DISQUS

That's Monster.com's slogan? Man, that is really awkward. I get what they were hoping for when they came up with it, but it doesn't quite work the way they intended, because of the awkwardness of it. That said, I can't think of anything better off the top of my head (of course, picking a slogan off the top of your head is generally not a good idea, anyway).

I completely agree with this idea, Matt. There are a lot of TV shows that I've seen once or twice on TV, and thought were interesting enough to pick up the DVDs...until I saw the price of the first season. I don't want to pay $50 for a show that I've only seen twice, and whose other episodes may not be as good as those two.

Let me in for $20 or $30, and I'm much more likely to buy the product. Once I'm in, I'm completely willing to pay "full price" for the later seasons.

It's economics so simple that drug dealers can figure it out ("First hit is free..."). You'd think that TV marketers could figure it out, too.

Great little adages, Matt. Simple, but true.

I never could figure out why companies were all jumping into Second Life. The few hours I spent exploring Second Life when it first started to become popular were enough to tell me that it could never be an effective marketing tool (except, maybe, for the adult entertainment industry) and that, more over, if you were interested in anything other than cyber-sex, there was no point in being there.

I suspect that all of the large companies that got on board didn't take the time to do some "exploratory research" before deciding that they were going to build their own Second Life store.