Disqus - Latest Comments for Scotty

Re: Why Twitter Has Failed: The Power of Time and Mainstream

Scotty — Tue, 30 Sep 2008 01:52:39 -0000

I love Twitter too. But when I speak of it around the workplace (information technology service people), most say: "what's that?"

I see its increasing growth in its application to status feeds on websites, and its benefit as a social media optimisation tool. Perhaps Twitter will simply be relegated to that: a search engine optimisation phenomena only utilised for website promotion?

We'll see. Meanwhile, I will continue to use ping.fm and watch which "status update" service (e.g. "Pownce") gets the limelight.

It's an exciting time to be on the Web, eh?!

Re: 2008/05/02/sites-to-share-documents-online/

Scotty — Thu, 28 Aug 2008 03:13:08 -0000

well done and it answered my google search. nice!!

Re: Personal branding vs. business branding – where’s your line?

Scotty — Tue, 21 Apr 2009 18:27:17 -0000

Simon

You make good points here.

Personally, I try to tweet about interesting data I encounter during my working day: to add value to the stream. Usually tweets are about website usability. In addition, I do engage in conversations with those I follow, if I find their tweets interesting or inquisitive. Frankly, tweets like "I am about to go to bed" or "breakfast bites" are somewhat useless; so I filter those out and avoid posting them myself.

Regarding facebook: I use it only for friends and family but do employ pay per click ads targeted to prospective website usability clients; and I use facebook pages to generate interest in causes (e.g. business-related, political) that fire me up.

If a company is using social media primarily for marketing purposes, I would indeed recommend that a social media marketing strategy is carefully planned ahead of time. And - as you imply - there can be a mix of personal and corporate identity in the campaign, as the company culture allows.

Cheers
Scott :)