Great post! I agree. You want your blog and your website website to reflect your personality. You want it to be friendly and likeable. Many people think that writing in "corporate-speak" is the only way to appear professional. The reality is that text written with big words and formal English is boring.
Instead, try writing your blog and website like you are talking one-on-one to a friend. That's how you establish a connection with your readers and gain their trust.
Whether you're young or "old," involved in SEO or social media, the key is good content. Practical information delivered in an easy-to-understand and interesting-to-read format is essential to success in any form of online marketing.