldn't agree more, Suze. After all, you wouldn't entrust an electrician or a gas engineer to replace your faulty wiring or boiler without seeing their credentials, would you? Thanks for a great post!

@ Leah. That's the main difference, Leah. People that know the stuff (in any arena) generally don't go advertising the fact, because they don't need to - people will come to them through recommendation, trust and word-of-mouth. That's the kind of expert that is the real deal.

@ Jac Star. Indeed! :)

Thanks for sharing your views, guys, and again, thanks to @SuzeMuse for sharing such an enjoyable insight.

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Fri, 14 Nov 2008 11:54:48 -0000

@ John. Hey, no blatant plugs!! ;-) Glad you enjoyed the post, John - seems there's a lot of similar views on this topic. I wonder if the "gurus" are taking note? ;-)

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Fri, 14 Nov 2008 12:10:00 -0000

You must have been looking at some of the more entertaining Twitter profiles or blog bios, Andrew. :) Yes, ninja and rockstar can definitely be placed amongst the most over-used phrases around. There's a lot to be said for web 2.0 speak, and not all of it's good.

Thanks for stopping by and commenting, appreciate it.

Re: Jason Calacanis and the Twitter Fail Whale | danny brown

Danny Brown — Fri, 14 Nov 2008 15:40:54 -0000

I'm sorry to hear of your own tough decisions, Jason - as a company owner myself, I know how hard it must have been. As you say, employees do become friends - making the decision harder.

The point you make about ignorance and arrogance is telling. You can be genuinely under pressure as a CEO or company owner to make ends meet and stay afloat - yet you still need to stay in touch with reality, and the logic of sound financial planning to see you and your company through the hardships.

Blowing over $100,000 on a sports car may be fun and a personal reward when you're enjoying good times. Personally, I don't see the connection between letting go 10% of your employees and good times...

Thank you for sharing your views - as a CEO yourself in a very competitive industry, they offer a potent resonance.

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Fri, 14 Nov 2008 16:08:20 -0000

Hi Wendy,

Glad you enjoyed the post. :)

It's not so much advising of the sites that you must or must not visit - after all, one person's preference for Facebook or Twitter might be another person's dislike of the same sites.

It's more about offering and sharing information on what would be better for you. Not pigeonholing anything; offering different views; real-life situations on why people use different social media sites and networks.

Instead of saying "I'm an expert so you MUST use this because I do", how about "I have expertise of using this, and you know what? It's pretty good."

Share information, don't force it - that's the difference. And if that helps you find sites and applications you may have otherwise bypassed, then the real value of a social media "expert" or "guru" has been found. ;-)

Thanks for stopping by and commenting, appreciate it.

Re: Jason Calacanis and the Twitter Fail Whale | danny brown

Danny Brown — Fri, 14 Nov 2008 18:44:26 -0000

You've hit the nail on the head, Doc - too many companies (or at least, the CEO's of them) use VC's to boost their bank balance and play company boss while they're at it. They so easily forget that the only reason they have the money to spend in the first place is through investors who feel they can do a job, and employees that trust them to do that job.

Unfortunately, too many are too busy with their own self-promotion that they ignore the things that are happening around them, and then try and blame it on anyone but themselves.

Maybe the likes of Jason Calacanis should take a look at the ethics and business principles of people like you and Jason Tryfon to see how things should be done. Somehow, I won't be holding my breath...

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Fri, 14 Nov 2008 18:46:24 -0000

You're welcome, Warren, and glad you enjoyed the post.

And so the geeks shall inherit the Earth... ;-)

Re: Jason Calacanis and the Twitter Fail Whale | danny brown

Danny Brown — Sat, 15 Nov 2008 12:02:16 -0000

@ captainsniz. I guess when you feel you're doing nothing wrong (despite the glaringly obvious opposite being in effect) then trips, cars and other luxuries are sadly acceptable.

@ Mich. I did see these replies. If it's not to show off, why the attempts via his Twitter followers to get the media there? I suggested that even if the car had been ordered two years ago, once the financial situation of Mahalo became clear he could (should?) have canceled and concentrated on looking out for his business. Still awaiting a response.

Thanks for stopping by and commenting guys, appreciate it.

Re: Mashable Open Web Awards 2008 Winners Get Closer | danny brown

Danny Brown — Sat, 15 Nov 2008 12:47:59 -0000

Ha, will do - cheers Rich, most kind and very much appreciated :)

Re: For Those About to Bob - We Salute You | danny brown

Danny Brown — Sat, 15 Nov 2008 21:22:07 -0000

There's definitely more to Bob's story than we're hearing. While it's true that there are always two sides to everything, I can't see a good reason why the company in question would want to stop him communicating with the customers.

The only reason I can see (as a business owner) is if he was sharing confidential information - then there would be valid grounds for both a cease and desist as well as dismissal. But if it's just for communicating in a positive manner? Seems a little bizarre. As you say, it'll be interesting to see if there is any controlled and manufactured social media strategy in place - they'll soon be found out if there is.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 16 Nov 2008 00:38:39 -0000

I agree, Nicky - there are no rules and Twitter (much like any facet of social media) is used in the way individuals want to use it. These are just my personal peeves (although it would seem that many others share them and others as well). :)

I would never say "my way is better than your way" and if people want to use it for self-promotion and nothing else, then fair play to them and if it works all the better. It's just not for me. ;-)

Thanks for sharing your views, appreciate you stopping by.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 16 Nov 2008 01:12:10 -0000

Good points, Chelle, and ones that I think you'd find resonate with the majority of Twitter users. Mixing it up is key and if you look at the most effective users of Twitter, I think you'd find they do all the things you and Scott cover.

Thanks for stopping by and look forward to hearing more from you.

Re: Celebrating the Mountains | danny brown

Danny Brown — Sun, 16 Nov 2008 10:44:59 -0000

Completely agree, Chris. While the saying "the customer is always right" isn't always so, the customer is always right to expect listening and respect. Without these two key factors, companies will lose customer loyalty to someone else who values it.

Re: Would Less Choice Take Social Media into the Mainstream | danny brown

Danny Brown — Sun, 16 Nov 2008 12:54:04 -0000

Ha, yes indeed Joshua - that probably WOULD be the best starting point! :)

Re: 5 Things You Never Knew About Me | danny brown

Danny Brown — Sun, 16 Nov 2008 14:09:53 -0000

Ha, cheers Chris - I'm thinking of adding it to my resume and business cards and advertising through Craigslist... ;-)

Re: Time to Say Thank You for Being a Friend | danny brown

Danny Brown — Sun, 16 Nov 2008 15:19:43 -0000

Thank you Lizz, I appreciate that. :)

I'm sure I'll be pestering you for even more good stuff than that you already share with people you know ;-)

Re: 5 Things You Never Knew About Me | danny brown

Danny Brown — Sun, 16 Nov 2008 22:06:18 -0000

Ha, one thing you gotta love about Sean Connery is how he never changes his accent for anything. Spanish swordsman? Scottish brogue. English spy? Scottish brogue. Medieval dragon? Scottish brogue. ;-)

Hope you enjoy the other blogs!

Re: When to Blame the Agency and When to Blame the Client | danny brown

Danny Brown — Mon, 17 Nov 2008 00:04:50 -0000

@ Lizz. This is the problem facing companies today. Consumers in general don't see the people behind the idea - they just see the face of the campaign and whether it's good or bad. In this case, it appears to be bad and the face is Motrin. I agree with you in that the client is ultimately responsible - but then I guess that then begs the question as to how much influence you're paying an agency for.

@ Arleen. This is why companies really need to get to grips with social media. In the past, if a company like Motrin had released a video that upset its target audience, it could take up to a week or more for feedback to start coming through. With bloggers and Twitter offering such an instant and vociferous audience, the hit is more instant. What makes this worse is that it happened over a weekend, so if no-one at Motrin or the agency in question is monitoring the web, 3 days is a long time for negative criticism.

As I mentioned in response to Lizz, I agree that the ultimate blame lies with the client, especially if they have acted against better judgment. It'll be interesting to see how this all pans out. If the agency had the rug pulled from under them and Motrin went ahead with the ad anyway, then the agency needs to make sure this comes out somehow.

It does all make me wonder what happened to focus group testing prior to release?

Thanks for stopping by and sharing your views, appreciate it.

Re: When to Blame the Agency and When to Blame the Client | danny brown

Danny Brown — Mon, 17 Nov 2008 20:37:41 -0000

This is where the grey area can come in at times, I feel. As you say, at the end of the day, the final decision should always be with the company. But then, at the same time, I can understand "less confident" companies placing all the trust in the agency. That's why they're paying the fees, after all.

It has been interesting to see the split on various online mediums - some moms are still outraged, some are calm, some are more diplomatic, while the rest didn't see a problem with it. I guess it's true that you can't please everyone all of the time. :)

Thanks for offering your take, I appreciate it.

Re: The Completely Pointless Google Experiment | danny brown

Danny Brown — Mon, 17 Nov 2008 22:39:09 -0000

I think "random" is a rather apt description. :)

Just one more reason to love the Internet and all it offers - there's never a shortage of stuff to find, no matter how abstract! ;-)

Re: Would You Trust a Company That Ghost Blogs | danny brown

Danny Brown — Mon, 17 Nov 2008 23:28:51 -0000

Hi Joe,

Thanks for sharing your view on ghost blogging. With your example, it's clear that you have the final say and don't approve anything until you're happy with it. As you say, it keeps you looking prolific which can only benefit you and your company. This is where ghost blogging definitely offers an advantage.

I think where the opposite is in effect, where it's an outsourced blogger that's given a vague outline and is then left to their own devices, that's causing questions to be asked.

You're the 3rd person that's mentioned the blog design, while many others have said the opposite and that it's fine. Perhaps I'll offer a vote? ;-)

Thanks for stopping by and offering your views, always appreciated Joe. :)

Re: When to Blame the Agency and When to Blame the Client | danny brown

Danny Brown — Tue, 18 Nov 2008 10:57:03 -0000

It is kind of a vicious circle, Karen, although I'd be inclined to say that of the two, the company would suffer the most. Agencies often move on without too much problem; company reputations are a bit harder to repair.

Credit to Motrin, though, they've started off well enough.

Re: Would You Trust a Company That Ghost Blogs | danny brown

Danny Brown — Tue, 18 Nov 2008 10:59:27 -0000

Good points, Daryl. Perhaps the reason you didn't initially get the audience you were looking for was due to the different voices coming out? Many repeat readers normally come back because of the "voice" of the blog, and when you have too many, this can be diluted.

Thanks for sharing.

Re: When Tribes Go Bad | danny brown

Danny Brown — Tue, 18 Nov 2008 16:23:46 -0000

These are good points, Jeff.

As you say, the world seems to be taking a turn for the better and moving toward a common goal together. Will separate tribes break this goal? Will they counteract each other's attempts at making things better?

I can see what Seth is trying to say but I'm not too sure if potentially disparate tribes is the answer.

Thanks for sharing your view, appreciate it.

Re: Hello, It's Good to Meet You | danny brown

Danny Brown — Wed, 19 Nov 2008 09:34:19 -0000

Just the subject matter alone ("quirky friend Skinny Bitch") has me intrigued. Thanks for sharing. :)

Re: Would You Trust a Company That Ghost Blogs | danny brown

Danny Brown — Wed, 19 Nov 2008 13:06:38 -0000

I think this is where the main problem (for wont of a better word) arises, Kari. As both Joe and Darryl's examples show, and where your point comes in, it's having that recognizable and unified voice. Since it's the company interacting with the client, having different voices on the same blog can lead to confusion - and that's off-putting for a customer.

Thanks for sharing your opinion, always appreciated. :)

Re: When to Blame the Agency and When to Blame the Client | danny brown

Danny Brown — Wed, 19 Nov 2008 19:31:17 -0000

Hi Carri,

It does seem to hint at a bit of naivety on Motrin's side (which is surprising, given the scope of the company). As you rightly mention, any agency that advertises themselves as stunt organizers should make you a bit more curious as to what that actually entails. Naivety that no-one from either Motrin's in-house PR team or from the agency in question seemed to be monitoring the reactions that were taking place.

If there's one good thing to come out of this, it's that the media has changed irrevocably and companies really need to start taking more notice of social media and how it affects business. Motrin has already said it has had its eyes opened to the online voice - more companies (and agencies) need to take their lead.

Thanks for offering your view, I appreciate you stopping by.

Re: The 12 Days of Social Media Christmas | danny brown

Danny Brown — Wed, 19 Nov 2008 22:15:31 -0000

I was thinking of trying to put a Flash video together for everyone/app mentioned here, but then I realized I'm technically inept! ;-)

Re: The 12 Days of Social Media Christmas | danny brown

Danny Brown — Wed, 19 Nov 2008 22:29:15 -0000

Ha, thanks guys - nice to just break it up now and again. :)

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Thu, 20 Nov 2008 19:04:09 -0000

Coming from Chris’s right hand girl, you hit the nail on the head, Kathryn - as Suze says, real guru’s don’t “try”, they just “do”. Kinda like Yoda…

Thanks for stopping by and sharing, Kathryn - look forward to seeing you around some more. :)

Re: Milk Cartons and Plastic Ninjas | danny brown

Danny Brown — Fri, 21 Nov 2008 20:41:05 -0000

Thanks Mark, glad you enjoyed the post.

I think your point about learning first is very apt. After all, who knows better about what's best for you than yourself?

Re: Milk Cartons and Plastic Ninjas | danny brown

Danny Brown — Fri, 21 Nov 2008 21:41:05 -0000

Thanks Mike, glad you enjoyed the post.

I think your point about learning first is very apt. After all, who knows better about what's best for you than yourself?

Re: Take Me To Your Leader AKA Some Blog Love | danny brown

Danny Brown — Sat, 22 Nov 2008 12:01:53 -0000

Ha, even freaky animals need love too! :)

It's a baby lemur - even when they grow into adults, their eyes stay bizarrely out of ratio to the rest of their body. Cool animals, definitely.

Hope you enjoy the suggestions.

Re: Writing versus Blogging - Is There a Difference | danny brown

Danny Brown — Sat, 22 Nov 2008 22:54:57 -0000

Thanks for all your comments so far, guys - good to see such a varied collection of views on blogging/writing.

Interesting to see that some bloggers don't consider themselves writers - I think that would be one area where I'd say that all bloggers are writers, regardless of writing "adequacy". However, I also see why this might not be the case - which is what makes each view so interesting.

@ Jason. Ha, cheers - I can but hope...! ;-)

Re: It's A Crisis So Where Are You | danny brown

Danny Brown — Sun, 23 Nov 2008 12:25:04 -0000

I agree Kimberly, and as you say virtual assistants perhaps offer the best resources for companies needing extra eyes and ears. They can be located anywhere and with the way the Web can boost or destroy a brand in equal measures, it's something that needs to be looked at more seriously.

Re: Danny Brown nominated in two categories in the Canadian Blog Awards | danny brown

Danny Brown — Sun, 23 Nov 2008 18:03:26 -0000

Thanks Mary and Lucio, I appreciate your support and kind comments - I'll try not to disappoint! ;-)

Re: The Client Isn't Always Right | danny brown

Danny Brown — Mon, 24 Nov 2008 14:54:15 -0000

@ Adam. This is for sure the hardest thing to overcome - as a business owner myself I know how hard it is to "let your baby go" into someone else's hands. But I'll be the first to call in an IT specialist for my infrastructure; or accountant for my business taxes or potential investments. So why don't other companies realize that businesses do what they do for a reason?

@ Jason. Couldn't agree more, Jason. It's getting even tougher in the current climate - but we're all suffering together. The ones that really irk me are the ones that you just know have no intention of paying on time (or at all). If that's the case, why employ me (or anyone else)?

Re: Take Me To Your Leader AKA Some Blog Love | danny brown

Danny Brown — Mon, 24 Nov 2008 14:58:45 -0000

Thanks for sharing these, John - look forward to checking them out.

Re: Social Media Goes Gonzo with the Social Media Blog Carnival | danny brown

Danny Brown — Mon, 24 Nov 2008 23:16:46 -0000

Does that mean we'll be seeing an entry from you, Michael? ;-)

Re: Drop the Retainer if You Want to Retain | danny brown

Danny Brown — Tue, 25 Nov 2008 11:29:45 -0000

I agree - if anything, I think it encourages many agencies to be lazy, knowing that they've been paid regardless. The ones that disagree the most about value-based pricing are usually the ones that aren't servicing the client's needs properly.

If an agency can do their job properly and work with a client towards realistic results, why so apathetic when it comes to working without retainers?

Thanks for stopping and and glad you enjoyed the post, Richard.

Re: Drop the Retainer if You Want to Retain | danny brown

Danny Brown — Tue, 25 Nov 2008 13:27:47 -0000

Thanks Eric.

There are some clients that prefer the old style retainer fee, but I feel that as they become aware of the alternatives we're going to see less and less of this practice.

Just checked out your site - I like your ethics and message.

Re: Why LEGO Should Have Trademarked Social Media | danny brown

Danny Brown — Tue, 25 Nov 2008 18:34:49 -0000

It is surprising when you look at the two and see how much they have in common - I often wonder what other nostalgic toys or items could be related in the same way.

Thanks for dropping in from the carnival, hope you enjoyed it! :)

Re: Drop the Retainer if You Want to Retain | danny brown

Danny Brown — Tue, 25 Nov 2008 22:53:02 -0000

Hi Michael,

I think it's imperative for any small business to promote themselves - using social media is a key part of this (and something I try to help my clients with as much as possible, small and large).

Where the need for a PR firm comes in would be the extra reach and expertise that they can offer - contacts in the media, press release formatting, distribution channels, prepping clients for media interviews, etc. There's a lot of work goes on behind-the-scenes in PR that most people don't realize, including PR interns and students.

The ideal solution is to become familiar and comfortable with social media, what tools are most suitable for your business niche, and then utilize some form of value-based pricing PR service to really push your news out into the mainstream. The budget doesn't need to be high, either - it'll be less expensive than a traditional PR campaign and potentially much more impacting.

Good question, and thanks for stopping by.

Re: An Open Letter to Magpie CEO Jan-Schulz Hofen | danny brown

Danny Brown — Wed, 26 Nov 2008 09:11:37 -0000

Hi Cory,

Very good points. I feel this is where Magpie and its CEO fail to realize why there's such a negative feeling toward them. Following a marketer or advertiser is a person's choice beforehand - let's face it, it you follow a direct or internet marketer, there's a good chance the majority of their Tweets will be self-promotional. But that's to be expected.

With Magpie, it's a hidden message that I didn't sign up for, nor do I want. Nowhere on a Twitter profile will it say "Magpie advertiser" in the same way it does "Entrepreneur, Internet Marketer, Online Business Affiliate", etc. This means that I don't get to know I'm about to be hit with Magpie ads when I start following someone until they enter my Twitter stream.

What makes it even less appealing is that Jan has stated elsewhere that now, users won't even have to have the #magpie disclaimer on their Tweets - it will just come out as a normal Tweet instead. To me, this is false advertising and delves into the "trust" issue - how do I know someone's Tweet is a genuine recommendation, and not a spammy Magpie ad?

So far, Jan's response to people's views haven't done anything to dispel the fears that it will turn Twitter into nothing more than the equivalent of a pop-up ad nightmare. Time will tell, I guess, but the signs aren't great.

Thanks for stopping by and sharing your views, look forward to reading your post. :)

Re: Drop the Retainer if You Want to Retain | danny brown

Danny Brown — Wed, 26 Nov 2008 09:36:37 -0000

Hi Eyal,

Much of it will come down to current pricing structure versus realistic pricing structure. Many agencies overcharge their clients for their services (although this is true in any business).

What's needed is to see the value of what you, as the agency, bring to the client, both financially and brand-wise. This is where getting to know your client comes in - you (should) want the best for them and they'll be more appreciative of your commitment.

It may be an agreed fee on returns (monetary, traffic, sales) with incentive-based additions for above-average results, for example. At the end of the day, the agency needs to be realistic and charge for the service offered and not just the "reputation" of the agency and past results. The past is great for what you have done, but the present and future results are where you're judged now.

Thanks for stopping by, appreciate your question.

Re: Remember When Customer Service Actually Meant Service | danny brown

Danny Brown — Thu, 27 Nov 2008 00:15:04 -0000

Thanks Jason, appreciate the kind endorsement.

It just never fails to amaze me the simple basics that companies forget. As you say, some of the worst offenders are the more recognized brands - are they thinking they're so big they don't need to worry about customer service any more?

Haven't they heard the old adage, "The bigger you are, the harder you fall"? Seems some companies could be in for a very rude awakening soon.

Re: Is Social Media a Language of Its Own | danny brown

Danny Brown — Thu, 27 Nov 2008 00:55:04 -0000

Glad you enjoyed the post, Lynn, and I'm grateful to Jacki for reminding us that sometimes we may forget that we're not all in the same boat. :)

Re: Remember When Customer Service Actually Meant Service | danny brown

Danny Brown — Thu, 27 Nov 2008 10:20:53 -0000

Ironically enough, I found telecomm companies to be amongst the worst offenders when I worked in the UK. Bizarre that companies that are selling the tools of communication aren't actually knowledgeable about communication itself... ;-)

And I agree - the industry needs to be recognized as more than just an entry-level job ideal for students or returning moms. It's the first face of any company - treat it like one.

Thanks as always, Lucretia, great points.

Re: Is Social Media a Language of Its Own | danny brown

Danny Brown — Thu, 27 Nov 2008 10:54:18 -0000

@ Lucretia. Some great analogies there. You're 100% right - it isn't for everyone and even those who "get" social media don't use every single tool available (or if they do, I can only see confusion coming out of it and diluted effectiveness). Certain tools WILL always be better than others, dependent on what you want to get out of it. Either way, social media is something to enjoy if you choose to - we should never force our views onto others.

@ Gerard. I'd both agree and disagree with you. Certainly the amount of social media tools, sites and networks available can lead to people either mistaking their use or abusing them. In the Digg situation (and similar sites like Stumbleupon), it's quite clear that constant self-promotion is not looked upon kindly - the closing or suspending of accounts is the natural result. But yes, too much time on social media does definitely take away the ability to build quality content.

I'd probably disagree about Twitter - I've found some great "lesser" people on there, as well as been found - many new readers and subscribers to this blog have come from there, via recommendations by these people and Chris Brogan, funnily enough. If you join the conversation (even with the "superstars") you can find the return surprising.

@ Susan. I think Jacki may have found some new social media friends on here! :) As you say, we can live in a bubble and we don't realize it because we're too used to everyone else sharing the same perspective. It's nice to have this kind of reminder now and again that there are other worlds apart from the social media one.

Thanks for stopping by and sharing your views, and maybe I'll let Jacki post on here again sometime, Suze... ;-)

Re: Is Social Media a Language of Its Own | danny brown

Danny Brown — Thu, 27 Nov 2008 11:02:27 -0000

@ Jayadeep. You're 100% right - we can evangelize about social media all day long but if it's not to be for someone, perhaps it's not to be. As you say, the challenge is to show why social media may be great for individuals - I think we get too wrapped up in portraying its business benefits that we forget the individuals too. Some redirection needed, perhaps?

@ Tara. I think this is the problem, and one that Jacki highlighted really well. The web DOES change so fast and already we're seeing so many tools fall by the wayside. I've mentioned it before in a previous post, but perhaps when social media finally settles and has justa few standard toolsets to use, more people will "get it". Until then, it's probably the early adopters that will use it and the rest of the world will happily carry on regardless. ;-)

Thanks for reading and sharing your views, guys appreciate it.

Re: Is Social Media a Language of Its Own | danny brown

Danny Brown — Thu, 27 Nov 2008 16:05:45 -0000

And to think Jacki was worried about upsetting people who "get" social media ;-)

The comments so far definitely show that while social media can be great both personally and professionally, it doesn't need to be for everyone. But even if someone doesn't use it, they can still instill a nice discussion between proponents and non-users.

Good to see.

Re: Why the Black Friday Madness Has to Stop | danny brown

Danny Brown — Sat, 29 Nov 2008 14:36:51 -0000

Hi Michael,

Perhaps it will take some serious legal action against retailers to stop this kind of craziness from happening. They and manufacturers have been found guilty of price-fixing before, but a few thousand dollars fine is just a slap on the wrist to them. Perhaps jail sentences are needed to show that these types of tragic events can and should be avoided.

While I see your point about the pregnant lady, sadly this seems to suggest that people become too desperate - which in itself would suggest that we need to look at where such desperation comes from. I'm sure the last thing she wanted to do was be among a crowd of crazy people on a cold day, but was she there because it was the only way to afford items she wanted?

If so, if people are so willing to put themselves "on the line" at these types of sales events, then we really need to look at how retailers are operating and how they can change.

Thanks for your views, always appreciated.

Re: Why the Black Friday Madness Has to Stop | danny brown

Danny Brown — Sat, 29 Nov 2008 19:15:04 -0000

I couldn't have worded that better myself, Suze - thank you for sharing what any right-minded person must surely be thinking.

Re: Have You Been Tweetbombed on Twitter Yet | danny brown

Danny Brown — Sun, 30 Nov 2008 11:27:32 -0000

Hi Luca,

Nice to have you here, and thanks for the kind comments re. the blog contest, appreciate it.

Hope to see you around here often and please feel free to ask for any help you might feel I can offer. :)

Re: The Four I's of Social Media | danny brown

Danny Brown — Sun, 30 Nov 2008 14:00:46 -0000

Thanks Jeff. I often find that acronyms offer a much easier way to remember a message, or get it across. Guess it stems from my marketing days. ;-)

Love the L.E.A.R.N. aspect of your message - as you say, too many people/companies do forget about the social aspect of social media, and then wonder why they're not seeing any benefits from their involvement.

I guess it's up to the proponents of social media to continue to help get the message across and educate as much as possible that it's the interaction that's key - everything else will follow.

Thanks for stopping by and commenting, appreciate your time.

Re: Social Media, Twitter and the Quest for Superiority Amongst Friends | danny brown

Danny Brown — Sun, 30 Nov 2008 15:36:16 -0000

Good points and very valid, Simon.

While people may be trying to add as much as possible to make them the "social media consultant for Business X", they'll quickly be found out when it comes down to actually following up on that claim.

Having a Twitter account and Facebook profile does not a social media expert make - something many people are already being found out on... ;-)

Thanks for stopping by and sharing your insights.

Re: Have You Been Tweetbombed on Twitter Yet | danny brown

Danny Brown — Sun, 30 Nov 2008 15:38:17 -0000

While I can see your point, Lucretia, it would still be your own personal decision to follow the "target" in question, so there wouldn't be any difference there from choosing who to follow normally.

Although I agree that some kind of filter might be a good idea if this really takes off.

Re: Top 10 PR People to Follow on Twitter | danny brown

Danny Brown — Sun, 30 Nov 2008 21:41:00 -0000

@ Lizz. Thank you for the kind words, Lizz, I'm touched. :) And as I mention in the post, you're most definitely there on merit.

@ Jason. I agree, PR finally seems to be getting its respectable groove on and the people here are most definitely at the forefront. And I guess I better work on my accent - it's meant to be Scottish... ;-)

@ Beth. The feeling is most definitely mutual, Beth. I think one of the main reasons for the ten that are included here is that each one has provided me and Twitter with invaluable information and anyone following any of the 10 would gain some valuable insights.

@ Nicole. Glad the list was of use, Nicole, and hopefully the ones you weren't following offer you great advice on your PR and social media journey. :)

@ Deejay. You're welcome - I think you'll find the others just as informative and approachable as Sarah.

Re: Top 10 PR People to Follow on Twitter | danny brown

Danny Brown — Mon, 01 Dec 2008 00:32:55 -0000

Hi Josh,

You're welcome - hopefully you find some great people there. And Beth's recommendations in her comment are definitely worth a look as well. :)

Re: Top 10 PR People to Follow on Twitter | danny brown

Danny Brown — Mon, 01 Dec 2008 06:51:20 -0000

@ Dennis. That was definitely one of the key factors in putting the list together, Dennis - as well as being excellent PR people, everyone also epitomizes everything social media is about. I'm sure you'll find your new friends to be as helpful as your existing.

@ Lucretia. Thank you for your vote of "confidence" - now I feel under pressure to deliver! ;-)

I agree that Brian would (should) be on any PR list, and I'll definitely look out for @stephagresta, thanks for the tip.

Re: Top 10 PR People to Follow on Twitter | danny brown

Danny Brown — Mon, 01 Dec 2008 11:01:03 -0000

You're welcome, Dave, and I think I can safely say in no way are you outclassed by being here - I (and many others) learn so much from your great blog posts and insights.

Thanks for the suggestions - not sure how I missed Jason and I'll certainly look out for @doctorjones.

Re: The Four I's of Social Media | danny brown

Danny Brown — Mon, 01 Dec 2008 11:03:33 -0000

Hi Parker.

Your 4M theory sounds interesting - will definitely be looking at that, thanks for the heads-up.

That's the great thing about social media - there are so many variables yet they can all work so well together. All that's needed is for everyone to open up and share. :)

Re: Why We ALL Need To Be Chris Brogan's Rockstars | danny brown

Danny Brown — Mon, 01 Dec 2008 21:43:51 -0000

@ Sandra. Your example is the perfect definition of what makes Chris such a respected figure. The fact that he does take time out to answer people, both via email and Twitter, despite the hundreds (thousands?) of similar messages to offer you his help speaks volumes of why he's held in such high regard. Not quite sure I agree with my mention alongside him, but thank you for the kind compliment nonetheless :)

@ Susan. Thank you so much, Susan, for your kind comment - I feel suitably humbled and hope I can keep your interest.

Re: Why We ALL Need To Be Chris Brogan's Rockstars | danny brown

Danny Brown — Mon, 01 Dec 2008 22:20:45 -0000

Completely agree, Suze - it's probably because people like Chris, and others like him, are so open that makes us "push" so easily. At the end of the day, they are just human beings as well with lives to lead and families to be with. If we look at how precious our time is in our lives, it may make it easier to acknowledge other people's contributions and help out more ourselves.

Re: Why We ALL Need To Be Chris Brogan's Rockstars | danny brown

Danny Brown — Tue, 02 Dec 2008 11:48:42 -0000

@ Lizz. Thank you very much, Lizz. Hopefully I'll continue to not let you down, although lists like the PR one are easy to make when the inhabitants are such high quality. :)

@ Aoi. Good analogy - it's like when children have to decide when to break away from their parents' apron strings. It's not always easy but it is always for the best.

@ Richard. That's the great thing about these type of people, Richard - they have incredible influence and are always willing to help. We just need to make sure we don't demand it unchecked.

Re: Why We ALL Need To Be Chris Brogan's Rockstars | danny brown

Danny Brown — Tue, 02 Dec 2008 13:56:41 -0000

@ Amber. Thank you - I’m a sucker for nice words about likeability ;-). I agree, the weight of the world can be a heavy burden for anyone’s shoulders (even a big guy like Chris!). We all need to shoulder the burden and help each other pave the way. And just so you know, I’ll bring a spare guitar! ;-)

@ Chris. Thank you, Chris, glad you enjoyed the post. There’s definitely a fine line between me and we, but like you say, if we all realize it’s about the group then we’ll move forward much more quicker and successfully.

@ Karin. That’s a fantastic outlook you have there - “everyone can become Rockstars”. This is the great thing about social media - everyone has a part to play, and it can be as big or as small as you like. Yet to someone, even the smallest help may be the biggest thing to them. :) I did notice that about Tweetbomb - I made a quick update to my post, and we’ll see what happens. I think it’s still a great idea and a fun way to use Twitter - just needs to be fine-tuned a little.

Thanks for your comments guys, always appreciated.

Re: Why We ALL Need To Be Chris Brogan's Rockstars | danny brown

Danny Brown — Wed, 03 Dec 2008 00:39:59 -0000

@ Adam. I think that's the key message, probably both in social media and life in general. We can all take in the information around us, and it's then up to us how we use it - keep it to ourselves, share it, or feed little drips of chosen information.

But at the end of the day, it all boils down to the fact we still have to make these decisions - no-one will make it for us. I'm touched that you feel you're learning from me (learning from Chris should be a given, anyway!) and I hope I can continue to provide interesting and helpful information.

Re: The REAL Social Media ROI - Risk of Ignoring | danny brown

Danny Brown — Wed, 03 Dec 2008 11:25:58 -0000

@ Jason. I agree completely, and the reason I used these two mediums alone. Until people/businesses realize that social media is multi-facted (just like the best business tools), then it will continue to be used wrong.

@ Lisa. It's surprising how many people just look at the media aspect and ignore the social one - especially half of "social media" the term is social. Do these same businesses also just broadcast offline as well, then?

@ Jak. What's really surprising about so many people using Twitter as the social media benchmark, if you like, is that so few people still know about it. There's a great vidoe doing the rounds on Youtube at the minute where a collection of people worldwide are asked, "Do you Twitter?" and are met with blank stares. Which perhaps makes it easier to understand why businesses that simply dive into Twitter as their social media outlet, without conversing, are missing the point completely.

@ Nate. That example of the Mumbai spammer is a perfect one of how NOT to use any social media tool. How the guy expected anyone to take up his marketing rubbish after abusing a tragic situation like that is anyone's guess. But, then again, if he didn't care about the tragedy in the first place, is it any surprise if he doesn't care about how many people called him out on it?

Thanks for your comments and insights, guys, always appreciated.

Re: Balance Is A Precarious Thing | danny brown

Danny Brown — Thu, 04 Dec 2008 08:43:39 -0000

@ Amber. I guess it's true that social media never sleeps. :) Although this was a positive result, I guess it also goes to show just how important it is to show a little "care" about how you handle yourself on line. Although we don't want to move to a society where everything needs to be thought through first, maybe it shows just how social media and online interactions have cause and effect. Something brands in particular may have to watch more. Thanks for the reason behind the post. :)

@ MK. I agree. And with the likes of BackType and Disqus allowing people to view blog comments whenever they want, it's even truer.

@ Laura. Thank you for sharing that insight - that's the wonderful thing about balance, there's no defined right or wrong definition. We all have our own views on what balance is to ourselves and mixing them with those of others can only help us learn and grow more.

@ uberbabyboomer. Your story is one of the reasons that I love Twitter as a communications medium - something that may seem irrelevant and just another comment to one person can implement change and reason in another. Glad to hear that it seems to have been a positive one for you. :)

Thanks for taking the time to share your views, guys, I appreciate it.

Re: It's Nice to be Nice or How to Say Thank You For Being a Friend | danny brown

Danny Brown — Thu, 04 Dec 2008 20:18:04 -0000

@ Gina. Sometimes it's easy to get swept along with pace, we forget about pacing. It's definitely always good to slow down and take time out with each other. Glad to be your friend too. :)

@ Mark. It's surprising how many people see the opposite point of view - "You mean there's nothing in it for me?" type of outlook. Hopefully the likes of you, Gina, Tim, Stuart and others can make this view the exception rather than the norm. :)

Re: Top 10 PR People to Follow on Twitter | danny brown

Danny Brown — Sat, 06 Dec 2008 00:39:20 -0000

Hey Sarah,

For the work that you and everyone on the list do to promote both good PR practices and social media as a whole, I can't think of any reason why you or the other 9 wouldn't make it. :)

Look forward to seeing what you guys come up with in 2009.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sat, 06 Dec 2008 01:57:41 -0000

Thank you Mrs Moneymerge (great tag by the way, very James Bond) ;)

Hopefully I can always take the time to answer people that have taken time out of their own day to read and comment. If I ever stop replying, I hope people like your good self will put me in my place :)

Re: Help Yourself to Help Your Clients | danny brown

Danny Brown — Sat, 06 Dec 2008 14:16:54 -0000

You got it in one, Amber. We do tend to forget that at the end of the day, human interaction is key to any business. You wouldn't let a robot make your decisions for you, so why act like one with others? There is a definite groundswell happening and you're right - it's exciting to be a part of it.

Re: Making Plans for the Social Media Winter | danny brown

Danny Brown — Sat, 06 Dec 2008 17:50:06 -0000

That's the great thing about conversation - engage and show proper interest and everything else will follow.

Re: It's a Communications Business - So Why Aren't You Communicating | danny brown

Danny Brown — Sat, 06 Dec 2008 17:53:54 -0000

Interesting points, Csaba. It raises the question many companies should be asking themselves - if we don't trust our employees, why did we hire them in the first place?

Offer the tools to do the job effectively and if that trust is broken, then perhaps speak to the individual as opposed to punishing the group. Otherwise, aren't you just punishing yourself?

Thanks for stopping by and hope to see you around here more. :)

Re: Making Plans for the Social Media Winter | danny brown

Danny Brown — Sun, 07 Dec 2008 10:21:43 -0000

That's something I will definitely be joining you in, Chris. I've already made plans to recommend a new blog a week on here in 2009, and just reading blogs outside my niche is definitely offering me some great new outlooks.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Sun, 07 Dec 2008 11:53:52 -0000

Agreed - Twitter is the ideal medium for encouraging conversation. I guess my "peeve" on that one is where 2 people ping each other back and forth every minute (or more) and then it can get annoying. :)

But, as you say, it's all in the user's hands how it's used.

Re: Using Social Media for Change | danny brown

Danny Brown — Mon, 08 Dec 2008 09:19:03 -0000

I agree that it can (and will) take time, Justin. I'm a firm believer in the greatest things starting from the smallest beginnings, though, and am optimistic about what we can achieve through time. :)

Re: Using Social Media for Change | danny brown

Danny Brown — Mon, 08 Dec 2008 15:08:56 -0000

I agree that there can be too many companies/agencies/etc, that jump on the "change" bandwagon. This is definitely where trust and transparency comes into play, and it's up to them to earn our trust and therefore our support.

There are many ways change can be implemented as well as measured - whether it's personal, social media-led or otherwise. At the end of the day, as you mention, it's all about the end results - that's where success will be judged.

Thanks for stopping by and sharing your views, Kimberly, appreciated.

Re: Using Social Media for Change | danny brown

Danny Brown — Mon, 08 Dec 2008 15:32:39 -0000

Excellent point, Max, and perhaps a reason so many good causes are going unheard of or lacking help/publicity?

It could also be down to perception of using social media to spread a message - there are so many conflicting views of how to best use the medium that knowing which is right is difficult. Perhaps we (as in advocates of social media and its uses) need to try and be clearer on our views to make it easier for companies to get involved?

Re: The 12 for 12,000 Challenge in 2009 | danny brown

Danny Brown — Tue, 09 Dec 2008 09:30:08 -0000

Hi guys.

Thank you for your support so far, you're all stars. :)

These are some great charities nominated here - thank you! I can definitely see us working them in along the 12 month period. I'm currently discussing donation ideas with partners to see what's the easiest and most secure, and one that we can track easily as well.

I will update on any developments as they happen. Thanks again, and keep spreading the word - we can do this! :)

Re: The 12 for 12,000 Challenge in 2009 | danny brown

Danny Brown — Tue, 09 Dec 2008 17:00:39 -0000

Hi Jon,

Thanks for your support, it's very much appreciated. I have @iGoByDoc working on some blog badges and banners at the minute, hopefully be ready by the end of the week.

Next up is getting a video together to promote and use for blog posts - big push to get ready for the first charity in January! :)

Re: Starbucks - A Lesson in Social Media Branding | danny brown

Danny Brown — Thu, 11 Dec 2008 20:38:51 -0000

@ Michael. That's the best part, when "non-tech" companies are embracing it. It's proving that the message is getting through, for sure.

@ Derek. Perhaps now that the economy is biting so much, we'll see more companies turning to the most cost-effective methods of promotion and advertising, and they don't come better than social media. Whether they use it to its best is another matter altogether...

@ Lance. The My Starbucks Idea thing is such a no-brainer as well, it's surprising that it's not being used more. It's like having an employee suggestion box for your customers, and what can be better than that?

Re: Starbucks - A Lesson in Social Media Branding | danny brown

Danny Brown — Fri, 12 Dec 2008 10:17:33 -0000

Hi Greg,

Coming from the UK originally, I'd agree that banks and energy providers are definitely some of the worst culprits for non-communication (Scottish Power were one of the worst).

If I was advising these companies from a PR point of view, I'd make it as clear as possible:

Businesses cannot afford to ignore social media. It never sleeps and very often its proponents and users are more up-to-speed on what's happening with your business than they think. By staying silent, they're missing a wonderful opportunity to engage unhappy customers as opposed to enraging them even more. Explain why rate cuts aren't being passed on; advise when something can be done; invite the most vocal of criticizers to form a "customer board" that the company can open discourse with on a variety of topics.

In short, stop saying you don't join social media because you're scared people will say bad things about you - they already are.

Get out there and meet it head on (but with empathy and understanding) and you might just keep your customer base from going elsewhere.

Re: Making Plans for the Social Media Winter | danny brown

Danny Brown — Fri, 12 Dec 2008 10:21:56 -0000

@ Ricardo. These sound like great ideas, Ricardo (I'm hoping to do some snowboarding in Calgary myself this winter). There also seem to be more TweetUps happening, which is great - like you say, what's the point of social media without some form of actual social aspect?

@ Vivek. There's a new Twitter app called Tweethood that shows you Twitter users in your city. At the moment it's only for the US, unfortunately, but hopefully it might cover more countries soon.

Re: Human Rights, Business and the List No-One Should Be On | danny brown

Danny Brown — Mon, 15 Dec 2008 11:33:35 -0000

I agree with you in theory, David (and you make some very valid points). China was used as an example as it was probably one of the biggest topics of 2008 and probably brought human rights more to the fore media-wise than ever before.

While China has indeed led the way in many advances, it seems that the last 60 years have seen the country (or at least, its leaders) fall to the wayside as far as many other things go. Sadly, human rights seems to be top of that list (although as I mentioned in the post, we're not a lot better in the West in many respects).

The reason I suggested boycotting companies that sponsored the Olympics may be one of the ways to help end human rights issues is that hitting them in the pocket is the only way many businesses listen. They heard the commotion being made about their sponsorship of the games yet remained defiantly silent - which spoke louder thany any denial they may have come out with.

I agree 100% with you regarding the high demand for low value products - this is something that all nations (especially developed ones) need to remedy sooner rather than later.

Thanks for your comment, enjoyed reading your views.

Re: Paid Blogging and the Art of Transparency | danny brown

Danny Brown — Mon, 15 Dec 2008 12:01:43 -0000

@ Kimberly. It does seem kind of ironic that we're all for increasing awareness of social media, yet hit out at anyone that's doing it in a way we don't "approve of" - especially when the target is a guy like Chris Brogan who epitomizes all that's good about the medium. Crazy.

@ Christa. Good to hear from a B2B Marketing perspective, Christa. I think this is where many people may be missing out - IZEA and K-Mart took a gamble by involving such high-profile bloggers in the first place. After all, what would have happened if Chris had had a negative time in the store? 20,000+ followers suddenly put off shopping at K-Mart? Although as you say, this could also have led them and other businesses to improve failings in their set-ups, so surely that should be encouraged?

@ Adam. While I can see your point, Adam, isn't is just the same as ethics in our everyday jobs? From a PR point of view, I've blogged about client projects I've been working on with their results before (with the client permission, obviously) and criticisms in there of certain practices have helped that client improve working practices. With regards being hired because of the number of followers, is it more to do with the numbers or the respect the blogger has for his views?

@ Lisa. I agree, Lisa - there are so many ways of "invisible advertising" going on at the moment that transparent sponsorship is much more acceptable. I'd be curious to see how many of those criticizing Chris have blogs of their own with adverts that have nothing to do with their own preferences.

@ Warren. It is sad to see the "I wouldn't do that so you shouldn't" voice making such a stance. As I say to Lisa, I wonder how many of these voices have subliminal ads of their own that they never declare?

@ Susan. Interesting points, Susan, and again one which only the blogger can really answer, I guess. As I mentioned in the post (and it's a view that I think everyone commenting here will share), you get to know someone's "style" and trust that opinion. If that changes to a flat-out PR push for something, it will be obvious and then the problems could arise. But in this case, the sponsorship was clear and mentioned enough times, so the furore about it is rather surprising.

@ David. There will always be the question on getting the mix right - as you mention, your ezine is free although it takes up your time, so having advertisements makes sense in covering that time versus cost. I'd perhaps disagree with your comment on disclosure - I think without full disclosure on a sponsored post, that then becomes false advertising and would make me question my trust in that blogger.

@ Snow. This is where time will tell, but as you say Chris has been doing what he has for so long, it's be difficult to see anything but transparency coming from future posts. Hopefully what this episode doesn't do is make him (or anyone else) less inclined to experiment like this in future - then the losers will be consumers as well as companies.

@ Chris. Agreed - I can only guess that some people see too much "success" as something that's to be kept in check, and the IZEA post was the perfect opportunity to take a pot shot.

Thanks for the great comments here, guys, always appreciated and excellent points being made.

Re: Paid Blogging and the Art of Transparency | danny brown

Danny Brown — Mon, 15 Dec 2008 23:07:09 -0000

What would you say is the reason that others felt let down, Ari?

Re: Big Businesses Need to Think Smaller | danny brown

Danny Brown — Mon, 15 Dec 2008 23:29:55 -0000

@ Rafael. Sorry you felt that way, Rafael - I wasn't aiming to offer a "conclusive" post, since each business will be different. What every business could (should) share, however, is the wish to be more than just a business partner, and to have the kind of relationships that saw business owners enjoy success in the first place. I just made the suggestion of where to start - the rest is dependent on the reader or business owner.

@ Scotchegg. Drive and passion is most definitely one of the reasons any business succeeds - after all, if you can't be passionate about the industry you're in, how can you expect your clients to be passionate about you? I do feel that this is where going back to basics will help, though - rediscovering that flame of an idea and the passion to be the best every time for your client, and in turn rediscovering why that in itself felt good in the first place.

Re: Paid Blogging and the Art of Transparency | danny brown

Danny Brown — Tue, 16 Dec 2008 03:01:38 -0000

I understand what you mean (and I wasn't looking for vindication of any trust in me) ;-)

The question was more from the point of view of why you understand why others might have felt let down by Chris's post (if that was your meaning in the original response)?

If they've been following him for any decent amount of time (either as a blogger or on Twitter) then I'd say that they've already trusted his voice and opinion. So why would a disclosed post that wasn't an out-and-out sales pitch cause them to lose that trust? Particularly when much of the criticism was coming from people that "have known Chris for a long time" even without meeting, as you mention yourself, by reading his blog for so long.

Re: How to Sell Twitter to a Client (And Your Boss) | danny brown

Danny Brown — Thu, 18 Dec 2008 15:05:19 -0000

I think the key point is using Twitter effectively as well, Michael. Yes, it's great to see companies getting involved, but unless they're using it effectively they may as well have stayed outside.

2009 should be interesting to see how the site and its uses grow.

Re: The 12 for 12,000 Challenge in 2009 | danny brown

Danny Brown — Thu, 18 Dec 2008 15:08:35 -0000

Thanks, Philip and Mark, for the suggestions and support. The first charity has pretty much been decided (just running some checks) but the others we will be discussing in more detail shortly. I'll make sure everyone's suggestions on this thread are in there to look at.

Thanks again guys, your support is awesome and means a lot! :)

Re: Journeys Into Greatness | danny brown

Danny Brown — Fri, 19 Dec 2008 12:22:13 -0000

I have, Josh, and if I can meet just some of the goals I've set myself for next year, I'll be happy. :)

Re: Getting to the HEART of Social Media | danny brown

Danny Brown — Sat, 20 Dec 2008 00:33:25 -0000

Thanks Erica.

It can be a tough call at times, knowing when to step in and how much - but if you get it right the rewards are great. And the best thing? Even if you don't get it right immediately, as long as you're open to learning and listening it can still come.

Re: Journeys Into Greatness | danny brown

Danny Brown — Sat, 20 Dec 2008 12:39:36 -0000

Hi Joe,

It's usually derived from the email of the person leaving the comment (and from that person's blog profile).

You can also register yourself at Gravatar - http://en.gravatar.com/ - which gives you a universal profile/picture for any comments, online forums, etc. :)

<abbr>Danny Brown´s last blog post..Discussing Social Media with… Beverly Macy</abbr>

Re: Sonic the Hedgehog and Adventures in Social Media | danny brown

Danny Brown — Sun, 21 Dec 2008 02:36:12 -0000

I'm not sure if it's showing your age, Stacey - my wife is 27 and she suffers motion sickness on "Mario Kart 64". Yet she's a goddess on Guitar Hero III... go figure. :)

I think the main thing is that we look outwith our boundaries and what we "believe" social media to be. After all, ours is just one opinion, right? Who's to say it's right or wrong?

Re: Sonic the Hedgehog and Adventures in Social Media | danny brown

Danny Brown — Sun, 21 Dec 2008 02:46:34 -0000

Thanks for the Phoenix link, Ari - I must be slipping, didn't even think of that!

That version of Phoenix sounds interesting - projected upwards? How did you play? Looking upwards to images and use hands independently to control on-screen icons?

Ah, the Intellivision - they don't make them like that anymore, that's for sure. And console is still the best description for where we are game-wise today :)

Re: Sonic the Hedgehog and Adventures in Social Media | danny brown

Danny Brown — Sun, 21 Dec 2008 02:59:14 -0000

Wouldn't it be great if it was someone like Nolan Bushnell? :)

Re: Procrastination Is For Squares | danny brown

Danny Brown — Mon, 22 Dec 2008 19:51:31 -0000

@ Clinton. That's the thing - sometimes we are too guilty of having too many reasons, but maybe not one specific right one. :) Great to see you got in running and having so much success with your blog now! :)

@ Jim. It's a matter of time and perhaps a crowded field of other PR bloggers. Yet Lizz has such a wealth of knowledge and insights that I'm sure she'd stand out well from most. Hopefully we'll find out. :)

<abbr>Danny Brown´s last blog post..Procrastination Is For Squares</abbr>

Re: Procrastination Is For Squares | danny brown

Danny Brown — Tue, 23 Dec 2008 19:36:50 -0000

@ Mark. Look forward to seeing what you come up with - be sure to come back and share your link!

@ Kynam. Hopefully I can live up to Chris's recommendations, and glad to offer any incentive for your friends to start. As I mentioned to Mark, feel free to come back and share links when/if your friends start writing.

Re: Make 2009 Your Joe Pesci and Danny DeVito Year | danny brown

Danny Brown — Tue, 23 Dec 2008 23:52:31 -0000

Good point, David, and just as valid. Taking the time to make sure you have all bases covered and enjoying it while you're doing it can only rub off in a positive way and encourage others to do the same.

Re: Sonic the Hedgehog and Adventures in Social Media | danny brown

Danny Brown — Wed, 24 Dec 2008 08:10:56 -0000

Great examples, Tracy, and another reason that writing off a genre or hobby as irrelevant can be a big mistake. Anything that encourages kids to think differently and outside the norm should be encouraged - it can offer nothing but benefits for later in life.

Thanks for stopping by and sharing your example.

Re: Procrastination Is For Squares | danny brown

Danny Brown — Wed, 24 Dec 2008 08:21:33 -0000

Twitter is definitely making things more interesting for the PR industry (and others in a similar field). Using 140-characters to pitch an idea has made fluff redundant and that can only be a good thing all round.

Re: Journeys Into Greatness | danny brown

Danny Brown — Sat, 27 Dec 2008 22:54:46 -0000

Hi David,

I'd say (from my perspective) it's a mix of the two. Interacting with the community around you to effect the social change to begin with, and then the actual physical act of making that change a reality. Sometimes it can be one or the other, but to me the true effect of social change is instilling belief in others that a difference can be made, and then making that difference.

Re: What We Can Learn from Cats | danny brown

Danny Brown — Sun, 28 Dec 2008 09:57:21 -0000

How the devil did I forget that? Great example Julie, and one that should be key to anyone's personal growth.

Re: Turning Towns Into Cities | danny brown

Danny Brown — Sun, 28 Dec 2008 15:39:44 -0000

That was one of my thoughts as well (at least it sounds similar) - using the Twitter search feature to connect with people from a particular town or city and asking about its pluses and minuses. Can't get much better than from the horse's mouth, right? :)

Re: Turning Towns Into Cities | danny brown

Danny Brown — Sun, 28 Dec 2008 18:09:50 -0000

@ Scott. That's encouraging to hear, and I'll certainly be checking out the Twitter profiles you mentioned. As you say, I'm sure there could be a lot of towns and cities using social media in this way - certainly food for thought for a future post. Small towns in particular would definitely benefit from the use in order to keep up with the budget advantages that cities often have.

@ Neil. This is where Twitter and other applications would benefit from working closely with the towns and cities in question. Have some form of authorizing process in place to confirm identity, as well as hold relevant profile names aside for these places.

With regards the "sweeteners", if it's the official Tourist Board or Chamber of Commerce handling the profiles, the fear of false information wouldn't be there. Of course, you will always have paid profiles singing the praises of a place, but that's probably already happening and wouldn't affect the official profiles.

Re: What We Can Learn from Cats | danny brown

Danny Brown — Mon, 29 Dec 2008 00:18:32 -0000

Hey there Sparkle.

Well, consider me suitably informed and chastised, and thank you for clearing up the points I missed - my cats were delighted :)

Re: Turning Towns Into Cities | danny brown

Danny Brown — Mon, 29 Dec 2008 18:58:21 -0000

@ Chuck. That sounds like an interesting project you have going there, and I'd love you to check back in and let us know how it's going (goes).

@ Kari. That's the beauty of it, Kari - the ideas you mention are so simple to implement and keep up-to-date with, it's surprising that it's not more widespread at the minute. I feel that if just one of the bigger sites you mention ran with it, we could see something very special happen.

@ Scott. Again, another great idea and one that I'd love to be kept up-to-date with on progress, so look forward to seeing how you implement it.

This is the reason I say that the comments are frequently better than the post itself - the ideas and forward looking that you guys keep coming up with is immense. Thank you. :)

Re: What We Can Learn from Cats | danny brown

Danny Brown — Mon, 29 Dec 2008 23:30:01 -0000

Good point, Alison - always consider before taking action. Saves a lot of potential stress later on.

Glad to have you here and hope I can keep you entertained. :)

Re: But You Promised | danny brown

Danny Brown — Tue, 30 Dec 2008 11:33:12 -0000

@ Gayle. I've always been a strong supporter of market research before any campaign (marketing, advertising or PR). The old way of "throw everything at the wall and hope something sticks" just doesn't cut it any more, and slowly but surely businesses are realizing this. Sure, as you rightly mention, you might get an initial buzz, but real success comes from longevity and that in turn comes from quality and reliability.

@ Susan. The higher you go in these kinds of companies the more often you find mistakes being made - from teaching to education to leadership. Scary stuff indeed.

Re: Discussing Social Media with Kathryn Jennex | danny brown

Danny Brown — Wed, 31 Dec 2008 08:51:56 -0000

@ Matt. You're welcome, Matt - that's what I find so enjoyable (as the interviewer) about the series. Everyone has different views of what social media is and what it offers them, it's nice to see some of our own views in there as well as some that we may not have thought of.

@ Ari. I read these posts - very enjoyable and insightful, thanks for a great interview series.

@ Patrick. Good suggestion, and one I'll look at implementing in future interviews.

Re: But You Promised | danny brown

Danny Brown — Wed, 31 Dec 2008 08:57:09 -0000

Three times?? You're a braver man than me, Mike Smith... ;-)

Re: Lighting Up Shadows | danny brown

Danny Brown — Fri, 02 Jan 2009 01:26:08 -0000

@ Paul. The easiest thing to do is stay in the shadows, whatever the medium or situation is. It's dark, no-one can see you and you can stay there indefinitely. Yet all of the good stuff's happening in the sunlight around you - it'd definitely be a shame to miss out.

@ Sam. That's a great analogy, and definitely the trick to standing out on your own two feet and not be lost in the hubbub. Your students must get some great views every day! :)

Re: Lighting Up Shadows | danny brown

Danny Brown — Fri, 02 Jan 2009 12:06:06 -0000

Interesting views, Hendry, and I agree that there are certainly plenty girls around for both leading roles and supporting ones.

You're right, it's not necessary to be a thought leader to run a business - but being a thought leader is definitely a pre-requisite to making that business work.

Allowing others to run the ship; looking at ways to work that your competitors don't have; keeping clients interested after the results; these and more require thought leadership that doesn't stick within the normal parameters of leadership.

Thanks for stopping by and sharing your views, I appreciate it.

Re: Stop Killing Your Business - 5 Changes You Need to Make Now | danny brown

Danny Brown — Sat, 03 Jan 2009 09:55:49 -0000

That must be my UK version of terminology coming through - when I said "revisit" I did actually mean tweak it if needed. I'll have to stop and think in future of the different meanings... ;-)

Great point about being innovative every day, particularly when there are companies that aren't being innovative anywhere near as much as they should be. Then they wonder why they're struggling...

Re: Pale Blue Dots | danny brown

Danny Brown — Sat, 03 Jan 2009 18:19:15 -0000

@ Sam. I just saw that post now, popping back to read properly. Actually, the lack of daylight just means I have to open my eyes more when it's around ;-)

@ Tim. It's like you say, Tim - there's a whole world going on around us. We just need to look.

@ Harold. Good to have you aboard, and hopefully see you around more sharing your views. Good to know that you found the eco option useful, it's only a small thing but can make such a difference to the planet. Look forward to reading your thoughts (here and at your own blog) in 2009.

@ Mike. Thanks, Mike, and glad you enjoyed the video as well. Carl Sagan was a true inspiration and will be missed.

Thanks for stopping by, guys, and offering your views - you make it all worthwhile.

Re: Stop Killing Your Business - 5 Changes You Need to Make Now | danny brown

Danny Brown — Sat, 03 Jan 2009 18:34:03 -0000

@ Jon. It's interesting to see you use the international "local market', with your own country as your local audience (particularly on Twitter). I feel this is where many users whose first language is English are probably missing out - it never fails to amaze me how other countries are able to drop into English easily (or so it would appear). Can only help in the long run, and always impressive to see.

Re: Pale Blue Dots | danny brown

Danny Brown — Sun, 04 Jan 2009 02:40:45 -0000

Completely agree, Jennifer - and it works offline just as well as it does online. All we need is for people to recognize this more and encourage each other as much (if not more) as we promote ourselves.

Re: Pale Blue Dots | danny brown

Danny Brown — Sun, 04 Jan 2009 20:05:17 -0000

There's a strong case for the majority of people taking their offline persona into the online realm. Which kind of makes you wonder what some people are like offline - until you see the mess the world is in.

Thankfully, as you say, people are realizing it more and true connection is happening - we just need to help it along.

Re: New Year, New Look But Same Old Me | danny brown

Danny Brown — Sun, 04 Jan 2009 23:59:13 -0000

Hey there Hendry,

That's one of the thing s earmarked for optimization - thanks for the heads up.

Re: New Year, New Look But Same Old Me | danny brown

Danny Brown — Mon, 05 Jan 2009 00:00:05 -0000

Thanks Darin, and ditto in reverse. Having you onboard as both a friend and creative partner makes things move a lot smoother, and here's to 2009 and beyond.

Re: New Year, New Look But Same Old Me | danny brown

Danny Brown — Mon, 05 Jan 2009 00:01:24 -0000

It's one of these "damned if you do, damned if you don't" things, I think. Too much definitely clutters, too little makes you ask more questions. Some fine-tuning never goes amiss, though. :)

Re: New Year, New Look But Same Old Me | danny brown

Danny Brown — Mon, 05 Jan 2009 00:03:21 -0000

Thanks, Kimberly - I agree, change can only really come from within. People can encourage us to change, but unless we're really committed to it, then it's a wasted cause. Hopefully I can continue to encourage both myself and others to help make the changes we all (may) need.

I'll check the settings on the comments box, should be "endless" - thanks for heads-up.

Re: New Year, New Look But Same Old Me | danny brown

Danny Brown — Mon, 05 Jan 2009 00:04:28 -0000

Thanks Snow - yeah, I'm a scary guy, I can see why no-one would mention it... ;-) I think it has to do with screen resolution. On my screen at the minute, everything is fine, yet on my laptop, yes, the "S" is cut off. Time for some optimization, I think.

Re: New Year, New Look But Same Old Me | danny brown

Danny Brown — Mon, 05 Jan 2009 00:06:04 -0000

Thank you Kathy, appreciate it. Loss is always sad, but it can also be "good" if it encourages/motivates the changes needed. I'm going to concentrate on the positives from the loss and help it move me forward, and if I can help move others forward in return, that's all I ask.

Re: New Year, New Look But Same Old Me | danny brown

Danny Brown — Mon, 05 Jan 2009 04:30:40 -0000

Thanks Roseann - it is tough and I can empathize with you completely. Having good memories and good people around you definitely helps.

Funny you mentioned OneNote, I use that quite a bit myself and it's been a Godsend! Glad to be of any help and I look forward to our travels and learning together through 2009 and beyond.

Re: Koodo Mobile - Does So Bad It's Good Work | danny brown

Danny Brown — Mon, 05 Jan 2009 20:08:07 -0000

I don't know, Andrew - I think you'd have to be pretty good at math to work out the long-distance costs while still using the Telus network ;-)

Re: Koodo Mobile - Does So Bad It's Good Work | danny brown

Danny Brown — Mon, 05 Jan 2009 21:38:32 -0000

It's strange how we remember the message, even to annoying adverts. Perhaps the goal has been met then - although if we don't end up buying the product, maybe I should say half a goal has been met?

Re: Koodo Mobile - Does So Bad It's Good Work | danny brown

Danny Brown — Mon, 05 Jan 2009 21:44:14 -0000

Nice call on the Richard Simmons connection. :)

I agree, I do sometimes wonder how adverts get green-lighted; if I was in charge of my company promotion and that ad was presented to me as representative of my business and product, I'd have to question the reasoning.

Re: You Know You're NOT a Social Media Guru When... | danny brown

Danny Brown — Tue, 06 Jan 2009 04:01:46 -0000

Glad you enjoyed the post, Scott - Suze definitely has oodles of wit about her (and if you're on Twitter I recommend following her!).

In a more serious tone, companies like yours are exactly why social media needs to be clear and transparent, with no false experts or gurus confusing you even further. There are some great people out there to turn to and who'll be all too happy to offer you great advice - you can tell who they are by the non-showing of "expert" or "guru" in their bio, and recommendations from others... ;-)

Re: Choosing Bus Stops | danny brown

Danny Brown — Wed, 07 Jan 2009 01:36:00 -0000

Ah, the delights of the deregulated British rail system, Chris... ;-)

Multi-tasking and multi-faceting is going to become the norm for anyone or any business that wants to succeed today and in the future. We can't rely on just being good at one thing now - there are too many variants that will deviate us from our paths if we let them. After all, even staying on the same path can sometimes get you lost...

Re: Choosing Bus Stops | danny brown

Danny Brown — Wed, 07 Jan 2009 01:37:29 -0000

The journey is definitely the most important part - the transport used to deliver us can be secondary, but it is much nicer in company for sure. :)

Re: Choosing Bus Stops | danny brown

Danny Brown — Wed, 07 Jan 2009 01:39:30 -0000

Are you saying I'm big and ugly, Hendry? ;-)

As I mentioned to Charlie, I agree with you 100% - the journey is always more important than the vehicle, although a bus full of passengers can make the journey more enjoyable than being the solitary driver in a compact car.

Re: Discussing Social Media with Jacob Morgan | danny brown

Danny Brown — Wed, 07 Jan 2009 01:47:06 -0000

I guess on the plus side, Lizz (if it can be called a "plus") is that it's more proof that Twitter and other social media tools are becoming more prevalent in the mainstream. After all, none of the spammers or hackers would care so much if it didn't get them in the news?

Glad you enjoyed the post - perhaps you'd like to take part some day? ;-)

Re: Listening to Vampire Lovers | danny brown

Danny Brown — Wed, 07 Jan 2009 02:09:32 -0000

It does seem strange that so many companies are still adhering to the scatter gun approach - blast everything in sight and hope some sticks. Sure, it will work sometimes, but the success factor is shrinking all the time. Channeling energies into focused approaches - internally as well as externally - has to be the way forward.

Thanks for stopping by and sharing your view, David, always a pleasure.

Re: Turning Towns Into Cities | danny brown

Danny Brown — Wed, 07 Jan 2009 02:35:28 -0000

That's the great thing about social media, Jessie - the tools, applications and people using it can offer so much to the offline world it's surprising more hasn't been done. I do see signs that this is changing - large and small brands becoming more active online - but at the moment it's still in the minority.

This is where it's up to us to help encourage the change and highlight the companies and brands that are doing it well, so that others may follow suit. I intend to offer a follow-up on this topic soon. Hopefully I'll see you back here to share your views again. :)

Re: Discussing Social Media with Jacob Morgan | danny brown

Danny Brown — Wed, 07 Jan 2009 02:38:02 -0000

Thanks Martin - it's one of the reasons I asked Jacob to participate, it's always good to see how other industries and professionals are using social media tools and applications to benefit the niche they're in.

I'd be more than happy to hear your thoughts - I'll email you some details, thanks.

Re: It's a Communications Business - So Why Aren't You Communicating | danny brown

Danny Brown — Thu, 08 Jan 2009 07:03:13 -0000

Sorry, my error. Although I guess if it's as bad as you say it is, then it's pointless having it in the first place and just the same as not having one?

Hopefully your company can come into the 21st century sooner rather than later... ;-)

Re: Get Your Thundercats Groove On To Market Yourself | danny brown

Danny Brown — Thu, 08 Jan 2009 23:08:56 -0000

That's the funniest part - many "comics" are so far ahead of what would be viewed as "proper writing" that it's scary.

The Visual CV tool is going to have a big say in how prospective employers look at a candidate - could be a massive HR tool in the near future.

Re: Get Your Thundercats Groove On To Market Yourself | danny brown

Danny Brown — Thu, 08 Jan 2009 23:10:07 -0000

That's both the fun and pain of being an early adopter - much of what you do is trial and error. But rather that than not try at all.

Re: Get Your Thundercats Groove On To Market Yourself | danny brown

Danny Brown — Thu, 08 Jan 2009 23:11:11 -0000

It's the only real way to learn, Scott - if we can't take away our vanity and admit there are people that know their stuff better than we do (and learn from them) then we may as well give up.

Re: Get Your Thundercats Groove On To Market Yourself | danny brown

Danny Brown — Thu, 08 Jan 2009 23:12:25 -0000

That's the great thing about thinking "differently" - it can offer great results and it doesn't have to be costly either. And, as you point out, it can also be a great team-building adventure as well.

Re: Accentuate The Positives | danny brown

Danny Brown — Fri, 09 Jan 2009 00:29:23 -0000

That's the beauty of social media and social networking - while it's great for business use, there's no denying it's personal use advantages too. You'll have to keep us up-to-date on the potential date thing...

Re: Accentuate The Positives | danny brown

Danny Brown — Fri, 09 Jan 2009 00:30:51 -0000

There's definitely always something that gets singled out. I don't know if it's fear, ignorance, laziness, or something else altogether. But it does get quite tiresome, for sure.

Thanks for the heads up on the CommentLuv issue, I;ll look into that.

Re: Accentuate The Positives | danny brown

Danny Brown — Fri, 09 Jan 2009 00:32:05 -0000

I think this is where the problem may lie, Cheryl - the "old guard" not wanting to let nay control slip away from them and therefore they're always wary of anything that could offer just that. As you say, we should be celebrating the openness more than castigating it.

Re: Accentuate The Positives | danny brown

Danny Brown — Fri, 09 Jan 2009 00:34:05 -0000

I agree, Tim, some of the points he makes are still relevant. I'd say that we've definitely moved on since the book was written, yet there are still too many parents that allow their kids to be influenced by TV because they just dump them in front of it, switch on and leave. That's who needs to be educated more than the ones that are usually targeted.

Re: Discussing Social Media with Mark Harai | danny brown

Danny Brown — Fri, 09 Jan 2009 02:34:53 -0000

Couldn't agree with you more, Snow. Mark's definitely one of the shining lights on Twitter that can lift you up when you need it most. :)

Re: Accentuate The Positives | danny brown

Danny Brown — Fri, 09 Jan 2009 02:38:01 -0000

It can definitely be hard to bite your tongue at times, especially when the words or actions against you or of a particularly harsh nature. Yet dropping to that level doesn't help in the long run - negative people often look for reactions to satisfy them. Turning the other cheek and ignoring them (unless impossible) is the best form of offence.

It's easy to be mean, not always so easy to praise. Glad to have you onboard. :)

Re: Accentuate The Positives | danny brown

Danny Brown — Fri, 09 Jan 2009 06:17:49 -0000

I think this is where the problem may lie, Cheryl - the "old guard" not wanting to let any control slip away from them and therefore they're always wary of anything that could offer just that. As you say, we should be celebrating the openness more than castigating it.

Re: Accentuate The Positives | danny brown

Danny Brown — Sat, 10 Jan 2009 02:03:55 -0000

Thanks John.

As you mention, appreciation of something offers far more insight than a closed mind through dislike or even hatred. Even if you don't like something, there will always be something about it that you can acknowledge worthwhile - just that small view can make the difference.

Re: Accentuate The Positives | danny brown

Danny Brown — Sat, 10 Jan 2009 02:05:36 -0000

I think that's what puts a lot of people off about Twitter and Facebook - there are many negative stories about them (spamming, online "bullying", etc) but not always the positive aspects. It's great to see your little girl involved - they're the future, after all.

I'll be sure to check out her website, sounds like fun! :)

Re: Accentuate The Positives | danny brown

Danny Brown — Sat, 10 Jan 2009 02:06:56 -0000

There's your examples right there, Teresa - like you say, you probably wouldn't be in the position you're in now without staying upbeat. There are enough people in the world that would be all too content to bring us down - keeping going is the tough, but ultimately rewarding option.

Re: When Does Embellishing End and Lying Begin | danny brown

Danny Brown — Sat, 10 Jan 2009 20:15:09 -0000

The thing is, does Rolex know it's being talked about this way? I think that's the crux of the matter on this one. If the aim was to get people talking about a company, regardless of the approach, then it should have been Melrose Jewelers that the main conversation pieces are about. Unfortunately, it's not - because of the company's liberal use of the word "Rolex", most people feel that it's Rolex who are at fault here.

It'll be interesting to see what their response is (if, as I hope, they're not part of this "PR" push).

And I agree with you on the whole "any news is good news" - that's a term that was outdated the moment someone cam up with it.

Thanks for stopping by and sharing your views, Eric, appreciate it.

Re: When Does Embellishing End and Lying Begin | danny brown

Danny Brown — Sat, 10 Jan 2009 20:18:45 -0000

I agree Cathy - from a PR perspective, questions need to be asked of Marketwire's editorial process as well. If this is their "quality control" at work, then I sure won't be sending any of my client's releases as well.

As for the release itself, the more I read it the more I feel it wasn't written by a PR professional - it's too salesy and not really news-oriented - a mistake that's all too common in non-PR written press releases.

Re: When Does Embellishing End and Lying Begin | danny brown

Danny Brown — Sun, 11 Jan 2009 01:15:51 -0000

The thing is, does Rolex know it's being talked about this way? I think that's the crux of the matter on this one. If the aim was to get people talking about a company, regardless of the approach, then it should have been Melrose Jewelers that the main conversation pieces are about. Unfortunately, it's not - because of the press release's liberal use of the word "Rolex", most people feel that it's Rolex who are at fault here.

It'll be interesting to see what their response is (if, as I hope, they're not part of this "PR" push).

And I agree with you on the whole "any news is good news" - that's a term that was outdated the moment someone came up with it.

Thanks for stopping by and sharing your views, Eric, appreciate it.

Re: When Does Embellishing End and Lying Begin | danny brown

Danny Brown — Sun, 11 Jan 2009 01:38:56 -0000

Funnily enough, I was speaking to someone today about Rolex's awareness. He's in the jewelry industry and was at a big meeting last night where the CEO of Rolex was also attending. The press release was alluded to and whether Rolex had any say in it - while there was no immediate answer, I think we'll be hearing a lot about it in the next few days. Google Alerts seem a good option for the foreseeable future... ;-)

Re: When Does Embellishing End and Lying Begin | danny brown

Danny Brown — Sun, 11 Jan 2009 01:40:04 -0000

Thanks Lizz. It's a shame we even have to come out and defend our industry when it would appear to be someone that's not a part of it tainting it. I guess every industry has this to work around - just seems more prevalent with PR. Hey ho..

Re: Accentuate The Positives | danny brown

Danny Brown — Sun, 11 Jan 2009 02:02:44 -0000

I can certainly vouch for your "socialness", Lizz - it's one of the things that stands out about you and what attracts people to you. :)

Like you say, if you don't like something, turn it off. Are you forced to watch a movie you find distasteful? Read a book you find boring? Listen to a song that grates?

YOU have the power to what holds your attention - complaining about something you don't have to participate in seems just a little bit pointless.

Re: Conversation Is Good | danny brown

Danny Brown — Sun, 11 Jan 2009 02:27:18 -0000

That's another reason that Twitter is such a great tool to use - it does make you use your communication more effectively. 140 characters isn't a lot, but it sure makes you think about what you're typing a lot of the time. Yes, there are normal and personal conversations going on, but that's the point - Twitter is, by nature, simple conversation. Yet as a business conversation tool, it's hugely effective and less limited than some may feel.

Re: Conversation Is Good | danny brown

Danny Brown — Sun, 11 Jan 2009 02:29:49 -0000

Your example with Ari - who, like you, I've connected with and shared some great conversations - is perfect at showing why open debate and conversation has such an important role to play in any medium, David.

While people will always disagree with each other (it's only human nature), there's a line between disagreement and denial. That's where the trick to good conversation lies (IMO).

Re: Conversation Is Good | danny brown

Danny Brown — Sun, 11 Jan 2009 03:10:59 -0000

Good points and I agree completely, Chris - the two-way communication is the defining difference between where we were and where we are. An example - look at social media press releases, that offer readers the chance to comment and give instant feedback to a particular campaign. This kind of market research would have taken weeks previously - now it's there in front of you, in a hugely cost-effective manner.

As you say, the clue is most definitely in the name.

Re: When Does Embellishing End and Lying Begin | danny brown

Danny Brown — Sun, 11 Jan 2009 03:40:49 -0000

The recent Motrin Moms debacle on Twitter only emphasizes your points, Chris.

Information - personal and business - is available immediately to a cast of millions. If you ignore it because you don't want to hear "bad things" being said about you - well, more fool you.

Re: Theme Parks and Rollercoasters | danny brown

Danny Brown — Mon, 12 Jan 2009 20:05:53 -0000

There's a reason that the most successful businesses are the ones with the keenest ears, and you've just said why. Even if it's just a question on a corporate website about "What are your wishes?" to customers, that can make an immense difference to how that business is viewed. Everyone likes to be listened to - and we appreciate those that do more.

Glad you enjoy the blog. Of course, now you've put me under pressure to perform... ;-)

Re: Theme Parks and Rollercoasters | danny brown

Danny Brown — Tue, 13 Jan 2009 00:03:06 -0000

For sure - variety is good but keep the quality at the same time. Focusing on your goals will only cement that relationship.

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 01:43:40 -0000

Thanks Jason - it was certainly an "interesting" challenge... ;-)

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 01:44:35 -0000

Well if I mentioned that the birds were starting to cheep, that might give you an idea? :)

Glad you enjoyed it and have fun with the blogs!

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 01:45:02 -0000

I think that's just you, Katy - though it sounds fun, so share some more! :)

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 01:45:28 -0000

Thanks Sudo - if it flows and makes sense then my work is done. :)

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 01:46:09 -0000

I do have my moments, Hjortur - not many, but I do have them. :) Thanks for helping make the post what it is.

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 01:46:41 -0000

Aww, thanks Jessie - that is way kind of you and you put a nice smile on my face for the rest of the day. :)

Re: Theme Parks and Rollercoasters | danny brown

Danny Brown — Tue, 13 Jan 2009 07:49:25 -0000

I agree, Lenart - as I mention, aiming to be the best as opposed to the biggest is a more realistic challenge and something that all companies can aim for in their niche. Offering better choice, better service, better support - make yourself stand out from the others.

Of course, as you say, you won't please everyone all of the time, but as long as you offer the best you can, no-one can ask for more.

Re: Theme Parks and Rollercoasters | danny brown

Danny Brown — Tue, 13 Jan 2009 07:51:09 -0000

It's also incredibly cost-effective, Jennifer. While your competitors may be spending thousands on a marketing or ad campaign, you can be offering real-time and value-based services and options. Even the simplest ideas can make a big difference.

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 23:28:51 -0000

Thanks Zoe, just updated now.

Re: When Does Embellishing End and Lying Begin | danny brown

Danny Brown — Tue, 13 Jan 2009 23:29:14 -0000

Thanks for pointing that out, Sue. Like you say, they would have come across as more genuine had they removed the piece altogether. As it stands, they're just as insensitive as the "3rd-party writer" they're looking to blame.

And the press release is still live as well - so what does that tell us?

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Tue, 13 Jan 2009 23:30:11 -0000

Yes, this is the carnival, Snow. :)

The job is to offer a number of blogs for readers to enjoy - much like having different pieces of entertainment to enjoy at a traditional carnival. Let me know how you get on with the beanbags ;-)

Re: Why Scott Monty of Ford Motors Has My Respect | danny brown

Danny Brown — Thu, 15 Jan 2009 11:53:00 -0000

Was that your Rob Roy impersonation, Scott? ;-)

You're welcome - as I mentioned, although I've been critical of Ford, Chrysler and GM (and will continue to be if and when needed), I can appreciate the job you're doing. And as you say yourself, it's good to see Ford both offering the tools and support you need, and using your experience effectively.

I hear what you're saying about Ford's involvement (or lack of) - and while I don't think there's too much of a difference between asking for money now or having it in reserve, as I say that's a topic for another time. ;-)

Thanks for stopping by.

Re: Why Scott Monty of Ford Motors Has My Respect | danny brown

Danny Brown — Thu, 15 Jan 2009 19:30:32 -0000

I think that's a key part of his success, Chad. People can see that he's not your typical "corporate mouthpiece" just out to blind readers with the latest PR BS. There are too many companies that ignore what's being said about them and the people that are saying it - Scott's willingness to face the crowd and engage even the most hostile voices earns him kudos in my book.

I'll be sure to check out your own take on it. :)

Re: Why Scott Monty of Ford Motors Has My Respect | danny brown

Danny Brown — Fri, 16 Jan 2009 00:19:49 -0000

What a lot of people don't realize about Scott is the background he had prior to joining Ford. He had a very active Twitter presence and following, his social media marketing/PR blog enjoyed a large reader base and his knowledge tank was (and still is) pretty sharp.

Ford may have made some financial mistakes but Scott's appointment is one thing they got right.

Re: Clouding the Issue | danny brown

Danny Brown — Fri, 16 Jan 2009 11:04:56 -0000

As with Andrew, completely agree with you Dyana.

We've had many people come back and say "No", and that's fine. We know and understand it won't be for everyone. I guess I was just perplexed that an "issue" with people that I know are all fine human beings confused me.

But, 12for12k is for a bigger reason than any of us - and that's the most important thing.

Re: Clouding the Issue | danny brown

Danny Brown — Fri, 16 Jan 2009 11:05:25 -0000

I agree Andrew. The email has gone and it's up to the person involved whether they want to clarify their views or not - like you say, there are more pressing issues at hand that are far more important.

This blog post is my "vent", if you like - now I'm off to raise some money! :)

Re: Clouding the Issue | danny brown

Danny Brown — Fri, 16 Jan 2009 11:07:15 -0000

Thanks Jac - whatever the reason, unless ethical, the person doesn't even have to deal with whoever is causing the problem. In this case, it's innocents that suffer because of it - that's the kicker.

Re: Clouding the Issue | danny brown

Danny Brown — Fri, 16 Jan 2009 11:08:23 -0000

I can see that point, which is why we make it clear that all on the team are offering services for free, and that donation links go directly to the charity, there is no middle connection.

Onwards and upwards. :)

Re: Learning From Apple | danny brown

Danny Brown — Fri, 16 Jan 2009 17:28:18 -0000

That's a great outlook, Michael - "show the brand as a whole can have a heart, soul and meaningful story".

I think that's what people really connect to - the human touch. Greedy corporations have tested the patience of too many people to the limits - we want to connect with genuine businesses now.

Make the brand one that people respect, trust and value and there's no need for any figureheads - or if there is, they'll be received better and still have a brand as their backing.

Re: Still Not Convinced? Check Out Twitter's FollowFriday | danny brown

Danny Brown — Fri, 16 Jan 2009 19:51:57 -0000

That's a great point you make, Mike, and one of the reasons I've never been a huge fan of Google ads. They might put you on the front page in a separate banner, but there's still no guarantee anyone is going to click on you.

Compare that to Stumbleupon's advertising model, where you're guaranteed traffic to your site, and there's a BIG difference (although you do pay more than Google per click).

And yes, a blog link on Twitter is far more likely to find a receptive audience than a potential find through a search engine.

Re: Clouding the Issue | danny brown

Danny Brown — Fri, 16 Jan 2009 20:39:53 -0000

Fair point, Mitch, and I'd agree with it to a degree. Though I think the fact that the person hasn't responded to direct contact says a lot as well. I have a feeling I know what the reason is, and if it turns out to be so, it's incredibly petty.

However, like you say, volunteering is a volunteer thing which is what 12for12k has been right from the start. People volunteering their time for nothing; people volunteering suggestions for charities to support; and the choice whether you want to support a particular month's charity or not.

Maybe I'm just supporting the guys I have around me - nothing wrong with that, right? ;-)

Thanks for sharing your view, appreciate it.

Re: Koodo Mobile - Does So Bad It's Good Work | danny brown

Danny Brown — Sat, 17 Jan 2009 16:19:35 -0000

That was one of the points raised - does a bad ad affect sales or not? Some people like them, some don't - there's no question that Koodo have attracted a certain audience, and as I mention in the post, fair play to them. On a personal level, it doesn't work for me (or many others, as seen in the comments).

However, by the same token, it clearly does work for others. And that's the beauty of advertising/marketing - crass works just as well as refined. Of course, the true results come from sales and uptake and it'll be interesting to see how Koodo has fared after 12 months.

Re: Internal Communications: A Social Media Freshman Among Upperclassmen | danny brown

Danny Brown — Sat, 17 Jan 2009 18:58:41 -0000

Completely agree, Ari - sadly Jason and what he's trying to do is outnumbered by the less forward-thinking companies. But... they are getting there, slowly but surely, which is a definite plus!

Re: Lessons from Pyromaniacs | danny brown

Danny Brown — Sat, 17 Jan 2009 20:00:28 -0000

I did actually have the TwitID plug-in, Sam, good memory! Unfortunately it's incompatible with IntenseDebate (for now) so between the two I'll stick with the threaded comments option (again, for now).

I see your point about manufactured being marketable, but then isn't everything like that? It's the safe route, but if you're looking for where the real music is happening, dig beneath into the indie scene, or the rap that doesn't make the record labels. True innovation is where the real music fan is going - after all, juniors and teens that grow up will lose their love for the manufactured band and find real talent.

Like I say, there's nothing wrong with the safe, and it definitely has its appeal. The risk, though, is where the real future lies (IMO).

And I know where you're coming from on your Twitter posts, it's my most popular too. :) But is that because it's mainstream? No - more likely that it hit a nerve with the early adopters and users of the service - and it's the early adopters that are the equivalent of the indie music fan.

Cheers for offering your view, always appreciated fella. :)

Re: Lessons from Pyromaniacs | danny brown

Danny Brown — Sat, 17 Jan 2009 20:01:14 -0000

I guess everyone has their Eureka! moment - that was certainly the Leppard's. :)

Re: Internal Communications: A Social Media Freshman Among Upperclassmen | danny brown

Danny Brown — Sun, 18 Jan 2009 07:18:49 -0000

Sadly, I think this is an inherent problem with UK companies on a great many levels, Chris (and, as you know, I say that as someone who lived and worked in the UK until 2006).

For some reason, Britain has fallen behind in the business innovation model - strange, given her history in leading the way for new discoveries and inventions. Yet when a survey says that more than 70% of UK PR companies don't have any kind of online strategy, and Government 2.0 seems a pipe dream, should we really be surprised?

Maybe UK businesses and corporations should look at how the individual is embracing the new models - they could learn a lot.

Re: Internal Communications: A Social Media Freshman Among Upperclassmen | danny brown

Danny Brown — Sun, 18 Jan 2009 07:21:37 -0000

You make a perfect example, Jason. Too many companies do ignore the employee, and in this day and age, that's almost akin to business suicide. I've long been a vocal advocate of encouraging greatness from the ground floor up - after all, even the most successful of CEO's had to start in the equivalent of the mailroom. They'd do well to remember that great ideas aren't judicious in their choice of origin.

Re: Forget Google, It's All About The People | danny brown

Danny Brown — Sun, 18 Jan 2009 15:40:33 -0000

Thanks Shay, and glad to have you around sharing your views. :)

It reminds me of an old saying that one of my mentors instilled into me: "Communication + Unity = Community" - may be cliched but still rings a very true bell.

Re: Forget Google, It's All About The People | danny brown

Danny Brown — Mon, 19 Jan 2009 10:22:51 -0000

Good points Andy, and ones I agree with. As I mention in the piece, using technology and people interaction is the most effective way to truly measure results. Analytical tools are definitely key components in knowing what your customers are doing - it's the human factor afterward that cements the knowledge.

Using both together is the way forward. :)

Thanks for sharing your views, appreciate it.

Re: Why BubbleTweet Could Be The Coolest Twitter App Yet | danny brown

Danny Brown — Mon, 19 Jan 2009 10:31:42 -0000

Hi David,

Noticed that's something I didn't mention in the post, I've updated to show that now and best way to use the app. Thanks for the heads up. :)

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Mon, 19 Jan 2009 12:01:47 -0000

I completely agree Marianne.

I tend to find that those that are self-proclaimed "gurus" or "experts" are, like you say, anything but. That kind of reputation comes from recommendations by others and the ability to back up your claims with substantiated results.

I've seen "gurus" that don't even know what Stumbleupon is, or why you should always claim your blog in Technorati. Sorry, next... ;-)

Re: Forget Google, It's All About The People | danny brown

Danny Brown — Tue, 20 Jan 2009 13:18:10 -0000

Hi Sean.

I see the points you're making and I do agree that analytics can help you understand your customer base. I guess the main point I was trying to make it that is is just another tool to use that shouldn't take precedence over true communication with these same customers.

After all, as I mentioned, analytics will tell you what they're doing but it's the friendly voice of in-person that helps then turn into sales. The tools help recognize these people but it's still just a tool - too many people get swept up in believing it's the answer to all their problems and, while it helps, the problems will remain without personal interaction.

Cheers for stopping by and sharing your insights, always appreciated. :)

Re: Don't Tell Me - Sell Me! | danny brown

Danny Brown — Tue, 20 Jan 2009 21:22:56 -0000

I think that it will (does?) boil down to perceived cost a lot of the time. As I mention in the post, they're pretty basic ideas and that's where market research will come in, to gauge what would work and what wouldn't.

As you say, if it can be proven to be cost-effective as well as effective, the limits will only be invention.

Re: Don't Tell Me - Sell Me! | danny brown

Danny Brown — Tue, 20 Jan 2009 21:26:19 -0000

That's the beauty of basic ideas, Eden - they get improved with interaction and suggestions, like the ones you're making now. Offers during advertising breaks, as I mentioned with the show or product's sponsors, would be a way to interact to your preference.

There's a way to go and ideas to be approved/dismissed, yet just starting the discussion has to be better than not having it at all?

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 11:25:54 -0000

It does make you wonder how he's managed to stay afloat so long. It's the typical boom-and-bust generation way of thinking - madness.

I've got his card - I'll make sure you're the first that benefits from his lack of vision. ;-)

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 11:26:43 -0000

I hear you, Liz - it does seem to be a view of someone that's stayed in a certain age and forgot how to move on. 80's "Wall Street", maybe?

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 12:30:01 -0000

So true, Rachel. What makes this guy's stance so bizarre is that his company would have been one of these "emerging brands" at one stage - imagine if no-one had given him a chance to start with?

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 12:31:01 -0000

I think ego overtakes sense when announcing publicly that little guys are "worthless". I'll b interested to see where the agency is in 12 months from now.

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 12:33:12 -0000

And that's the true measure of a successful company, Jen - you know that there's no such thing as "best client" - we're all in it together. And you know for sure these "little guys" are the ones that you're going to enjoy success with together (and help through the tough times).

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 12:59:51 -0000

You're talking to a Star Wars nerd extraordinaire - you should stop by more often! ;-)

Good point though, and I guess the proof will be in the pudding further down the line.

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 13:44:05 -0000

All too true yet all so frequently ignored, Suze. Who knows, maybe one day we won't have to have these conversations - until then, here's to the little guys. :)

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 16:04:49 -0000

The biggest problem with the views of these ISV's you spoke with, Mike, is that these "largest 10%" are quite often the ones at most risk from recession. They're the ones that are tied to stakeholder decisions; they're the ones with inter-departmental conflicts and approvals; they're the ones that don't care about your relationship either - if you're not providing the way they want you to, you'll be history.

On the other hand, the small-to-medium businesses are the ones that will use you and your expertise effectively, and in doing so, make you a more successful company because of it.

Funny, but a lot of the times, the larger the company, the smaller the thinking.

Re: Acorns and Oak Trees | danny brown

Danny Brown — Wed, 21 Jan 2009 22:02:17 -0000

Sounds like your mentor was (is) the type of guy that many companies need as their guide. Makes you wonder what the CEO in question tells his own people and if they set up their own agency, would they be the same?

This is where the problem gets inherent for many industries - we take guidance from those at the top, who we're supposed to learn from. But what if the teaching is skewed to start with?

Re: Acorns and Oak Trees | danny brown

Danny Brown — Thu, 22 Jan 2009 02:05:35 -0000

Think there may be a bit of a line in front of you, Jason... ;-)

But I agree - there does seem to be an opportunity for a meeting of minds and ideas.

Re: Don't Tell Me - Sell Me! | danny brown

Danny Brown — Thu, 22 Jan 2009 16:43:52 -0000

That's a great example, Jessica - my wife is a huge Idol fan and she normally has her laptop beside her when it's on. It's finding ways to hit the demographic with extra content that they want (and in the way they want it) that has to be worth looking at.

Particularly when you hear of companies shelling out $3 million for a 30-second SuperBowl ad - there has to be a better way?

Re: Email IS Marketing | danny brown

Danny Brown — Fri, 23 Jan 2009 22:12:44 -0000

And that's the big difference, Kat - you did excellent research but didn't just leave it there, you followed up on it as well. Obviously there is a market for Friday emails (though most businesses don't like them), and you used that to run a solid campaign. Businesses should look at your model and learn from it.

Re: Are We Listening | danny brown

Danny Brown — Mon, 26 Jan 2009 01:21:40 -0000

I agree - that was the point I was making. :)

It's very easy to hear - it's not so easy to listen. That's where the trick lies. We can all hear what we choose to, but it's only if we understand and act on something that we truly listen to what's being said.

Re: Competition and Changes | danny brown

Danny Brown — Mon, 26 Jan 2009 08:32:10 -0000

The beauty of the easy upgrade age strikes again... ;-)

Cheers Joe, look forward to seeing what you come up with yourself.

Re: Are We Listening | danny brown

Danny Brown — Mon, 26 Jan 2009 09:52:37 -0000

Funny you mention the 80/20 rule, it's something I use in pretty much everything I do - would be lost without its principles.

Re: Are We Listening | danny brown

Danny Brown — Mon, 26 Jan 2009 09:53:45 -0000

It reminds me of something that someone (I fail to recall, sadly) once said: "Treat the person in front of you as if they're the only person in the world. For that duration of time, they should be."

Wise words.

Re: Are We Listening | danny brown

Danny Brown — Mon, 26 Jan 2009 09:55:04 -0000

I think I mentioned on someone's blog post today that it seems ironic that the farther our outreach grows, the more it seems to shrink. At least it feels like that at times... ;-)

Re: It's Not All About The Blog | danny brown

Danny Brown — Mon, 26 Jan 2009 12:47:30 -0000

Oh, I've had some of these as well... ;-)

It's the message that many seem to miss - just because it's being done doesn't mean it actually needs to be. Similar words but vastly different meanings.

Re: Procrastination Is For Squares | danny brown

Danny Brown — Mon, 26 Jan 2009 21:04:41 -0000

Welcome to blogging, Mark. :)

Commented on the first, couldn't on second as requires registration (pet peeve) - good job though!

Re: It's Not All About The Blog | danny brown

Danny Brown — Mon, 26 Jan 2009 21:33:44 -0000

Of course, the problem there lies with the advice given. To which the question must be - how do companies unaware of the social media *community* navigate around the faux gurus and experts that have suddenly sprung from nowhere?

Re: It's Not All About The Blog | danny brown

Danny Brown — Mon, 26 Jan 2009 21:35:33 -0000

It's like press release, Tim - the amount of times I've heard of companies asking for a press release just to boost the links to their site... You know, it still has to be newsworthy and read well.

As you say, it's not always the most popular approach that's the right one.

Re: Are We Listening | danny brown

Danny Brown — Mon, 26 Jan 2009 22:13:01 -0000

That's a fantastic point you make. I used to take part in #journchat every week (or at least lurk and watch and learn) but the filtering of quality info over self-indulgence just got too much.

That's the whole point that's being missed, though - when two sides come together to try and learn from each other, it can only happen with fully open ears. That's the same for any conversation. Otherwise you get the situation you mention here and then it's back to square one.

Thanks for sharing your view.

Re: It's Not All About The Blog | danny brown

Danny Brown — Tue, 27 Jan 2009 02:43:15 -0000

That is one of the major problems, Cathy - the "if I have it, it will work" syndrome. There's a lot more work goes on behind the scenes that isn't always obvious.

One of the biggest problems is wrong (or poor) advice being given out. Newly-labeled social media consultants, gurus and experts (usually self-proclaimed) instructing clients to have a presence everywhere, regardless if they're ready for even just one platform or not.

As you say, find what works for you and build upon that - better being tightly focused than thinly spread.

Re: Are We Listening | danny brown

Danny Brown — Tue, 27 Jan 2009 09:20:47 -0000

That's a key point you raise there, Sarah.

We have way too many devices, tools, applications, etc, that are built to keep us distracted in one way or another, that we forget why we never used to be so distracted. As you say, we're in danger of setting the same example for our kids and the problem only grows. It's a fine line and one we have to work out better, for sure.

Re: It's Not All About The Blog | danny brown

Danny Brown — Tue, 27 Jan 2009 09:22:33 -0000

I'm not sure if I'd go with such a high number, Ari, but I'd definitely agree that a vast majority of companies aren't "ready" for blogging. And that includes some current ones already live.

Re: Egos and Being Remarkable | danny brown

Danny Brown — Tue, 27 Jan 2009 09:27:09 -0000

And therein lies the biggest stumbling block, I think - the "I don't know but you're not going to know I don't". Pride, ego - whatever you wish to label it, it's a deal breaker. And now I want to hunt down that version of Heroes...

Re: Egos and Being Remarkable | danny brown

Danny Brown — Tue, 27 Jan 2009 09:28:50 -0000

Sounds like Wayne and Marianne were onto something there, Jen. :)

It is a matter of just "getting over it" and pushing on. It is easier said than done for a lot of the times, but who said reaching as high as we can was going to be easy?

Re: Taking It Back to Basics | danny brown

Danny Brown — Tue, 27 Jan 2009 15:17:25 -0000

Funnily enough, that was the one thing that I was thinking about watching playback. It is a bit rocky, huh? God bless comfy chairs! ;-)

Re: Taking It Back to Basics | danny brown

Danny Brown — Tue, 27 Jan 2009 19:09:54 -0000

I think I'm like you in that respect, Robyn. Writing so many press releases as part of my job, you get to the point where you have to filter out a lot of the tech or business speak many clients ask for. Simpler just seems to flow better. (Though I like your idea of just stopping you if you get into a particularly wordy area).

Point taken about the teeth - my Achilles heel, but good point :)

Re: Taking It Back to Basics | danny brown

Danny Brown — Tue, 27 Jan 2009 21:13:00 -0000

Hey there Drew.

1. Thank you.
2. It was definitely not as easy as everyone makes it look.
3. I agree - it's easy to forget that we use sayings and phrases every day of the week. Others don't, and that's what we need to keep in mind.
4. Yes it is - my little movie star, Ajax. Next time he might get a starring role. ;-)
5. Not sure, but it was fun :)

Thanks for stopping by, always a pleasure.

Re: Taking It Back to Basics | danny brown

Danny Brown — Wed, 28 Jan 2009 01:49:26 -0000

Maybe it was a cunning ploy to get you into blogging in '09? ;-)

It's the age-old rule - don't fluff when you can flow. We get so wrapped up at times at what we feel we should say as opposed to what we actually want to say that we forget we're basic creatures at heart. Can I eat it and is it good? It worked for the cavemen, no need to make it all difficult now. :)

Thanks Lizz, always a pleasure having you here.

Re: Taking It Back to Basics | danny brown

Danny Brown — Wed, 28 Jan 2009 01:50:03 -0000

It's true that less is often more and if you can get a message across in a page, why use a chapter?

Thanks John, hope to keep seeing you here and growing the conversation together.

Re: Social Media is the Playground at Recess | danny brown

Danny Brown — Wed, 28 Jan 2009 10:46:44 -0000

I think it's like that in most industries, Arik (or at least, it should be). Simply jumping in because "all the cool kids are doing it" isn't a sound business strategy. And who says it's full of cool kids anyway? ;-)

Re: Taking It Back to Basics | danny brown

Danny Brown — Wed, 28 Jan 2009 11:46:31 -0000

I actually tried panning round to him (he's a boy) but then he jumped off, so you could be right ;-)

It is a matter of tailoring to the audience. I guess the main problem online is that we don't always know what audience there is. There's no guarantee that a blog reader is up-to-speed with niche words, or a new subscriber is interested in the technical side of things, more the theory.

As Lizz mentioned, keeping it simpler often reaps the better rewards - then your whole audience is involved.

Fine line, for sure. :)

Re: Social Media is the Playground at Recess | danny brown

Danny Brown — Wed, 28 Jan 2009 11:52:19 -0000

In addition to David's answer, I think there should always be at least one person from a PR agency (or similar) on Twitter. Even if it's in a non-authoritative way; just to monitor what's being said about your agency and clients. Knowledge is the best ammunition against breaking news.

Re: Social Media is the Playground at Recess | danny brown

Danny Brown — Wed, 28 Jan 2009 11:55:52 -0000

Hi Matt,

I wrote a recent post covering this very topic:

http://dannybrown.me/2009/01/26/its-not-all-about...

As David says, it needs to be something you can dedicate time and energy to - otherwise the "novelty" will wear off very soon.

Re: It's Not All About The Blog | danny brown

Danny Brown — Wed, 28 Jan 2009 11:57:27 -0000

It's a valid point, although I guess you could also ask if they had been around, would he have used them? Gates and Jobs both did a great job of using the tools of the time to get the word out. With his company offering even more tools to help bloggers in their approach today, perhaps he would have been one of the key leaders?

Re: It's Not All About The Blog | danny brown

Danny Brown — Wed, 28 Jan 2009 14:37:18 -0000

Oh, I see what you did there... ;-)

I'd advise the same as I do with each client - are you ready to engage it properly? Do you have the resources to put into it to make it work? Is your audience the type that reads a blog?

Just getting the feel for how serious he'd be and if he is serious, making sure he's not wasting resources that could be better spent elsewhere.

Re: Can I Buy You | danny brown

Danny Brown — Wed, 28 Jan 2009 19:30:13 -0000

That's not a bad idea, Ian - it means that that those that wish to earn from Twitter (even if it interrupts other people's streams) have to "give back" to the community. Which may help douse any potential flames from non-participants.

Interesting, thanks for sharing your view.

Re: Can I Buy You | danny brown

Danny Brown — Wed, 28 Jan 2009 19:34:04 -0000

That's the main concern, I feel, Harold. With "celebrities", we already know that if they endorse something it's usually for a big fat fee and not an honest opinion, so we adjust accordingly. And it's not as if we've actually built any trust in that particular celebrity, either.

With people we respect, however, it's a different ball-game. While we're aware people need to make a living, is it at the expense of transparency? I guess that's down to the individual. Ian makes an interesting suggestion in his view that percentage deduction could go back into the community (Twitter) for any interruption to other people's stream. Maybe that's an "acceptable" endorsement?

Although, to be honest, I still think my view would be a questioning one.

Re: Can I Buy You | danny brown

Danny Brown — Thu, 29 Jan 2009 10:51:39 -0000

I think that's the main difference, Kendra - with a blog, you have ample space to expand your views on any given endorsement or sponsored post. 140 characters is simply a broadcast and doesn't tell the whole story.

And thanks for the vote of confidence - I'll try not to let you down if it ever happens :)

Re: Can I Buy You | danny brown

Danny Brown — Thu, 29 Jan 2009 10:57:46 -0000

I hear you and agree, Hendry. Say the account is just an affiliate account or one that's been set up to complement/replace a mailing list. Then you're going to expect ads and endorsements (much like these God-awful 1500 word sales letters...).

But if it's a bona-fide account that you interact with, and you've built up trust in that person and vice versa, then suddenly seeing endorsements that seem out of place would make me think about the relationship. I know it's not that way for everyone, and that's fair play, as I mentioned in the post.

With regards Chris, that whole episode was laughable. It wasn't on his normal blog, it was clearly stated (numerous times) it was sponsored, and it wasn't a kiss-ass review. And I wonder how many people that laid into it saw the follow-up about how the gifts were given away?

Thanks for sharing your view, always appreciated Hendry. :)

Re: Free Subscriptions Cost Money Too | danny brown

Danny Brown — Thu, 29 Jan 2009 13:18:46 -0000

Interesting point, and one that I guess makes sense. As you say, no subscribers, no advertisers.

I'm curious, though, how much it costs to "give away" free subs just to get advertiser numbers. Does it negate a lot of the benefits from the ads, or not really an issue? I guess only the newspaper can say.

Re: Community Spirit | danny brown

Danny Brown — Thu, 29 Jan 2009 21:51:11 -0000

That's a great way of getting both the people you're looking for and helping people that need extra money make it. I'll be sure to mention this to my networks, Dean.

Re: The Thing About Blog Comments Is | danny brown

Danny Brown — Thu, 29 Jan 2009 23:51:57 -0000

It's a good point. People (usually) bring their offline personas with them online, so perhaps they'd be comfortable saying things others wouldn't?

Re: The Thing About Blog Comments Is | danny brown

Danny Brown — Thu, 29 Jan 2009 23:54:33 -0000

Although I've been mostly lucky so far, generally I'll engage the person and ask why they feel that way (if it's not evident in the comment itself). See if there's common ground to work on.

If it's truly hateful, as in racial, hate-filled and similar, it will be deleted and I'll email the person in question to ask if they would refrain from such comments. If it persists, then it's (unfortunately) an IP block. Though that would always be the very last resort.

Re: The Thing About Blog Comments Is | danny brown

Danny Brown — Fri, 30 Jan 2009 00:01:34 -0000

Definitely the lifeblood of any blog - without them a blog may as well just be thoughts whizzing around in your head.

Re: The Thing About Blog Comments Is | danny brown

Danny Brown — Fri, 30 Jan 2009 00:04:32 -0000

It is definitely a two-way street, CarolAnn, and it's what makes a blog even better. It's a building of relationships and as you say, mutual respect. Mostly it works. :)

Re: Can I Buy You | danny brown

Danny Brown — Fri, 30 Jan 2009 02:04:07 -0000

But regular Joe's are what make professionals take note :)

I agree - as I mention to Kendra, 140 characters just doesn't allow you to offer a view when your space is taken up with ads or endorsements. At least, not the full view. And that seems to be what the main issue would be about.

Re: Can I Buy You | danny brown

Danny Brown — Fri, 30 Jan 2009 10:13:45 -0000

It's a valid point, Jen. Corporations and agencies obviously use Twitter for branding themselves and their clients (I'm one of these users), as well as connecting with people "normally". If that tweet results in a traffic spike which results in a product sale, then the user has benefited financially.

It'd be hard to work out, but I'm all for premium fees for businesses that are using Twitter mainly as a sales or marketing channel. By all means, let the monthly fee pay for a more enhanced account, but have some form of business cost involved. LinkedIn does it pretty successfully - why not Twitter?

Thanks for stopping by and sharing your view, appreciate it.

Re: The Thing About Blog Comments Is | danny brown

Danny Brown — Fri, 30 Jan 2009 10:53:46 -0000

While I see what you're saying, doesn't the fact you moderate comments mean they're less of a right than privilege, Jason?

I definitely agree that comments are the viewpoint for the readers that the blog author may miss otherwise, and will always have open comments because of it.

I guess I view it from the house analogy I used. This is my house, your blog is your house, other blogs are their author's house. Just because it's on the public street doesn't mean I can just walk in willy-nilly.

Maybe I'm wrong, maybe it is a right. I just feel otherwise. :)

Thanks for stopping by, always a pleasure good sir.

Re: Community Spirit | danny brown

Danny Brown — Fri, 30 Jan 2009 16:40:39 -0000

Thanks Gautch. It seems such a simple thing to do as well, good to know it's happening elsewhere thanks to you and others.

Re: The Best Things in Life Really ARE Free | danny brown

Danny Brown — Fri, 30 Jan 2009 22:06:40 -0000

Ken's a great guy and someone that would sit happily alongside the names I mentioned in the post. His advice to you is the reason why he's so respected - cheers for the reminder, Jamie.

Re: The Best Things in Life Really ARE Free | danny brown

Danny Brown — Fri, 30 Jan 2009 22:08:35 -0000

I guess there will always be two sides to points of view, but I'm with you Amber. It's like the courses that people can take to be criminal psychologists within 12 months - I always thought they took between 4-6 years of hard graft and police training to attain? Maybe money does talk...

Re: The Best Things in Life Really ARE Free | danny brown

Danny Brown — Fri, 30 Jan 2009 22:10:53 -0000

That's an interesting premise you have there, David. As you say, there's definitely a "market" for it - does it necessarily have to be a paid one? Surely there can be a difference between Social Media Basics 101 and full-on consultancy? As you say, definitely food for thought and thanks for not charging! ;-)

And you're more than welcome of the shout out - you, Amber and Radian6 always have my interest with what you guys do. Cheers!

Re: There's No Such Thing As Bad Publicity - Right | danny brown

Danny Brown — Sat, 31 Jan 2009 19:56:40 -0000

The agency certainly should have been confident that what they were representing was the finished article. Sure, you take guidance from the client but at the same time, if you're putting your neck on the line too you need to be sure the noose isn't tight. And disrespecting competitors? As you say, no.

Re: There's No Such Thing As Bad Publicity - Right | danny brown

Danny Brown — Sat, 31 Jan 2009 19:58:20 -0000

Completely agree, Arik. The product - maybe I should have mentioned in the piece - is a premium alternative to P2P file-sharing. That audience is the last ones you want to get on the wrong side of, they're some of the most active online users around.

Re: Social Media for Soccer Lovers | danny brown

Danny Brown — Sat, 31 Jan 2009 23:07:19 -0000

I like your idea of Rowse as goalie - he reminds me of Jason Statham a la Mean Machine. And wouldn't Gary Vee be shouting instructions from the sideline? ;-)

Re: Social Media for Soccer Lovers | danny brown

Danny Brown — Sun, 01 Feb 2009 08:34:44 -0000

Knowing your players' strengths and putting them in their positions is key. Of course, striking lucky with that being their natural position doesn't hurt... ;-)

Interesting team changes and I like the infusion of Scoble's energy when everyone else is tiring - masterstroke. :)

I'll either be the coach or the guy that brings on the half-time oranges! :)

Re: Social Media for Soccer Lovers | danny brown

Danny Brown — Sun, 01 Feb 2009 08:35:10 -0000

I do like a challenge, Arik - let's do it! :)

Re: Social Media for Soccer Lovers | danny brown

Danny Brown — Sun, 01 Feb 2009 08:36:27 -0000

Cheers, Iggy, very kind of you and I'm touched. I think I'll sit behind the scenes and pull the tactical strings and drink the Marmite :)

Re: The Social Media Goes Gonzo Blog Carnival | danny brown

Danny Brown — Sun, 01 Feb 2009 08:38:11 -0000

Thanks Lizz - who knows, maybe next time we'll see an entry or two from your good self? ;-)

Re: Social Media for Soccer Lovers | danny brown

Danny Brown — Sun, 01 Feb 2009 11:38:21 -0000

I ws going to run with the football angle but thought it may get mixed up with that game that's being held this afternoon... ;-)

Good call on Todd - this is why I'd never make a great manager, I miss out key players. Hey ho... :)

Re: Food (And Drink) For Thought | danny brown

Danny Brown — Sun, 01 Feb 2009 17:05:22 -0000

Hi Barb,

As a parent myself, I hear what you're saying. This is where the "strength in numbers" aspect would offer security. I would never advocate anyone meet on a one-to-one basis offline, unless there were some hugely effective safeguards in place. This is where parents, kids and owners of establishments get involved together.

Also, as much as we try and protect our kids, there is also the chance of *offline* people being as equally *dangerous* to our kids. We only get to know people through interaction and trust offline as well as on - the saving grace is that there's a barrier (however small) between online users. Your daughter could meet someone in school and become their friend, only to find they're not the person she thought.

I know what you're saying and I agree - but I'd also say the risks are just as inherent offline than on.

Thanks for your thoughtful view, appreciate it.

Re: Food (And Drink) For Thought | danny brown

Danny Brown — Sun, 01 Feb 2009 17:09:49 -0000

Love the food drive suggestion - putting back into the community from new customer base that you built up through community interaction. :)

Re: The Thing About Blog Comments Is | danny brown

Danny Brown — Sun, 01 Feb 2009 17:30:06 -0000

It's been one of the things that have held blogs back from *respectability*, I think. A lot of times when I've mentioned I blog/read blogs, people say "Oh, that's just for people with too much time on their hands and that like bitching about others." Sadly, sometimes you have to go along with this when you look at some non blog-related comments.

It's one of the reasons I stopped reading things like TechCrunch - that's often just a battlefield waiting to happen! ;-)

Slightly off-topic, but your blog usually brings a smile to my face each day, particularly the grammar issues :)

Re: The Best Things in Life Really ARE Free | danny brown

Danny Brown — Mon, 02 Feb 2009 09:55:35 -0000

I agree with you thta premium content will always be wanted (and needed). I just don't think that you can cram social media "certification" into 12 hours of distance study.

The course basically says you'll be a social media coach or consultant - in 12 hours? With every single tool and application covered? Sorry, I don't see that happening.

Re: The Best Things in Life Really ARE Free | danny brown

Danny Brown — Mon, 02 Feb 2009 09:55:42 -0000

I agree with you that premium content will always be wanted (and needed). I just don't think that you can cram social media "certification" into 12 hours of distance study.

The course basically says you'll be a social media coach or consultant - in 12 hours? With every single tool and application covered? Sorry, I don't see that happening.<span class="idc-clear"></span>

Re: The Best Things in Life Really ARE Free | danny brown

Danny Brown — Mon, 02 Feb 2009 09:55:52 -0000

Re: The 12 for 12,000 Challenge in 2009 | danny brown

Danny Brown — Mon, 02 Feb 2009 12:02:45 -0000

Hi Beanfair,

Not sure what problems you mean re. OpenID and IntenseDebate - you certainly don't need to register to post any comments on the blog, simply just your name and email.

I'm not sure why you were having problems donating via PayPal - this is the first anyone has mentioned such an issue, so I will look into it. Although this may be a redundant question, were you using the correct link:

http://12for12k.org/2009/01/15/paypal-option-now-...

You just need to put the total in first and then update it?

Thanks for bringing this up,

Danny.

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 16:20:59 -0000

Does it mention shipping? ;-)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 16:21:18 -0000

Send me your email contact list and we'll talk.

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 16:21:45 -0000

Not exactly social so that makes my offer better - so there, neh! ;-)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 16:22:44 -0000

For someone that calls himself "The Social Media Guy", I have to question your knowledge. Anyone who's anyone in the social media realm knows the partridge is in the echo chamber :)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 16:23:07 -0000

I have a social media paper towel - I'll throw that in.

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 16:31:53 -0000

Jolly good!

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 16:32:24 -0000

Affiliates? Affiliates? I don't need no steenking affiliates ;-)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 17:32:39 -0000

Just what I need, another sheep... ;-)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 19:01:17 -0000

The only thing I'll be signing is the deeds to my mansion after everyone signs up for my course. Now less talky, more signy-uppy :)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 19:45:00 -0000

Did you read the sales letter? Did it say anywhere I would sign you up? Please, you want to learn social media, you do the signing up. :)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 22:07:20 -0000

In all seriousness, I agree, Jennifer. While this post is obviously from a humorous slant, there will be people that will hand over anywhere up to $1500 for what may be a good course, but (IMO) doesn't offer what real-life interaction and months/years of relationship building offers.

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 22:10:54 -0000

You're getting a spangly certificate and a returnable CD/DVD and you want a belt? How will that help? ;-)

Thankfully my Twitter account is at least 2 months old so I'm not in that camp :)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Tue, 03 Feb 2009 22:11:44 -0000

There will be a tee shirt awarded with the diploma for those that choose the Premium Option which is only a third more than the silver option which is double the basic option.

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Wed, 04 Feb 2009 00:30:37 -0000

You're getting a spangly certificate and a returnable CD/DVD and you want a discount? And what is this retweeting business you speak of? Come to my social media certification class and let's talk then! :)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Wed, 04 Feb 2009 09:47:31 -0000

Thank you Hendry - and yes, I remember you. You were the guy that wanted to charge me $50 for a testimonial. Now you see the wisdom of me paying you $5? :)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Wed, 04 Feb 2009 10:32:33 -0000

Did you read the letter? It only takes 20 minutes with my course. And why would I refund money on a course you've already taken? Now, go sign up! :)

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Wed, 04 Feb 2009 19:35:05 -0000

Hey there Bill. Obviously this guy is a shark and you should stay away from him. I don't need to offer discounts because my course is the real deal. But feel free to send me the money for the laughs - I'll add it to your course fee, if that's easier?

Re: It's Good to Say No | danny brown

Danny Brown — Fri, 06 Feb 2009 01:18:27 -0000

Great point, Ari. Yes, you need to be where they are, but just as importantly you both need to be there together.

Re: It's Good to Say No | danny brown

Danny Brown — Fri, 06 Feb 2009 01:25:11 -0000

It's what works best for you that's the important thing. Sometimes it seems like we're told to forget this, when we should be remembering each medium's strength and why we chose it in the first place.

Re: It's Good to Say No | danny brown

Danny Brown — Fri, 06 Feb 2009 11:03:09 -0000

Geocities? Man, now there's a blast from the past! And I want to get in on this "hogwash" and "balderdash" phrase malarkey that you and Ari are having - it sounds like a blast! :)

Valid points, Joe (they always are from you, good sir). Of course you need to do your research - the days of throwing everything at the wall and hoping some sticks is long gone, regardless of what medium you're looking at.

Funny you mention that about the PR/journalism thing - but that's another post...

Re: It's Good to Say No | danny brown

Danny Brown — Fri, 06 Feb 2009 11:05:48 -0000

Social media, traditional media, old-school media, new media - they're all terms that have been buzzwords at some time or other. Word-of mouth is still (IMO) the best form of advertising around. As you prove. Enhance that with the right media and you're on a great path.

Re: It's Good to Say No | danny brown

Danny Brown — Fri, 06 Feb 2009 11:08:57 -0000

I wonder if these "gurus" are self-proclaimed, Hendry? Signing up for every site under the sun merely weakens your hold on each. There are over 150+ known social sites with more springing up regularly. You can't say that having an account on each is a good use of your time? And is the traffic any good if it's the wrong type?

Introductions and recommendations will (I believe) always have the edge over marketing - it's the trust factor of having someone you trust say "Check this person out". Of course, having good marketing alongside that won't hurt :)

Re: It's Good to Say No | danny brown

Danny Brown — Fri, 06 Feb 2009 11:10:45 -0000

Great point Tim. Take your blog, as an example. Love the design, it's sharp and your posts are usually short, compact and punchy. But would that approach work for an accountant, or a lawyer? Probably not. So why not keep that mentality in your other approaches to marketing or promoting yourself?

Re: Market Value | danny brown

Danny Brown — Mon, 09 Feb 2009 20:10:53 -0000

It's the thought process that a lot of companies have, Scott. They fear getting involved because, like you say, they're scared people will say bad things about them. But they already are, and so you need to be here to counter.

Re: It's Good to Say No | danny brown

Danny Brown — Tue, 10 Feb 2009 12:47:38 -0000

That's the main problem for a lot of people, Jamie - students, businesses or otherwise. Too much info can be just as bad as not enough and being stretched simply lessens your reach. And I'll forgive your name typo ;-)

Re: It's Good to Say No | danny brown

Danny Brown — Tue, 10 Feb 2009 12:48:26 -0000

Agreed 100%, Adriel. Use the channels wisely but at least use some of them (as long as they're relevant to your needs).

Re: It's Good to Say No | danny brown

Danny Brown — Tue, 10 Feb 2009 12:49:35 -0000

Glad to help, Anna. It may be that some of your clients don't even need a blog (will their target audience know where to find it?).

Individual approaches each time helps define that brand, not the shotgun approach.

Re: Small Print, Big Noise | danny brown

Danny Brown — Tue, 10 Feb 2009 12:50:53 -0000

Great point - but surely the site isn't that mean...

Re: Small Print, Big Noise | danny brown

Danny Brown — Tue, 10 Feb 2009 23:44:23 -0000

What's worrying is that they seem to suggest to would-be writers for the site that they have a chance to make some good money. Yet they're not the greatest at promoting the work and leave the majority of the backroom stuff to the writer. Sadly, it often works.

Re: Listening Posts | danny brown

Danny Brown — Wed, 11 Feb 2009 16:09:59 -0000

It's definitely been one of the key marketing *tools* for a while - convince of need, or "create the need" as you say, Jamie.

Now, though, there's a definite groundswell of opinion where people want to be asked what they want, as opposed to told what they want. From Governments to business to consumer purchases, there's much more "Could I have" as opposed to "Okay, um... thanks".

Which can only be a good thing. :)

Re: Listening Posts | danny brown

Danny Brown — Wed, 11 Feb 2009 19:41:42 -0000

Funnily enough, I was just watching that the other evening - perhaps subconscious thoughts creeping in there? :)

Definitely ahead of its time and still just as relevant today (if not more so).

Re: It's Good to Say No | danny brown

Danny Brown — Thu, 12 Feb 2009 11:16:42 -0000

A small voice when concentrated can be much louder than someone trying to shout in a multitude of places - I think we forget that sometimes, Frank, or get told to forget it. Find your feet and make your stand.

Thanks for stopping by and sharing your views, appreciate it.

Re: Mend Is Just A Letter Away From End | danny brown

Danny Brown — Thu, 12 Feb 2009 11:31:27 -0000

I see what you're saying, Andrew, but I'd also suggest that like most things, people are getting tired of drama? Just look at Tatiana on this year's American Idol (if you watch it) - she's complete drama and already the backlash against her is beginning. ;-)

Wouldn't it be better to stop splashing and actually start swimming?

Re: 10 Ways to Boost Your Blogging | danny brown

Danny Brown — Mon, 16 Feb 2009 19:18:22 -0000

@Ari. That's a good point, Ari. I actually use a mobile plug-in called MoFuse - http://www.mofuse.com/ - which offers visitors the options of standard view or mobile. Good call, fella. :)

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Mon, 16 Feb 2009 20:24:56 -0000

@Hilary. That's the great thing about Twitter, Hilary, there's no real "right" and "wrong" way to use it. The above list are just some of my pet peeves, yet to others they may be perfectly fine and I could be the one that's wrong. :)

The best thing to do is just be yourself and, as in life, be with others how you'd like them to be with you. That should be a decent starting point. But most of all, just get talking and have fun!

Be sure to say hello, I'm always around. :)

Re: Family Marketing with Swiss Chalet | danny brown

Danny Brown — Tue, 17 Feb 2009 07:55:37 -0000

I think it's definitely the way ahead for marketing companies, Tim. They're realizing that families are becoming more important again as people look at what really matters in uncertain times.

As you say, though, it needs to be both respectful and unobtrusive, or else it'll just come across as contrived and insincere, and be worse than not marketing towards this group at all.

Re: How Social Media Can Save Lives | danny brown

Danny Brown — Tue, 17 Feb 2009 10:10:51 -0000

@Joel. That's one of the reasons I was more than happy to offer Arik the space here - his thoughts make a lot of sense and they're desperately needed in current climes. :)

@Phil. These are some great points you make. Much like any industry, the health care one is far behind the times in more ways than just physical funding and resources. Many countries are near collapse, like you say. The sooner newer approaches and methods are used, and relevant training and support given, the better for all concerned.

Re: Picture Perfect, or The Power of the Avatar | danny brown

Danny Brown — Tue, 17 Feb 2009 16:38:09 -0000

@Lindsay. Sorry, Ari hasn't unfollowed me - yet, anyhoo :)

It was more a comment that he might unfollow on principle because I was "hiding behind a mask". Which is obviously Ari's choice, and respect to him on whatever he decides.

Re: Picture Perfect, or The Power of the Avatar | danny brown

Danny Brown — Tue, 17 Feb 2009 19:30:10 -0000

@ Ari. I can see what you're saying about new people, but I'd also suggest that (from my point of view), if someone has been recommended to me, I always look beyond the image. I look at the profile bio, the URL, the tweets, etc. That helps me build an overall picture, as opposed to a simple avatar. "Beauty" is only skin-deep, after all.

You use Tweetdeck - I use it occasionally, though I mainly use Tweetgrid. Any time a reply comes through to me, I look at the name as well as the avatar - I'm not familiar with everyone I'm connected with. So names are as important as images (if not more so, for unfamiliar names in conversations). Tweetdeck doesn't help because of its dark interface, I'll agree - Tweetgrid (and Twhirl) dont suffer with this, enjoying a much brighter interface. Yet you can't really blame an avatar not standing out because of an application's design (and vice versa).

You'll have to speak to the organizers of the protest to get the background on the choice of solid black. I will say that it's bleakness has resulted in a lot of people asking about it, which can only be good for the cause behind it.

You obviously don't like the jet black avatar and that's your preference, fair enough. But given the choice between a lighter option or making it more noticeable to protest against Internet censorship, I know where my choice of support would go.

Re: How Social Media Can Save Lives | danny brown

Danny Brown — Tue, 17 Feb 2009 22:28:56 -0000

Fantastic conversation, everyone, and something that deserves a wider stage than a blog. Arik has definitely opened up a great can of ideas (thank you, good sir) and this could have the basis of an interesting hashtag conversation on Twitter.

Re: Picture Perfect, or The Power of the Avatar | danny brown

Danny Brown — Tue, 17 Feb 2009 22:45:33 -0000

Ari - I have to go a bit with Sonny's rationale when asking about whether you believe Twitter offers any value in this case. As one of the most useful tools for any message to be spread throughout social media, Twitter has proven its worth countless times.

While I may have some influence, the big hitters like @StephenFry are supporting it as well, and they have massive outreach (almost 200,000 followers in Stephen Fry's case). The story has already reached the Guardian newspaper in the UK:

http://www.guardian.co.uk/technology/2009/feb/1...

Additional stories can be found in the influential NME magazine, home to the type of musicians that are affected by the events taking place in New Zealand:

http://www.nme.com/news/various-artists/42806

ReadWriteWeb also covers it:

http://www.readwriteweb.com/archives/nz_interne...

As far as other means of protesting, there are also email signature petitions, parliamentary protests and government correspondence. So, a mix of traditional and new media.

And New Zealand Twitter users aren't just confined to New Zealand - there are plenty of ex-pats living worldwide taking up the cause.

If it's not for you - or the methodology to bring to people's attentions - that's fine, everyone has their opinion and it should be respected. Yet it's also that opinion that could be at risk the most as a knock-on effect of any "guilty until proven otherwise" Internet laws come into effect.

Re: Picture Perfect, or The Power of the Avatar | danny brown

Danny Brown — Tue, 17 Feb 2009 22:48:06 -0000

Jason - But is transparency down to just the avatar? Or the person behind it? I had a quick look at your following list and the first page has a mix of normal pictures, online avatars, logos and a Jaws movie poster.

http://twitter.com/jasontryfon/friends

Do they lose their transparency as well?

Re: Picture Perfect, or The Power of the Avatar | danny brown

Danny Brown — Tue, 17 Feb 2009 22:49:29 -0000

- Kyle. Thanks Kyle, this was the point that I was trying to make. Yes, it's a black image, but if it gets people talking and asking what it's all about (which it has done) then that's half the battle already won.

Re: Picture Perfect, or The Power of the Avatar | danny brown

Danny Brown — Tue, 17 Feb 2009 23:05:13 -0000

- Kimberly. It's a valid question, Kimberly. The protest organizers do suggest that you use certain text on your social media profiles (which I have now updated on my Twitter page) to explain the blackout and where you can find more information.

Hope that helps and thanks for taking the time to connect with me and find out more, appreciate it. :)

Re: Do You Know Who Your Blog Audience Is | danny brown

Danny Brown — Thu, 19 Feb 2009 12:29:02 -0000

- Hendry. To be honest, I've not noticed any slowdown yet - one of my pet peeves over Google Analytics.

I did look at Crowd Science, and it looks an interesting tool. I need to look at it more, since I'm not too sure how the questioning audience aspect would work (too intrusive?). Either way, analytics of some kind are turning into one of the things bloggers should look at to understand their audience.

Re: Do You Know Who Your Blog Audience Is | danny brown

Danny Brown — Fri, 20 Feb 2009 01:11:58 -0000

Hey Adam.

I think a lot of agencies tend to forget about their client's blog - a lot of the times they're concentrating solely on website analytics and forgetting the one area that could offer the most information. Thankfully they're beginning to realize what they're missing out on, but their clients have missed out on some valuable info in the meantime.

Thanks for the compliment as well, appreciate it. :)

Re: Do You Know Who Your Blog Audience Is | danny brown

Danny Brown — Fri, 20 Feb 2009 10:21:04 -0000

Exactly, Tim - numbers are all well and good (if that's your thing) but they're useless without knowing the why.

Re: Competition Time with CommentLuv | danny brown

Danny Brown — Fri, 20 Feb 2009 13:51:12 -0000

- Adam. It is a great plug-in; for some reason I'm having issues with it after updating my theme to Thesis. Hope to have it sorted soon, as it offers some great new blogs to read as an added bonus. :)

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Fri, 20 Feb 2009 22:25:32 -0000

-Holden. I didn't think, good sir. I went ahead in folly and posted my own personal view - I now know that to have been incredibly naive. Please accept my sincerest apologies and put in a good word for me with Jeremy, if you'd be so kind?

Re: Reverse Mentoring

Danny Brown — Sun, 22 Feb 2009 15:30:28 -0000

You're a perfect example of how it does work, Edward - after all, won't you learn quicker from someone you respect?

And my bad - I should have said "grandparents" instead :)

Re: Reverse Mentoring

Danny Brown — Mon, 23 Feb 2009 15:15:48 -0000

Thanks David, I'll be sure to check these links out. It's good to know that there are people already looking at combining knowledge, experience and start-ups.

Re: Reverse Mentoring

Danny Brown — Mon, 23 Feb 2009 15:20:40 -0000

That's an interesting point you make there, Beth, and something that companies obviously need to look at when it comes to recruiting younger people. A lot of the times it's viewed that they're more tech-aware, but as you point out, while this might be true, it's often not in the way that companies need.

I think there's a definite space for joint working - but, like anything, it's having the mindset to make it happen.

Re: Reverse Mentoring

Danny Brown — Mon, 23 Feb 2009 15:21:52 -0000

That looks an interesting concept, Tim. Just checked it out and looks like there's a definite interest from students, since they're fully booked and just looking for mentors now. So the need is definitely there.

Re: Time to Say Thank You for Being a Friend | danny brown

Danny Brown — Tue, 24 Feb 2009 13:03:02 -0000

Always give kudos to anyone that plays with HTML in comments to make them a little more bold :)

Thanks Bill, appreciate it and here's to many more great conversations and ideas.

Re: Reverse Mentoring

Danny Brown — Tue, 24 Feb 2009 15:43:31 -0000

That's a very valid point you make there, Frank.

While I used the 50+ numbers (from the #AgeOp discussions on Twitter), there's value to be had from any age. Perhaps I was using the older scope from a *forgotten generation* angle?

Either way, like you say, social media is great and a wonderful way to share knowledge and information. Yet there's nothing more social than your local community, and we need to remember that too.

Re: People Branding

Danny Brown — Thu, 26 Feb 2009 01:14:50 -0000

That's a great statement right there, Jeffrey. A lot of people and businesses may feel they can hide behind an online persona, but there's always someone somewhere watching you. If you emit transparency but it's false, you'll soon be found out. And it might not be so easy to recover from.

Re: People Branding

Danny Brown — Thu, 26 Feb 2009 10:19:24 -0000

It's like that old saying (though I can never remember it correctly, so might mess this up!)

"Be careful who you step over on the way up, as it's just more asses to kiss on the way down." Or something like that :)

It's easy to be mean-spirited but you're remembered more for your involvement.

Re: People Branding

Danny Brown — Thu, 26 Feb 2009 16:06:36 -0000

It's funny you mention the kids soccer game analogy, Tim. If you can happily scream and holler at a little 6-year old kid just for missing a shot, what does that say about you?

And like you say, every waking minute people are looking and judging. Sometimes blatantly, other times less so. It's easy to mess up - not as easy to recover.

Re: My Gift to You - Hurry, Offer Ends Soon | danny brown

Danny Brown — Thu, 26 Feb 2009 22:22:42 -0000

And you admit to Googling the term? Looking to get certified, Beth? ;-)

I read both yours and Andy's posts - so true. I guess it's the result when something starts to attract the mainstream - the fast-buck artists will make an appearance.

Sure, they might offer value and some insight - but you're honestly telling me you can transplant years of ongoing learning and knowledge into hour-long video classes? Hmmm...

Always a pleasure to have you here, Beth :)

Re: Cause Marketing, Twitter and Monetization

Danny Brown — Fri, 27 Feb 2009 15:18:10 -0000

Hi Jamie,

First, thanks to you and all the good people that supported the vote - it definitely made all the difference and there are a bunch of kids who will really appreciate it!

With regards Twitter, I was thinking along the lines of Twitter offers a unified charity network. There would still be separate causes, but they’d all fall under the Twitter Foundation (for wont of a better phrase).

This foundation would get sponsorship from the Gates Foundation and other businesses that sponsor non-profits. The Twitter foundation would keep a certain amount for admin costs (this would be monetization part) and then the rest could be offered to the various causes being supported by Twitter users.

Twitter would have an account purely for announcements, supported charities, etc, and how the community could get involved.

Obviously, this is all just running with ideas and why it’d need someone far smarter than me to make into more tangible suggestions. :)

Just getting people talking about it would be a start, though.

Re: People Branding

Danny Brown — Fri, 27 Feb 2009 15:37:26 -0000

Great ethos, Frank, and one that's a key reason that you have so much respect and how you help people every day.

Re: People Branding

Danny Brown — Fri, 27 Feb 2009 15:38:48 -0000

I agree, and I think that's why there's such a commotion currently about the question of ghostblogging. If it's your voice, it actually needs to be your voice and not someone that's just typing up what they think your readers and visitors want to hear.

Re: What Would You Like To Read?

Danny Brown — Fri, 27 Feb 2009 22:05:34 -0000

Sometiiiiimes... I don't believe... I know you.... :)

Re: Cause Marketing, Twitter and Monetization

Danny Brown — Fri, 27 Feb 2009 22:07:27 -0000

I'm tricksy that way... ;-)

Re: Find Your Online Home at Zooity

Danny Brown — Sat, 28 Feb 2009 22:09:20 -0000

Hi Todd,

I agree, Google offers an excellent service and their profile option is pretty in-depth. As it should be, being one of the biggest companies around.

What I like about Zooity is that you don't have to set up a Google account to benefit, and with a lot of people seeing Google as "evil" (not my view personally, but I can see why), thought it offers a good, simple alternative.

Thanks for the alternatives you tweeted about, always nice to find new services.

Re: Cause Marketing, Twitter and Monetization

Danny Brown — Sun, 01 Mar 2009 18:58:18 -0000

Twestival was a great example of how Twitter can work with the right motive and support. It just seems such a natural fit for charity work with its networking and interaction - maybe something for Evan and his friends to look into?

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 21:56:29 -0000

Ha, is that how it came across Jamie? Certainly wasn't the intention, I need to brush up on my communication skills!

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 21:58:24 -0000

That was my error while looking at different threaded comments options, Ari, the subscribe option was left off. Rectified now, thanks for heads up.

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 22:00:10 -0000

It's like in life, Susan. Obviously there are the legal *rules* that need to be adhered to, but for the rest of the time, it's what we do ourselves that attract people to us (or not). Writing our own rulebook and playing by it makes us who we are, individually and collectively. Isn't that part of the fun of being individuals? :)

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 22:01:26 -0000

With regards that second one, I think just common sense is the best guideline. Ask yourself, "Would I say this in person?". If yes, then go for it. If that means you say the things that journalist did, then it makes you wonder what he's like in person.

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 22:02:38 -0000

Cheers David. That's the thing - I may feel that I *behave* on Twitter but then maybe I'm being really annoying to others. We can never please everyone all of the time; nor should we try to. Be happy with how we conduct ourselves is the place to start.

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 22:03:35 -0000

I can see why that post would be viewed this way (5 Annoying Things…). However, I did just write that as my own personal peeves - perhaps the one that I’d change would be the point about personal discussions, but the rest are just my own peeves and not *rules* as such.

Hindsight is a wonderful thing :)

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 22:07:39 -0000

The best of it is, some of the *power Twitters* often seem to use it in the ways that irk most people, i.e., broadcasting and shameless self-promotion. Not all, but a few. So are their ways right? It is to them, which makes it work for them - just not for others. That's the point - use what works for you and people will either agree or not.

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 22:09:39 -0000

The greatest thing about Twitter is that everyone's voice is equal, Paula. Sure, you may have 5,000, 10,000 followers or more. But that doesn't make you more *important* than someone with 5 or 10 followers. It simply amplifies your voice - but is it really being heard all the time as the numbers grow?

Hope you're liking Twitter, never be shy to say "Hello". :)

Re: The Twitter Rulebook and How to Use It | danny brown

Danny Brown — Sun, 01 Mar 2009 22:11:16 -0000

Right. If anyone has the *right* on saying how you should and shouldn't use Twitter, it would be Evan Williams and the rest of the founding team. Yet they themselves say it's the users that are finding the best ways to use it.

That doesn't include telling people what to do, though.

Re: One Way Streets

Danny Brown — Tue, 03 Mar 2009 00:58:37 -0000

That's an interesting point you make about blogs not *being* blogs if their comments are closed. I can't recall who said it, but they were likened to just static websites as opposed to blogs. It'd be interesting to see how many blogs have some form of *closed comments* - whether it's registering before you can comment, or none at all - compared to open commenting.

Re: One Way Streets

Danny Brown — Tue, 03 Mar 2009 11:43:24 -0000

Godin has always been an enigma to me. While I can see why he might not want to open his comments up (and he's explained why numerous times), I do still feel he's missing out a little. But, he has enough books and readers with their own blogs discussing him, so I guess it pans out. :)

That's a bizarre post over at Newbury - seems strange to close comments on what should be a community blog. There are way too many spam filters, profanity blockers, etc, available now to use the excuse Mr Moi is using.

And worrying about whether people are saying bad stuff or not? They already are - but you're giving them fuel to the fire by not having discourse. Just my thoughts. :)

Cheers Ari, always a pleasure.

Re: One Way Streets

Danny Brown — Tue, 03 Mar 2009 11:44:34 -0000

There have been many times that bloggers have mentioned that it's the comments section that really helps lift their blog to a new level. I know that I've learned some incredible insights from people leaving comments here, and I hope to continue to do so.

Re: One Way Streets

Danny Brown — Tue, 03 Mar 2009 11:45:47 -0000

The hit and run analogy is an interesting one, Drew. If you're going to champion the openness of the online medium and how it's better than the *old media* broadcast approach, closing comments seems an odd way to do it.

Re: One Way Streets

Danny Brown — Tue, 03 Mar 2009 11:49:26 -0000

That's true, Hendry, and if I had wanted to write a full reply via a blog post, that would have been the way to go. However, it would have been nice to offer her readers a different view, as David offered in his comments and most bloggers offer in theirs. Perhaps closed comments is a way for people to try linkbaiting, with it being the only way to offer agreement/disagreement?

With your blog, for example, even though it's an informative-led one, wouldn't it be nicer to have other bloggers share their tips on what they use alongside your recommendations? One blogger's plug-in may be another blogger's pet hate, for instance? :)

Re: One Way Streets

Danny Brown — Tue, 03 Mar 2009 12:45:26 -0000

I hear you. Although I'd also say that you can get the same *inexperience* or *you suck* comments on Twitter and forums. Plus ca change... ;-)

Re: Are You Treating People Like People?

Danny Brown — Tue, 03 Mar 2009 18:12:14 -0000

Heartily agree, Adam - I don't think I've read one filler post yet from Tim.

Re: Discussing Social Media with… Sonny Gill

Danny Brown — Tue, 03 Mar 2009 21:24:05 -0000

- Nicky & Sonny. Great points from both of you. There is the MLM approach where users will try things like Tweetergetter and follow/unfollow/follow again just to build numbers. Maybe it's to show their perceived *expertise* so they can sell Twitter programs to people in their email lists? Who knows.

It is funny about the community aspect. As our friends on Twitter grow (I'm always wary of the term "followers"), so does your outreach. Yet as much as the physical outreach may grow, it seems the personal one shrinks.

You may have a louder voice but how many people can hear it at the back of the stadium? And can you hear their cheering as well?

Re: One Way Streets

Danny Brown — Tue, 03 Mar 2009 21:43:10 -0000

Yet you still have the same issues with forums as the ones you mention about Twitter and open blog comments and vice versa.

* There are many Twitter users who don't use their real name, same as they don't leave their real details in comments, same as they have pseudonyms on forums. If they don't want to be known, they won't. If they do, they will. This will be true of all the mediums they use.

* Blog comments foster a community (the responses on this thread, for example) much the same as community-building in forums. The focus need not be on the blog author, either - if that was the case, then there would be closed comments and all the interaction would stop at reading the blog post.

Obviously everyone is different, and I know my blog comments don't add up to the hundreds that Chris Brogan, Rob Scoble and the likes get. But even if they did, I'd still like to think I'd be communicating with my readers in the comments section.

My own personal view is that the comments add to the quality of a blog. Community comes in many shapes and sizes. Some would argue that it takes more time moderating a multi-threaded, multi-tiered forum than it does one blog post thread.

At the end of the day, there are fans of open comments and those that oppose them. Each has their reason why and if it works for them. I personally prefer open comments and many others would agree.

But for all of *us* there will always be bloggers in the other camp. And if that works for you, cool. :)

Re: Are You Treating People Like People?

Danny Brown — Wed, 04 Mar 2009 10:17:51 -0000

It's a scenario that more businesses (and people) are learning. The whole world is your local community now - you better make sure you treat it that way.

Re: Are You Treating People Like People?

Danny Brown — Wed, 04 Mar 2009 10:19:19 -0000

It's the domino effect on a human level, Mike. Word-of-mouth works both ways; too many just see the positive angle, but get it wrong and it's not just your customers that will hear about it first. Potential customers, investors, influencers - it's not the type of list you want to be viewed negatively on.

Re: Discussing Social Media with… Sonny Gill

Danny Brown — Thu, 05 Mar 2009 00:14:43 -0000

I definitely agree with you in that "friends" and Twitter in the same sentence can be a conundrum. Though on the same count, I've made some incredibly strong friendships that started on Twitter and then ended up as meet-ups and forging of new friendships.

I think the great thing with Twitter is that the character limit almost forces you to be smarter - you're less flippant and a lot of the time that helps people gauge who you are, quicker and better.

Then you have something like the 12for12k charity that I started. The amazing outpouring of support and donations just by utilizing Twitter (and, to an extent, Facebook) is amazing, and I'd like to call them "friends" of 12for12k. :)

Blogs are definitely better for building up loyal relationships. People that come back time and time again; you can't help but get to know each other. Conversations build and I've often had emails from people after posts, and they've explored other areas and told me of events that have happened that are similar to the post.

I guess the gist is that we all have the capacity for finding friendships in the strangest places. Long may it last.

Re: Demystify Yourself

Danny Brown — Fri, 06 Mar 2009 11:14:43 -0000

That's the thing that many people forget, Mark - we do do business with other people. The product or the service is the side dish to the main course that is us. If we can't trust each other, why would we want to do business?

Re: Demystify Yourself

Danny Brown — Fri, 06 Mar 2009 11:15:30 -0000

I guess maybe some people don't quite like the public glare, so they'll still try and keep some of their persona private? :)

Re: Demystify Yourself

Danny Brown — Fri, 06 Mar 2009 13:54:15 -0000

It can be difficult to break away from the "herd mentality", Laurent, especially after having been part of it for so long. Yet at the same time, people have always been individuals - the herd mentality and the masks behind it can only get you so far.

That's the great leveler about social media - it's giving everyone a voice and allowing them to shine, to be themselves. The herd is over - here's to community. :)

Re: Demystify Yourself

Danny Brown — Fri, 06 Mar 2009 13:55:11 -0000

Thanks Kat, appreciate that. :)

That person you mention sounds interesting - good or bad transformation? Makes you wonder what the persona is offline as well.

Re: Demystify Yourself

Danny Brown — Fri, 06 Mar 2009 18:33:50 -0000

Hi there Dre,

Great to have your voice for the first time. I'd seen you around on my wife's blog and wondered what I could do to entice you over here - the wait was more than worth it. :)

You make a great point about people telling their story. As you say, using the excuse "but I'm scared someone will say something bad about me" doesn't really cut it - they already are. The key is opening up and showing yourself and who you are.

People will always have opinions about others - your voice is the only thing that will either cement that view or refute it. It's up to you which one .

Thanks for dropping in to speak - don't leave it so long the next time ;-)

Re: Demystify Yourself

Danny Brown — Fri, 06 Mar 2009 18:34:34 -0000

Doesn't matter what medium you use, Jamie, online or off - word-of-mouth is the trust factor that real success is built on.

Re: Introduce Yourself

Danny Brown — Fri, 06 Mar 2009 20:50:16 -0000

You know, it's funny you mentioned that, Seth, as I wrote a post about helping people to get blogging late last year. :)

It's something I respect about you - you do put yourself out there on your blog, and that shows in the respect and affinity your readers have with you.

It's a pleasure learning from you, good sir.

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 12:20:51 -0000

Thanks Derek. I read that post and I can see why you chose it - really open and makes you think about what's happening around us.

Thanks for sharing and good to have you here.

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 12:29:05 -0000

Random gray spots are the things that separate us - I'm jealous, I just have continuously expanding gray spots... ;-)

Thanks for sharing with us, Michael, always a pleasure.

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 12:31:59 -0000

You met Princess Diana? Tell me - was she as dainty as she always came across, or more removed? :)

Thanks for sharing John, and it was cool hooking up at Podcamp TO.

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 12:46:22 -0000

Cheers Ari - never fail to learn great stuff from your good self. And you got Seth to comment as well - extra kudos to both you and Seth.

And your secret is safe with me - the rest, I'm not so sure ;-)

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 13:08:47 -0000

John Lasseter as in the Pixar guy? Interesting choice (not saying that I disagree) - any particular reason?

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 13:16:46 -0000

Great tale, Sarah, thanks for sharing and look forward to seeing what you have planned. Keep us updated and look forward to seeing you over here some more :)

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 14:03:59 -0000

That is an interesting fact you shared with us, Jac - hope he was worth it... ;-) (Jac Star is my wife, everyone).

I guess it's only fair I answer the same questions I've asked everyone, so here goes:

I guess my post choice would be Pale Blue Dots. I think that encapsulates my belief that we're all great and should be here for each other. Rose-tinted spectacles? Maybe. But it's not asking too much to try, is it?

One thing that might surprise people about me? I'm not sure - everyone probably has a different view of me already! ;-)

I guess if there was one thing I'd say, it's that I'm intrinsically a shy person. I've heard people say I'm extroverted before, and it makes me smile since inside I am pretty shy. I'll talk to anyone and make friends with anyone, but you don't know how difficult it is to get that courage up.

There you go - does that count? :)

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 14:07:42 -0000

Nice to have you come out from the shadows, J - and thanks for pointing us in your direction. Don't stay away too long, now ;-)

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 14:45:30 -0000

It's one of the things that make us all different, James, the ability to surprise. As it should be - wouldn't it be boring if we knew every single thing about each other? ;-)

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 15:26:58 -0000

Thanks Harold. I recall finding your blog through some rather interesting conversations via Twitter and it's one that I may have otherwise missed. That's the great thing about communication - there's less to be missed and more to be learned.

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 22:49:51 -0000

And there you go - I would never have know you were a teacher. Now I do. :)

Not something you'd consider doing again?

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 22:51:24 -0000

By the sounds of it, your dad was a pretty wise kind of guy and I'd follow his advice anytime. :)

Thanks for stopping off and letting us get to know you that little bit better.

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 22:58:06 -0000

Thanks Marco - I checked out your About page and my best wishes for your vineyard endeavour!

So... three passports? What are you hiding? ;-)

Re: Introduce Yourself

Danny Brown — Sat, 07 Mar 2009 23:00:38 -0000

Hey there Steph, nice to have you here. :)

While you may be new to the blogosphere, I have to say I've thoroughly enjoyed your views so far. The example you used is a good one to introduce people to you - 911 indeed...

And I didn't know that about your Tae Kwon Do level - thanks for sharing, I'll make sure never to upset you! :)

Re: Introduce Yourself

Danny Brown — Sun, 08 Mar 2009 12:02:03 -0000

That's the funny things about meme's - they can often be annoying or pointless, but sometimes they open us up just that little bit more and show others who we are and what we're about.

Cheers Mike.

Re: Introduce Yourself

Danny Brown — Sun, 08 Mar 2009 14:29:32 -0000

Talk about strange karma - I've seen those videos a few times (my wife sent me the Youtube links) and I never knew it was you. Now, obviously, I do - good job, fella :)

Re: Introduce Yourself

Danny Brown — Mon, 09 Mar 2009 11:13:49 -0000

Bizarrely, I wouldn't have pegged you as a Super Freak kind of gal either - just goes to show the things we take for "granted", huh? ;-)

Thanks for introducing yourself, Barb - Marie Osmond will never look the same again. There goes another teenage crush...

Re: Introduce Yourself

Danny Brown — Mon, 09 Mar 2009 11:16:18 -0000

Hey there Deb,

Good to have you here. It's surprising how many websites don't have a good About page. Would you do business with a complete stranger?

Looks like you have a good collection of courses coming up - good luck with these and look forward to keeping updated with your progress.

Re: Personal Superheroes

Danny Brown — Mon, 09 Mar 2009 23:57:03 -0000

I can't recall who said it or the exact words, but as you mention, Sherrie, the hero doesn't seek recognition - he or she just does what needs to be done.

Thanks for sharing the quote and your thoughts, appreciate it.

Re: Personal Superheroes

Danny Brown — Tue, 10 Mar 2009 00:00:39 -0000

Cheers fella, really appreciate that. It has been hard work at times with the 12for12k project, and to keep pushing on each month and find worthy charities, etc. Thankfully I have great people around me to help cover a lot of ground I couldn't, and the supporters are all awesome.

A pleasure to know you.

Re: Personal Superheroes

Danny Brown — Tue, 10 Mar 2009 00:02:14 -0000

The best heroes are the ones that don't seek recognition (as I think Sherrie mentioned at the start of the comments). What you and John did was right up there and made just a small gesture something huge, for which I'm grateful. As will the kids in Toronto. And my wife, obviously... ;-)

Re: Personal Superheroes

Danny Brown — Tue, 10 Mar 2009 00:03:04 -0000

You can't argue with the Turtles, Tim... ;-)

Re: Personal Superheroes

Danny Brown — Tue, 10 Mar 2009 00:04:24 -0000

Parents are amongst the biggest superheroes out there, I think, Adam. Being there every day for your child; offering advice, wisdom, protection, food, health, safety, knowledge and much, much more. That's a hero in my book right there. :)

Re: Personal Superheroes

Danny Brown — Tue, 10 Mar 2009 19:38:56 -0000

Cheers Chris, good to have you here. I agree there definitely seems to be a more personal touch from SME's and local businesses, which is probably natural. However, there are some great big businesses thinking small and local as well - hopefully more will follow suit.

Re: Introduce Yourself

Danny Brown — Tue, 10 Mar 2009 23:53:43 -0000

Great video and post, Wendy - just checked it out now. It's great to see so many people and organizations coming together this way and going the Pay It Forward "route". It bodes well for our futures for sure.

Re: International Bright Young Thing

Danny Brown — Thu, 12 Mar 2009 13:58:44 -0000

Great point, Frank, and thanks for reminding me. It is easy to forget the very same cultural differences on our own doorsteps, yet just as important to remember.

Re: 5 Annoying Things About Twitter | danny brown

Danny Brown — Thu, 12 Mar 2009 21:47:23 -0000

The truth is, Sandi, there are no rules to Twitter. Everyone has their own likes and dislikes - the ones above are just my own personal peeves :)

But I'm sure I do things that people hate as well, which is cool - after all, we'd all be boring if we did the same things.

Honestly, just be yourself, do your thing, and people will either like what you're doing or not. It's the great thing about the UnFollow feature :)

Re: The Continuum Theory of Social Media

Danny Brown — Thu, 12 Mar 2009 23:11:32 -0000

I think in any business it's always been word-of-mouth that can essentially make or break you. From personal word-of-mouth to bad reviews in papers or trade magazines. The difference now is that a bad review is instantly worldwide and harder to shake. But get it right and it'll spread just as far.

Re: The Continuum Theory of Social Media

Danny Brown — Thu, 12 Mar 2009 23:14:31 -0000

That's a good point you make, Gavin. Influencers will only get you so far and if the product sucks, they won't want to tarnish their reputation anyway (unless they're really just money grabbers).

If I see one person talking about something, it may be that he or she has some level of power, so I may check it out. Then again, I may not.

But if I see a lot of people that I relate to talking about something, I will definitely check it out. To me, that's real influence right there - the trust of my friends as opposed to someone I don't know.

Re: The Continuum Theory of Social Media

Danny Brown — Thu, 12 Mar 2009 23:15:16 -0000

Agreed, and one of the reasons I'm delighted he allowed me his time. :)

Re: The Continuum Theory of Social Media

Danny Brown — Fri, 13 Mar 2009 12:47:23 -0000

It's all about tailoring your approach. We've used market research for years to great effect - why would that stop because of a new business tool? Until that one-size-fits-all approach is proven as being successful (which I'm doubtful of) then we can't pigeonhole everyone into the same categories.

You wouldn't put mashed potatoes, jelly, chocolate and raw beef on the same dinner plate. So why do we expect that different mixes will be useful under one banner?

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Fri, 13 Mar 2009 20:33:37 -0000

If you look through some of the posts on that blog, some of the correlations are pretty... insightful.

Good point about the Creative Commons.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Fri, 13 Mar 2009 20:36:37 -0000

I think the main problem Melrose may have is that it's their own words that place them in this position. I'm just sharing the info with a little of my personal opinion.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Fri, 13 Mar 2009 20:40:53 -0000

What was disappointing (which I mentioned in my original post) was that it was approved by at least one major newswire. Which makes me question their editorial process and whether I'd want to recommend any of my clients to use that service.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Fri, 13 Mar 2009 20:43:15 -0000

It reminds me of the whole BackUp Shotgun Rack fiasco that used the murders of Jennifer Hudson's family to try and sell shotgun racks for the home. There are just some places you shouldn't go. Using personal hardship to profit (or at least seem to) just comes across bad.

And thanks for the referral - though I think my bridges are a little burned there... ;-)

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Fri, 13 Mar 2009 20:46:39 -0000

Which then begs the question: Are they happy to be portrayed in the manner that the blog suggests? Which is that most of the world's ills and ailments can be resolved by a good Rolex?

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Fri, 13 Mar 2009 23:41:40 -0000

Thanks Jennifer, I never even thought of that. Mind must be slipping. :)

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Sat, 14 Mar 2009 13:46:57 -0000

One thing that I did question about the original "release" was whether it had been written by someone in PR. It was taken word-for-word from the original blog post (now removed) at Melrose Jewelers' blog. Which makes me think it was definitely ill-conceived PR but not necessarily carried out or approved by a PR person. I guess we might find out soon.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Sat, 14 Mar 2009 13:50:27 -0000

This is the funny thing that most people have said. My original post had died down (traffic-wise) and no-one was really speaking about it anymore. At least, not here - there are plenty of other places around the Net where this story gained a lot of traction.

Yet by sending the letter that they did, it's Melrose themselves that have re-opened everything. Additionally, as Michael Schechter said earlier in the comments, maybe a lot of the negative reactions came from the press release itself.

The blogs and sites that reported on that were only repeating statements made by that release, then offering an opinion. If the opinion was pretty much universally negative, is that really the fault of the bloggers or the issuing company?

Re: Introduce Yourself

Danny Brown — Sun, 15 Mar 2009 10:27:05 -0000

Something else I found out about you was that your wife is on Twitter - pretty cool. :)

It's interesting that people are using their About page as an introduction - adds weight to the suggestions of having at least some kind of About Me page?

Re: Introduce Yourself

Danny Brown — Sun, 15 Mar 2009 10:28:55 -0000

But that first post received some questions of their own, so that makes it a success. :)

Cheers Ian, thanks for letting us get to know you.

Re: Introduce Yourself

Danny Brown — Sun, 15 Mar 2009 10:31:42 -0000

Welcome to the world of self-employment, Julia, and good luck with your change in career.

I've always wanted to try that time-traveling thing - when you get to my age, anything that keeps more wrinkles at bay has to be a good thing! :)

Re: Who Do You Know?

Danny Brown — Sun, 15 Mar 2009 10:58:23 -0000

Great advice, Ari. I'd done that with LinkedIn and will check out the Twitter option.

Re: Who Do You Know?

Danny Brown — Sun, 15 Mar 2009 10:59:31 -0000

I've been purging over the last few weeks regarding networks. I think it's like most things - a shiny new toy to play with and see if it has any value. The ones I've kept are definitely the ones that I know I'd miss.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Sun, 15 Mar 2009 11:30:53 -0000

I assume that if Melrose Jewelers are monitoring their brand, then they will also have details of all the other blog posts, forum discussions, Twitter conversations and more. So maybe you'll join the club :)

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Sun, 15 Mar 2009 11:34:30 -0000

The thing is, situations like this can be so easily avoided. One of the best recent examples was the Motrin Moms fiasco that first started on Twitter.

Although it took a couple of days for Motrin to react, the job they did was excellent. They invited moms to their offices to discuss how best to deal with the flak that occurred; they removed the offending ad and issued a full apology; and they listened to what was being said and worked with the relevant people towards a common goal.

People make mistakes or errors in judgment every day. So do businesses. It's a natural process. It's how these errors are dealt with that make the real news.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Sun, 15 Mar 2009 11:35:57 -0000

While I've never been a believer in the "all publicity is good publicity" mantra, I know that many others do work by it. As you say, Karthik, perhaps this is the view on this occasion? I guess time will tell.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Sun, 15 Mar 2009 11:40:34 -0000

You make a good point of brand monitoring. As you say, when you have ownership of a blog or website, what's then posted on there does fall under your "watch".

The blog is on a sub-domain of the main Melrose Jewelers website. Therefore, they should be actively monitoring what's being said in their name. If they leave content that's posted by others, they're then saying that they're happy for it to be there.

In which case, if something is seen to be in poor taste, doesn't that then reflect on the host?

Re: Why JetBlue Gets It Right

Danny Brown — Mon, 16 Mar 2009 23:51:15 -0000

One of the things that many companies forget, Geoff, is that existing customers are some of the most powerful sales "tools" around (for wont of a better phrase).

Referrals and word of mouth from someone you trust - friends, family, etc - because they were looked after by a company goes a long way.

Re: Why JetBlue Gets It Right

Danny Brown — Mon, 16 Mar 2009 23:54:28 -0000

I think that's why they work so well, Frank. Everyone is tired of excess and the mini-movies show that, albeit by poking fun at those excessive examples.

I know the ads won't be to everyone's taste (and it'd be pretty boring if they were). Yet as an example of humor marketing yet still getting the message across, I thought they did a great job.

And I'd never treat your views as a downer, good sir - always appreciated. :)

Re: What's In A Name?

Danny Brown — Tue, 17 Mar 2009 10:37:46 -0000

Another way to look at that is that ketchup didn’t cover all the bases with just one bottle or flavour - hence the different coloured bottles. Of course, kids don’t buy the product, their parents do - perhaps the wrong focus group was targeted? ;-)

Re: Line Dancing

Danny Brown — Tue, 17 Mar 2009 17:13:50 -0000

Would you have a "limit" on the goodwill for those you've built a strong relationship with? Or, for argument's sake, on the topics you'd offer free advice on?

Re: Line Dancing

Danny Brown — Tue, 17 Mar 2009 17:14:48 -0000

I think that's where the tough part comes in, Erik - you want to help and don't want to let close relationships suffer. But can this then lead to being taken advantage of?

Re: Line Dancing

Danny Brown — Tue, 17 Mar 2009 17:23:25 -0000

I guess it can be likened to the article directory equation - how much do you wish to inform and how much do you hold back for your "own readers".

And although we all share the same space, do some wish to share it more equally than others?

Re: Line Dancing

Danny Brown — Tue, 17 Mar 2009 17:26:25 -0000

I agree; it's one of the reasons all my initial consultations are free. I'll also add small "bonuses" throughout a project, extras that I could charge for but instead prefer to build that relationship.

I guess the main question is, as I mentioned to Erik, when it comes to feeling that you're being taken advantage of. It may be that the other party isn't intentionally "pumping" you for information - yet how much of that information should they be expected to attain themselves?

Re: Incremental Marketing, Pizzaville Style

Danny Brown — Wed, 18 Mar 2009 10:55:49 -0000

Great point, Henie. There are many areas it could be applied to - blogging is a perfect example. Thinking about it, blog carnivals can be applied; link love in the blogroll; guest posts; recommendations to read other writers and more.

The only barrier to incremental marketing is the person starting it off.

Re: Egos and Being Remarkable | danny brown

Danny Brown — Wed, 18 Mar 2009 12:37:29 -0000

I would buy that hope boomerang, John - send me the details! :)

Re: The Kids Are Alright

Danny Brown — Sun, 22 Mar 2009 22:10:23 -0000

Hi guys,

Thanks a lot. I spent a lot of time in hospitals when I was a kid, so much that they almost became like a second home to me. I feel for these kids, and I'm already blessed in so many ways, giving the Wii away was an easy decision to make. :)

Re: What's Your Satisfaction Level?

Danny Brown — Sun, 22 Mar 2009 22:52:20 -0000

That's a valid point, Tim.

There certainly isn't a need for 24/7 support from every company (and both financially and technically, it wouldn't be possible for many businesses).

Yet there should definitely be a minimum satisfaction level - a response within 24 hours, acknowledgment of receiving a query, etc. There are a lot of businesses just waiting to take your customers away, and sadly some will buckle to even the flimsiest of complaints.

Re: Closing Down for Earth Hour

Danny Brown — Mon, 23 Mar 2009 09:39:42 -0000

Hi Wade,

At the minute it looks like it's just for Wordpress. Let me know if you come up with a Joomla version, I'll be sure to update the post.

Re: Melrose Jewelers, Rolex and Owen Wilson - The Sequel

Danny Brown — Mon, 23 Mar 2009 09:56:54 -0000

I think it's less hatred and more disgust and disbelief at the poor PR decision in the first place, Cathy.

Issuing cease and desist letters haven't helped in that department either, it would appear.

Re: What's Your Satisfaction Level?

Danny Brown — Mon, 23 Mar 2009 23:18:36 -0000

Sadly, it's all too obvious that companies aren't listening, Ari. Else there wouldn't need to be posts like this ;-)

Re: Introduce Yourself

Danny Brown — Tue, 24 Mar 2009 07:52:52 -0000

Run a marathon? Just thinking about that tires me out! Kudos to you for running it and let us know how you get on. :)

Re: Is There Room for Market Relations?

Danny Brown — Tue, 24 Mar 2009 17:46:12 -0000

That's the very point, Tim - as you say, if you saw the movie and liked it, you'll talk about it. That's where the want factor and need solution comes into play - they want to know if it was any good and you can provide that need.

And what you've just done is offered great PR for that movie by marketing it to your friends.

Re: Is There Room for Market Relations?

Danny Brown — Tue, 24 Mar 2009 18:06:44 -0000

That's a key point you make there, Julia - every team does impact on each other's results. I think that's why more companies are now looking at agencies that have an integrated approach (or can offer one via outsourcing) , as opposed to Agency A for marketing, Agency B for PR, Agency C for advertising, and so on.

Factor in the cost versus service versus efficiency effect, and I feel we'll see a lot more of the symbiotic collaborations you mention. Which, at the end of the day, can only be a good thing.

Re: Is There Room for Market Relations?

Danny Brown — Tue, 24 Mar 2009 18:12:47 -0000

I think social media is playing a key role in helping niches and professions move forward in a way that benefits everyone, Heather. Sticking your head in the sand and saying that "It's always worked before" doesn't really offer a valid argument.

Yes, there are still times when individual and traditional approaches will work best - but as you say, these instances are becoming blurrier all the time.

I use the phrase "for the conversation age" in my blog's tagline; I think we're all part of this global conversation now, and if we don't talk and interact with each other properly, there will be casualties.

Businesses are beginning to realize this; isn't it about time the agencies for these businesses realized it as well?

Re: Is There Room for Market Relations?

Danny Brown — Tue, 24 Mar 2009 22:32:44 -0000

That's encouraging to hear, Jamie. I've written about this before, that the "new breed" of interns and professionals coming through are the ones that can really encourage our industries to work more effectively with each other.

To know that this is actively happening is, as I say, encouraging and can only mean good things to come. Thanks for letting me know.

Re: Is There Room for Market Relations?

Danny Brown — Tue, 24 Mar 2009 23:58:31 -0000

Interesting point, Frank, and of course very valid. Obviously we can measure a PR or marketing campaign's success with metrics, yet should that take into account "filed for later" examples that turn into sales further down the line, long after a particular promotion?

The thing about revenue - would it be easier to come by if the message wasn't as fractured with multiple agencies or departments vying for the same eyeballs? Would there be more to spare with one collaborative department as opposed to Marketing Director and team; PR director and team; Sales Director and team?

If we could get rid of a lot of the red tape that goes on with inter-departmental approval, hopefully that would go a long way of speeding up the process and allowing the sales to happen. I guess until more agencies or businesses are willing to do that, then it's just an unanswered question.

Re: Is There Room for Market Relations?

Danny Brown — Wed, 25 Mar 2009 00:45:41 -0000

It's that Catch 22 situation, I guess. People want instant success, yet all too often that fire sale approach can hinder as opposed to help.

Long-term growth and stability (man, I sound like an accountant!) is definitely key; but do all companies have that luxury? Perhaps with the cost savings offered by social media (financially, at least) there will be longer stays of execution for businesses to have a chance at building these long-term relationships.

RE. the conversation, I've always said the comments are the real juice - I'm damned lucky to have such a great community and I'm happy to be a part of it. :)

Re: Is There Room for Market Relations?

Danny Brown — Wed, 25 Mar 2009 01:24:53 -0000

It's really interesting to see Universities beginning to offer this advice. Gen Y and the newcomers to the industries really do have a chance to make some huge steps for integrating better methods.

Of course, the next step is in helping to show the benefits of "less really does equal more" and prove that it's a workable approach. But we're already seeing that a lot of the old methods aren't as effective as they used to be. Perhaps the timing is right - as you say, we'll soon find out.

Re: Is There Room for Market Relations?

Danny Brown — Wed, 25 Mar 2009 11:09:37 -0000

I'd say there are some instances where the two jobs could be done by the same person, though I'd place that more with smaller boutique agencies over larger corporate ones. I'm fortunate, for example, to have my background in corporate marketing and a degree in marketing, to which I added my PR accreditation. I know there are a few others in a similar position.

But yes, I agree, for companies to have distinctly differing departments that don't work together, that's one of the biggest hurdles to overcome. Usually a lot of these hurdles is because neither will "give way" and accept the other as a legitimate partner - it's more about the one-upmanship of "my industry is better than yours".

The education thing is an interesting one. You're right, it all begins with the education, which is why it's encouraging to read the comments by both Drew Weaver and Jamie Kim. I know there are many more universities going this route now (there are two excellent ones in my city, for example), so hopefully the newer breed of professionals coming through can start to bridge the gap even more.

Although it'll still come down to the existing professionals actually wanting to adapt and work together...

Re: Is There Room for Market Relations?

Danny Brown — Wed, 25 Mar 2009 11:12:55 -0000

You've hit the nail on the head perfectly, Scott - I knew there was a reason I love reading your stuff! ;-)

It does seem that most of the innovation is coming from the smaller business area, regardless of industry. As you say, there's no real distinction between what you're offering clients - you do have to have your multi-faceted head on if you want to meet their needs.

The trick is in getting the mix right, but more and more that seems to be happening and I wouldn't be surprised if 5-10 years from now, we're looking at a more enveloped description for what we all do.

Re: Ten Green Bottles

Danny Brown — Wed, 25 Mar 2009 20:07:40 -0000

Hi there Frank,

Thank you for your kind words, fella, really appreciate them. I've had plenty of encouragement as I've been finding my way in this space (and continue to do so), the very least I can do is give back.

Funnily enough, I was looking at a post in the near future regarding ROI and client projects won via social media. Look forward to sharing it with you soon - not sure if the results will be surprising or not. ;-)

Re: Ten Green Bottles

Danny Brown — Wed, 25 Mar 2009 23:59:34 -0000

Cheers bud. Though my job in sharing is pretty easy when there's such great content out there :)

Curious as to what the 4 blogs are?

Re: We Are The Supercool

Danny Brown — Fri, 27 Mar 2009 15:32:12 -0000

I wonder if the Oakenfold track was sampled from the old 90's indie band Space Monkeys? That's where I got the title from - curious. :)

Great poem as well, thanks for sharing it Bronson.

Re: Fear Factor

Danny Brown — Fri, 27 Mar 2009 16:47:33 -0000

Sorry to hear about your lay-off, Gina. Here's to deserved success with your new coaching career - sometimes the bad sparks are what we need to let us focus on the bright ones. Good luck!

Re: Fear Factor

Danny Brown — Fri, 27 Mar 2009 16:49:12 -0000

When you think of all the innovations that have happened, the majority have sprung from those who've been able to free their mind and time because of what might be seen as a bad situation. Maybe we'll look back in 5-10 years time and see this as an age of innovation too?

Re: Spoiling the Broth

Danny Brown — Sun, 29 Mar 2009 11:58:20 -0000

Good point, Mark. I've seen a lot of agencies and companies letting enthusiasm take over from sense and then run out of steam pretty quickly. As you say, having the constant updates of smaller info to keep interest as opposed to that one big news piece is more often than not a better approach.

Kind of like Twitter, in a way. ;-)

Re: Fear Factor

Danny Brown — Sun, 29 Mar 2009 11:59:38 -0000

Sometimes faith is all we have fella, in all its shapes and sizes.

Re: Fear Factor

Danny Brown — Sun, 29 Mar 2009 12:01:58 -0000

Hindsight is a wonderful thing, isn't it Kim? Sometimes it's what makes me wonder about people saying they'd change things in their lives if they had a second chance. If it's these things (good and bad) that make us who we are, isn't it being counter-active if we wish them to change?

Re: Cause Champions

Danny Brown — Mon, 30 Mar 2009 12:38:11 -0000

Agreed, and I think the best A-listers recognize this fact and share that information. There's a great section about that in Malcolm Gladwell's book The Tipping Point about how the leaders still have to hear information from somewhere, and that's often from the "little guy". Something that needs to be remembered more.

Re: Cause Champions

Danny Brown — Mon, 30 Mar 2009 12:42:06 -0000

The thing is, often the best stuff is found when you do the digging. Seth Godin made a great point in his recent post, about being a sneezer. If we all sneezed more often, I think it'd make for the kind of epidemic information that we'd benefit from.

Re: Consumer Marketers

Danny Brown — Tue, 31 Mar 2009 10:43:53 -0000

It's a good point. On the flip side, often marketing is simply creating that want for the need you can fill, regardless of whether you'd be a consumer of that product or not. This is where missing the boat completely can come into effect and marketers stop being consumers and think purely from a marketing perspective.

Obviously there is market research before a big marketing push, yet a lot of companies ignore this and still go down the "You'll like it because we say you will" route. I think this is the mindset that needs to change, and we'll see less of us more power comes back to the consumer again.

Thanks for stopping by, Damien, nice to see you around these here parts. :)

Re: Small Voices

Danny Brown — Tue, 31 Mar 2009 11:20:50 -0000

That you're a complex fellow ;-)

Re: Small Voices

Danny Brown — Wed, 01 Apr 2009 19:42:44 -0000

Thanks Jonas, that's a hearty recommendation from you - appreciate it. :)

I know where you're coming from on the own business front. There are times I'm in the same boat and I question my decisions. But then, I guess that's all part of the growing process as a business. If we were always sure, we'd probably be wrong.

Re: When Was The Last Time...

Danny Brown — Thu, 02 Apr 2009 11:32:39 -0000

Do you find that gaining more confidence online transfers itself to your offline settings, Kim?

Re: When Was The Last Time...

Danny Brown — Thu, 02 Apr 2009 11:33:41 -0000

One of the bars I used to go to with my mates in the UK had super-sized Jenga board with pieces as big as people. It got the whole pub involved during games, great times. :)

Re: When Was The Last Time...

Danny Brown — Thu, 02 Apr 2009 11:35:03 -0000

It makes me wonder what connections and relationships will be like in 10-20 years, Nicole. Will we have transferred most of our time and effort to online connections, or will we still be splitting it with our offline friends. Be interesting to see the trends taking shape.

Re: When Was The Last Time...

Danny Brown — Thu, 02 Apr 2009 11:36:45 -0000

That's a good point, Tom. I know that there are people that make it a "mission" to meet up with as many people as they can physically.

Of course, it's not always possible - distance and money are two barriers - so it's ideal time to make that connection with your offline community too.

Re: When Was The Last Time...

Danny Brown — Fri, 03 Apr 2009 10:29:20 -0000

I think Skype falls within the "close, but no cigar" category - although it's nearer to "close" than it is to "no cigar" :)

Re: The Six Directions of Social Media

Danny Brown — Sun, 05 Apr 2009 19:58:50 -0000

I'd definitely agree with you in that no-one ever stops learning, no matter how solid a grounding you have. Once you say you know enough, that's when you start to go down the Backward direction again.

Re: Soundbites and Snippets

Danny Brown — Mon, 06 Apr 2009 12:28:45 -0000

Hi Karl,

What I really like about Posterous is the email option. Instead of me having to worry about formatting, images, etc, I just send the email in and Posterous does it all.

Perfect if you want to blog but can't spare the time. Don't forget to share your URL when you're live! :)

Re: Soundbites and Snippets

Danny Brown — Mon, 06 Apr 2009 14:01:20 -0000

Imagine if that was a feature that Posterous brought in - voice posts courtesy of mp3. There'd be no excuse at all for non-executive blogging. It could really open up companies to a whole new audience.

Which can only be a good thing.

Re: The Difference Between Heaven and Hell in Social Media

Danny Brown — Mon, 06 Apr 2009 15:43:22 -0000

It's like the whole Pay It Forward philosophy, or the "better to give than receive" mindset around gifts.

Imagine how much more connected we'd all be if we encouraged each other to greatness as opposed to blocked the route?