Disqus - Latest Comments for Matt Fagioli

Re: Personal Business, Business Personality, and Social Media: An Interview with Todd Carpenter, NAR

Matt Fagioli — Wed, 03 Jun 2009 09:37:55 -0000

I think this is one of the hardest things to balance in our business.

Like Derek said, Realtors are just "always on". It's a very unique job because every single adult you meet could be a customer (and those young adults will be some day soon :) So, that fosters this always-seeking lifestyle for many agents. The more aggressive your nature, the more this comes through in social media and in person. I'm hyper-aggressive by nature, so I have to fight that back (how am I doing?). Others are often way too passive (never closing the deal) and they need to let their salesmanship show a bit more perhaps.

All social never closes (atleast not at the rate that it could)

All close never works either (because it pushes everyone away).

I think people want to see a whole person (=integrity). One who can have fun and relate, but they also know how to get the deals done.

I agree with Sarah that you can really only have one online persona. It has to be an individual balancing act that is gonna be a bit different for each personality.

Re: A Contrarian View on the MIBOR Anti-Indexing Issue

Matt Fagioli — Wed, 13 May 2009 22:52:12 -0000

Rob,
I'm one of the partisans that sees this as a very clear cut issue. The data is "out there" and pretty much beyond of the control of NAR and every other Realtor, agent or broker -- in a zillow/trulia world. Attempts to control the Realtor's data feed just weakens our position relative to these other portals.

I've not heard or seen anything that moves me even slightly from that position. The argument that the buyer's agent (IDX lead recipient) can't collect and report the accurate property information makes no sense at all to me since that's pretty much the point of hiring a buyer's agent in the first place. Don't you expect your agent to go collect accurate info for you about whatever listings you like?

By commenting here, I guess I run the risk of exposing my incomplete knowledge of the subject. But, here's the thing... I'm not convinced that those in power understand it any better than I do :)

Re: Onward Kristian Soldiers!

Matt Fagioli — Sat, 17 Jan 2009 15:32:16 -0000

At the risk of sounding like a broken record... Man, I love your blog!

The problem with your Robneckian view is that the technology keeps getting cheaper|better|faster. CRM and profiling may be trailing behind listing syndication, etc. but there is no reason why these tools can't work for us Kristians (btw, I prefer JesusFreak myself).

I feel certain that google analytics and others can do everything I need (on rev 2011) in terms of anonymous IP tracking, etc.

PLUS, as Redfin is finding out now, it's all about relationships with actual people. No way big brother will ever have control of that.

Re: Introducing: Aybaf – A New Virtual Brokerage

Matt Fagioli — Fri, 16 Jan 2009 07:21:01 -0000

Rob,
I thought they we're going with the WTF realty brand name? :)

Re: Merry Christmas, Realestistas!

Matt Fagioli — Sat, 27 Dec 2008 18:15:53 -0000

Amen Bro!

Looking forward to seeing you in NYC

Re: Free Advice to Brokers: Three Things To Do in 2009

Matt Fagioli — Fri, 19 Dec 2008 06:18:44 -0000

Rob,
You made my morning - except for the fact that I now have a lot of excel work to do that I didn't know about!
Always love your posts but this one is right on time.

Brand has to mean something in the market. If it doesn't then you're missing it completely. Most agent "marketing" is so listing focused that never even considers brand awareness & consistancy.

Hope you're bringin' the funny cigs to NYC!
(kidding. I'm just kidding)

Matt

Re: Independent Study Shows Trulia As #1 Threat To Franchisors

Matt Fagioli — Fri, 21 Nov 2008 05:50:31 -0000

Rob,
Really cool post!

I'm so excited about the power shift from the big box broker to the small brokers (like Diamond Dwellings :) The value equation has changed. Our model is simply to help our agents & brokers to work with "today's tools" & drive leads from our sites. If we're not adding value there - we're dead too!

I'd love to know who the 2nd & 3rd ranked lead gen sources were (if you have that info).

Matt

Re: Imagining the Future, Part 2: CRM — The Killer App

Matt Fagioli — Tue, 05 Aug 2008 03:05:35 -0000

Darn it all!

Discipline always seems to be the hard requirement in life. Where's the fun in that!
Shouldn't we just keep chasing "the next best thing" instead of trying to master some "pre 2.0 method"?

I guess it's like martial arts -- where mastery is a matter of deep perfection of classic moves.

Rob, this is really interesting reading. I'm learning a lot from your blog.

Re: What Business Are Realtors Really In?

Matt Fagioli — Thu, 31 Jul 2008 16:43:45 -0000

Oh, Rob.
So you were that jerk! (just kidding)

I actually appreciated all your questions and comments.
and, yes, we ARE a franchise.
Can't remember exactly what I said about it there in SF.
We have not filed our FDD in California so I was being pretty vague about stuff.

And, yes, we're adding a pretty kickin' CRM to our backend also.

Love to talk more to you about it.

ps. it would be awesome if you added a comment tracker (or whatever you call it) to your blog so I can get notified when others comment on the same post, etc.

Re: What Business Are Realtors Really In?

Matt Fagioli — Wed, 30 Jul 2008 21:45:03 -0000

Man, this is a great dialog. Thanks to Christian Sterner for pointing me to your site. Then, Andy Kaufman did so in the same day! Sorry I didn't meet you in SF.

1st, I'd like to point out that I was a great C student and thus, plan to "make all the money"

I think that deep local market knowledge is the very best key to future success for Realtors. The "true local market leader" will always have knowledge and insight that is highly sought-after.

But here's the trick: you have to maximize the number of potential customers that know about your "true market leadership" -- that's a marketing job.

So, my suggested gameplan for success is this:

#1. find a hyper-local niche
#2. REALLY know more than anyone else about that niche
#3. Do great marketing to let people know (online focus)
#4. Serve customers very well once you find them

The technical brilliance is helpful, but only if people know you have it

Matt Fagioli

Re: Real Estate Mano y Mano With Rob Hahn At RETechSouth March 20, 2009

Matt Fagioli — Sun, 01 Mar 2009 15:24:36 -0000

Hey Joe,
Maybe you or Rob could send us a quick "WWF" promo video?
See you in a few weeks at ATL
Matt

Re: The Truth About Building A Sustainable Business

Matt Fagioli — Tue, 30 Sep 2008 09:21:07 -0000

great stuff (although it hits pretty close to home!) I fight this battle with myself all the time! In fact, it seems to be a high risk for Realtors specifically.

Re: The Truth About Building A Sustainable Business

Matt Fagioli — Tue, 30 Sep 2008 11:07:16 -0000

I think you nailed it right there. It's easy for commissioned sales people with "up-n-down" incomes to get hyper-focused on the next closing; rather than focusing on the structure of their business and the people in their business (customers, employees, "others").

Wow, I'm really enjoying throwing these nice stones from my glass house!

Re: The Secret Sauce for Real Estate Marketing

Matt Fagioli — Wed, 08 Oct 2008 06:12:30 -0000

Well Mark, You've hit my favorite subject!!!
Diamond Dwellings is building an entire brokerage franchise model based on niche marketing (mostly hyper-local geographic niches). So, we think that there is just no other way to develop a powerful position. Consistent success results from deep knowledge (and marketing of that knowledge) about a very specific subject.
Here's a couple of our websites for specific markets:
http://www.hamiltonmilldwellings.com
http://www.suwaneedwellings.com
http://www.brandondwellings.com

Re: Is This The Inman Connect Killer?

Matt Fagioli — Tue, 17 Feb 2009 20:58:48 -0000

Hey Mark,
Thanks for shout out for REtechSouth.
Wish you were gonna be joining us. Maybe next time.

Jay, I think you are right on the money.
We're "king of the south" for sure.
REtechSouth has a very distinct feel.
Very different than anything else we've seen.

Re: On Property Searches and Cool toys…

Matt Fagioli — Fri, 11 Jul 2008 06:18:24 -0000

Hey Lane,

Don't forget that AtlantaDwellings.tv is now..... "ReelDwellings.tv"

Re: Pirate Moves- Equip Your Ship

Matt Fagioli — Tue, 31 Mar 2009 08:04:41 -0000

I'm right with "the other Matt (Tollotson)" above.
We just finished an event and built a substantial following for it.

Now we're focused on really listening and proactively seeking solid feedback to find out how to do it better next year.
Seth Godin just wrote a post about increasing revenue from existing customers vs. trying to find new ones.

So, maybe there is another step in the process after you execute and that's listen/engage/improve.

Re: Four years of social media. What has it gotten me?

Matt Fagioli — Wed, 28 Jan 2009 20:46:04 -0000

Been fun getting to know you!
(and you deserve to brag a bit)

Can't wait to see you at http://www.retechsouth.com
You're new friend Dave Jenks will be there too!

Re: How Social Media Shaped The Presidential Campaign

Matt Fagioli — Wed, 05 Nov 2008 18:46:30 -0000

I have to say that this aspect of the Obama campaign was impressive. I voted for McCain but I am now excited to support our new president as I hope everyone will. I pray that he has the "right stuff"

Re: Check Out REtech South

Matt Fagioli — Sun, 23 Mar 2008 04:51:45 -0000

Yo Daniel,
Thanks for the post -- and the kind words!
Wish you were coming down.
I'm sure I'll see you again soon.
Matt

Re: Diamond Dwellings brings social media to the NAR2008 Expo

Matt Fagioli — Sun, 16 Nov 2008 16:24:22 -0000

Hey Daniel,
Thanks for streaming the event. We had a great time. It's so nice to see social media so visible at the NAR expo.

Re: “Old School” Real Estate vs “Tech Savvy” Agents

Matt Fagioli — Mon, 07 Apr 2008 19:20:17 -0000

Thanks Eric, This is right on the money. We see the same kind of division within our brokerage, Diamond Dwellings

Re: Q&A With Seth Siegler about the Redesign of his ShopCharlestonRealEstate.com Web Site

Matt Fagioli — Sat, 27 Dec 2008 18:09:25 -0000

Man, I just met this Seth guy 2 weeks ago. Didn't know he was so famous :)