DISQUS

Amy Robinson posted >>>>In fact, MLM refers only to the compensation plan. As you described, a multi-level plan provides compensation on one’s own sales as well as the sales of those they have recruited. <<<<

Amy, you are right on with this. All too often people misunderstand this industry (direct selling). Whether one is in a business that pays a single level compensation or multi-level, they are all a part of the Direct Selling Industry. How one sells vs how they are compensated are two separate things.

For years I have taught the only difference between a traditional business and a direct selling business is the way we are paid. All the other elements of business are present.

I believe when people begin to understand what this industry is all about and the true potential, more people can achieve greater success. One of the biggest challenges is when people misunderstand what business they are in and then deny what they are really doing, only to further tarnish their reputation.

This is why we created at our company a professional certification, so people can understand the universal fundamentals. Regardless of whether one considers themselves a mlm'r, a network marketer, a customer acquisitionist, or an affiliate, they are a direct seller and part of the Direct Selling Industry.

Success (earning the dreamed of 6-figure residuals) only comes from teh sales of products and services. We need to be proud of our industry and proud of the fact we can earn residuals through a multi-level compensation plan. To protect this industry, we must learn and master getting customers.... which is what feeds the growth of the industry.