"And by the way, it turns out that it’s the same number of keypresses to enter m.domain.com as it is to enter domain.mobi."
Then why should people bother to shell out for a .mobi domain?
Because "Unlike m.site.com or site.com/m, etc., enforceable standards ensure a .mobi site works on a mobile and represents a brand as it wants to be seen."?
Enforceable standards... like those enforced on flowers.mobi?