DISQUS

Steve,

Have you tried the ADSDAQ Exchange? Publishers can name their own CPM price and thereby receive control on yield that publishers don't get from AdSense and others.

John

Harsh.. can't believe someone got fired. I take it this person didn't give anything away proprietary but merely participated in an open discussion about public info?

Seems to me someone blew an unnecessary gasket. I understand the need to control public facing messaging to a degree, though.

I like the reasons you offer, Robert. Also agree with Don Dodge about no one truly knowing.

I'd add one minor point to your culture 'bullet.'

Google and Doubleclick's offices are in the same building in NYC. The merging of the cultures - to a degree - had already been successfully tested.

This sort of merging doesn't always work, though. ContextWeb (my company, an online ad network) is in the same building as Century 21 - a well-known retailer of discounted name brand clothing. Generally, I've always find their shirts a bit too tight. Therefore, no mergers in the foreseeable future.

My vote is a non-vote. Neither are immoral.

No doubt it's hard to say whether the rock 'n roll approach or conservative approach is the way to go. But, I know that MSFT is sitting there with 3.1 billion dollars more in cash and securities than Google is today. Google has made its gambit. It will be interesting to see how Microsoft responds... if it does.

I have found that ContextWeb's blog posts often do not get indexed by Technorati for a day or two unless I go into my profile on Technorati and ping. The Wordpress blog is all set up to autoping. Not sure what the issue is. - It's always possible it's me, though.

Google seems to take care of itself but I don't track the pings as closely as Technorati. I still prefer Mr. Sifry's site. I agree with you Robert about the UI.. also, just feels like more of a community there. That's what I'm looking for.

My two cents.

I'm not sure how you exactly fix the kind of culture that would do such a thing to Kathy Sierra, but I do think that open discussion about it is a good start.

Seems to me that Google is letting the Publishers absorb the risk again (with CPA or PPA or whatever Goog calls it), while they just sit back and collect the dough. At what point does Google try to partner with the publisher? After all, without the publisher, Google loses its almighty power. At ContextWeb, we're opening things up for the publisher. They're going to get a guaranteed CPM - the publisher tells us what CPM they want from their ad network - and they can still work with AdSense.

Now I see what you're saying - that helps immensely. Thanks, Andy.

Got ya, Andy. I think you've answered my question with the "snippet."

I was actually thinking more about your content.. you're publishing a snippet on your reader but the whole article, obviously, is on Marketing Pilgrim. So is there a negative SEO effect by having the snippet published elsewhere and creating duplicate content? Answer: No, not with a snippet. Am I making sense yet?

(just getting some insight from the expert - you!)

Very cool, Andy. But, let me ask an SEO question.. Aren't you concerned about the shared links and excerpts getting spidered and creating duplicate content of your site? Or am I thinking too hard?

Continued success,

John Ebbert

I still get the best search results on Google. I'd like to use another 'guy,' but it just doesn't seem to be happening. Interesting to see a list of that many search engines, though. Had no idea. Thank you.

Andy.. I can say that ContextWeb agrees with your assessment. We've been down that road (Fast's) and it doesn't make sense. Unless you're an enormous site... it might work BUT, you'll still have remnant AND you'll still be working with ad networks to help pay the bills.