"But everyone, particularly The Gotham Gal, pointed out the 2 hour download is a problem with this model."
I was curious about the wait time for the download and gave the service a test last week. I was watching the movie (good quality) within a minute. No hiccups or interruptions. Being an expat in Tokyo this service is extremely appealing, although Netflix with it's flat fee makes for an interesting choice.
brooksjordan Yep, you don't have to wait until the movie downloads on iTunes. You just give it a head start, a couple of minutes, and then watch it while it downloads in the background.