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Paul Burani

10 months ago

in Twitter as a Marketing Tool on .eduGuru
It's true that the higher ed case studies are pretty lean. I also looked into the Brand Index (great site!) and found Michigan State Univ. to be the most active -- but not necessarily innovative.

But also consider that one SPECULATED use is for emergency communications... I've heard that the Virginia Tech calamity left a lot of universities exploring SMS-based systems for these circumstances.

10 months ago

in Social Media Marketing - Social Media White Paper - Society for New Communications Research on 123 Social Media » business social media
Interesting POV about "falling behind the curve" -- there's definitely a lot of that going on, though the overarching trend seems to be that this is driven by a generation gap. That's one reason why the early adopters will find major opportunities not only in leveraging the technology -- but educating others to do the same. We recently published a white paper, “Small Business Guide to Web-Based Video Marketing,” which deals with how small business owners and marketing directors (those who would be considered digital "newbies") can leverage video to grow their business: http://www.clicksharpmarketing.com/blog/2008/07...

10 months ago

in Using 301 Redirects to solve URL Canonicalization: Low Hanging Fruit for SEO and Web Standards on .eduGuru
Excellent post -- this is something I believe not enough SEO's take seriously. (Not to mention the usability issue of having two apparent URLs.) Search Engine Guide also did a nice piece on the mod_rewrite process: http://www.searchengineguide.com/stoney-degeyte...

10 months ago

in Better Marketing Through Dialogue on StayGoLinks
Push and pull is a very rich concept which lends itself well to digital marketing (we've written about this on the Clicksharp blog in the past). And that's part of why I disagree with Wilson... you can't always substitute video for plain text. A lot of people relate better to prose -- and from a producer's point of view, it's hard to always get the message across to video without losing something in translation. Those absolutes just never hold up...

10 months ago

in Business Strategy Reality Check With The Google Adwords Keyword Tool | BPWrap on BPWrap
I agree with Levert -- Google Analytics is adding new value to Adwords every day. How else could they offer such an amazing product for free? It's really pretty revolutionary, in the way it puts ground-breaking analytical resources at a newbie's fingertips. It's essential, though, to use sound market research/statistical principles... we made a video about this: http://www.youtube.com/watch?v=Of3uc2Aum-o
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