Disqus - Latest Comments for Paul Burani

Re: Business Strategy Reality Check With The Google Adwords Keyword Tool | BPWrap

Paul Burani — Sun, 24 Aug 2008 16:41:18 -0000

I agree with Levert -- Google Analytics is adding new value to Adwords every day. How else could they offer such an amazing product for free? It's really pretty revolutionary, in the way it puts ground-breaking analytical resources at a newbie's fingertips. It's essential, though, to use sound market research/statistical principles... we made a video about this: http://www.youtube.com/watch?v=Of3uc2Aum-o

Re: Better Marketing Through Dialogue

Paul Burani — Tue, 26 Aug 2008 11:20:31 -0000

Push and pull is a very rich concept which lends itself well to digital marketing (we've written about this on the Clicksharp blog in the past). And that's part of why I disagree with Wilson... you can't always substitute video for plain text. A lot of people relate better to prose -- and from a producer's point of view, it's hard to always get the message across to video without losing something in translation. Those absolutes just never hold up...

Re: Social Media Marketing - Social Media White Paper - Society for New Communications Research

Paul Burani — Thu, 28 Aug 2008 09:50:35 -0000

Interesting POV about "falling behind the curve" -- there's definitely a lot of that going on, though the overarching trend seems to be that this is driven by a generation gap. That's one reason why the early adopters will find major opportunities not only in leveraging the technology -- but educating others to do the same. We recently published a white paper, “Small Business Guide to Web-Based Video Marketing,” which deals with how small business owners and marketing directors (those who would be considered digital "newbies") can leverage video to grow their business: http://www.clicksharpmarketing.com/blog/2008/07...

Re: Using 301 Redirects to solve URL Canonicalization: Low Hanging Fruit for SEO and Web Standards

Paul Burani — Wed, 27 Aug 2008 10:50:47 -0000

Excellent post -- this is something I believe not enough SEO's take seriously. (Not to mention the usability issue of having two apparent URLs.) Search Engine Guide also did a nice piece on the mod_rewrite process: http://www.searchengineguide.com/stoney-degeyte...

Re: Twitter as a Marketing Tool

Paul Burani — Tue, 02 Sep 2008 09:19:25 -0000

It's true that the higher ed case studies are pretty lean. I also looked into the Brand Index (great site!) and found Michigan State Univ. to be the most active -- but not necessarily innovative.

But also consider that one SPECULATED use is for emergency communications... I've heard that the Virginia Tech calamity left a lot of universities exploring SMS-based systems for these circumstances.

Re: Why I Twitter (And Why You Should Too)

Paul Burani — Sun, 19 Oct 2008 23:55:55 -0000

One example of a company which is doing the right thing on Twitter is Popeye's Chicken. During the presidential debates, when no one gives a @#$% about chicken, they're stepping into the fray and making all these witty puns which put them right in the discussion. Whoever is running that campaign deserves a pat on the back: http://www.clicksharpmarketing.com/blog/2008/10...