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2 years ago
in How To Avoid Being Banned By Technorati on Andy Beard - Internet Business Systems Discussion
Great post Andy, glad you included some concrete examples of what Technorati is doing. I thought they had a really great thing going, but over the last six months I feel that they have really dropped the ball.
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They really should get rid of blogrolls totally, but in the past it was a useful indicator of popularity.
The sad fact of it is that you could be banned from Technorati for using the same SEO tactics as Technorati themselves use.
The bans are necessary, or the only people listed in the top 100 would be theme designers and software / widget developers.
Designers include the link, and sponsored links because it helps people monetize with paid links, and all of them do it, almost without exception.
But even then it is gaming the system. Advertisers might look on someone as top100 Technorati and think it is a popular blog, but in reality it might be popular just because of the theme they publish and not other content. It is quite possible that a theme designer has only around 200 subscribers and yet could be in the top 20 or so blogs.