Disqus - Latest Comments for Mike Buechele 1115 MediaName *

Re: Zac Johnson Caption Contest | The Real Tim Jones

Mike Buechele 1115 MediaName * — Fri, 26 Sep 2008 16:33:17 -0000

I have both of those. I love the gym bag. Very well made.

Re: Flourless Chocolate Cake at Mon Ami Gabi in Las Vegas

Mike Buechele 1115 MediaName * — Wed, 24 Sep 2008 22:42:15 -0000

"Who needs a man" cake. Awesome.

Re: Kim’s No Bake Peanut Butter Chocolate Cookies

Mike Buechele 1115 MediaName * — Wed, 24 Sep 2008 05:31:51 -0000

Are you allergic to other nuts? I've had almond, cashew, macadamia, and sesame seed butter.

Re: GeekCast 37: BlogWorld Expo Recap

Mike Buechele 1115 MediaName * — Wed, 24 Sep 2008 00:32:46 -0000

Great seeing you guys in Vegas. I thought Ted Murphy was balancing his camera on a golf club. At least that’s what the mono pod looked like to me. “Trisha Lyn Unleashed” should be the name of her podcast.

Re: Thank you Jason Calacanis | Jangro.com

Mike Buechele 1115 MediaName * — Sun, 02 Mar 2008 04:28:50 -0000

That was a fantastic post and it's the perspective everyone is missing. We need to clean up our industry, add value for the searcher or reader, and we all need to think bigger

Re: Good People Day Tribute

Mike Buechele 1115 MediaName * — Thu, 03 Apr 2008 20:35:33 -0000

I loved this idea. We should take a day out of the year to thank those that do good work in Social Media and online marketing. Gary is nailing it every time and showing us all how to brand yourself ethically.

Re: TwatterMeThat

Mike Buechele 1115 MediaName * — Fri, 11 Apr 2008 19:41:15 -0000

Uhm, is the Jim Kukral puppet naked?

Re: Podcast #3: Aim Lower

Mike Buechele 1115 MediaName * — Thu, 24 Apr 2008 00:50:45 -0000

Aim low? I really disagree with that. Myspace just wanted to be a place for musicians when they started. Remember when FOX was that cute little network competing with the three big ones? Start small, get a manageable goal in mind and then aim higher. There can only be one valedictorian, but you better believe I’d tell every kid in class to aim for it.

Now there is a difference between growth and value. There’s a great book call Small Giants that showcases a few companies that chose to be great instead of big. They all have strangleholds in their markets, smaller than they could be by choice, but add a tremendous amount of value to the customer and the employees. If that’s what you’re getting at, then yes aim lower for your market share and growth rate, but never value.

Re: Finance Tips For Small Businesses & Entrepreneurs

Mike Buechele 1115 MediaName * — Mon, 28 Apr 2008 23:55:22 -0000

You get a bunch of Gregorian monks together for the opening jingle? It makes me want to sit quietly and bow my head.

Re: Everything Is Show Business

Mike Buechele 1115 MediaName * — Wed, 30 Apr 2008 17:09:35 -0000

This was exactly what I needed to hear right now. The day has been going nowhere after a bad phone call with a business partner this morning and I've been in a rut trying to figure out what is missing from our publishing plans. This just gave me a different way to look at things. Thanks!

Re: Fired on the First Day

Mike Buechele 1115 MediaName * — Sat, 03 May 2008 01:53:28 -0000

That's ridiculous. I can tell that boss has no idea what it means to start a business. I may not be making a killing right now, but I'd take it over working for anyone.

Re: Wine Library TV - Behind the Scenes

Mike Buechele 1115 MediaName * — Mon, 05 May 2008 20:38:52 -0000

That was awesome. I love behind the scenes stuff.

Re: Video Ninjas - Hulu & IAB Standards - May 6, 2008

Mike Buechele 1115 MediaName * — Wed, 07 May 2008 21:03:09 -0000

So the publisher owns all the content around the video player, and the video producer owns the video content inside the player. So the publisher of an A-Team fan site can monetize a page where the Hulu player is embedded. So this is how magnify can monetize with video content from video hosting sites. Do I got it?

Re: Video Ninjas - Hulu & IAB Standards - May 6, 2008

Mike Buechele 1115 MediaName * — Wed, 07 May 2008 22:35:17 -0000

Thanks for clarifying guys.

Re: Hero Marketing

Mike Buechele 1115 MediaName * — Fri, 16 May 2008 17:38:51 -0000

Even more important than your product being better than the competition's is how you position yourself against them to allow you to bring added value that they can't. It's that value which can be used as leverage to win an account. I've seen this all the time with adserving and inventory software. It's basically all the same but one will take calls at 3 am, or warn me if something is wrong and I don't know.

Re: I Need You! @ BlogWorldExpo

Mike Buechele 1115 MediaName * — Tue, 20 May 2008 17:12:18 -0000

I'm filling out the form right now. My expertise is in adserving, ad operations, start ups and leadership.

Re: Please Don’t Start A Making Money Online Blog

Mike Buechele 1115 MediaName * — Wed, 21 May 2008 16:49:48 -0000

Really good analysis of the make money online niche Jim. It's saturated right now and the big bloggers are moving on to other things. Shoemoney is focusing on growing a big MMA website, 45n5 took off the ads and just gives great content for branding, John Chow just uses his blog for brand and sell direct ads now. The point is the time to get into this niche was two years ago when these guys were just starting to make money. Now they use the traffic to brand and sell direct. Plus, did you ever notice a kind of "icky" feeling from some of them, like a used car salesman feeling? Not all of them, but a few. I'm not sure if it's the niche that does that or the business model, but glad to see it go in a different direction.

Re: I Need You! @ BlogWorldExpo

Mike Buechele 1115 MediaName * — Fri, 23 May 2008 03:53:05 -0000

It's for corporate bloggers. Good if you run a larger company and want to use blogging for branding and message consistency.

Re: Businesses Don’t Get Customer Evangelism

Mike Buechele 1115 MediaName * — Tue, 27 May 2008 19:45:44 -0000

I don't get it either. I almost feel guilty that I bought a Flip on your recommendations. Companies that do not understand what brand/product evangelism is are also missing the boat with social media. There have been enough studies done that show social networking is not chaotic and getting a positive review from an influencer with a large social network can be a tipping point for the product. You'd think companies would have seen this enough with the cult of Apple. People buy more Apple products based on recommendations from customers than any other competitor. This turned into Apple = cool so now when a new product release, it's selling itself.

Re: Your Picture in the Next FeedFront Magazine

Mike Buechele 1115 MediaName * — Tue, 10 Jun 2008 04:40:30 -0000

That's either a nifty camera shot or the world's smallest dog.

Re: Want To Build A Niche Website?

Mike Buechele 1115 MediaName * — Tue, 24 Jun 2008 00:20:25 -0000

I prefer openX or another adserver. As long as they are able to serve an advertisers tags through their adserver they should be good. A savvy advertiser should be using their own adserver (such as DFA, Dart for Advertisers) and have their own tags. They will give these tags to the publisher and tell them to serve it through the publisher's adserver. The ad call will redirect to the advertiser's server. This way the advertiser will rely on their own numbers for fulfillment.

However, as the industry consolidates they will need to migrate to a standard adserver and inventory tracking system. Which is good, it means they have grown and they are able to sell space to a bigger brand of advertiser.

Re: How YouTube Is Missing Out On $1.2 Billion A Year By Not Having A Business Channel

Mike Buechele 1115 MediaName * — Wed, 25 Jun 2008 19:34:39 -0000

Well Google needs to figure out how to make Youtube profitable. Even though Google spends money left and right, they will want a good ROI especially in a down market. If they don't, Youtube might end up one of those stories of the second tech bubble, sold for a ton and never made a buck. Also, Jim has a very good point about integration and the universal search. Youtube videos will rank higher than another business video host company.

Re: Blue Man Group at Affiliate Summit 2008 East

Mike Buechele 1115 MediaName * — Mon, 30 Jun 2008 03:30:07 -0000

That is going to be great. I've never seen them live and this is a great treat.

Re: Congressional Hearing on Online Advertising

Mike Buechele 1115 MediaName * — Tue, 01 Jul 2008 20:15:29 -0000

That was great to hear Tim 's passion about his business and the online advertising industry. All the speakers there offer really good ideas to the board on what can be done to educate both the government and the public about online advertising.

In a follow up video Q&A session, there was an interesting poll result conducted by the board that 60% of small business think getting online is too hard. One solution offered was locally targeted ads on search engines, rather than competing nationally. Great answer. Good to see guys like Tim in the front lines.

Re: GeekCast 26: Verizon EVDO Overage Freakout

Mike Buechele 1115 MediaName * — Wed, 09 Jul 2008 18:41:14 -0000

TAC – What would make it compelling is an actual challenge with rules. The audience doesn’t know what’s going on. Even Ian Fernando voted himself off the show because it had no structure and required the contestants to fund the campaigns. Just having a structure to it, not “make as much money as you can”, would be enough for the audience to look past the poor production.

How about Mandelback.com for the Zappos contest?

Re: Get on the Magic Affiliate Bus

Mike Buechele 1115 MediaName * — Thu, 10 Jul 2008 16:28:07 -0000

And now Vaynerchuk on the way back? This gets better and better.

Re: Feedfront Magazine Review

Mike Buechele 1115 MediaName * — Thu, 10 Jul 2008 16:53:42 -0000

Really gotta love the suggested other videos Metacafe offers at the end. "Man eats goat testicles." I really hate that feature. You have no control over the quality of videos following yours. That and the remarks left in the comments must be another reason major advertisers are not pouring money into video ads.

Re: Sell Out for Affiliate Summit in Boston

Mike Buechele 1115 MediaName * — Thu, 10 Jul 2008 20:50:40 -0000

How many people are attending? I know it grows ever year, so what's it up to now?

Re: The Death Of The A-list

Mike Buechele 1115 MediaName * — Sat, 12 Jul 2008 19:42:15 -0000

Should I be amazed that I've been in online operations for years and never read anything by Scoble or Arrignton? However large you think the interwebz is, it's even bigger than that.

Re: GeekCast 28: Free Beer in Boston

Mike Buechele 1115 MediaName * — Wed, 23 Jul 2008 05:28:21 -0000

Oh please, I'd be sitting with Trisha Lyn to watch Geekcast too, in all it's mandal glory.

Re: GeekCast 31: The Hot Mess

Mike Buechele 1115 MediaName * — Fri, 15 Aug 2008 15:59:06 -0000

The best part, if there is such a thing, is when I'm handing out the thumb drives (with a personal video message for each of you if you haven't looked at it yet) Sam makes the sound of a wounded deer.

Re: Google Hates SEO’rs, It’s Time To Face Facts & Give In

Mike Buechele 1115 MediaName * — Mon, 18 Aug 2008 05:40:11 -0000

This reminds me of a panel I saw where someone asked if Google is overstepping their bounds and everyone agreed that Google was. I don't agree. Google is a business and they can set the terms of doing business with them. However, I also believe that situations like this breed innovation. You don't want to do business the way Google does, so what do you do? People like Ted Murphy, IZEA CEO, are offering alternative services to page rank, and despite his network wide Google slap, his company is growing. Will it work? Time will tell. They got a pro wrestler to be governor so anything really is possible.

Re: Getting Attention Trick: Memory Sticks

Mike Buechele 1115 MediaName * — Tue, 19 Aug 2008 19:43:37 -0000

Thanks Jim. I appreciate this. And I spent just over 100 for 10 engraved drives.

Re: How To Start An Ecommerce Store From Scratch?

Mike Buechele 1115 MediaName * — Wed, 20 Aug 2008 21:16:21 -0000

That was a good one. She did drop a lot of good start up advice.

Re: Getting Attention Trick: Memory Sticks

Mike Buechele 1115 MediaName * — Thu, 21 Aug 2008 17:14:41 -0000

LOL, you should see the other nine I handed out :)

Re: 29

Mike Buechele 1115 MediaName * — Thu, 21 Aug 2008 17:52:40 -0000

You'll have a lot more fun as a Bodhisattva than a Christ :)

Don't take it too seriously. Have fun and happy birthday!

Re: Seth Godin Advocates Click Fraud

Mike Buechele 1115 MediaName * — Fri, 22 Aug 2008 19:49:56 -0000

Marketing guru FAIL!

Does Seth Godin understand online advertising? His analogy to visiting a restaurant is the same as clicking an ad is telling me he doesn't. What Godin needs to make clear (if he understands it) is Tip Jar widgets are the new Tip Jar. He knows about widgets right? And really great job in not allowing comments on the posts Seth.

Re: Seth Godin Advocates Click Fraud

Mike Buechele 1115 MediaName * — Sat, 23 Aug 2008 05:57:09 -0000

Print and online advertising are different animals. Even there, there are many different types of online advertising, such as performance marketing, CPM, and CPC. "Click, click, click" may be taking money OUT of a publishers pocket depending on the situation. Seth needs to brush up on the performance marketing industry before giving bad advice.

Re: Seth Godin Advocates Click Fraud

Mike Buechele 1115 MediaName * — Sat, 23 Aug 2008 06:03:02 -0000

Wow. You ever see the "war room" of an online advertising campaign from the advertising side? There is a spread sheet that could wrap around the room twice with everything they are tracking. And that's just the online campaign, it may be a split deal with offline and TV. As a publisher, I want to know the value of my inventory to an advertiser so I can maximize revenue. If I'm not tracking I might as well close up shop.

Re: eBay Advanced Creatives for Affiliates

Mike Buechele 1115 MediaName * — Sat, 23 Aug 2008 06:06:49 -0000

I've read that they are using a formula to determine max ROI, and affiliates not coming out with the right numbers are getting cut.

Re: Seth Godin Advocates Click Fraud

Mike Buechele 1115 MediaName * — Mon, 25 Aug 2008 06:34:57 -0000

Okay, so is everyone aware that Seth has apologized on his blog about the post? However, is explanation still makes me think he's got a lot to learn about online advertising. But he does know he made a mistake.

Re: Affiliate Summit 2008 East Wrap-up

Mike Buechele 1115 MediaName * — Thu, 28 Aug 2008 02:28:04 -0000

Thanks for the mention Shawn, I'll see you at BlogWorld and Affiliate Summit Social Media.

Re: Red Hat Blue Hat Podcast 12: Democratic National Convention Analysis

Mike Buechele 1115 MediaName * — Sat, 30 Aug 2008 00:25:28 -0000

A big mistake in missing the newspapers with the timing of the text message? Might as well say it’s a mistake the email came faster than the US mail.

Re: Vote for Zappos Mandals Entries

Mike Buechele 1115 MediaName * — Sun, 31 Aug 2008 17:55:10 -0000

If entry number 1 gets in (me), I will have a contest where you can pick the shoes I buy from Zappos and film me wearing them around town.

Re: HHgregg Case Study: A Bad Salesperson Can Destroy Your Brand

Mike Buechele 1115 MediaName * — Wed, 03 Sep 2008 21:09:33 -0000

Not only salespeople. but anyone in an organization or company that speaks to a customer becomes the customer service rep of that company. I've experienced it done well with a Geek Squad guy at a Best Buy that saved the sale from another guy I wanted to slap, and I've experienced outrageous disasters with the SBA ( Small Business Administration). To this day, I tell small business owners if they want a bunch of green college kids to critique their business plans, or get belittled by government executives then give the SBA a call. However, if you want to start a successful business then be an entrepreneur and work it.

Re: Vote for Zappos Mandals Entries

Mike Buechele 1115 MediaName * — Fri, 05 Sep 2008 14:58:53 -0000

Is it just me or are people still voting? I have more votes today than yesterday.

Re: My New Podcasts

Mike Buechele 1115 MediaName * — Sat, 06 Sep 2008 22:49:18 -0000

So was it musical differences or does someone have a Yoko? Look forward to your podcast, I miss 'em.

Re: My New Podcasts

Mike Buechele 1115 MediaName * — Sun, 07 Sep 2008 04:21:28 -0000

If that's the 10th or 11th, then sure thing. Hit me up on twitter or email.

Re: GeekCast 35: Can’t iTouch This

Mike Buechele 1115 MediaName * — Thu, 11 Sep 2008 01:12:43 -0000

I had Brady on my team. My back up is Farve and I just picked up Kurt Warner.

Re: Un-Keynote at Affiliate Summit East 2008 Video

Mike Buechele 1115 MediaName * — Thu, 11 Sep 2008 01:51:18 -0000

So happy this is here. I had to go to my hotel room and missed hearing some really good stuff. I like how Teresa got up the nerve to take the mic for a second time.

Re: New Max Banner Ads Ninja Affiliate Plugin Released Today

Mike Buechele 1115 MediaName * — Thu, 11 Sep 2008 22:52:21 -0000

I like the work they're doing with Max Banner Ads. It's a great solution if you have one or a few blogs to sell space on.

Re: BlogWorld Expo 2008 Recap

Mike Buechele 1115 MediaName * — Sun, 21 Sep 2008 17:53:49 -0000

It looked much worse than it really was. I taped up my ribs and went out for the second half.

Re: Blog World Expo 2008 - Day 2 Recap

Mike Buechele 1115 MediaName * — Tue, 23 Sep 2008 19:25:58 -0000

Thanks for the mention. I wish I had more time on the panel. I wanted to give much more than I did. I have heard back from a few that it was beneficial for them. All in all, I really enjoyed being there and learning from the panels I attended.