Disqus - Latest Comments for Brian

Re: Five Things I'd Like From Twitter

Brian — Fri, 05 Sep 2008 15:37:34 -0000

I would love to see an icon (with the favorite & reply icons) that opens a drop-down box showing the threaded conversation. A lot of times I see interesting dialogue going back & forth, but it can be hard to follow or determine who/when/how it started. Something like this could encourage more relevant interaction.

Re: Creativity Versus Credibility

Brian — Thu, 03 Apr 2008 13:41:08 -0000

Those who demonstrate the ability to link the 2, call it credible creativity (maybe even creadibility...am I allowed to make up words on your site?), get traction & I think that is something for which most are looking. Relevance matters as well. At some point, creativity needs to turn into something tangible & measurable. For example, one thing I hear a lot at industry (ecommerce & interactive media) conferences, after listening to keynotes or sitting through sessions, is, "Yeah, that's a great idea, but who can actually execute something like that?"

Although, it only takes one company, person, etc. to set the example & show the way...

Re: A Simple Answer

Brian — Tue, 22 Apr 2008 20:50:44 -0000

Not to mention, by the time these questions are "sufficiently" answered, it's very likely the opportunity to ascertain if these vehicles are right for a brand has passed. At that point, it's, once again, all about results.

Re: Electronic Arts, Tiger Woods, and Jesus

Brian — Thu, 21 Aug 2008 12:29:24 -0000

I cannot wait to see this commercial on tv! Things like this are so easy, yet done so infrequently. I wonder why that is ...

Re: Common Mistakes In Starting A Blog

Brian — Tue, 25 Nov 2008 22:50:03 -0000

well put. i can certainly vouch for your advice as you've given me plenty over the past year! there's a discipline to writing, too, that i think needs to be established early. not so much to a style, because that will evolve, but actually making time to write, research, proofread, etc.

Re: Simple Social Media Truths

Brian — Thu, 18 Dec 2008 13:31:20 -0000

I agree with everything, especially # 11, but the first. I've spoken with a few clients or potential clients over the past 4 months & have been surprised with how forthcoming they've been with their lack of knowledge of the social space.

Re: Too Many Chiefs…

Brian — Thu, 22 Jan 2009 15:56:08 -0000

It's the blind leading the stupid & really just boils down to a name game; people trying to label themselves as something they are not. We see this with many executives who start their titles with Chief, add something catchy in the middle, & end with Officer. Really? Chief Strategy Officer? Really? Being president or CEO wasn't enough? Maybe you can now tell me about all the things you didn't really do but took credit for.

The goal is to attract clients with things like..."Oh hey, work with us. We DO mobile & social media. We are THE experts because we use flashy multi-syllabic industry jargon."

Arm yourself with a enough knowledge to ask pertinent questions & you'll quickly see these experts haven't a clue.