DISQUS

This is a very interesting and thought provoking post. I particularly agree with Clarence's idea that content with out context is going to be severely devalued in the coming months and years.

What I believe, and in fact am betting on, is that a start up that can combine unique, quality content inside a very specific context or social network will have substantial value to advertisers. Basically, if there is appropriate context, i.e. a social network of tightly defined high net worth or demographically desirable people, and in that context there is top quality content, you will get the higher CPM that investors are looking for.

Advertising is always going to have a place, but I agree, the ocean is now so vast that unless the content is placed in context it's value is only going to decrease.