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Nick Dillon
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10 months ago
in PR: “We, er, we don’t have any news today” on Mobile Industry Review
Ewan, I completely get your point and it must seem crazy that one day a PR is sending you a torrent of emails and phone calls about an announcement they are making and they next they have nothing, but this is more often than not down to the client than the agency. In defence of the PR, I have some clients who trust us completely and give us a free reign to go off and create whatever coverage we can for them, while other clients will want you to get approval from them before you blow your nose in front of a journalist. Generally speaking, the larger clients are the more paranoid ones, making the PRs less likely to p'ss them off over a piece of unwanted coverage - its sad, but true.
Out of interest, have you ever tried asking Apple's PR agency if they have any news? I'm sure they are a great agency, but I would be surprised if they could magic up news for such a company at the drop of a hat.
Out of interest, have you ever tried asking Apple's PR agency if they have any news? I'm sure they are a great agency, but I would be surprised if they could magic up news for such a company at the drop of a hat.
1 reply
Ewan
Nick, excellent points. I obviously never bother with Apple's PR. I'm talking about shout-out style news, not making stuff out of thin air. Things like somebody-just-got-married or X-just-hit-300m-users. Stuff that generally wouldn't warrant a full post on the site.
