At what point does the company re-evaluate their product/ service based on consumer/fan reactions and feedback? As far as I can see you didn't mention that...
In response to Bill –you can’t leave out the fact that the whole goal of marketing is selling. I mean all this information and feedback you are getting from your audience is all headed towards the same direction=the sales. Marketing is a learning process and it’s most importantly a conversation between the company and the customer/client in which both sides learn and gain valuable information. The important thing is to not forget how valuable your customer’s feedback is and to take it into consideration.