Disqus - Latest Comments for Laurel Papworth

Re: Gary Hayes on the future of participative creativity

Laurel Papworth — Tue, 01 Jul 2008 07:08:14 -0000

He may have a brain that could power Sydney for a month, but that doesn't mean he gets out of doing the washing up, right? Riiiight. :P

Something you may not know - Gary is also an accomplished musician and composer, with his movie compositions and stuff still being bought/ used. He used to teach composing at Britain's top fame school (I forget the name) and he sits around playing the harp at home. When he should be washing up. Back to where we started from methinks. Heh.

Re: Message to business communicators: build a bridge and get over it

Laurel Papworth — Tue, 08 Apr 2008 02:32:07 -0000

well, what do you know: I was reading your blog and THEN saw my name mentioned :)

Actually there are ROIs on social networks. 13 or so revenue streams and then some soft figures - technical support drops to 1/5 with peer to peer Q&A forums. People return 5x more often and stay 9x as long to your website if you have a social component. Brand awareness is increased 5x if they belong to your community. I forget the other figures - something to do with gaining staff and ummm.... something else. A great post with some pertinent arguments. Not sure that yelling at people makes 'em listen - I usually just cry to make people stop - but the links and points are very relevant. And I bet you feel better now. Heh

Re: Message to business communicators: build a bridge and get over it

Laurel Papworth — Tue, 08 Apr 2008 03:18:52 -0000

o.O silkWORM? grrrr
SilkCHARM

Re: Message to business communicators: build a bridge and get over it

Laurel Papworth — Tue, 08 Apr 2008 03:18:00 -0000

old old old stats - my post is from 2006 and i think the original reports are from 2002 (check McKinsey archives etc)

Re: And for those suffering from Facebook Fatigue

Laurel Papworth — Fri, 14 Mar 2008 03:05:29 -0000

Have you already done this meme?
http://silkcharm.blogspot.com/2008/03/eight-ran...
If not, time to do it :P <3 Laurel

Re: Seth’s advice to real estate agents: quit now

Laurel Papworth — Fri, 22 Feb 2008 00:53:19 -0000

Hi Lee, I took a slightly different view on my blog post. I think Seths points are valid currently but looking down the road a little, a less 2.0 (company managing the relationship) and more 3.0 (consumers empowered to broker and escrow themselves) serves the realestate 3.0 direction better. Cheers.

Re: Ch…Ch…Ch…Ch…Changes in our Social Media

Laurel Papworth — Tue, 29 Jan 2008 18:02:28 -0000

I think 2008 will be the year of the NON-social media social network. Eg. social finance and social telecommunications. We'll finally get away from the focus on video and fotos and blogs. But you guys don't want to hear that :P <3 ya work, see you at ad:tech, i'm on a panel on day one, bring rotten fruit (I will).

Re: Medical condition: Getalificus

Laurel Papworth — Mon, 26 Nov 2007 13:29:34 -0000

I may not have stayed up 50 hours straight, but I've definitely, many times, got up at 6am, played world of warcraft til midnight, slept then played again. It's not sustainable but definitely fun for a while. :)

I notice a lot of people who die playing games come from Asia - I wonder if it is the social nature of the gaming? (the games take place in something like an internet cafe (PC Bang) as opposed to broadband at home). I can see the temptation, it would be like trying to leave a party. "I really should go home - oh look who just walked in the door!"

Re: Honey, I’ve found my birthday present

Laurel Papworth — Sat, 27 Oct 2007 04:40:26 -0000

Nope, if you were my inSignificant other, I'd get you the anti-TequilaTexting phone. It's a mobile cellphone with breathalyser capabilities.

here

Only I don't want a phone that tells you you are too drunk to drive but one that says " are you SURE you want to send that text message?? Really? REALLY??"

Re: Did you get ‘caught’ by Quechup?

Laurel Papworth — Mon, 03 Sep 2007 18:37:58 -0000

Regulatory affairs (government) in Australia calls these sorts of opt-in/out obscurities "confusopolies" (from a Dilbert cartoon I think). So are any situations where there is a deliberate policy of obfuscation - cell phone plans anyone?

Intriguingly, it's now the consumer (not regulatory government) who are clearing up the confusion, providing evaluation tools and disseminating the word. The tweets and facebook and blog posts alerted me before I had a chance to click through on the invite (I am a social network strategist so it's my JOB to adopt new social networks. :P) I've not yet bothered even looking up Quechup - their brand has got a lot of work to do to recover - I'll give them some more time.

High Google ranking is only of benefit as long as the first 100 search results aren't "Quechup sucks". Doncha think?

Re: BREAKING: Twitter Announces Project Retweet

Laurel Papworth — Fri, 14 Aug 2009 05:32:09 -0000

Twitter is a great distribution social network already and the retweet is powerful. But FFFF is better than FFF - Find, Filter, FINESSE (or comment) and Forward. Missing the personal note is missing a fundamental part of the retweet. Even if it's just an "Awesome Post" or "Too Funny!" or "is this true?"...
ReThink the ReTweet. Please.

Re: The Case Against Social Marketing

Laurel Papworth — Sun, 01 Mar 2009 16:00:12 -0000

Dell sold a $1 million worth of products on Twitter. That covers a salary surely?
Lost in Atlantis theme park ride told 8 theme park communities of the new ride. No traditional media. Doubled attendance at park and 25 million media impressions online.
ROI on online communities - brand recall is 5x higher than search engines, consumers come to your site for 5x as long, and 9x more often, customer service/technical support drops to 1/5 by offering peer to peer support forums. Not new ROI, from McKinsey in about 2001.
Big Brother in Australia run a very active online community for their brand with 1 part time staffer.
I teach one day workshops on metrics and analysis of social media. If anything there's too many measuring tools. Maybe you should come along? :P

Re: We, Teenage Bloggers, Need Your Support!

Laurel Papworth — Sun, 20 Sep 2009 09:41:18 -0000

Just wanted to let you know that I tweeted this post to my 13,500 followers and also reblogged it at http://laurelpapworth.com/singapore-social-medi...

Re: Newspapers are dead…

Laurel Papworth — Sun, 25 Mar 2007 19:19:49 -0000

This discussion eerily reflects the challenges facing the print and tv media today. Often a large media and entertainment company is split in two. And I mean split, in every way. Physically in geographically seperate buildings, floors and offices. Funding, fighting against each other for every dollar.

The 'offline' department treats 'new media' with disdain. Refusal to offer up content in a timely fashion, hiding behind closed, legacy systems and 'where's the money?' arguments. New Media in turn are frustratingly vague and arrogant, threatening (but rarely delivering) to implement new untried strategies with gay abandon. OR people with traditional media bodies who respond to new media in an old media way.

None of this is the fault of the Dialogue is Content posse. But if the creative consumer hadn't of come along, these two overweight, bloated competitive brats (print vs online) would've still survived, even though cannibalising their own audience.

Incidentally, does anyone have the stats for growth of radio (post TV)? That could be an interesting area to research... (Ack, don't you have Wordpress PREVIEW enabled, Robert dear?)

Re: Newspapers are dead…

Laurel Papworth — Mon, 26 Mar 2007 02:14:48 -0000

Proper, intelligent, skilled journalism sells itself, whether its print, radio, on the Internet or on television. Give me three good, dedicated reporters and a modem and I can run any corporate-run profit-driven media outlet out of business in a year.
Give me three good BLOGGERS ...
I simply can't tell the difference anymore. Sorry. Most reporters interview committed, articulate, passionate, skilled, professionals ... who now blog.

Re: Facebook Sucks, Dave Winer says

Laurel Papworth — Sun, 14 Oct 2007 18:11:49 -0000

@address book discussion - yes the API is there to pull your profile. I guess no one has done it because Facebook devs don't want you to leave Facebook?

I love the way people take a free personal service and say it doesn't scale to business/enterprise proportions. It's no more Facebook's fault for not monetising their community 'properly' than it is Scoble's fault for not monetising his database. And seriously, anyone who wants enterprise services (5000 plus) should pay enterprise rates for enterprise scaleability. ie. you get what you pay for, the new economy notwithstanding.

Re: Where the hell is Mark Zuckerberg and Facebook?

Laurel Papworth — Wed, 05 Dec 2007 11:01:34 -0000

You confuse the Echo Chamber with the real concerns of members who couldn't care less - less than 100k of 45 million registered concerns about Beacon by joining protest groups. Unlike the 100,000 (who joined groups in 48 hours) who complained about Newsfeed a year ago when FB was only 3 and half million.

It doesn't take any where near as much courage to express half thought out opinions on a one-to-many mechanism such as a blog than it takes to run an online community. I'm just glad that in most cases Zuckerberg has the courage to ignore sensationalist trolling. Unfortunately, in this case he hasn't, as he has just blogged about Beacon. At least he did it on his own blog and not pandering to others...

Re: Where the hell is Mark Zuckerberg and Facebook?

Laurel Papworth — Wed, 05 Dec 2007 11:04:30 -0000

*780,000 joined 'stop newsfeed' groups last year, not 100k.

Re: Facebook disabled my account

Laurel Papworth — Thu, 03 Jan 2008 06:59:04 -0000

Wow, you really are coming to the end of an era. Changes all around...

Re: Erased

Laurel Papworth — Sat, 05 Jan 2008 00:24:27 -0000

Hi Robert,
About a year ago, I gave a presentation at WebJam here in Sydney, Australia about the need for an unIndustry organisation. Our industry organisations protect professionally developed content e.g. Interactive media companies, but there is no one protecting user generated content (or consumer generated media, or whatever the "in" phrase is now). Over the years I've had a few nasty experiences of waking up one morning and my community is gone - 404 errors, site taken down, admin got bored.

I exhorted to a drunken crowd that if there is another economic/technology Bubble burst, this time it won't be the Venture Capitalists that are hurt but US - if Flickr or YouTube gets turned off with no warning, that's our memories, and lives. We need the CoC to be an agreement to give us warnings, and ability to back our content up within a reasonable timeframe. I was dressed as my Avatar - SilkCharm - at the time, in a pink wig and huge pink wings, so no-one paid me any attention. :P

If you, Robert, do absolutely nothing else over the next year to 18 months but set up an unIndustry governance organisation with a code of conduct that has companies committing to protecting user's content/profiles/friends you will have done enormous good for all of us who create content on hosted sites. But if I may give you a tip: while evangelising, don't dress as a pink pixie, with wings. :)

Thanks Nick Hodge for pointing this post out to me *huggles*

Re: Erased

Laurel Papworth — Sat, 05 Jan 2008 01:58:23 -0000

@Donald Just because it's in the ToS, EULA, or whatever, doesn't make it right. The TOS needs to change then. The old EULA for MySpace and YouTube said that the copyright of uploaded material belonged to THEM. They changed it recently. Time for another change.

Re: Hope

Laurel Papworth — Sun, 20 Apr 2008 05:44:20 -0000

I'm in interested Robert: are you following @podblanc the white supremacist and rascist? He is following you - and with his tweets re: Adolf Hitler, I'd like to know your response to responsibility of social media to align our social values along with our "we media" distribution channels. (my link goes to the Twitter podblanc racism blog post). Is auto-follow such a good idea in this case? If you are not following him, could you also let us know? - I noticed that other (social) media entities are...

Re: Hope

Laurel Papworth — Sun, 20 Apr 2008 20:49:14 -0000

Thank you dear, I've updated my blog post on Twitter and Racism. <3 Laurel/SilkCharm P.S. I just spent a week in Saudi Arabia teaching Arabic women about social media. We should compare notes o.O

Re: Words that you social media and agency types need to stop killing

Laurel Papworth — Wed, 11 Mar 2009 09:33:03 -0000

"social media" makes me cringe. There are so many other sectors - banking, telecomms, travel - that are affected by social economies that media hijacking everything for nefarious marketing purposes makes me scream.

Loved "engagement - C’mon, let this little lady become pretty again so I can date her. " hah!

Re: What’s a blogger anyway?

Laurel Papworth — Tue, 07 Jul 2009 03:05:03 -0000

I always feel a bit weird when people introduce me as "a blogger". The fact I blog shouldn't define me - anymore than I should be introduced as "a car driver", "a book reader" or, God forbid "a TV viewer". Blogging is a small part of who I am and what I do.

I feel like I'm mucking this up. Let me put it this way - banks have brochures on their counters, but they are not brochure makers or advertising agencies, they are banks. I have a blog on how to run online communities and forums and do social media marketing but I am not a blogger - it's just a channel, an avenue to have a voice.

Also agree on the original content thing - I write my posts first, then Google around to find stuff to agree/disagree, to add texture. Oh and funny cartoons. I often search "Image, humor, cartoon". Blend, cook and serve HOT. Heh.

Re: Forget Disintermediation, Focus On Open Data Exchange

Laurel Papworth — Sun, 13 Apr 2008 18:08:23 -0000

Let me speak for the masses of people out there who are not in love with RSS and APIs and dataportability - we actually like "dine in" networks!
Yes, agreed, the "take out" aspect of RSS feeds and the convenience of moving the conversation for a quick take-up is hmmm, convenient. And for techie/developers "oh just give me a simple command line interface" and "one basic tool for reading the whole internet in one sitting" I see the attraction.
But if you talk to real people - not your developer friends - you'll see that they like "dine in" networks. A "Facebook" break, catching up with "MySpace" friends. Time set aside for specific tasks.
Twitter is different, agreed, but that's because of the synchronous communication aspect. And that's a lot of the attraction - realtime updates for time critical instant communication vs time-out, focussed breaks for non-time critical discussions.
Add to that the move by ordinary people to lock down their own data - the social spammers are about to move in en masse - aggregation is gonna get a whole lot harder to sell unless you can a)absolutely guarantee that UGC will appear only on those networks the creator wants (including those posts on the private herpes forum you made :P) and b)provide a look and feel that offers the social texture layering that normal users expect. Not devs with a toilet roll of "same look, same feel" readers but a rich Purpose, Places and Profiles led experience.

There is not ONE web, there are as many webs as there are people on it. And we enjoy and consume our media differently. I accept you like the "take out" option, but me? I'm a fine dining "dine in" kinda gal. :)

My two cents worth and now I've spent it :(

NOTE: Preview is not working for me either - Flock here.
By the way, the above note goes directly to Mike Schinkel's comment - how do you monetise someone elses (UGC) content? We give away everything for free - including troubleshooting support on your wordpress preview button - how do you monetise that? Welcome to the new social network digital economy. :)

Re: 45 Creative, Clever And Effective Blog Taglines

Laurel Papworth — Tue, 28 Jul 2009 00:07:22 -0000

haha the last point "For blogs with non-descriptive names, taglines become even more important" is true - my blog (my name) had the tagline The Dialogue Is The Content in 2005. But recently I changed it to The Business of Being Social.It is on online communities.

Interestingly, I advise clients to name their microbranded network for the Purpose but use the Tagline for value systems. e.g. The Harley Davison Community (Purpose) with the tagline Medice, cura te ipsum! - will attract doctors with bikes for recreation rather than bikers with hoggers for serious.

I guess what I am saying is, think about using the name of your blog for your Purpose, keywords, subject and the tagline for your tone, position, values. :P

Re: Dear Lily Allen: File Sharing Debate Now Has Lyrics [Video]

Laurel Papworth — Sun, 27 Sep 2009 20:34:42 -0000

You might want to look at the work of Imogen Heap who does a whole lot better now, self distributing and offering stuff for free and tiered offers, than she did on a Sony contract. At the other end of the scale is Nine Inch Nails and Trent Reznor's work - both small and large can do a huge amount by socializing their music, freeing their content and still making good money.

Re: Silence in Court - Five Internet Legal Myths Dispelled

Laurel Papworth — Tue, 24 Feb 2009 00:54:18 -0000

Not surprisingly, I disagree with you in every respect. Hah!

1. There is no such thing as social 'media' in a chat context. There are people chatting in social situations that look like media to anyone not used to chatting online,but please, differentiate between social media (articles, distribution) and social discussion (chat, backchannel). Bloggers ranting about overturning laws is not the same as someone saying "I fucking wanna kill whoever did that" on a forum.

2. Copyright is relatively new to society, hardly protected anyone when it was around, outlived it's original usefulness quickly and should be dispelled with. It's not 1920 and trying to fix radio broadcasting popular music, it's people taking culturally relevant material and making it meaningful for their time. Shakespeare and Socrates never minded. Get over it. Patents were to get rid of Guilds. We need new tools for a social economy.

3. The thought police will never win the battle of what you can and can't say to your friends. And to the upcoming generation, thinking about forwarding an email, a voicemail or a facebook wall post is natural. Most people follow less than a hundred people in their online social networks - it IS the pub - they are chatting in a quiet moment with each other. NOT building large networks for media distribution. You are confusing tools with behaviour.

4. Lot's and lots of cases of people publishing stuff that is porn in one state, from another state and getting away with it in the US. In the Mohammad example, there is a lot more damage to be done by NOT printing up the cartoon, but by keeping it online.

5. The community will self-regulate. Archaic laws -such as finding news-virgins to sit on juries will die. The community will not accept uncracked iPhones or other corporate attempts to restrict what it wants to do unnecessarily -and the crowd is faster and hungrier than any other body. But nor will it be anarchy -groups patrol and self-regulate. We'll see a case soon of 100,000 members dobbing in someone - I've seen it in World of Warcraft on the forums, I expect it to move to "real" crimes too. But keeping the naming and shaming to a minimum is tricky.

Look into the HD DVD crack story - 45 google hits on the 'net. 45 cease and desist orders sent out. 9 million google hits today - way to go to inflame the "mob". Not scaleable, not manageable, by our current laws. And saying it SHOULD be so, won't make it so.

Incidentally, one of the main things I do is show moderators/admins how to empower themselves in a world where they have very few tools for tracking, managing and deleting rogue elements. It CAN be done but not in a pre-emptive way.

The world changed and you are still fighting for it to stay structured the way you understand it. Cheers :)

Re: Business smack-down on social media savvy employees

Laurel Papworth — Tue, 14 Apr 2009 11:48:05 -0000

... so the 'honest' 'transparent' 'authentic' voice is only appropriate for marketing, not staff? Perhaps a true relationship will mean accepting that staff will chat about their happiness or otherwise with others in social networks and dealing with the issues rather than just enforcing company policy?

Anyway, "doocing" an employee works against anything the company is trying to do - I liked the fact Telstra's NowWeAreTalking let a sacked employee keep blogging. He ranted at first that his Customer Service departement in Brisbane was being shutdown but eventually moved onto how the outplacement was being managed until he was the final one to leave.

For the record, Facebook is a gated community - you have to be a friend to see most people's content - and has strict rules against being used for data mining and "gained access solely for your personal, non-commercial use," therefore sacking staff due to Facebook shenanigans on personal Profile (not Pages) would contravene that ToS.