Mike Buechele 1115 MediaName *

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  • Mike1115  Oh please, I'd be sitting with Trisha Lyn to watch Geekcast too, in all it's mandal glory.
  • • 17 hours ago
    •   GeekCast 28: Free Beer in Boston
    •   GeekCast.fm
  • • 1 point
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  • Mike1115  Should I be amazed that I've been in online operations for years and never read anything by Scoble or Arrignton? However large you think the interwebz is, it's even bigger than that.
  • • 1 week ago
    •   The Death Of The A-list
    •   Jim Kukral
  • • 1 point
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  • Mike1115  How many people are attending? I know it grows ever year, so what's it up to now?
  • • 1 week ago
    •   Sell Out for Affiliate Summit in Boston
    •   Affiliate Tip
  •   Shawn Collins  Hi Mike - We're expecting around 2,500 in Boston. You can see the history of attendance at http://www.affiliatesummit.com/about.php
  • • 1 point
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  • Mike1115  Really gotta love the suggested other videos Metacafe offers at the end. "Man eats goat testicles." I really hate that feature. You have no control over the quality of videos following yours. That and the remarks left in the comments must be another reason major advertisers are not pouring money into video ads.
  • • 1 week ago
    •   Feedfront Magazine Review
    •   Jim Kukral
  •   jimkukral  Ha, good point Mike. Yep. You can turn off related videos on Youtube now I think.
  • • 1 point
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  • Mike1115  And now Vaynerchuk on the way back? This gets better and better.
  • • 1 week ago
    •   Get on the Magic Affiliate Bus
    •   Affiliate Tip
  • • 1 point
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  • Mike1115  TAC – What would make it compelling is an actual challenge with rules. The audience doesn’t know what’s going on. Even Ian Fernando voted himself off the show because it had no structure and required the contestants to fund the campaigns. Just having a structure to it, not “make as much money as you can”, would be enough for the audience to look past the poor production. How about Mandelback.com for the Zappos contest?
  • • 2 weeks ago
    •   GeekCast 26: Verizon EVDO Overage Freakout
    •   GeekCast.fm
  • • 1 point
    • 0 replies

  

  • Mike1115  That was great to hear Tim 's passion about his business and the online advertising industry. All the speakers there offer really good ideas to the board on what can be done to educate both the government and the public about online advertising. In a follow up video Q&A session, there was an interesting poll result conducted by the board that 60% of small business think getting online is too hard. One solution offered was locally targeted ads on search engines, rather than competing nationally. Great answer. Good to see guys like Tim in the front lines.
  • • 3 weeks ago
    •   Congressional Hearing on Online Advertising
    •   Affiliate Tip
  • • 1 point
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  • Mike1115  That is going to be great. I've never seen them live and this is a great treat.
  • • 3 weeks ago
    •   Blue Man Group at Affiliate Summit 2008 East
    •   Affiliate Tip
  • • 1 point
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  • Mike1115  Well Google needs to figure out how to make Youtube profitable. Even though Google spends money left and right, they will want a good ROI especially in a down market. If they don't, Youtube might end up one of those stories of the second tech bubble, sold for a ton and never made a buck. Also, Jim has a very good point about integration and the universal search. Youtube videos will rank higher than another business video host company.
  • • 4 weeks ago
    •   How YouTube Is Missing Out On $1.2 Billion A Year By Not Having A Business Channel
    •   Jim Kukral
  •   jimkukral  Mike, some argue, like Sam H., that Youtube wasn't bought to be profitable. But I disagree. I think they just haven't figured it out yet. My plan gives them a solid way to do it and doesn't mess with their user videos or publisher model.
  • • 1 point
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  • Mike1115  I prefer openX or another adserver. As long as they are able to serve an advertisers tags through their adserver they should be good. A savvy advertiser should be using their own adserver (such as DFA, Dart for Advertisers) and have their own tags. They will give these tags to the publisher and tell them to serve it through the publisher's adserver. The ad call will redirect to the advertiser's server. This way the advertiser will rely on their own numbers for fulfillment. However, as the industry consolidates they will need to migrate to a standard adserver and inventory tracking system. Which is good, it means they have grown and they are able to sell space to a bigger brand of advertiser.
  • • 4 weeks ago
    •   Want To Build A Niche Website?
    •   GeekCast.fm
  • • 1 point
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  • Mike1115  That's either a nifty camera shot or the world's smallest dog.
  • • 1 month ago
    •   Your Picture in the Next FeedFront Magazine
    •   Affiliate Tip
  •   Shawn Collins  It was really hard to get her to balance on top of the computer. ;-)
  • • 1 point
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  • Mike1115  I don't get it either. I almost feel guilty that I bought a Flip on your recommendations. Companies that do not understand what brand/product evangelism is are also missing the boat with social media. There have been enough studies done that show social networking is not chaotic and getting a positive review from an influencer with a large social network can be a tipping point for the product. You'd think companies would have seen this enough with the cult of Apple. People buy more Apple products based on recommendations from customers than any other competitor. This turned into Apple = cool so now when a new product release, it's selling itself.
  • • 1 month ago
    •   Businesses Don’t Get Customer Evangelism
    •   Jim Kukral
  •   jimkukral  You would think, eh? :)
  • • 1 point
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  • Mike1115  It's for corporate bloggers. Good if you run a larger company and want to use blogging for branding and message consistency.
  • • 2 months ago
    •   I Need You! @ BlogWorldExpo
    •   Jim Kukral
  • • 1 point
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  • Mike1115  Really good analysis of the make money online niche Jim. It's saturated right now and the big bloggers are moving on to other things. Shoemoney is focusing on growing a big MMA website, 45n5 took off the ads and just gives great content for branding, John Chow just uses his blog for brand and sell direct ads now. The point is the time to get into this niche was two years ago when these guys were just starting to make money. Now they use the traffic to brand and sell direct. Plus, did you ever notice a kind of "icky" feeling from some of them, like a used car salesman feeling? Not all of them, but a few. I'm not sure if it's the niche that does that or the business model, but glad to see it go in a different direction.
  • • 2 months ago
    •   Please Don’t Start A Making Money Online Blog
    •   Jim Kukral
  • • 1 point
    • 0 replies

  

  • Mike1115  I'm filling out the form right now. My expertise is in adserving, ad operations, start ups and leadership.
  • • 2 months ago
    •   I Need You! @ BlogWorldExpo
    •   Jim Kukral
  • • 1 point
    • 0 replies

  

  • Mike1115  Even more important than your product being better than the competition's is how you position yourself against them to allow you to bring added value that they can't. It's that value which can be used as leverage to win an account. I've seen this all the time with adserving and inventory software. It's basically all the same but one will take calls at 3 am, or warn me if something is wrong and I don't know.
  • • 2 months ago
    •   Hero Marketing
    •   Jim Kukral
  •   jimkukral  I don't know, I've seen executives purchase the worse product just/only because it came from the "safe" brand. The big brand. Why? Exactly because of what I state above. They know they won't get fired for "choosing ibm".
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  • mike1115  Thanks for clarifying guys.
  • • 2 months ago
    •   Video Ninjas - Hulu & IAB Standards - May 6, 2008
    •   GeekCast.fm
  • • 1 point
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  • mike1115  So the publisher owns all the content around the video player, and the video producer owns the video content inside the player. So the publisher of an A-Team fan site can monetize a page where the Hulu player is embedded. So this is how magnify can monetize with video content from video hosting sites. Do I got it?
  • • 2 months ago
    •   Video Ninjas - Hulu & IAB Standards - May 6, 2008
    •   GeekCast.fm
  •   jimkukral  I "think" that's what Steve was getting at? Steve?
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  • mike1115  That was awesome. I love behind the scenes stuff.
  • • 2 months ago
    •   Wine Library TV - Behind the Scenes
    •   Affiliate Tip
  • • 1 point
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  • mike1115  That's ridiculous. I can tell that boss has no idea what it means to start a business. I may not be making a killing right now, but I'd take it over working for anyone.
  • • 2 months ago
    •   Fired on the First Day
    •   TrishaLyn.com
  • • 1 point
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  • mike1115  This was exactly what I needed to hear right now. The day has been going nowhere after a bad phone call with a business partner this morning and I've been in a rut trying to figure out what is missing from our publishing plans. This just gave me a different way to look at things. Thanks!
  • • 2 months ago
    •   Everything Is Show Business
    •   Jim Kukral
  •   jimkukral  I'm glad that I was able to help Mike.
  • • 1 point
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  • mike1115  You get a bunch of Gregorian monks together for the opening jingle? It makes me want to sit quietly and bow my head.
  • • 2 months ago
    •   Finance Tips For Small Businesses & Entrepreneurs
    •   Jim Kukral
  •   jimkukral  Ha, yeah. No, actually, a guy named Cliff where I work did it. Recorded all 4 tracks separately then mixed them together.
  • • 1 point
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  • Mike  Aim low? I really disagree with that. Myspace just wanted to be a place for musicians when they started. Remember when FOX was that cute little network competing with the three big ones? Start small, get a manageable goal in mind and then aim higher. There can only be one valedictorian, but you better believe I’d tell every kid in class to aim for it. Now there is a difference between growth and value. There’s a great book call Small Giants that showcases a few companies that chose to be great instead of big. They all have strangleholds in their markets, smaller than they could be by choice, but add a tremendous amount of value to the customer and the employees. If that’s what you’re getting at, then yes aim lower for your market share and growth rate, but never value.
  • • 3 months ago
    •   Podcast #3: Aim Lower
    •   Jangro
  •   jangro  I think we agree Mike. "lower" is not necessarily "low". Your myspace point is exactly what I'm saying. They didn't set out to be a billion dollar company. They were trying for something within reach and it took off.
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  • Mike  Uhm, is the Jim Kukral puppet naked?
  • • 3 months ago
    •   TwatterMeThat
    •   TwatterMeThat
  • • 1 point
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  • Mike Buechele 1115 MediaName *  I loved this idea. We should take a day out of the year to thank those that do good work in Social Media and online marketing. Gary is nailing it every time and showing us all how to brand yourself ethically.
  • • 3 months ago
    •   Good People Day Tribute
    •   Blown Mortgage
  •   morganb  Mike - you've got that right - the web lets you brand yourself and Gary is showing how to do it in an authentic and ethical way.
  • • 1 point
    • 1 reply