DISQUS

DISQUS Hello!  The comments on this profile are unclaimed and thus are unverified.

Do they belong to you? Claim these comments.

Clay Schulenburg's picture

Unregistered

Feeds

aliases

  • Clay Schulenburg

Clay Schulenburg

4 months ago

in 8-Word Search Queries Up 34,000% in Last 5 Years! on Marketing Pilgrim
Andy,

I'd agree that we are cutting and pasting search queries into Google now, more than we were. I am at the Pharma SES in Princeton this week and when I want to find the site for the conference, I am literally copying the title of event into google to find the link each time - "3rd Pharmaceutical Search Engine Marketing Strategies Conference" and this is a 7 token search query.

How do you think SEMs should factor phrase, broad, and exact matches in their search campaigns to get the best coverage on these longer queries?

Thanks,

Clay Schulenburg
www.Healthline.com

11 months ago

in Do Some Things Seem Backwards to You? on Jacob Morgan on Social Media, Technology, Marketing, and Life
The price you pay to see the Giants lose. (thank God for the customer experience at AT&T park)


*RIP Heath Ledger

12 months ago

in Where are Investors Putting Their Dollars? on Jacob Morgan on Social Media, Technology, Marketing, and Life
We're already seeing evidence of ad network "consolidation", as more networks are declaring themselves to be vertical networks, specializing in a particular genre of content. This is a way to get noticed in the crowded market and differentiate.

The companies with money will start buying ad networks, because they want to own that traffic and the advertising rights. And who wants to pay the middleman if they don't have to, right?
Returning? Login