But I forgot to add that CPA networks don't have consistant offers. Consistancy is key. Nor are the offers as good as most of the affiliate networks. Just as a top CPA affiliate.
"Understood Jeff but what you (and everyone else) fail to acknowledge (including Trust over at Revenews) is that CPA-oriented (lead, service/subscription) based businesses represent a minority in advertisers but are far more profitable than retail advertisers. JCPenney who? Give me a unique credit card to push. I’m not sure if anyone in comments here has actually looked into an “affiliate network” at the P&L level. In fact you don’t even need to do that — just consider what a “sale” transaction nets an affiliate network (2-3% of a $60 ticket) versus a CPA transaction (25%+ of a $50 affiliate fee). If the affiliate network also runs search it gets fairly rich — spend $1.50 on traffic to take in $50 from the advertiser."